5 Ways QR Codes Could Shake Up the 2012 Election [22Sep11] - 0 views
-
With millions of potential voters using mobile devices, strategists would be remiss to write off QR codes as a risky early-adopter consumer trend untranslatable to the political space.
-
“One of the exciting things about 2012 is that we have the opportunity to close the loop between online activities and real-world events,” he adds. “We’re seeing individuals rely on their phones, and QR codes present an optimal framework for that. There’s an opportunity for campaigns to reach out to mobile-savvy individuals and transmit a message that will lead to an activation.”
-
There is great potential in branding candidates, fundraising and collecting supporters’ data using QR technology.
- ...7 more annotations...
-
This cycle, QR codes could serve as an on-the-street campaign that instantly recruits supporters to rallies, speeches, visibility events and canvassing.
-
The key is to make sure the QR code allows for action – such as connecting with a supporter in another state, pledging to canvass or phone bank, engaging candidates or celebrity surrogates, or receiving cool merch.
-
QR codes could be a chance to get creative: Provide access to exclusive content, such as funny or moving videos, tweets, pics and merch from a celeb. With more codes emerging that integrate specific design art, celeb supporters will also have access to tailor-made QR images specific to their sentiments and brand identities.
-
Like past inclusion of Twitter and Facebook handles on promotional materials, by election day 2012, QR codes will be a cultural norm.
-
By regionalizing the QR code’s look and the reward, the merch turns making a statement into a measurable social action for like-minded individuals
-
QR codes could be a valuable tool for campaigns looking to tap into voting blocs once thought difficult to reach.
-
5 Ways QR Codes Could Shake Up the 2012 Election: http://t.co/flQHfQzd