Full transcript of Blair speech | Top News | Reuters - 0 views
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New forms of communication would provide new outlets to by-pass the increasingly shrill tenor of the traditional media. In fact, the new forms can be even more pernicious, less balanced, more intent on the latest conspiracy theory multiplied by five.
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But here is also the opportunity. At present, we are all being dragged down by the way media and public life interact. Trust in journalists is not much above that in politicians. There is a market in providing serious, balanced news. There is a desire for impartiality. The way that people get their news may be changing; but the thirst for the news being real news is not.
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It is sometimes said that the media is accountable daily through the choice of readers and viewers. That is true up to a point. But the reality is that the viewers or readers have no objective yardstick to measure what they are being told. In every other walk of life in our society that exercises power, there are external forms of accountability, not least through the media itself. So it is true politicians are accountable through the ballot box every few years. But they are also profoundly accountable, daily, through the media, which is why a free press is so important.
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