Group items tagged

"According to the study, 46% of retail organizations have intelligent targeting capabilities that provide real-time feedback and advanced insights to enhance customer engagements and increase marketing effectiveness. In contrast, only 31% of total respondents from other industries cited the same level of targeting ability."

Fast fashion retailer Forever 21 is using Oracle Retail Merchandise Planning and Optimization solutions to better predict demand and align assortments to customer preferences and expectations.

Forever 21 ensures buyers make the correct purchasing decisions with Oracle Retail

nrf nrf15 Forever 21 ensures buyers make the correct purchasing decisions with Oracle Retail

Mike Hazel, chief information officer, Academy Sports + Outdoors: "Oracle Retail provides us with a foundation for growth and an integration strategy."

George Franzino, consultant and program manager for ALEX AND ANI's "Project Prophet" software implementation: "This is the execution layer of delivering on that brand promise to our customers. This will greatly enhance that customer experience."

Only when executives, decision-makers, managers, and front-line associates have ready access to the information they need will retailers begin to catch up to their customers.

Today, the CIO fulfills a more strategic role, one that impacts the organization's ability to adapt to changing consumer preferences, preserve margins and serve customers.

By replacing a third-party search service with Oracle Commerce's integrated search and navigation, Ultra dramatically improved site navigation and search results. The updated site lets consumers easily browse categories and find specific products among the retailer's more than 20,000 items in cosmetics, fragrance, hair care, skincare, body and bath products, and salon styling tools.

Last week, Oracle hosted its second annual Oracle Industry Connect conference in Washington, D.C. This seat of world power was an appropriate setting for a two-day summit explaining how retailers can use technology to obtain better control of every aspect of their enterprises.

Adidas, which was an existing Oracle financials user, initially implemented XBR in its North American operation, where the retailer felt there would be the best commercial and functional fit. Satisfied with the comprehensive visualization XBR provided into North American loss prevention data, Adidas launched XBR in Europe in 2009, but encountered initial difficulties.

At NRF Oracle is introducing Oracle Retail 15, an enterprise retail suite that includes diverse features such as new cloud-based applications and POS hardware solutions.

Retailers estimate they could earn an extra 10% in revenue - which translates into $100 million annually for a $1 billon company - by offering customers and employees a highly individualized experience.