We observed the emerging trend of online dating among today’s tech savvy generation and in order to simplify it, we decided to launch Dates Near Me, a free mobile dating service which caters towards the requirements of today’s generation. The iPhone dating application works by broadcasting the location of users based on GPS signals that permit them to find nearby singles and meet up right away if they desire.
“Begin your search to find a like-minded companion, friend, lover or date using DatesNearMe mobile phone dating application on your iPhone and Google Android. With the singles showing an ever increasing desire for on the spot gratification, we realized the importance of mobile dating technology”, remarked the CEO of DatesNearMe.com
Few reasons that make DatesNearMe better than any other mobile dating application are:
1. Highest level of privacy and security settings so that you can flirt with comfort.
2. Find singles around you with the help of our map view or list view.
3. 100% Free. Definitely no charges or catches.
4. Filled of features with high user friendliness.
5. Create your profile in less than no time. Just a few clicks if you update from Facebook.
6. Add users to your hot List, and see who has added you to theirs.
7. Easily flirt with hotties with winks, smiles and live messages.
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DatesNearMe Launches Location Based iPhone Dating Application [11May11] - 0 views
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Contact Centers Not Prepared for Deluge of Social Media Customers - 0 views
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Customer support rules are rapidly changing, as unprecedented numbers of customers use social media channels to express options, seek assistance and purchase products. Customers have quickly adopted Facebook, Twitter and Google, as their primary means for gathering information regarding a company’s products and services. In many cases social media customers receive support from multiple departments within a company but are isolated from the contact center. This is because the traditional contact center is generally not ready for reaching out to the social customer or will only provide secondary support when its telephone agents are free. Regardless of how companies choose to market and support their social media customers, they should apply the same basic procedures found in contact centers to positively engage their customers
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shared by Jan Wyllie on 19 Jun 11
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The Social Addiction - It's More Serious Than We Think [14Jun11] - 0 views
socialmediatoday.com/...tion-its-more-serious-we-think
consumerism benefits uses practice mind trending risks
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With a pool of nearly 1,000 college students in ten countries over five continents – including the US, the study sought to witness the effects of abstaining from social media and ALL media for a period of 24 hours.
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The word “addiction” while not clinically relevant was surely on the minds of the students as this word came back repeatedly in responses. “I was itching, like a crackhead, because I could not use my phone.” – US studentFacebook is the social media “drug” of choice. “There is no doubt that Facebook is really high profile in our daily life.” – Hong Kong studentBut “Texting is the glue of social life.” “I found it hard not to text my boyfriend as I am so used to doing that as our main way of communicating during the day.” – UK studentA sense of isolation and loneliness came over many. “When I couldn’t communicate with my friends by mobile phone, I felt so lonely as if I was in a small cage on an island.” – China student Envy led to hostility. "I realized that I was having hostile thoughts towards those students who were walking around texting. I was jealous of them and it literally felt like some sort of withdrawal.” – US student
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My first reaction after reading over all of the findings was ‘I think much of this is applicable to ALL social media and media users as a whole.’
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My next thought was ‘how pathetic we’ve become.’ How utterly pathetic and dependent we’ve all become on technology, which is truly what this is all about.
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I am merely making the point of how dependent – and that truly is the operative word, we’ve become as a society.
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Console vs. PC redux: how mobile gaming will reshape the industry (again) [15Jun11] - 0 views
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Who cares about ancient history? If you're a gamer you should, because it's happening again. This time, though, its console gamers lobbing the same lamentations at Angry Bird players, Words With Friends addicts, and ever-sneaky Fruit Ninjas. As smartphones and tablets get more powerful, the dedicated gaming machine looks more and more quaint. Where once software supported hardware in one big, happy family, it's all becoming rather more... disjointed. For a gamer like me, that's a little troubling. If app gaming does for consoles what those consoles did to the PC scene a decade ago, a lot of big game studios are going to be in trouble, and a lot of gamers are going to be pining for the good 'ol days.
