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For retailers looking to succeed in today's challenging economy, a joined-up strategy between their online and store presence is the key to success, according to speakers at this year's World Retail Congress. Consumers not only use smartphones and the internet to shop but to carry out research too, while retailers can boost their instore offers by incorporating key elements from the online experience. Petah Marian reports.

myToys.de, a leading German multichannel provider of goods for kids and young families, has selected Oracle® Retail Point-of-Service to provide a single platform for its growing store network. Berlin-based myToys.de offers over 100,000 products for maternity, childrenswear, toys, books, multimedia, school and other related segments through its German and European ecommerce and mail-order catalogue operations, and over the last five years has expanded its store network across Germany.

Berlin-based myToys.de offers over 100,000 products for maternity, childrenswear, toys, books, multimedia, school and other related segments through its German and European ecommerce and mail-order catalogue operations, and over the last five years has expanded its store network across Germany.

myToys.de, a German multichannel provider of goods for kids and young families, has selected Oracle Retail Point-of-Service to provide a single platform for its growing store network. Oracle Retail Point-of-Service replaces a legacy, custom-built solution.

myToys.de, a leading German multichannel provider of goods for kids and young families, has selected Oracle® Retail Point-of-Service to provide a single platform for its growing store network.