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"We see spending in 2014 at the top of the agenda," said Oracle President Mark Hurd, during a round table discussion. Fifty-eight percent of IT budgets this year will increase, with 3.4 percent of revenue spent on IT, according to Oracle."

"We see spending in 2014 at the top of the agenda," said Oracle President Mark Hurd, during a round table discussion. Fifty-eight percent of IT budgets this year will increase, with 3.4 percent of revenue spent on IT, according to Oracle."

Ulta communicates with shoppers across many channels: mobile, guest services, direct mail, online, email, point of sale and social. So consistent messaging across all platforms is key. "Our core guest is very engaged so she's always looking for new ways to learn more. Integrating all of these touch-points into a unified experience and ensuring she's having a consistent experience from a branding and communications standpoint helps elevate our approach," Kimbell told attendees at the Oracle Industry Connect conference in Washington, D.C. last week.