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'The future of podcasting is adaptive, open and data ethical' aimed to provide an insight into what podcasting may look like in the near-future, using Object-Based Media. As it turns out, this future is exciting, and may be closer than it seems!

"Workshop by Ian Forrester (BBC/R&D): Perceptive Podcasting - creating audio experiences unique to each listener (en)"

"Dynamically Inserted Ads In recent years, ad technology has allowed for ads to be targeted and dynamically inserted at the time of file request. The ad server determines the best ad to serve to the listener at the time of request. In a podcast consumed online, ads may be inserted into a file that is being progressively downloaded at designated ad breaks . Some publishers may count this dynamic ad serve as an "impression" without confirming ad delivery. T he metrics in this document focus on confirming that the ad was delivered. S erver log s can confirm that the enti r e ad file was downloaded , but the process for counting a served ad can only determine that ad file was sent ."

"Imagine if audio (and video) broadcasts and podcasts were combinations of the broadcasters' and local playlists. If music cannot be licensed for more than seven days, the podcast playing application could insert music from the playlists on the listener's device. "

"Entale is the new podcast platform which adds pictures, maps, links, quotes and chapters to your favourite shows for a rich, interactive experience. "

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Adaptive podcasting on Podnews

Look at the rise of Podcasting in 2014 onwards

BBC R&D is working on a Visual Perceptive Media project that uses information about the viewer to tailor video content. This week we discuss the effect that technology like this might have on advertising, entertainment, and especially education. Imagine what it would be like for a lesson to play your favorite music, reference your favorite movies, or use your favorite colors? That's the type of school we want to go to.

Jay Harrison

"Storytelling techniques within traditional broadcast media have not made major advances in recent years due to the linear and relatively rigid approach to narrative despite advances in the technology that delivers the content. This research proposes the concept of 'perceptive media' in which the content creators have at their disposal different tools and sensors to allow for the subtle adaption of the narrative without any direct interactions from the audience members. The concept is demonstrated through the creation of a 'perceptive radio' that is able to play specially designed content that adapts to the physical and social context in which the radio resides."