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It's hard to tell at what point mobile gaming became a serious threat to the console scene, but surely nobody at Nintendo lost any sleep when Snake crawled its way into the hearts of many a Nokia user back in the late '90s. Then, just a few years later, Steve Jobs started comparing iPod sales to those of dedicated gaming machines. I initially thought the very notion was preposterous; that an iPod didn't hold a candle to the DS and PSP I took with me on every flight. In the ensuing months, however, I've changed my tune.
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In recent years we haven't exactly seen a lot of innovation on the console gaming front. Sure, there was a giant rush to jump on the motion gaming bandwagon -- Microsoft with the Kinect and Sony with the Move, even Nintendo sauntering back in with the MotionPlus -- but none of those technologies have delivered the new gameplay experiences that even grizzled veterans like myself secretly hoped they might. Nor have they succeeded in whetting my appetite for something truly new. As someone whose youth was punctuated by a three-year console cycle, booting up the same 'ol hardware almost six years later feels wrong.
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On the portable gaming front things are moving -- but slowly. Over the past seven or so years Nintendo and Sony have both been slowly refining their portable systems of choice, but not even Nintendo's glasses-free 3D technology really qualifies as something particularly innovative. It is, after all, just another graphics technique
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With nothing really changing it's mighty easy for the others to catch up, and of course those others are the smartphones, the iPods, and the tablets. They aren't there yet -- the Samsung Galaxy S II has a dual-core processor running at 1GHz while the Xbox 360 has 3.2Ghz spread over three cores -- but mobile devices are gaining ground quick. And, with services like OnLive, one could say that hardware no longer matters.
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While we'll surely get one more generation of great dedicated gaming hardware from the big three, I have my fears that it will be the last. Sony sees the writing on the wall, with its (currently half-assed) PlayStation Suite program for devices, and Microsoft is testing the waters with Xbox Live integration on Windows Phone. It's only a matter of time before everybody's following suit -- or getting left behind. But don't worry, console gamers, because it's not all bad news. We're actually on the verge of some very interesting changes which, believe it or not, could work out for the best. Think about it: all modern phones have Bluetooth, so connecting external gaming controllers is easy -- even a keyboard and mouse. HDMI output is now more-or-less standard, and hopefully WHDI ubiquity isn't far off.
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Virtual offices vs. virtual selves: overcoming isolation in a wired future [17Jun11] - 0 views
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while workers want autonomy and flexibility, they also want social connection. In an interview, Yosh Beier of Collaborative Coaching summed this up, saying, “people want to have control over the where and when of their work experience, but they don’t necessarily want to isolate themselves.” How will this tension be resolved in the future?
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Many point to technology to keep people connected across physical distance, tools “that will make the remote less remote,” in Beier’s words. He points to the mania for Foursquare in the consumer space as an example of people who are physically distant but use tech to “locate themselves.” The same is true for Facebook, which provides a virtual social connection and is a bit like a remote social gathering. Beier sees this trend of using tech to overcome the social isolation of web-enabled distance moving from consumers to web workers:
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But instead of substituting virtual spaces for real ones (the Matrix model), some folks are focusing on substituting virtual selves for physical presence and meeting in real spaces (the Avatar model). Just look at our recent piece on robot avatars you can send to work or events in your stead and control over the Internet. Commenters on the post were skeptical, but Trevor Blackwell, CEO of Anybots (he’s also a partner in Y Combinator), which makes the robo-avatars pictured above, insisted in an interview that the idea wasn’t science fiction:
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People actually get a kick out of locating themselves. They want to know where their colleagues are. There will be more programs like Sococo. The idea is to have a virtual office on your screen. You see your virtual coworkers located in their “office” room, can “walk” to their room, when in the same room the mics let you talk and listen seamlessly, you have conference rooms with whiteboards, water coolers and tea kitchens for those in need of small talk, etc. People’s real location doesn’t matter, but they choose to locate themselves in respect to the virtual office so the team cohesion is supported.
