Some other big takeaways from the report:
Most people share because of convenience and price, not an overwhelming desire to live sustainably. Still, they associate qualities like sustainability and community with sharing services more than they do with retail stores.
Urban centers are more likely to contain people who have borrowed or lent vehicles and money, but this may be partially because cities have more 18 to 34 year olds compared to suburban and rural areas.
The "neo-sharing" population could double over the next year, since there are nearly equal numbers of both recent and prospective sharers in all neo-sharing categories (transportation, money, etc.).
Neo-sharers are slightly less likely likely to own a home or be married, but are more likely to have kids. They're also a bit more progressive than the general population (39% of neo-sharers in the U.S. are Democrat, compared to 34% of non-sharers and 29% of re-sharers).
More than 90% of sharers surveyed said they would recommend the service they most recently used.
marinealbarede on 27 Jan 14"La crise économique cacherait-elle une prise de conscience des consommateurs, augurant un développement plus durable de la société ? La sobriété pourrait-elle devenir le nouvel idéal d'un monde aux ressources finies et à la démographie galopante ? Ce sont les questions sur lesquelles a planché l'association de prospective Futuribles International, dans une vaste étude qui doit s'achever à la fin du mois de janvier. Pendant un an, l'équipe de scientifiques a passé au crible 300 postes de consommation de biens et services référencés par l'Institut national de la statistique et des études économiques (Insee) depuis 1960."
