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"This isn't a "shock & awe" title to merely draw you in. This also isn't a blanket claim from an "expert" who has never been in the trenches that "social business is dead". Enterprise 2.0 (aka social business) is not dead. Significant progress continues to be made. More and more enterprises have social business strategies and efforts for both marketing & internal collaboration. However, enterprises with several years of Enterprise 2.0 efforts under their belt have failed to reach the tipping point and cross into mainstream adoption of social collaboration . Coincidentally, Dion Hinchcliffe recently noted in The Path to Co-Creating a Social Business, the existence of the fissure with older collaborative channels on one side and the option to voluntarily engage socially on the other. I believe this is a sign post that we must pay attention to and make adjustments or social business could fall deeply into the rabbit hole where knowledge management (KM) efforts of past, already reside. "

Collaboration is the mantra of the Enterprise 2.0 movement, but organisational boundaries complicate adoption and progress. Therefore, we need someone who takes a holistic view of what is needed to get employees to work across silos. Good idea?

One theme persistently comes up whenever I talk social media, either inside my workplace or outside. This is "culture change." When talking about catalyzing adoption of social media within the enterprise, at some point, someone will predictably say something like, "the most important thing is to get the culture to change."

Why wouldn't every organization flock to the vision of an agile, transparent, people-centered, and collaborative team? Let's count the reasons.

In life and in business, agility is a major advantage. However, in life it seems to come more or less naturally, while in business it seems an impossible dream. Some thoughts on change.