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Foursquare is expanding its relationship with American Express to provide local deals to people who sync their cards to their Foursquare accounts. AmEx did a trial at SXSW, and that went well enough that it is rolling out the deals more broadly.

The discounts, such as $20 off a $50 purchase at Sports Authority, are automatically applied to your AmEx account when you check in via Foursquare to a participating merchant before a purchase. Everyone in local commerce is trying to figure out how to close the loop between deals and payments. Google thinks NFC chips in Android phones will be the answer in the form of a Google Wallet. Whereas Groupon is trying out instant mobile deals with Groupon Now. By tying its specials to a credit card, Foursquare is closing the payment loop with something everyone already carries around in their wallets.

Once companies can tie mobile ads or deals to payments, they will be able to measure directly the sales generated by these mobile promotions. And one day that could potentially be a huge new business. But for now, it’s making absolutely zilch for Foursquare, which remains a revenue-free zone. As the New York Times reports: Foursquare will not be receiving any revenue from the American Express deal

You hear things about Facebook. You see things. As its audience matures, a subtle shift might be under way. Of course, numbers remain staggering. Facebook is heading toward the 800 million users mark, mostly by conquering new markets. The growth is distributed as follows: Middle-East Africa, Asia-Pacific and Latin America grow by about 60% a year; Europe by 35% to 40%; and North America by 25%.

It now seems Facebook's usage is undergoing a split. Active Facebookers become increasingly engaged, spend more time doing more stuff, while "reasonable" users (over 25) become more reluctant and careful.

older people are joining in western markets, while a younger audience grows in emerging ones. More changes are under way as the internet spreads on both landlines and mobile devices: over the past three years, China added more internet users than exist in the US today. Furthermore, in the fastest growing markets, Facebook captures more than 90% of all social network traffic. So, for the near future, Facebook doesn't have a growth problem.

Cloud provider CloudSigma has become the first to add solid-state-drive storage to its public cloud computing service. SSDs (aka flash memory) are well known for their ability to significantly increase storage I/O performance and decrease power consumption when compared with hard disk drives, but until recently they have been too expensive for consideration in most data centers that aren’t backed by serious computing needs and deep pockets. That’s starting to change with the advent of new companies promising ever-lower prices on enterprise-grade flash storage, but making flash available as a service to cloud customers is still relatively unheard of.

However, adding flash is just par for the course for CloudSigma, which has been making a name for itself on high performance and customer choice since launching in the United States recently. The company’s U.S. presence is based out of the mind-blowing SuperNAP data center in Las Vegas, and CloudSigma chose 10 GbE interconnects as its standard to ensure its cloud can fully utilize the throughput horsepower of new technologies like flash. A couple weeks ago, it announced support of Oracle’s Solaris operating system, which also is unique among cloud providers (although Amazon Web Services does support OpenSolaris).

Although SSDs in the cloud are cool enough by themselves, they’re part of a larger trend toward making cloud computing a more palatable delivery model for all types of workloads. What began as a platform for hosting web applications has expand to enterprise apps such as ERP software from SAP, and even into massively parallel HPC workloads. AWS even offers GPU instances on an HPC cluster, which has resulted in several companies benchmarking AWS as among the fastest supercomputers in the world. Jenkins said CloudSigma will “absolutely” offer GPUs at some point, and might even go as far as to expose specific processors for rendering digital media.

Here’s some good news for web video publishers and producers. Online video advertising budgets are expected to jump sharply in 2012. Brand advertisers who purchased online video ads this year are projected to spend 47 percent more next year. These numbers were released this morning in the second annual “Video State of the Industry Survey” by Adap.tv and Digiday.

For advertisers that didn’t purchase any video ads so far this year, 84% say they will include digital video in their campaigns in Q4 2011 or 2012.

Advertisers say they are most likely to shift spending away from display and print ads to fund the increased online video spending.

Thanks to augmented reality technology, a tiny version of Rihanna actually seems to emerge from the cap of a jar of Nivea Creme to sing her song “California King Bed.”

The app, which went live this week, is an attempt to “create engaging digital advertising experiences,” says a statement from the company. Nivea tried to create such as experience this summer with a “Co-Star with Rihanna” Facebook campaign that let users star in a short, alternative version of the music video for the song by editing themselves into the action.

For the AR component, all you have to do is buy a tin of Nivea Creme or print one out from Nivea’s website and hold either up to your computer’s webcam. Then, voila, Rihanna appears.

Starbucks is launching its first major augmented reality app this holiday season that will let customers animate their coffee cups with their smartphones.

