branded (sponsored and monitored by a specific brand), non-branded (usually support groups, fundraisers or information-based platforms like WebMD), and healthcare professional communities
Blog - Get Healthy Stay Healthy - 0 views
How Pharma Companies Use Social Media | Business 2 Community - 1 views
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acebook, Twitter and YouTube, as well as blogs (sponsored and non-sponsored)
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a lot of opportunity for more engagement and creating educational communities onlin
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PatientsLikeMe has 200K users, calls for new lexicon | mobihealthnews - 0 views
20 hospitals with inspiring social media strategies | Articles | Home - 0 views
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1. Mayo Clinic The Mayo Clinic has long been an online resource for medical information, with a website that offers advice and expertise from more than 3,300 medical professionals for free, so it’s not at all surprising that the medical group has been successful in social media
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Doctors were able to share and connect with readers and patients through a first-hand account of relief efforts performed after the 2010 Haiti earthquake.
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Massachusetts General Hospital recognizes this, and did something amazing when researchers from the Emergency Department worked together to create an iPhone app designed to help users find the closest emergency room to their area anywhere in the U.S. The app was promoted using hospital social media outlets, creating a YouTube video that bloggers could embed in their stories, also providing for opportunities to tweet the video and share it on Facebook. With the help of social media, the hospital’s app was able to stand out in the sea of apps available for the iPhone.
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MyHealthTeams - 0 views
Les labos ont peur des réseaux sociaux…ils ont tort ! | La Factory NPA - 0 views
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’innovation thérapeutique (5), 69% des Français se disent mal informés au sujet de ces avancées et 14% des personnes interrogées seulement mentionnaient l’industrie pharmaceutique dans ce domaine
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Les efforts de R&D en sont un.
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@Diabetes_Sanofi . Animé par quatre contributrices, il permet échanges et conseils pour mieux vivre le diabète. En France, la chaîne Rose (www.lachainerose.fr, @lachainerose) est un lieu de témoignages et de soutien pour les femmes touchées par le cancer du sein.
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How Is Social Media Reshaping Pfizer? | Social Media Today - 0 views
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