Crowdsourcing came from the realization that companies (i.e. closed and hierarchical (feudal) organizations) can use the new technology to coordinate input from a very large number of entities, including a mass of individuals. The relation remains asymmetrical between the outsourceR, a closed, intrinsically individualistic organization and the outsourceE. The only thing that changes is the nature of the outsourceE. Instead of being one entity (individual or organization) executing a particular set of tasks, it is now an informal group of individuals, the crowd. In the eyes of the outsourceR the role of the outsourceE is the same. Although the different nature of the outsourceE forces the outsourceR to slightly modify its practices.
There are two important patterns of crowdsourcing
A company creating and maintaining it's own crowd for harvesting - the case of FIAT and its Mio project.
A web-based company offering a matchmaking service between companies' needs and the crowd - http://www.ideaken.com/
Multitude Project: Why I don't like crowdsourcing - 0 views
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over the crowd
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which has some advantage
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Marketing trends in 2012 | B&T - 0 views
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Marketing trends in 2012 25 January, 2012 Madeleine Ross comments "Opportunities go begging in a market ripe for the brave," says Deloitte chief marketing officer David Redhill, and that's certainly the attitude of many marketers looking at the next 12 months. In this year's tough economic climate, with financial trouble plaguing most of Europe and the USA, Australian marketers will be cautious, but that doesn't mean they'll stop spending. Local consumers have grown accustomed to being circumspect and are now looking to do business with reliable institutions. According to Commonwealth Bank's chief marketing and online officer, Andy Lark: "if you're trusted and you've got a good brand, you're in a good position." Reports of flailing foreign economies won't wreak the same havoc they used to on the industry, with agencies and clients now looking towards the potential downturn as an opportunity to cleverly and cost-effectively win over customers at their most vulnerable. "There is a lot of caution in the market and we are as circumspect as the next business," says Redhill. "But at the same time marketers who invest in brands in downtime are usually the winners because they will emerge stronger as competitors shrink their budgets and reel in their more expansive plans." The Tontine Group's product development and marketing manager, Lucinda Kew, agrees: "It is actually the brands that invest through difficult times which end up getting the best results because… you're resonating with people and when they get through those difficult times, hopefully you're their brand of choice." More for the same The Commonwealth Bank, bedding manufacturer Tontine and financial advisory firm, Deloitte all plan to maintain their marketing spends this year. That's a relief for agencies, especially in the midst of rumours about a 'race to the bottom' where agencies are fighting for clients and remuneration offers are slumping. But that's not to say brands or agencies can r
15 top web design and development trends for 2012 | Feature | .net magazine - 0 views
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Distributed workforces During the next year, Richey thinks the set-up of many companies will be atypical. “A new generation of young designers and developers entered the workforce in a time of lingering adversity. With a variety of technologies at their fingertips, many creatives have learned to find jobs, network, and acquire new skills from their bedrooms, the corner café, or a destination around the world,” she explains. “As the economy improves, many designers and developers won’t be willing to trade in their work style and relative freedom for a cubicle space. With a growing number of high-profile tech companies embracing a mobile and distributed workforce, employers looking for top-notch talent may need to re-evaluate their workplace culture.”
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In gaming, Dull Dude Games founder Iain Lobb predicts an even bigger return to Flash: “Clients will try to steer things towards HTML5, because that’s where the hype is, but I think often the right thing to do will be steering them back towards Flash.”
27 Ways to Get More Sh!t Done | Greatist - 0 views
Real Homes: Small, Frugal, and Green by Doug Pibel - YES! Magazine - 0 views
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It’s a perfect time to take a look at what it means to own a home, to make a home, to rent a home. This is an opportunity to take the best from the old ways of doing things, and from the new, and to define “home” in a way that doesn’t place unsustainable burdens on resources, both natural and fiscal. Some of the solution lies in adjusting our expectations about what a household looks like and how much space we really need. Some of it lies in recognizing that, in a world where our energy use is destroying the climate, we have to change the way we put our houses together.
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When people bought houses and intended to stay, they made a commitment to the community. They made lasting connections with people and businesses. Once a house became something that you owned just long enough for the big cashout, those connections were lost.
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Small is beautiful
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Social Software: What It Is And How It Impacts Individuals And Organizations - A Report... - 0 views
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Social software is whatever software or online network that enables users to interact and share knowledge in a social dimension, emphasizing the human potential instead of the technology that makes the exchange possible
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reshaping the way in which collaboration happens
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new generation organizations.
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Groupthink. Last week's top links, Issue 16 / Blog / yaM - 0 views
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The Rise of the New Groupthink
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now work in teams, in offices where there are no walls, for managers who prize collaboration
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Groupthink has transformed our offices and our minds
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