Starbucks Cup Magic launches for iPhone and Android devices in the U.S. next Tuesday. (In Canada, just the iPhone version will launch.) As demonstrated in the video above, the app works by pointing your phone’s camera at the company’s red holiday season coffee cups and 47 additional objects, such as bags of coffee, on display at Starbucks retail locations.

Doing so will produce animations involving five characters — an ice skater, a squirrel, a boy and a dog sledding and a fox — on your screen. You can also interact with the characters. For instance, if you tap the boy on the sled he does a somersault. Those who activate all five characters can qualify to win an as-yet-unnamed prize.

Clipboard aims to become the go-to service for saving and sharing the relevant parts of any page or service available on the Web, including much of its core functionality, or put differently taking care of everything in between simply bookmarking a URL and having to save an entire Web page.

Using a bookmarklet, Clipboard users can ‘clip’ things like search query results, stock quotes, tweets or Facebook status updates, video clips, images with captions, a Google Maps map, a forum answer, an Amazon book review, an eBay product summary, a digital coupon, and the likes.

Select part of a Web page or service, and use your mouse (simply by hovering over something or, preferably, by using the scroll wheel) to increase or decrease the number of ‘zones’ you would like to clip. Your selection – including links and images etc. – will be saved to your Clipboard profile instantly, and you can jump straight to it to visit your clip collection

Siri, the iPhone 4S digital assistant, does so many useful things; it helps you find the nearest pizza joint, reminds you to buy bread and even quotes 2001: A Space Odyssey. Did you know that you can also use Siri to dictate notes into your Evernote account? It’s true, and best of all, you probably already have it configured.

The set up is very straightforward. First, make Evernote a contact in your address book with your incoming Evernote email address. You can add the email by going into Evernote > Settings > Evernote email address.

Launch Siri and say “Send to Evernote.” Next, dictate your email and send it off. The message will show up in your default notebook. Even cooler, you can say “Send email to Evernote. Make apple pie for family reunion,” and Siri will send that note into your account.

Whenever people think of near field communications, they think of mobile payments. Your phone becomes your wallet and spending money becomes as easy as tap, tap, tapping all day. Well, the era of your tap-able digital wallet is not here yet. It may never come. But that does not mean there are not some very interesting uses of NFC coming down the pipeline.

For instance, there was a Coca-Cola vending machine at ad:tech this week that was tied to Google Wallet. Tap, tap, tap away and take a Diet Coke Break. At Nokia World there as a gate that could be opened with a tap from your phone. A developer is working on NFC solutions to help his father who has Alzheimer's. NFC could be great as a monetary transfer solution, but there is so much more.

Groundswell To An NFC Enabled World

Mobile payments company Boku is letting French consumers pay for virtual goods and services via their handsets.

The company is partnering with French carriers Bouygues Telecom and SFR. The deal will reach 32 million French consumers.

“France is a top priority for us in international markets, and we decided we wanted to tap into it in 2010,” said Ron Hirson, cofounder/president of Boku, San Francisco.

a survey administered by Jive Software that found both executives and knowledge workers believe social software will become a necessary part of doing business — even though the return on investment for this kind of software is still pretty squishy. 

Improving customer loyalty and service levels and driving increased revenue or sales were among the top reasons for using social software mentioned by survey respondents.

they shouldn't become so focused on attaining a hard ROI that they miss opportunities to use social to solve business problems.

Shares of Amazon were down about 1% $202.52 by mid-morning Friday. The stock is up about 13% for the year to date. The Kindle Fire is estimated to cost a total of $201.70 to build each unit, a number that includes a bill of materials — or BOM — of $185.60, with another $16.10 in manufacturing costs for each unit, iSuppli estimates. The tear-down estimate does not include cost figures for software, licensing or royalties that Amazon may pay on the device.

Amazon began shipping the Kindle Fire on Monday, after first unveiling the device in late September. The tablet costs $199 — about 60% less than the cheapest iPad from Apple Inc. /quotes/zigman/68270/quotes/nls/aapl AAPL -0.16% , which currently dominates the tablet market. Analysts expect the Kindle Fire to make the largest dent in the tablet market next to the iPad, after other devices using Google’s /quotes/zigman/93888/quotes/nls/goog GOOG -0.89%  Android operating system have largely failed to generate strong sales. The low price of the device, along with Amazon’s large library of books and other digital content, are expected to contribute to the appeal of the Kindle Fire. But Amazon does not break out data on its device sales.

Research In Motion has staked its claim as a leader in the mobile payment and Near Field Communications space with the announcement of a new pilot project which will see Telefonica employees at the network operator's Madrid headquarters able to pay for goods in local retailers with their BlackBerrys.

