Group items tagged

A journalist that previously discussed how Obama's use of social media changed the game for political elections now discusses why mobile apps are a key tool to getting the attention of younger generations in new political campaigns.

This article details results of a fundraising survey for 2010. The biggest finding is that online contributions are rising in 2010. This makes the process more important. It is unclear if the trend is strictly temporary. The increased awareness of events in conjunction with social media appears to be generating more donations. More data is needed to make a definitive assessment than this article provides.

This is a pretty interesting way that people are recruiting for summer work. It really begins to show the strength of services like Facebook, YouTube, Reddit and many others today.

Reports expenditures of the $787 billion dollars of the Recovery Act funds. Citizens can use to identify fraud, waste, and abuse of those funds.  Zip code map to find how funds being used in your area. Social Media feeds of all types.

Another good nonprofit guide to technology and social media.

Yet another journalist's/expert's opinion on how to best use facebook for a non-profit, including the importance of goals

Gives good tips on how an organization should use facebook. Some of the good tips promote communicating to the fan-base as well as encourage fan-to-fan communication. One of the most important things about NPOs and Facebook is to have a purpose with your page. This article strongly condemns having a page "just to be on facebook" and says that having a strong purpose makes facebook that much more successful.

"It's important for any digitally-minded non-profit to be on Facebook because of the sheer number of active users. So, great - you set up a Facebook account for your organization. Now what?" Note:  "Eight of the world's top ten brand use the Buddy Media Platform (sponsor of "The Facebook Marketing Series") to power their social marketing on FB."

Hot off the press from a government media source. Worthwhile read.

Third party fundraising makes contributing easier than ever. In the words of this article: "social media for social good."

This article relays that a recent survey indicates that Americans still need local involvement in their communities. Rather than preventing this, as some believe, social media encourages involvement. The more things change, the more they stay the same...

"The argument for the internet being a wild, wild West of geriatric porn and kitten antics and Twitter wars is a good one, but there is at least some sense of an overarching "etiquette" when it comes to navigating the web and social media. Speaker John Boehner broke one of the rules tenuously keeping the web from descending into anarchy and goatse .gifs by adding his own editorial stance to a re-tweet concerning health care law......."

Email marketing is CHEAP and EFFECTIVE means to marketing in a nonprofit but there is a wrong way to do it. This article outlines the importance of not upsetting people with SPAM. A targeted, restrained outreach is more effective in the long run.