Group items tagged

A staring point on setting up an email campaign in concert with a website. It is quickly apparent how many things are connected to and or dependent on a successful website in a successful nonprofit. Email marketing can be done without a website but it is going to have more value in conjunction with the website definitely.

Obama talking about the importance of investing in wireless technology in Marquette, MI, up north last Thursday, Feb. 10, 2011. This part of a new White House focus on "innovation, competitiveness and infrastructure as a pathway to jobs and 'winning the future.' The president compared the goal of extending wireless access to important successes that connected previous generations of Americans: the building of railroads and the federal highway system."

I really like the plans he is pushing for. Mobile devices is obviously the current frontier to win. The impact on nonprofit activity will be enormous. Most businesses for that matter now have to consider a mobile device plan in supplement to their initial web design plans.

It would be great if non-profits could get on board with something like this--with products pertaining to their services. Also if a project like this was successful with products, it would be great for a system to be created dealing with service projects.

This is a blog from the president of Yele Haiti. He is updating the general public on the success of the organization and things that may need a little more work. This is a great way to visualize how technology has affected the world of non- profit.

Article about government review of potentially costly It projects and there chance for success.

Most nonprofit websites are still at the "before" stage of a makeover says this lover of make over shows. "It is therefore with great excitement that I get to unveil a highly successful makeover from Project Hope. They took their website from dull to dynamic, meeting all the important requirements of a great site."

Target Analytics, a Blackbaud (Nasdaq: BLKB) company, today released the 2008 donorCentrics™ Internet Giving Benchmarking Analysis. Key findings from the Analysis indicate that over the past few years, online giving has become an increasingly significant source of new donor acquisition, and integrating online and offline fundraising channels is key to long term success.

Another article with tips for better fundraising. The most important message conveyed by this article is to measure fundraising results in reality. There is no need to repeat procedures that aren't delivering.

"The Facebook Marketing Series is supported by Buddy Media, Power Tools for Facebook. Unsure how to respond on Facebook? Download Buddy Media's free whitepaper, "The Definitive Guide to Social Media Moderation and Publishing." With more than 700 status updates posted on Facebook per second, you need a game plan."

I enjoyed this journal, its a guide that most NPO's should follow when thinking about using social media sites for there organization.

Page 2 of this very long PDF has an extremely relevant list of 10 social media habits of successful NPO's.

The Bill and Melinda Gates Foundation is putting up 2 million to a company which will make a facebook app that supports college students. It aims to provide a unity among students which can bolster success through social networking.

Are new terms needed to measure non-profit marketingf? The author of this article thinks so...Non-profit marketing is difficut to measure as far as success or failure is concerned.

With so many organizations out there competing for attention and money, having a solid social media strategy is going to be paramount to success in the future. This Webinar looks pretty interesting, and should help to sort out some of those issues for NPOs of any size. I would be really interested to hear Brooke McMillan talk about managing the Livestrong presence online, and how they look at Social Media as a fundraising tool.

National Unplugging day is where people put away their phones, computers and any kind of social networking devices for one day. The day was very successful and people liked it because it helped them reconnect with each other because it forced them to communicate one on one. Ironically, they are going to develop an app to get the word out about National Unplugging Day.

* Online is the fastest-growing fundraising channel for nonprofits. In 2010, Convio's clients raised more than $1.3 billion online, up 40 percent from 2009. * The median growth rate in online giving was 20 percent. The median growth rate was 14 percent in 2009.

This article details results of a fundraising survey for 2010. The biggest finding is that online contributions are rising in 2010. This makes the process more important. It is unclear if the trend is strictly temporary. The increased awareness of events in conjunction with social media appears to be generating more donations. More data is needed to make a definitive assessment than this article provides.

Yet another journalist's/expert's opinion on how to best use facebook for a non-profit, including the importance of goals

Gives good tips on how an organization should use facebook. Some of the good tips promote communicating to the fan-base as well as encourage fan-to-fan communication. One of the most important things about NPOs and Facebook is to have a purpose with your page. This article strongly condemns having a page "just to be on facebook" and says that having a strong purpose makes facebook that much more successful.

"It's important for any digitally-minded non-profit to be on Facebook because of the sheer number of active users. So, great - you set up a Facebook account for your organization. Now what?" Note:  "Eight of the world's top ten brand use the Buddy Media Platform (sponsor of "The Facebook Marketing Series") to power their social marketing on FB."