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The thing that’s far-fetched is robots with their own intelligence. Who knows if general purpose A.I. is ever going to happen? But robots that can move around in an office and be used as communication devices isn’t science fiction at all. Now we’re getting to the point where you can do it over a much larger distance because you can just do it over the internet, and the cost is low enough and reliability is high enough that it makes sense to do every day in an office. Our goal is to have 100,000 of these out there in five years.
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Of course, both technologies boil down to an extension of video conferencing, with the likes of Sococo adding the possibility of spontaneity and easy initiation of contact, and robot avatars offering mobility and the ability to inspect locations. Still, whichever technological future you favor, there will still be a screen between you and your fellow humans.
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Social friending - William Deresiewicz on the meaning of friendship [18Jun10] - 0 views
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Having been relegated to our screens, are our friendships now anything more than a form of distraction?
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Facebook isn’t the whole of contemporary friendship, but it sure looks a lot like its future. Yet Facebook—and MySpace, and Twitter, and whatever we’re stampeding for next—are just the latest stages of a long attenuation. They’ve accelerated the fragmentation of consciousness, but they didn’t initiate it.
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Far from being ordinary and universal, friendship, for the ancients, was rare, precious, and hard-won. In a world ordered by relations of kin and kingdom, its elective affinities were exceptional, even subversive, cutting across established lines of allegiance.
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The classical notion of friendship was revived, along with other ancient modes of feeling, by the Renaissance. Truth and virtue, again,
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The modern temper runs toward unrestricted fluidity and flexibility, the endless play of possibility, and so is perfectly suited to the informal, improvisational nature of friendship. We can be friends with whomever we want, however we want, for as long as we want.
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The culture of group friendship reached its apogee in the 1960s. Two of the counterculture’s most salient and ideologically charged social forms were the commune—a community of friends in self-imagined retreat from a heartlessly corporatized society—and the rock’n’roll “band” (not “group” or “combo”), its name evoking Shakespeare’s “band of brothers” and Robin Hood’s band of Merry Men, its great exemplar the Beatles.
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Friendship is devolving, in other words, from a relationship to a feeling—from something people share to something each of us hugs privately to ourselves in the loneliness of our electronic caves, rearranging the tokens of connection like a lonely child playing with dolls.
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And now friendship, which arose to its present importance as a replacement for community, is going the same way. We have “friends,” just as we belong to “communities.” Scanning my Facebook page gives me, precisely, a “sense” of connection. Not an actual connection, just a sense.
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But when I think about my friends, what makes them who they are, and why I love them, it is not the names of their siblings that come to mind, or their fear of spiders. It is their qualities of character. This one’s emotional generosity, that one’s moral seriousness, the dark humor of a third.
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Character, revealed through action: the two eternal elements of narrative. In order to know people, you have to listen to their stories. (…)
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Making Money using Gigwalk [19Jul11] - 0 views
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Looking for new ways to make money? Checkout the new trend of “Crowd Commerce”; this new concept is driven by the smart phone technology, mainly iPhone and powered by Gigwalk Inc.Just 10 weeks after they first launched their app, Gigwalk Inc. was able to capture over 116 thousand gigs on their network (and rapidly increasing). Gigwalk connects companies in need for location-specific tasks with freelancers (called Gigwalkers) willing to take on gigs in that location. Gigwalk currently operates in, Boston, Chicago, Los Angeles, New York, Philadelphia, San Francisco Bay Area, Seattle and South Florida.
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Marc Andreessen on Why Software Is Eating the World - WSJ.com [20Aug11] - 0 views
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This week, Hewlett-Packard (where I am on the board) announced that it is exploring jettisoning its struggling PC business in favor of investing more heavily in software, where it sees better potential for growth. Meanwhile, Google plans to buy up the cellphone handset maker Motorola Mobility. Both moves surprised the tech world. But both moves are also in line with a trend I've observed, one that makes me optimistic about the future growth of the American and world economies, despite the recent turmoil in the stock market.
