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parents should start planning for college no later than middle school. Their reasoning is simple:

academic, extracurricular, and career plans

brainstorm thoroughly—the more personal characteristics your child discovers, the more scholarships she could potentially apply for.

Do I want to participate in a competition? If so, what are my talents and interests? What subject do I plan to major in? What career do I plan to pursue? Do I want to apply for all types of aid or only scholarships?

Gifted seventh- and eighth- graders need time to learn about themselves, their strengths, and their favorite subjects and activities.

You can help her shape a flexible schedule that will accommodate time for studying, extracurricular activities, working out, spending time with friends, relaxing, and volunteering her talents in the community.

These are the years when study skills and time management really count.

The message: you can go to college, but you need to start planning for it now.

The purpose of the U's effort is to raise interest in higher education among younger students, as well as low income students and students of color, groups who remain under represented on college campuses.