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"Interactive narrative systems attempt to tell stories to players capable of changing the direction and/or outcome of the story. Despite the growing importance of multiplayer social experiences in games, little research has focused on multiplayer interactive narrative experiences. We performed a preliminary study to determine how human directors design and execute multiplayer interactive story experiences in online and real world environments. Based on our observations, we developed the Multiplayer Storytelling Engine that manages a story world at the individual and group levels. Our flexible story representation enables human authors to naturally model multiplayer narrative experiences. An intelligent execution algorithm detects when the author's story representation fails to account for player behaviors and automatically generates a branch to restore the story to the authors' original intent, thus balancing authorability against robust multiplayer execution."

@MagdaAbuFadil: The #BBC is experimenting with #PerceptiveMedia, and it could transform #TV forever http://t.co/ROCx3H2S via @TNWmedia http://twitter.com/MagdaAbuFadil/status/167237013643341825 @peteryde: The BBC is experimenting with Perceptive Media, and it could transform TV forever http://t.co/QjIpMuGB via @TNWmedia #PerceptiveMedia http://twitter.com/peteryde/status/167239508960608256

"The move towards end-to-end IP between media producers and audiences will make new broadcasting systems vastly more agnostic to data formats and to diverse sets of consumption and production devices. In this world, object-based media becomes increasingly important; delivering efficiencies in the production chain, enabling the creation of new experiences that will continue to engage the audience and giving us the ability to adapt our media to new platforms, services and devices."

"Time is over for shared experiences when watching TV. Based on the answers you give in an app, your listening history, gender, age, or location and time of the day, this video will adjust the story based on your personality taking your mood into account. Two people won't be watching a story unfolding in the same way again and even you might experience a different narrative at another time."

Choreographed windows, interactive flocking, custom rendered maps, real-time compositing, procedural drawing, 3D canvas rendering... this Chrome Experiment has them all. "The Wilderness Downtown" is an interactive interpretation of Arcade Fire's song "We Used To Wait" and was built entirely with the latest open web technologies, including HTML5 video, audio, and canvas.

"Time is over for shared experiences when watching TV. Based on the answers you give in an app, this video will adjust the story based on your personality and even your mood. Two people won't be watching the same again. "

Joseph Matheny in Games magazine talking about ARGs

@erinvollick: Neal Stephenson's The Diamond Age (finally) comes to life: #PerceptiveMedia http://t.co/XRbb0AIv http://twitter.com/erinvollick/status/167290700059262977

Help fund the sequel to one of the scariest films in history, the personalized 'Take This Lollipop' experience.

"A Multi-Platform Mobile Sensing Framework for Large-Scale Experiments"

A Multi-Platform Mobile Sensing Framework for Large-Scale Experiments

"rtificial intelligence already pervades 21st-century life, from Siri's directions to Netflix's suggestions of what you should watch next. But how much emotional intelligence is inside computers, cell phones, and video game consoles? In the past, the answer has been "none" - even the most complex deep learning machine is still a machine. That's changing, though, thanks in part to Nevermind, a video game that can sense players' emotions and adjust the experience to fit."