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More than 10 years after the peak of the 1990s dot-com bubble, a dozen or so new Internet companies like Facebook and Twitter are sparking controversy in Silicon Valley, due to their rapidly growing private market valuations, and even the occasional successful IPO. With scars from the heyday of Webvan and Pets.com still fresh in the investor psyche, people are asking, "Isn't this just a dangerous new bubble?"
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Applying Game Mechanics to Functional Software [13Sep11] - 0 views
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I am very skeptical about gamification in enterprise software and deeply suspicious about the hype around it in my company and outside. I have been searching for a while for a good introduction to behavioral mechanics that engage people. I found this talk by Amy Jo Kim very useful for the kind of work I do. She has worked in areas where social media and game mechanics intersect. Game mechanics change people's behavior Games engage us in flow, unfolding challenges over time to the player The 5 foundational elements of game mechanics are Collecting The power of completing a set Points Game points are points given by system Social points are given by other players. They drive collaboration. Redeemable points drive loyalty in those who care Leader boards drive player behavior such as competitive behavior Levels are short hand of points earned. Feedback Feedback accelerates drive to mastery. Feedback is fun Social Feedback is more powerful than system feedback Exchange Structured social interaction Explicit exchanges Adding a friend in facebook Implicit exchanges Are more powerful than explicit exchange Gift exchange Customization Character customization Customization engaged players and makes them stick Social media trends influencing game mechanics Accessibility Social media is making games more accessible to more people Recombinant Syndicated
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Video-Sharing iPhone App Limits Users to 1-Minute Clips [22Sep11] - 0 views
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If mobile video sharing is to follow in the footsteps of its more desirable mobile photo-sharing cousin, which application will users want to use to shoot, share and discover video clips? It’s too soon to tell, but startup Klip joins the fray and is now vying for your video attention. The startup released its application for iPhone on Monday with a focus on letting users share super-short 1-minute video clips — on Klip or with Facebook, Twitter and Youtube — and helping users discover clips from friends or other users based on topics of interests. “Klip re-invents the way consumers experience the world by organizing mobile videos in real time and by connecting consumers with the people and the topics that interest them,” the company says.
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Mobile Apps Must Die [24Sep11] - 0 views
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Too much trouble The problem with apps, and by this I mean native apps that must be downloaded to your phone, is that they are just becoming too much trouble to organize and maintain. It's just not realistic to have an app for every store you go to, every product you own and every website you visit. This creates an ever increasing set that must be curated, organized and culled. It's a common task we all perform, removing old and unused apps every few months, effectively garbage collecting our phones. Very organized folks relish the opportunity to tidy their burgeoning app menagerie but most can't bother and their home pages scroll into a receding haze of choices.
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Movie posters with radio tags such as RFID or NFC will allow me to get an interactive version of the poster on my phone to show me more information
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Any consumer item, such as ketchup or milk bottles, also with radio tags, will allow me to not only get more information on these items just like the poster, but also track usage and even offer to purchase replacement items
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My local bus stop will be geo-located so all I need is my current GPS fix and I can get just the information for that specific bus stop, knowing when the next bus will arrive. While this is possible today with some fancy urban systems, deploying a geo location system allows any city to do this, across all bus lines much more cheaply.
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A local food cart vendor will offer not only their menu but where they are going next and when they’ll return
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An on demand rental car company, such as Zipcar, will allow me to register and drive away with one of their cars, just using a bluetooth connection on my phone.
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Just In Time Interaction All of these concepts are of course just speculation but they represent a trend that is thundering down upon us. Each of these devices will likely need some form of interaction but only as I approach them, a “Just in time” interaction model that gives me interactivity but only when I need it.
