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Wednesday at the Social Good Summit, ABC News correspondent Juju Chang announced a new Facebook game aimed at educating people about maternal health.

The game, which is a piece of the larger Million Moms Challenge initiative launched earlier this week by ABC News and the UN Foundation, is called 1000 Days and guides players through a series of educational mini games that teach about things such as proper diet, breast feeding and government regulations.

users are presented with opportunities to connect with outside organizations in the maternal health space for additional information.

The game’s basic concept may sound familiar: you are trying to help your team take over the world. But we’re not talking about some fantasy realm or alien planet here. In Shadow Cities you’re trying to take over the real world.

Right there on the screen you will see other nearby players in real time, and not all will be friendly. When you start the game, you must choose between two factions, the Animators (nature lovers) and the Architects (technologists).

when you read an alert from another player that a big battle is brewing in, say, Paris. You jump to a friendly beacon and the next thing you know, you’re lobbing spells against enemy players from all over the world for control of the Champs-Élysées

Mobile games are the most popular type of apps amongst smartphone users, according to the latest report by Nielsen.The report shows that 64% of users who downloaded an app in the past 30 days have downloaded a game.Weather, social networking and apps that fall into categories of maps/navigation and search are also very popular apps, followed by music and news apps, as you can see in the chart below.

“We want to build tools that change the way all the people in this room experience the real world,” said Foursquare founder Dennis Crowley at the Web 2.0 Summit today, as he described his company’s retreat from the game mechanics that first made the check-in service a success. With more than 10 million downloads, Foursquare is the category leader for location services, even as it moves away from its initial offering. Crowley said Foursquare is about much more than check-ins, and features such as Foursquare Radar and Foursquare Explorer are going to power even stronger user adoption in the future.

“We have a very narrow focus on building features that help people experience the real world,” Crowley said. “How we were able to survive the Facebook onslaught — that was a big motivating factor for the entire company.”

In spite of banner user adoption, Crowley said he can identify with newcomers who are still struggling to understand why they should use a check-in service at all. Crowley said when he first downloaded Twitter, it was 18 months before he really understood why the product was worth using, because he hadn’t discovered that “thing” which made it special.

Crowdpark, a Berlin-headquartered game developer, announced today that it has raised $6 million in series B financing from top German venture capital firms, Target Partners and existing investor, Earlybird Venture Capital. Waldemar Jantz, partner at Target Partners, will be joining the startup’s board as a result of the investment. The new round of funding brings Crowdpark’s total to $8 million. Why should you care? Well, Crowdpark is aiming to give gamers their fix of legal gambling, er, betting. Using its patented “dynamic betting” technology, Crowdpark enables forecasting in realtime for social gaming in much the same way the brave among us play the stock market. Unlike its social gaming competitors, the German startup allows gamers to compete against each other in betting events using virtual currency. This includes the opportunity to bet on real world events taking place in everything from sports and entertainment to news and technology.

The overall market for virtual goods in the US is headed towards $2.9 billion for 2012, according to the Inside Virtual Goods report. That’s up from $2.2 billion this year, and $1.6 billion in 2010.

Virtual goods on Facebook are continuing to comprise more than half of that, going from $835 million in 2010 to $1.2 billion this year to $1.6 billion next year. The gains each year are around $400 million, which means growth is going from 50% down to around 35%. While the report doesn’t break out company-specific numbers publicly, Zynga’s pre-IPO filings indicate it made more than $300 million last quarter. Assuming that number stays around the same, look for Zynga to continue to its historical dominance with about 75% of the Facebook virtual goods market.

Mobile has also been coming into its own in the last 18 months, report co-author Charles Hudson tells me. The report estimates that mobile virtual goods (for games only, not including other digital media like iTunes songs) made $350 million this year, and will grow to $500 million next year.

