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His key finding: By thoroughly analysing the USA’s patriotic media coverage of the second War in Iraq (2003) and the contradicting Internet voices to be heard on the Mexican Zapatista revolt or the rise to fame of Arab news station Al Jazeera, Hafez illustrates how the media reinforces the process of globalisation – without itself becoming truly and fundamentally globalised.

Hafez’ intelligent and well-made book will be of interest to media or communication researchers, not least because the author manages to present his analysis in a highly readable way. After all, the recent scandal caused by the Mohammed caricatures published in Denmark and elsewhere in Europe would be a prime example for why the “dialogue between cultures” is ultimately bound to fail: for one thing, there are simply too many different notions of things such as the freedom of the press, or the freedom of speech and religion. According to Hafez, “What remains is, the attempt to demystify a great and grandiose idea by analysing it in a sober and unprejudiced way.”

As the cultural historian Markman Ellis writes, in Eighteenth-Century Coffee-House Culture, the British coffee house, a “heady combination of news, literature, debate and writing”, was “the central locus of newly egalitarian practices of discussion and conversation, including forms of structured discourse, such as lectures and debates, as well as unregulated discourse, such as gossip and chatter”.

The freedom of speech led to time-wasting and “gabbling” (“Here men carried by instinct sipp muddy water, and like Frogs confusedly murmur Insignificant Notes, which tickle their own ears, and, to their inharmonious sense, make Music of jarring strings”). The education on offer was “a school . . . without a master”.

The eighteenth-century coffee house was undoubtedly a great vehicle for the reading of newspapers. A Continental observer in the late eighteenth century noted that, whereas the French coffee house was a place where games were played, in Britain “you neither see billiards nor backgammon tables” because people frequent coffee houses principally to read “the PAPERS”. There was a close and sometimes volatile relationship between the coffee-men and the newspaper-men, which came to a head in 1728, when the coffee-men launched an abortive scheme for setting up their own newspapers. Coffee shops had long been used as places for reading papers without having to pay for them. The coffee-men resented the high price of newspapers and the fact that there were so many of them. The newspaper-men objected that coffee houses relied on newspapers to attract custom. There is a comparable symbiosis now between cafés and information, whether in the form of newspapers (Starbucks has an exclusive deal with The Times, Costa with the Daily Telegraph) or internet connection. It is hard to see which party owes most to whom. As a pamphleteer of 1729 wrote, “Papers mutually beget company, and Company papers”.

And let me say that commitment to international action on justice means today to prevent genocide, the world must through the U.N, urgently act in Darfur.

Most of all my parents taught me that each of us should live by a moral compass.It was a simple faith with a fundamental optimism.That each and every one of us has a talent.Each of us a duty to use that talent.And each of us should have the chance to develop that talent. And my parents thought we should use whatever talent we had to help people least able to help themselves. And as I grew up surrounded by books, sports, music and encouragement, I saw at school and beyond how some flourished and others, denied these opportunities, fell behind. They had talent, they had ability. But they did not have the chance to fulfil their promise. They needed someone to champion them. They needed the support of people on their side. And is not our history the story of yes, progress through the fulfilled talents, even genius, of some but, yes, also of the wasted potential of millions for too many, their talents lost and forever unfulfilled?

Strip away the rhetoric about globalisation and it comes down to one essential truth: You can buy raw materials from anywhere,You can borrow capital form anywhere,You can engage with technology half way across the world,But you cannot buy from elsewhere what in the global economy you need most; the skills and the creativity of all our people – and that means that in education we must aim to be number one.

New forms of communication would provide new outlets to by-pass the increasingly shrill tenor of the traditional media. In fact, the new forms can be even more pernicious, less balanced, more intent on the latest conspiracy theory multiplied by five.

But here is also the opportunity. At present, we are all being dragged down by the way media and public life interact. Trust in journalists is not much above that in politicians. There is a market in providing serious, balanced news. There is a desire for impartiality. The way that people get their news may be changing; but the thirst for the news being real news is not.

It is sometimes said that the media is accountable daily through the choice of readers and viewers. That is true up to a point. But the reality is that the viewers or readers have no objective yardstick to measure what they are being told. In every other walk of life in our society that exercises power, there are external forms of accountability, not least through the media itself. So it is true politicians are accountable through the ballot box every few years. But they are also profoundly accountable, daily, through the media, which is why a free press is so important.