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Korean online gaming powerhouse Nexon is seeking to list on the Tokyo Stock Exchange next month, Japanese business daily The Nikkei is reporting today. According to the paper, the company aims to raise a total of 100 billion yen (US$1.3 billion), which would be the biggest IPO in Japan this year.

Nomura Securities, Morgan Stanley and Goldman Sachs will manage the offering, with Nexon expecting to be approved for the listing later this week. The Nikkei says that the Korean company, which moved its HQ to Tokyo earlier this year, is hoping to reach a market cap of 600 to 700 billion yen (US$ 7.7 to 9 billion).

The two biggest (listed) domestic online/social gaming companies in Japan are GREE and DeNA, boasting market caps of US$8.3 billion and US$5.4 billion, respectively.

Whenever people think of near field communications, they think of mobile payments. Your phone becomes your wallet and spending money becomes as easy as tap, tap, tapping all day. Well, the era of your tap-able digital wallet is not here yet. It may never come. But that does not mean there are not some very interesting uses of NFC coming down the pipeline.

For instance, there was a Coca-Cola vending machine at ad:tech this week that was tied to Google Wallet. Tap, tap, tap away and take a Diet Coke Break. At Nokia World there as a gate that could be opened with a tap from your phone. A developer is working on NFC solutions to help his father who has Alzheimer's. NFC could be great as a monetary transfer solution, but there is so much more.

Groundswell To An NFC Enabled World

With the exception of the Amazon Kindle Fire and the Barnes & Noble Nook Tablet, the Android tablet race is starting to look like the PC race of the early 2000s: SPEEDS AND FEEDS ... and not a lot else. Case in point is Asus' Eee Pad Transformer Prime, the first quad-core tablet to hit the market. That's right, people, four whole cores!

quad-core tablet

For $499, the price of a 16GB iPad, you get 32GB, and can get up to 64GB for just $100 more. It will ship with Android 3.2 Honeycomb, but Asus promises that it will get an over-the-air update to the eagerly anticipated Android 4.0 Ice Cream Sandwich "at a later date." Great, terrific, you know?

Shares of Amazon were down about 1% $202.52 by mid-morning Friday. The stock is up about 13% for the year to date. The Kindle Fire is estimated to cost a total of $201.70 to build each unit, a number that includes a bill of materials — or BOM — of $185.60, with another $16.10 in manufacturing costs for each unit, iSuppli estimates. The tear-down estimate does not include cost figures for software, licensing or royalties that Amazon may pay on the device.

Amazon began shipping the Kindle Fire on Monday, after first unveiling the device in late September. The tablet costs $199 — about 60% less than the cheapest iPad from Apple Inc. /quotes/zigman/68270/quotes/nls/aapl AAPL -0.16% , which currently dominates the tablet market. Analysts expect the Kindle Fire to make the largest dent in the tablet market next to the iPad, after other devices using Google’s /quotes/zigman/93888/quotes/nls/goog GOOG -0.89%  Android operating system have largely failed to generate strong sales. The low price of the device, along with Amazon’s large library of books and other digital content, are expected to contribute to the appeal of the Kindle Fire. But Amazon does not break out data on its device sales.

In the fourth quarter of 2011, 22pc of businesses polled in the sector were investing in social media marketing. This figure fell to 8.5pc in the first quarter of 2012 and to 6pc by the second quarter. Pearlfinders, a major business research company, spoke to more than 5,000 marketeers around the world about their budgets. “This represents an interesting about-turn. We saw investment in social media increase steadily throughout 2011, to reach the highest levels ever by the end of the year. However, as financial services brands embraced new methods for communicating with customers, they opened themselves up to criticism and negative sentiment,” said Anthony Cooper, Pearlfinders managing director.

putting spending on hold until they have developed a clearer picture of how social media can be harnessed to improve their brands.”

conversations directly linking to brands near impossible to control

It is clear that MasterCard have taken mobile payments seriously, if the number of initiatives announced during the past period is an indication.

As one of the big card payment providers and a major player in payments in mature economies, this is further ratification of the importance of this industry for emerging markets.

Utilising Intel two-factor authentication in conjunction with Symantec to bring more secure mobile payments to market (Read here)

Energy drink brand Lucozade had teamed up with seven different British artists and the augmented reality (AR) app Aurasma, to create a new AR campaign which lets you scan cylindrical objects for exclusive content.

A number of artists including Tinie Tempah, Plan B and Calvin Harris have designed their own bottles which, when scanned, produce videos and animations featuring that particular artist.

The app achieves a first by integrating cylindrical mapping into AR, that is allowing the app to recognise the 3D surface of the bottle and augment it with video content. Once you download the app for your smartphone, pointing it at either the Plan B or Tinie Tempah exclusive bottles will showcase an animation before loading up a video of the artist. They will then direct you towards content exclusive to the AR app.

Near-field communications (NFC) technology will be built into one in five smartphones by 2014 as mobile payment and interactive promotions take off, according to a report from Juniper Research.

Over 23 million NFC-capable smartphones are expected to be in circulation by the end of 2011, said the NFC Retail Marketing & Mobile Payments report.

This willl rise to around 300 million by 2014, and half of these devices are expected to be active in the US.

45 mobile operators have pledged their support for subscriber identity module (SIM) based Near Field Communication (NFC) implementations in an announcement made by mobile industry trade body the GSM Association (GSMA).

The large existing user-base of low-cost, mid-tier, NFC-less feature phones popular in emerging markets is a prime target for this technology. However, technical difficulties have prevented the adoption of SIM-based NFC. As the SIM card slot is located behind the battery, radio signals to and from the NFC module are effectively blocked in many phones.

