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"The ability to gain insight into our customers' preferences to make more informed merchandising decisions is a critical component of our strategy to exceed the expectations of our customers." - Finish Line executive vice president and chief merchandising officer Scott Hoffman

To maximize performance while reducing costs and decreasing the complexity of its IT infrastructure, Finish Line will also implement Oracle Exadata Database Machine and Oracle Exalogic Elastic Cloud.

"We selected Oracle Retail because they can provide us with the breadth and depth of enterprise systems we need to support our growth." - Finish Line chief information officer and senior vice president Terry Ledbetter

As part of a larger initiative to upgrade the customer experience and localize offerings in its 640 stores nationwide, The Finish Line will roll out new Oracle Retail merchandising, planning, stores and CRM solutions. The athletic-goods retailer is leveraging Oracle's cloud computing services in the process

Finish Line selected the Oracle tools and a cloud computing environment "to provide a single, integrated platform with which to transform our merchandising, planning and stores processes," said Scott Hoffman, Executive VP and Chief Merchandise Officer of Finish Line