Blackbaud helps in diversifying fundraising effects. It is important to have good fundraising tactics in order to engage donors and promote their network. Technology in general can help this.
This article discusses the changes being implemented into the nonprofit sector in the technology area. New technologies are being used to assist in accomplishing the organization's mission statement as well as using funding to its greatest potential and maximizing funding coming in. "In a release, Kristen Fulks, Blackbaud principal consultant and another co-author of the paper, said that 'We think it is very important to share fundraising technology trends with the nonprofit community, yet the fundamentals familiar to any fundraiser still apply,' she said. 'With the ever-demanding challenges of the economy and other influences, it is even more critical to get donors engaged faster, rather than just using technology for technology's sake.'"
Target Analytics, a Blackbaud (Nasdaq: BLKB) company, today released the 2008 donorCentrics™ Internet Giving Benchmarking Analysis. Key findings from the Analysis indicate that over the past few years, online giving has become an increasingly significant source of new donor acquisition, and integrating online and offline fundraising channels is key to long term success.
One very revealing panel (in a web-streamed Advocacy Live event in March) included Eric Jones, the top technology person for Iowa Senator Tom Harkin, who provided tips and advice about ways that online organizers might boost their campaigns' impact on members of Congress and their staffers. Recorded video event posted by Blackbaud on this webpage.
""There's way too much made of a couple of acquisitions to make our market
seem uncompetitive," said Gene Austin, CEO of Convio in Austin, Texas. "We are
all competing in a very healthy way, in a way that fosters innovation and better
things for the clients," he said. He pointed to as examples Kintera and
Blackbaud, as well as other "small yet emerging organizations that will also
bring innovation and competition to the marketplace."
Consolidation in the sector will continue to some degree as the firms move toward Software as a Service (SaaS). Major mergers will dictate the direction of cloud computing...