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Marie-Christine Schindler

Social Media: US-Studie zeigt, wohin die Reise geht. | bernetblog.ch - 0 views

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    Ende Juli veröffentlichten Forrester und Dell die Studie «Listening and Engaging In The Digital Marketing Age». Befragt wurden 200 Marketingverantwortliche aus Unternehmen mit über 500 Mitarbeitenden.
Tapio Liller

Which Social Media Marketing Metrics Really Matter? (And To Whom?) | Forrester Blogs - 0 views

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    I've been using a structured model to help my clients focus on delivering the right social media marketing data to various stakeholders inside their organization. 
Marie-Christine Schindler

The ROI Of Social Media Marketing: More Than Dollars And Cents - 0 views

  • An affective Social Media Marketing Balanced Scorecard considers metrics from four different perspectives: Financial: Has revenue or profit increased or costs decreased? Brand: Have consumer attitudes about the brand improved? Risk Management: Is the organization better prepared to note and respond to attacks or problems that affect reputation? Digital: Has the company enhanced its owned and earned digital assets?
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    Social Media Marketing Balanced Scorecard: Wie wichtig es ist, in Perspektiven zu denken und zu kontrollieren.
Marie-Christine Schindler

What's The Social Technographics Profile Of Your Customers? - 2 views

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    Mit dem Gratistool von Forrester lassen sich regionale Nutzerprofile erstellen:
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    Leider kommt bei diesem Link "We're sorry. The page you requested no longer exists."
Marie-Christine Schindler

Social Technographics Defined 2010 - 0 views

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    Social Technographics Defined 2010 - Presentation Transcript von Josh Bernoff, Senior VP, Idea Development Jacqueline Anderson, Consumer Insights Analyst. August 2, 2010
Marie-Christine Schindler

Das Social Technographics Profile oder die 1-9-90-Regel - Think Visual! - 0 views

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    Wie die Menschen im Social Web mitmachen ... die 90-9-1-Regel hilft bei der Interpretation.
Tapio Liller

FAZ Netzökonom: 4 Prozent der Onliner bestimmen Markenbildung im Netz - 0 views

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    Nur 4 Prozent der europäischen Internetnutzer sind für 80 Prozent aller markenbildenden Meinungen verantwortlich. (Forrester Studie)
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