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Irene V.

Marketing trends in 2012 | B&T - 0 views

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    Marketing trends in 2012 25 January, 2012 Madeleine Ross comments "Opportunities go begging in a market ripe for the brave," says Deloitte chief marketing officer David Redhill, and that's certainly the attitude of many marketers looking at the next 12 months. In this year's tough economic climate, with financial trouble plaguing most of Europe and the USA, Australian marketers will be cautious, but that doesn't mean they'll stop spending. Local consumers have grown accustomed to being circumspect and are now looking to do business with reliable institutions. According to Commonwealth Bank's chief marketing and online officer, Andy Lark: "if you're trusted and you've got a good brand, you're in a good position." Reports of flailing foreign economies won't wreak the same havoc they used to on the industry, with agencies and clients now looking towards the  potential downturn as an opportunity to cleverly and cost-effectively win over customers at their most vulnerable. "There is a lot of caution in the market and we are as circumspect as the next business," says Redhill. "But at the same time marketers who invest in brands in downtime are usually the winners because they will emerge stronger as competitors shrink their budgets and reel in their more expansive plans."  The Tontine Group's product development and marketing manager, Lucinda Kew, agrees: "It is actually the brands that invest through difficult times which end up getting the best results because… you're resonating with people and when they get through those difficult times, hopefully you're their brand of choice." More for the same The Commonwealth Bank, bedding manufacturer Tontine and financial advisory firm, Deloitte all plan to maintain their marketing spends this year. That's a relief for agencies, especially in the midst of rumours about a 'race to the bottom' where agencies are fighting for clients and remuneration offers are slumping. But that's not to say brands or agencies can r
Irene V.

mjelly mobile 2.0 blog: 7 reasons why the mobile internet and mobile 2.0 can survive th... - 0 views

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    la linea movil... algunos pensamientos y argumentos del contexto 
Irene V.

6 Must-Have Business Apps for Your Smartphone | Technology from AllBusiness.com - 0 views

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    mobil workers tools
Irene V.

Mobile Websites Made Easy | Free Mobile Web Design | DudaMobile - 0 views

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    jAjajajajaja un sitio patito para hacer que se vea de movil un sitio con templetes y guardarlo y usarlo... para emergencias?  simpatico jueguito
Irene V.

Globalization / Blog / yaM - 0 views

  • With this globalization comes the challenge of  building high performance global teams that communicate and collaborate across borders. What does globalization bring? It brings mobility, flexibility and people's desire for more freedom. Even meetings are becoming global.
Irene V.

ribot - Services - interface innovation for mobile and small screen devices - 0 views

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    ejemplo de dibujos de servicio este dise;o la verdad no me gusta pero la idea base....
Irene V.

iPad As.... - 0 views

  • video / virtual conferences
  • control my computer or Interactive White Board from my iPad.
  • stay organized
  • ...15 more annotations...
  • create a language lab environment
  • create and edit images
  • create ePubs / iBooks to read
  • create written content
  • response system
  • study
  • create digital stories
  • create presentations
  • create screencasts to share and demonstrate their understanding.
  • digitial notebook / note-taking device.
  • use audio books
  • annotate course readings
  • read class content
  • record and / or edit audio
  • record and edit video
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    tools tools tools 
Irene V.

15 top web design and development trends for 2012 | Feature | .net magazine - 0 views

  • Distributed workforces During the next year, Richey thinks the set-up of many companies will be atypical. “A new generation of young designers and developers entered the workforce in a time of lingering adversity. With a variety of technologies at their fingertips, many creatives have learned to find jobs, network, and acquire new skills from their bedrooms, the corner café, or a destination around the world,” she explains. “As the economy improves, many designers and developers won’t be willing to trade in their work style and relative freedom for a cubicle space. With a growing number of high-profile tech companies embracing a mobile and distributed workforce, employers looking for top-notch talent may need to re-evaluate their workplace culture.”
    • Irene V.
       
      como se ha transportado al mundo no geek? a otras ramas del trabajo?
  • In gaming, Dull Dude Games founder Iain Lobb predicts an even bigger return to Flash: “Clients will try to steer things towards HTML5, because that’s where the hype is, but I think often the right thing to do will be steering them back towards Flash.”
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