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Email marketing is CHEAP and EFFECTIVE means to marketing in a nonprofit but there is a wrong way to do it. This article outlines the importance of not upsetting people with SPAM. A targeted, restrained outreach is more effective in the long run.

Thanks to technology, email accounts, social networking sites, and cell phones are now prime marketing real estate. In order to strike the right balance between marketing to the masses and generating revenue, organizations should do two things right away. First, establish communication guidelines that reflect the organization's vision, mission, short and long-term objectives (collectively, the brand)-not what the business Joneses are doing. Second, ask constituents what matters to them.

I'm always up for something fun and helpful. With the social web, there are some tried and true ways that I approach cause marketing and raising money for nonprofits.   

Technology is essential to marketing, as this report makes clear...

Technology is essential to marketing, as this report makes clear...

It is becoming more common to see non-profits using some form of social media when marketing for their organization. . Social media helps in creating relationships, in making their organization known, and by getting feedback from stakeholders. This has helped social media become a popular and effective way of fundraising for non-profits.

A staring point on setting up an email campaign in concert with a website. It is quickly apparent how many things are connected to and or dependent on a successful website in a successful nonprofit. Email marketing can be done without a website but it is going to have more value in conjunction with the website definitely.

This brief article includes some tips for nonprofit fundraising. Marketing concepts are an unavoidable reality of the process. You will need good marketing skills to generate income for a nonprofit organization.

Yet another journalist's/expert's opinion on how to best use facebook for a non-profit, including the importance of goals

Gives good tips on how an organization should use facebook. Some of the good tips promote communicating to the fan-base as well as encourage fan-to-fan communication. One of the most important things about NPOs and Facebook is to have a purpose with your page. This article strongly condemns having a page "just to be on facebook" and says that having a strong purpose makes facebook that much more successful.

"It's important for any digitally-minded non-profit to be on Facebook because of the sheer number of active users. So, great - you set up a Facebook account for your organization. Now what?" Note:  "Eight of the world's top ten brand use the Buddy Media Platform (sponsor of "The Facebook Marketing Series") to power their social marketing on FB."

This recaps an innovative approach to marketing the mission of a nonprofit in contrast to selling a product.

Are new terms needed to measure non-profit marketingf? The author of this article thinks so...Non-profit marketing is difficut to measure as far as success or failure is concerned.

* Online is the fastest-growing fundraising channel for nonprofits. In 2010, Convio's clients raised more than $1.3 billion online, up 40 percent from 2009. * The median growth rate in online giving was 20 percent. The median growth rate was 14 percent in 2009.

Planning, attitude, and design: marketing strategies for NPO's. Attitude is perhaps most important.

This is a great blog for nonprofits to keep up with. Katya does a great job addressing different marketing issues pertaining specifically to nonprofits.

This strikes me as another press release. While interesting, I'd generally avoid linking to private company press releases, unless there's some clear innovation involved. A press release from Pew about a recent Internet study, or a Berkman Center release regarding recent research is OK. A private company press release should be viewed cautiously.

MobileCause is currently the leading mobile giving platform in the U.S., has been steadily building a mobile giving client base since 2009. They have an impressive client list of the largest, most well known, nonprofits in the US.

This article talks about 5 trends that nonprofits use. Marketing or Relational Engagment, Content or interactive storytelling, Data or turnkey wisdom, Activism or Meaningful Gaming, and collaboration or micro-coordination.

""There's way too much made of a couple of acquisitions to make our market seem uncompetitive," said Gene Austin, CEO of Convio in Austin, Texas. "We are all competing in a very healthy way, in a way that fosters innovation and better things for the clients," he said. He pointed to as examples Kintera and Blackbaud, as well as other "small yet emerging organizations that will also bring innovation and competition to the marketplace."

Consolidation in the sector will continue to some degree as the firms move toward Software as a Service (SaaS). Major mergers will dictate the direction of cloud computing...