Skip to main content

Home/ Open Intelligence / Web 3X (Social + Mobile)/ Group items matching "Social" in title, tags, annotations or url

Group items matching
in title, tags, annotations or url

Sort By: Relevance | Date Filter: All | Bookmarks | Topics Simple Middle
1More

How IT Can Empower Your Employees [25Oct11] - 0 views

  • What do smartphones, tablets, and self-service business information tools have in common? All three are on high-growth trajectories for enterprise adoption. In a new report issued last week by Forrester Research called called TechRadar For Enterprise Architecture Professionals: Technologies For Empowered Employees, Q4 2011, it shows how these and others have taken over the enterprise. It is the classic IT problem. As Gene Leganza writes in the introduction, "Mobile, social, video, and cloud technologies give individuals tremendous access to information and resources. Employees can become the best source of innovation and the breakthrough ideas that CxOs are hungry for. But as employees become empowered, central IT begins losing control of the technology strategy."
1More

US Trails China In Almost Every Mobile Usage Trend [24Oct11] - 0 views

  • Mobile device usage has spread across the globe. In terms of mobile penetration, the United States is actually on the lower end of the worldwide spectrum, with only 77% cellular device ownership. That seems counterintuitive to the way the U.S. views itself as the heart of mobile acceptance and innovation. It is China and other Asia-Pacific countries that really lead in mobile adoption. Research firm Forrester released a study last week showing global mobile usage trends. In almost every mobile usage aspect, metropolitan China and other Pacific Rim countries lead the way. That includes mobile social usage, work usage and multiple device ownership. Mobile is near an inflection point, changing the way people interact with information around the globe.
2More

Data now makes up 97% of UK mobile operator Three's traffic [31Oct11] - 0 views

  • It appears that offering all-you-can-eat data packages for its smartphone customers has tempted a fair number of customers after UK mobile operator Three announced that data now constitutes 97% of the network traffic flowing through its networks.
  • Three is now the UK’s fastest growing mobile network, buoyed by an increase in mobile consumers switching from its rivals with promises of unlimited data on both its monthly and pay-as-you-go tariffs, resulting in a 427% increase in data usage on its networks, as customers use their connections to download apps, stream films and TV shows and check their social networking accounts on the go.
4More

Study confirms dangers of violent video games | Machines Like Us [02Nov11] - 0 views

  • New research by Dr Brock Bastian from UQ's School of Psychology has found evidence that playing violent video games leads players to see themselves, and their opponents, as lacking in core human qualities such as warmth, open-mindedness, and intelligence.
  • In a recently published paper in the Journal of Experimental Social Psychology, Dr Bastian and his co-authors looked at whether the experience of cyber-violence had dehumanising consequences for the self-concept of game players and well as their opponents.
  • Dr Bastian said given his findings, it was not surprising that many people were concerned about the effects of playing violent video games, especially when they appeared to reflect changes in people's behaviour, emotions, and cognitions in ways consistent with a loss of humanity.
  • ...1 more annotation...
  • "There are good reasons to be concerned: the negative effects of violent video games have been well documented and appear to be more significant than those associated with other forms of violent media," he said.
27More

Gamification - Richard Baxter at Distilled's SearchLove - State of Search [25Oct11] - 0 views

  • Get Glue:
  • In their first three months, 1 million users, 100 million data points and shipped out thousands and thousands of stickers. Amazing, but how on earth are they making profit? Because it’s an advertising platform and collecting information on demographics, popularity, etc. and providing the entertainment industry with amazing data – sold.
  • SEOmoz
  • ...24 more annotations...
  • “The point system has dramatically improved engagement + contribution on Moz. We’ve grown community content 200%+ in the past 24 months.”
  • Step 1: You need points.
  • But points are meaningless without a leader board.
  • Step 2: You need a leaderboard to get people’s competitive spirit out and allow them to compare and be compared against others.
  • Salesforce does the same with Nitro by gamifying real life. Sales guys get stats to see what they’re doing well, awards them with points and badges but it also lets them compare to others.
  • We can also use game mechanics to help people learn how to use our products – Richard mentions Ribbon Hero 2 where clippy teaches you how to use Microsoft Office products. Rather than having him jump up when it thinks you need help (as was the case back in the day) you have challenges to help clippy fix his CV, etc. Your userbase is having fun and you’re helping them learn about your product.
  • Encourage users to hand over data - it makes us smarter marketers.
  • Who does this? LinkedIn with the goals and “profile completeness” – SEOmoz does the same thing.
  • Badges?
  • Rich doesn’t know that Foursquare should work but the beauty of it is that does. Rich thinks this has to do with velocity and the fact that it makes quite boring stuff exciting and PR worthy – not knowing when a reward is coming and the fact that they come almost at random is what Rich feels makes this work.
  • Virtual Currency/Goods
  • If you have a crappy product it really doesn’t matter.
  • What could we do/take away from this?
  • Gamification for Good – IMOK, a checkin platform for kids. Connected just from one phone to the other and checking in lets the parent know they’re ok.
  • Reward with Status- top contributors in Webmaster forums will get flown out to Google and learn all sorts of things.
  • Create signups/sales with loss aversion
  • Help people drive their business
  • Generate Reviews- badge and point system for heavy users?
  • Increase signups
  • Reward for Gifting
  • Reward for Uplaoding Content
  • Generate links
  • Increase social shares
  • Motivate internally to do the same - get your inhouse team to answer FAQ type questions and reward them for their interaction and points.
« First ‹ Previous 281 - 285 of 285
Showing 20 items per page