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One theme persistently comes up whenever I talk social media, either inside my workplace or outside. This is "culture change." When talking about catalyzing adoption of social media within the enterprise, at some point, someone will predictably say something like, "the most important thing is to get the culture to change."

Thoughts on Enterprise 2.0 and Corporate Culture Change

Let's begin by addressing the elephant in the room-what does culture mapping for organizational change entail?

There have been a lot of great summaries of what was discussed at last week's Enterprise 2.0 show in Boston. But for me, the most interesting topic was one that was not discussed: Culture. That's a big change.

"I'd like to talk to you about a big project," the woman told me on the phone. "We need to change our culture."

Scenius is like genius, only embedded in a scene rather than in genes. Brian Eno suggested the word to convey the extreme creativity that groups, places or "scenes" can occasionally generate. His actual definition is: "Scenius stands for the intelligence and the intuition of a whole cultural scene. It is the communal form of the concept of the genius."

Technology has dramatically changed our world. However, most often, these changes were not planned for or expected. In a similar way, when we try using technology to drive change, results are in general highly unpredictable.

Social media is most transformative when used inside the company, says Web 2.0 expert Leon Benjamin - and the implications are far reaching...