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The brand also wants U.S. and Puerto Rico viewers to call their own mom, anywhere in the world, for free.

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"This is a technical demo for face substitution technique. The application works in real time and it's developed using the opensource framework for creative coding openFrameworks: openFrameworks.cc The face tracking library returns a mesh that matches the contour of the eyes, nose, mouth and other facial features. That way the mesh obtained from a photo is matched to the face in the video.