12MoreSmashing The Clock [11Dec06] - 0 views
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At most companies, going AWOL during daylight hours would be grounds for a pink slip. Not at Best Buy. The nation's leading electronics retailer has embarked on a radical--if risky--experiment to transform a culture once known for killer hours and herd-riding bosses. The endeavor, called ROWE, for "results-only work environment," seeks to demolish decades-old business dogma that equates physical presence with productivity. The goal at Best Buy is to judge performance on output instead of hours.
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Best Buy did not invent the post-geographic office. Tech companies have been going bedouin for several years. At IBM (IBM ), 40% of the workforce has no official office; at AT&T, a third of managers are untethered. Sun Microsystems Inc. (SUNW ) calculates that it's saved $400 million over six years in real estate costs by allowing nearly half of all employees to work anywhere they want. And this trend seems to have legs.
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Another thing about this experiment: It wasn't imposed from the top down. It began as a covert guerrilla action that spread virally and eventually became a revolution. So secret was the operation that Chief Executive Brad Anderson only learned the details two years after it began transforming his company. Such bottom-up, stealth innovation is exactly the kind of thing Anderson encourages.
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But arguably no big business has smashed the clock quite so resolutely as Best Buy. The official policy for this post-face-time, location-agnostic way of working is that people are free to work wherever they want, whenever they want, as long as they get their work done.
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So bullish are Anderson and his team on the idea that they have formed a subsidiary called CultureRx, set up to help other companies go clockless. CultureRx expects to sign up at least one large client in the coming months.
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It seems to be working. Since the program's implementation, average voluntary turnover has fallen drastically, CultureRx says. Meanwhile, Best Buy notes that productivity is up an average 35% in departments that have switched to ROWE.
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"It wasn't hugs and smiles," she says of Ressler's and Thompson's campaign. "Managers in the old mental model were totally irritated." In the e-learning division, many of Wells's older co-workers (read 40-year-olds; the average age at Best Buy is 36) expressed resentment over the change, insisting that work relationships are better face-to-face, not screen-to-screen. "We have people in our group who are like, `I'm not going to do it,'" says Wells, who likes to sleep in and doesn't own an alarm clock. "I'm like, `that's fine, but I'm outta here.'" In enemy circles, Ressler and Thompson are known to this day as "those two" and "the subversives."
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`How are you going to measure this so you know you're getting the same productivity out of people?'"
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Achen could see that not only was his team's productivity up, but engagement scores, or measuring job satisfaction and retention, were the highest in the dot-com division's history.
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"For years I had been focused on the wrong currency," says Thompson. "I was always looking to see if people were here. I should have been looking at what they were getting done."
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Achen says he would never go back. Orders processed by people who are not working in the office are up 13% to 18% over those who are. ROWE'ers are posting higher metrics for quality, too. Achen says he believes that's due to the new office paradox: Given the constant distractions, it sometimes feels impossible to get any work done at work.
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But it's worth remembering that most big companies fail to grow at the rate of inflation. That's true in part because the bigger the company gets, the harder it is to get the best out of each and every employee. ROWE is one of Best Buy's answers to avoiding that fate. "The old way of managing and looking at work isn't going to work anymore," says Ressler. "We want to revolutionize the way work gets done." Admit it, you're rooting for them, too.
8MoreMobile Payments Are Going to Explode This Holiday Season, PayPal Says [Infographic] [26... - 0 views
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Payments company PayPal wants to make sure that it stays in the conversation when it comes to mobile payments.
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In the last couple of weeks we have heard from innovations coming out of MasterCard and Intuit. PayPal is one of the leaders in mobile payments, especially on the peer-to-peer front.
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In a survey conducted by PayPal and research firm Ipsos, half of mobile payments users plan on making a purchase with their device when the holiday shopping season starts after Thanksgiving.
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near-field communications options are still years from widespread adoption and the dongle-based half of the industry (between Square, Intuit and others) is still in growth mode
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Other mobile payments options include direct billing from Apple or Amazon for digital goods like apps and songs or carrier billing, which PayPal also provides through eBay's acquisition of Zong.
