Crowdsourcing came from the realization that companies (i.e. closed and hierarchical (feudal) organizations) can use the new technology to coordinate input from a very large number of entities, including a mass of individuals. The relation remains asymmetrical between the outsourceR, a closed, intrinsically individualistic organization and the outsourceE. The only thing that changes is the nature of the outsourceE. Instead of being one entity (individual or organization) executing a particular set of tasks, it is now an informal group of individuals, the crowd. In the eyes of the outsourceR the role of the outsourceE is the same. Although the different nature of the outsourceE forces the outsourceR to slightly modify its practices.
There are two important patterns of crowdsourcing
A company creating and maintaining it's own crowd for harvesting - the case of FIAT and its Mio project.
A web-based company offering a matchmaking service between companies' needs and the crowd - http://www.ideaken.com/
Multitude Project: Why I don't like crowdsourcing - 0 views
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over the crowd
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which has some advantage
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