The Telefonica Wallet for BlackBerry project will allow users of the NFC enabled BlackBerry Bold 9900, BlackBerry Curve 9360 and BlackBerry Curve 9380 handsets to pay by touching their device against a reader in participating stores.

The SIM-based NFC technology stores funds and transcation details electronically on the phone's chip while at the front end an application on the device allows user to choose which cards they want to use, as well as get account balances.

Starbucks, the coffee chain, is installing a mobile payment system in the form of an iPhone app into 700 of its outlets across the UK and Ireland, following a successful US roll-out.

The Starbucks app will be available for iPhone and iPod Touch users from 5 January and allows consumers to pay for their items through their phone with the aim to reduce transaction time by around 10 seconds.

Consumers who own a registered Starbucks Card, part of the chain’s loyalty programme, will be able to link the balance on their reward card to the Starbucks app.

A new way to measure word-of-mouth marketing Assessing its impact as well as its volume will help companies take better advantage of buzz. APRIL 2010 • Jacques Bughin, Jonathan Doogan, and Ole Jørgen Vetvik

Exhibit 1: Word of mouth is influential throughout the consumer decision journey. Exhibit 2: By looking at impact as well as volume, marketers can measure the effects of word-of-mouth messages more accurately.

Consumers have always valued opinions expressed directly to them. Marketers may spend millions of dollars on elaborately conceived advertising campaigns, yet often what really makes up a consumer’s mind is not only simple but also free: a word-of-mouth recommendation from a trusted source. As consumers overwhelmed by product choices tune out the ever-growing barrage of traditional marketing, word of mouth cuts through the noise quickly and effectively.Indeed, word of mouth1 is the primary factor behind 20 to 50 percent of all purchasing decisions. Its influence is greatest when consumers are buying a product for the first time or when products are relatively expensive, factors that tend to make people conduct more research, seek more opinions, and deliberate longer than they otherwise would. And its influence will probably grow: the digital revolution has amplified and accelerated its reach to the point where word of mouth is no longer an act of intimate, one-on-one communication. Today, it also operates on a one-to-many basis: product reviews are posted online and opinions disseminated through social networks. Some customers even create Web sites or blogs to praise or punish brands. Register to read this article.

The Internet Has Been a Force for Good” No. In the days when the Internet was young, our hopes were high. As with any budding love affair, we wanted to believe our newfound object of fascination could change the world. The Internet was lauded as the ultimate tool to foster tolerance, destroy nationalism, and transform the planet into one great wired global village. Writing in 1994, a group of digital aficionados led by Esther Dyson and Alvin Toffler published a manifesto modestly subtitled “A Magna Carta for the Knowledge Age” that promised the rise of  “‘electronic neighborhoods’ bound together not by geography but by shared interests.” Nicholas Negroponte, then the famed head of the MIT MediaLab, dramatically predicted in 1997 that the Internet would shatter borders between nations and usher in a new era of world peace. Read more at www.foreignpolicy.com

Colorado, defending Yahoo against attempts by the federal government to obtain the contents of Yahoo Mail messages without first obtaining a warrant. One month earlier, the Justice Department filed a 17-page brief arguing that Yahoo Mail messages do not fall under current statutory protection because, once opened, those messages are not considered to be in “electronic storage.” The privacy coalition—which included Google—came to Yahoo’s defense, arguing that users with e-mail stored in the cloud have a reasonable expectation of privacy in the contents of that e-mail, and should thus be protected from warrantless searches by the government. (Hopefully the irony of Google opposing robust searches is not lost on Google’s attorneys.) Unfortunately, the protections afforded by the warrant requirement have not yet been fully extended to the digital “cloud.” This handy metaphor for the ethereal Internet as a storage and access hub is coming to have other implications: can we really conceal our data inside this cloud, shielding it from government intrusion? Read more at arstechnica.com

Face.com has launched the alpha of their new API. Now, almost any site could find faces on photos.Face.com, the company responsible for Facebook applications Photo Tagger and Photo Finder, lets you take any photo and quickly identify who is in it and where they are in the photo. This facial recognition is a boon to those tagging photos, and now Face.com is ready to bring a similar capability to the rest of the internet. May 3rd saw the launch of their new open API capable of scanning images and rapidly identifying the location, orientation, and identity of human faces. The API platform is meant for web designers who want to include a facial recognition feature on their own website. With this API, any company could let you upload a photo of yourself and find other photos of you in their database. Now in alpha testing, registering to try the API is free and very quick. Face.com, operated by Israel-based Vizi Labs, is looking to share the API with the developer community to see if the next killer application for facial recognition will arise organically. Eventually, platforms like this one may help your face become an access point to all the digital data about you on the web.

Read more at singularityhub.com