Potential applications for this technology include mobile payments, public transit access, event ticketing, secure access to buildings or vehicles, identification, and person-to-person (P2P) data sharing.

Starbucks is launching what it claims is the high street’s first iPhone mobile app payment system after growing impatient with the rate of development of mobile NFC technology.

Customers with registered Starbucks Reward Cards will be able to make purchases in all 700 UK Starbucks stores using a one-click iPhone or iPod Touch app from January. It is also developing an Android app that it hopes to launch at the start of 2012.

The coffee chain said it “did not want to wait” for the development of NFC and it becoming mainstream. Because so few handsets are currently NFC capable, Starbucks chose to develop its own mobile payment system using iPhone apps.

(http://www.researchandmarkets.com/research/f92935/global_mobile_br) has announced the addition of the "Global - Mobile Broadband - Location Based Services Insights" report to their offering. Despite the hype regarding this technology since around the year 2000; we have just recently begun to see applications for this technology become available to mass audiences. This is thanks to services like FourSquare and Facebook Places offering users the ability to check-in. The future of mobile Location Based Services will continue to emerge as handsets with smarter capabilities, new apps and user interfaces continue to permeate the market. This report provides a broad global overview of trends and developments in the mobile location based services industry, including a brief overview of GPS.

For more information visit http://www.researchandmarkets.com/research/f92935/global_mobile_br

roughly 30 percent more individuals in the U.S. carry a smart phone than buy a daily newspaper.

New York Public Library In a move that embodies the public intellectual history of America and the perfect application of social media, the New York Public Library plans to celebrate its centennial smart phone style.

It recently launched a “Find the Future” Foursquare badge that encourages and rewards exploration of public libraries in New York City. It transforms visitors into library ambassadors who, via location-based check-ins, end up promoting library services, programs, and collections to their Foursquare friends.

Micro-targeted ads were only the first step; now companies can easily link anyone's social media profile to their web-browsing habits, and sell that information to anyone who's interested. Google, Apple, Facebook, Microsoft, and others are, predictably, jockeying for lead position

Transformations of this magnitude are never confined to the market. Eventually, they spill over into the realm of politics and society. It's a familiar pattern: new technology enables new business practices. These practices, in turn, raise important social, political, and

Transformations of this magnitude are never confined to the market. Eventually, they spill over into the realm of politics and society. It's a familiar pattern: new technology enables new business practices. These practices, in turn, raise important social, political, and legal questions

Computex trade show in Taipei.

“Investors want to know which tablet is better, which has the best price-performance, and when the non-iPad camp is going to get going,” said Angela Hsiang, an analyst at KGI Securities Co. in Taipei. “Previously, people couldn’t actually see the products. At Computex, we’ll be able to touch and use them.”

Global shipments of tablets will climb to 215 million units in 2015 from 17 million last year, Toni Sacconaghi, a New York- based analyst at Sanford C. Bernstein & Co., wrote in a May 26 report. Fifteen percent of all tablets will cannibalize the sale of consumer PCs, reducing computer-sales growth by 2 percent annually between 2010 and 2015, Sacconaghi wrote.

People Don't Care about PCs...the Buzz is All About Mobile To paint an image of the very large scale of the mobile ecosystem, Jacobs talked numbers: There are 1.3 billion 3G connections worldwide, and there will be 2 billion more connections by 2015. Mobile data use will increase 10 to 12 times over the next four years. There are over 120 HSPA+ mobile networks and 180 commercial EVDO networks offering mobile broadband. There are 200 LTE networks planned, 20 of which have launched now.

Mobile Unleashing the "Greatest Wave of Creativity in History" And what is that? Only that mobile is going to unleash the "greatest wave of creativity in history." Dr. Jacobs said he knew that sounded like a "heady" proposition, especially because many mobile developers are just trying to build an app people like, he says. "But your app could reach hundreds of millions of users!" Now is the time to "think and act globally," Jacobs said. "Mobile is now the dominant computing platform, and it's never going back."

Augmented Reality Demoed as Marketing Tool AR, or augmented reality, was also at the forefront of today's keynote, with a sobering presentation from John Batter, Co-President of Production, Dreamworks Animation SKG. He produced data showing the decline of DVD sales over the years.

Lately, an unofficial Google News Regional app popped up in the Android Market. Now, Google has introduced a location-based content filter for Google News on mobile devices, called “News near you”. Google News for mobile will enable you to keep up with the latest local news, wherever you are.  The new feature in the U.S. English edition will be called “News near you” and seeks to provide you with news relevant to the city you are in and the nearby areas. Back in 2008, Google made the location-based news first available in Google News, and today there is already a local section for just about any city, state or country in the world with coverage from many sources. Google News does their local news a bit differently from others. They employ machine learning to analyse each word in an individual story to understand what location the news is about and where the source is situated. Thanks to Google News’ new feature, you can now find local news on your smartphone.

The Installer writes with news of yesterday's stock offering from LinkedIn, which shocked investors by closing at more than double the initial price. "Buyers crowded the floor of the New York Stock Exchange, and financial news networks flashed LinkedIn's stock price urgently all day. By the closing bell, the company had a market value of $9 billion, the highest for any Internet company since Google had its initial public offering seven years ago. Millionaires and even one billionaire were made, at least on paper. The stock, issued at $45, went as high as $122.70 just before noon and closed at $94.25 on a trading volume of 30 million shares." That price values the company at over 30 times its 2010 revenue, leading to speculation that this is either evidence of the second dotcom bubble (a possibility we discussed in February) or a "watershed moment for social media." Many experts are questioning the value of LinkedIn, while others are claiming intentional market manipulation.