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PayPal believes that most mobile purchases will be made from home. Hence, they are calling the trend "couch commerce."
4MoreePayments Week: The rise of location-triggered offers [25Aug11] - 0 views
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Geofencing: As long as you're here ... One of the promises of mobile advertising — at least from the merchant's perspective — has been the potential to advertise to customers when they're near your store and can act immediately (and impulsively) on your offer. To make these location-triggered offers, merchants need to delineate a "geofence" around their retail outlets — a radius or polygonal area in which customers who have opted into a deal program can be notified on their mobiles that an offer is available nearby. Indeed, Groupon is working on adding such location-based deals to its daily offers, according to a letter sent from its general counsel David Schellhase to two U.S. Representatives who were asking about Groupon's privacy policies.
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Goodman said that location-triggered delivery is highly effective with "exceedingly high" response rates: between 11% and 60% of users are likely to visit a store when pinged with an offer if they're nearby, and up to 46% are likely to make a purchase.
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With that much data, there's a back-end business for the company in aggregating and anonymizing the information so it can analyze it and feed data back to merchants on which offers are most effective and when. Indeed, the company's self-service tool with which clients can manage their offers online also includes some data tools for this type of analysis.
7MoreQualcomm's Jacobs pushes Internet of Things [14Sep11] - 0 views
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Qualcomm boss Paul Jacobs has outlined his vision of the future at the company's Innovation event: a world where mobile devices supplant PCs, with his company's chips at the heart of the ecosystem.
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"The fundamental trend that we all know is that mobile is now the dominant computing platform," Jacobs told attendees. "That's not the future - that's now. The install base of smartphones has already surpassed PCs."
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That's a sea change which shouldn't be overlooked, Jacobs argued. "There were limitations to how computing happened in the past - now we do it when we're moving around," he explained. "Mobile is everywhere with you - you take it wherever you go. It's about doing things when you have the time."
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The vision Jacobs espoused wasn't purely about mobile devices, however, but about the Internet of Things - or, as he terms it, the Internet of Everything. "It's possible that there will be a sea of sensors," he claimed, "and these will all be connected. Is that possible - a thousand radios per person? I don't know," he admitted.
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"Four out of five mobile connections are in emerging markets," he claimed, "and in many cases it will be the only computing device that they have."
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It's a project that has far-reaching implications - into retail, gaming, social networking, and healthcare - and one that Qualcomm isn't afraid to open up to its competitors.
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The company's first step on the road to the Internet of Everything, a software platform for proximity-based peer-to-peer communications called AllJoyn, is licensed under a permissive BSD-style open source licence. "It already runs on multiple operating systems," Jacobs told attendees. "If we're going to enable this Internet of Everything, it can't just be vertically integrated with proprietary solutions exclusive to one manufacturer."
11More5 Ways QR Codes Could Shake Up the 2012 Election [22Sep11] - 0 views
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With millions of potential voters using mobile devices, strategists would be remiss to write off QR codes as a risky early-adopter consumer trend untranslatable to the political space.
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“One of the exciting things about 2012 is that we have the opportunity to close the loop between online activities and real-world events,” he adds. “We’re seeing individuals rely on their phones, and QR codes present an optimal framework for that. There’s an opportunity for campaigns to reach out to mobile-savvy individuals and transmit a message that will lead to an activation.”
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There is great potential in branding candidates, fundraising and collecting supporters’ data using QR technology.
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This cycle, QR codes could serve as an on-the-street campaign that instantly recruits supporters to rallies, speeches, visibility events and canvassing.
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The key is to make sure the QR code allows for action – such as connecting with a supporter in another state, pledging to canvass or phone bank, engaging candidates or celebrity surrogates, or receiving cool merch.
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QR codes could be a chance to get creative: Provide access to exclusive content, such as funny or moving videos, tweets, pics and merch from a celeb. With more codes emerging that integrate specific design art, celeb supporters will also have access to tailor-made QR images specific to their sentiments and brand identities.
