Group items tagged

This recaps an innovative approach to marketing the mission of a nonprofit in contrast to selling a product.

This article gives five easy ways to draw in members to their organizations using the web.

This article talks about 5 trends that nonprofits use. Marketing or Relational Engagment, Content or interactive storytelling, Data or turnkey wisdom, Activism or Meaningful Gaming, and collaboration or micro-coordination.

This article talks about why the cloud is good for non-profits.

The nonprofit sector is in a bit of a technology evolution/revolution. As the industry looks to reduce costs, increase efficiency and engage with constituents that are living lifestyles that embrace mobile, digital and social technologies as never before. It is here that the benefits and options that cloud computing brings to the table are clear.

Yet another journalist's/expert's opinion on how to best use facebook for a non-profit, including the importance of goals

Gives good tips on how an organization should use facebook. Some of the good tips promote communicating to the fan-base as well as encourage fan-to-fan communication. One of the most important things about NPOs and Facebook is to have a purpose with your page. This article strongly condemns having a page "just to be on facebook" and says that having a strong purpose makes facebook that much more successful.

"It's important for any digitally-minded non-profit to be on Facebook because of the sheer number of active users. So, great - you set up a Facebook account for your organization. Now what?" Note:  "Eight of the world's top ten brand use the Buddy Media Platform (sponsor of "The Facebook Marketing Series") to power their social marketing on FB."

Blackbaud helps in diversifying fundraising effects. It is important to have good fundraising tactics in order to engage donors and promote their network. Technology in general can help this.

Twitter can have an impact and this article outlines the ways

This article discusses the changes being implemented into the nonprofit sector in the technology area. New technologies are being used to assist in accomplishing the organization's mission statement as well as using funding to its greatest potential and maximizing funding coming in. "In a release, Kristen Fulks, Blackbaud principal consultant and another co-author of the paper, said that 'We think it is very important to share fundraising technology trends with the nonprofit community, yet the fundamentals familiar to any fundraiser still apply,' she said. 'With the ever-demanding challenges of the economy and other influences, it is even more critical to get donors engaged faster, rather than just using technology for technology's sake.'"

This article discusses the new and different ways people now get their information about things that are happening in the news. It is all about using social media to do this. Cities, towns and counties are taking advantage of these social media websites and it is helping them reach out to more people. People are already on these websites daily, so it is more convenient. It helps to engage the citizens. These new social media tools have also helped lower many costs.