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Like past inclusion of Twitter and Facebook handles on promotional materials, by election day 2012, QR codes will be a cultural norm.
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By regionalizing the QR code’s look and the reward, the merch turns making a statement into a measurable social action for like-minded individuals
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QR codes could be a valuable tool for campaigns looking to tap into voting blocs once thought difficult to reach.
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5 Ways QR Codes Could Shake Up the 2012 Election: http://t.co/flQHfQzd
1MoreMozilla Open badge Infrastructure project kicks off [19Sep11] - 0 views
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Badges for Javascript courses are currently being developed at the School of Webcraft by Mozilla. It also plans to rope in diverse groups such as P2PU, 4H, NASA, PBS, US Department of education and Intel to develop badges. This new process claims to be of advantage to learners as they will be given an opportunity to collect badges from any internet website. These collected badges will reveal the learner’s proficiency in various subjects. And that’s not all, it is believed that open badges may prove beneficial for users to build online reputation, look for collaborators and find jobs. “Open Badges is a response to this trend: an open specification and APIs that provide any organization the basic building blocks they need to offer badges in a standard, interoperable manner. If we’re successful, the benefits to learners will be tremendous. Open Badges will let you gather badges from any site on the internet, combining them into a story about what you know and what you’ve achieved,” states the Mozilla blog.
4MoreGreen Goose Wows the Crowd & Raises $100K On Launch Conference Stage - 0 views
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Imagine getting points in an online game each time you drink more water, floss your teeth or take a step toward some other healthy lifestyle goal. That's the promise of Green Goose, a company that uses tiny sensors and accelerometers on stickers or credit cards to track everyday behavior and record it online.
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Two members of the panel of investor judges put $100,000 into the startup on the spot while the company was still on stage. A third, Bill Warner, had already invested. "It's amazing and there's so much more you haven't even heard," he said about the company.
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All thanks to a simple sticker or other attachable sensor. It's the simplest and most pleasing example we've seen yet of the widely anticipated trend called The Internet of Things.
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The health angle is a strong one and the healthcare industry knows it. "Insurance companies are really trying to figure out how to reinvent all this stuff," Web 2.0 forefather and sensor-lover Tim O'Reilly told me about Green Goose today. "They're all looking for things like this that will drive wellness. The biggest question about it is whether it's too early. As the old VC saying goes, being too early is indistinguishable from being wrong. But this is defiitely on the right track."
8MoreThe Shrinking of the Non-Social Web [23Jun11] - 0 views
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Online video is exploding, with annual user growth of more than 45 percent. Mobile-device time spent increased 28 percent last year — with average smartphone time spent doubling. And social networks are now used by 90 percent of U.S. Internet users — for an average of more than four hours a month.
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What replaces the declining searchable Web is a new and “fully connected” digital life. You may have heard this before. After all, the promise of the Web was to connect pages with hyperlinks. Well, this time, “connected” means much more. It means the Web connects us, as people, to each one of the individuals online; and those connections, ultimately, extend from one of us to all of us.
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Now, the Web knows who we are (identity), is with us at all times wherever we go (mobile), threads our relationships with others (social), and delivers meaningful experiences beyond just text and graphics (video).
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But social discovery builds a relationship. Leveraging social endorsements and an environment of serendipitous discovery, consumers meet publishers in a meaningful context. As a result, the relationship that forms is stronger — and, more importantly for publishers, it’s branded.
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SEO’s strategic value is quickly fading as Google’s growth slows and its prominence in distribution slides away. In its place, Facebook has become the wiring hub of the connected Web — a new “home base” alternative to Google’s dominance of the last decade.
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The old searchable Web is crashing; while the new connected, social Web is lifting off. The implications for publishers are massive.
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The greatest innovators in social media are driving exactly along that edge today. As one friend commented recently on the full potential of connected lives, by being joined more closely together, we can increase empathy and meaning, while decreasing isolation.
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