Sensors, he said, have gotten so cheap that they are being embedded in all sorts of products. Pretty soon, every soda can and cereal box could have a built-in CPU, screen, and camera, along with Wi-Fi connectivity. And at that point, the gaming of life takes off. "You'll get up in the morning to brush your teeth and the toothbrush can sense that you're brushing," Schell said. "So, 'Hey, good job for you! Ten points' " from the toothpaste maker. You sit down to breakfast and get 10 points from Kellogg's for eating your Corn Flakes, then grab the bus because you get enviro-points from the government, which can be used as a tax deduction. Get to work on time, your employer gives you points. Drink Dr Pepper at lunch, points from the soda maker. Walk to a meeting instead of grabbing the shuttle, points from your health-insurance provider. Who knows how far this might run? Schell said.

For as long as Facebook has been running its Facebook Credits program—the virtual currency that users can redeem on games and other content peddled through Facebook’s network—it has been letting users top up those Credits using their mobile phones. It does this in partnership with companies like (reportedly) Boku and (definitely) Zong, the payments company bought by eBay’s PayPal last year. Users can also top up their Credits via PayPal and credit cards.

It’s not known how much, exactly, is purchased via the mobile channel today, but it is an example of how mobile is actually already driving significant revenue for Facebook. “Facebook Credits make a lot of money through mobile phones,” enough that Zong was “growing very fast last year” because of Facebook purchases, according to Frederic Court, a partner with Advent Venture Parnters, one of the VCs that backed Zong before the eBay (NSDQ: EBAY) buy.

This is because while sometimes the mobile payments were actually more expensive than a PayPal or credit card transaction, they are often a lot quicker to do, especially if you are in the middle of a game. And, as with other mobile-based payment options, they appeal to those who don’t have or want to enter card details.

The trend in online games, already popular in the entertainment industry, is set to extend to the travel industry according to research released this week. 

The WTM Global Trends Report 2011 reveals the ‘gamification of travel’ is already taking hold with companies and tourism organisations including Lufthansa and Tourism Ireland using gaming techniques to create brand awareness and build loyalty.

Last year Tourism Ireland unveiled its Ireland Town game on Facebook giving it the potential to engage with more than 62 million people.

Korean online gaming powerhouse Nexon is seeking to list on the Tokyo Stock Exchange next month, Japanese business daily The Nikkei is reporting today. According to the paper, the company aims to raise a total of 100 billion yen (US$1.3 billion), which would be the biggest IPO in Japan this year.

Nomura Securities, Morgan Stanley and Goldman Sachs will manage the offering, with Nexon expecting to be approved for the listing later this week. The Nikkei says that the Korean company, which moved its HQ to Tokyo earlier this year, is hoping to reach a market cap of 600 to 700 billion yen (US$ 7.7 to 9 billion).

The two biggest (listed) domestic online/social gaming companies in Japan are GREE and DeNA, boasting market caps of US$8.3 billion and US$5.4 billion, respectively.

“After carefully weighing our options for building a social rewards solution in-house versus integrating with a best in class technology provider, we selected Badgeville, a recognized leader in the space, for their comprehensive, lightweight and flexible platform,” said Larry Drebes, CEO, Janrain.

Badgeville jumped onto the scene when they won “Audience Choice” at TechCrunch last fall. Within two quarters they’ve captured 50 clients for their “white label” social rewards, loyalty and analytics platform.

Badgeville helps web publishers of all sizes increase audience engagement and unlock new monetization opportunities. The Palo Alto– based company provides platform that makes it easy for web publishers, to increase user loyalty and engagement. 

roughly 30 percent more individuals in the U.S. carry a smart phone than buy a daily newspaper.

New York Public Library In a move that embodies the public intellectual history of America and the perfect application of social media, the New York Public Library plans to celebrate its centennial smart phone style.

It recently launched a “Find the Future” Foursquare badge that encourages and rewards exploration of public libraries in New York City. It transforms visitors into library ambassadors who, via location-based check-ins, end up promoting library services, programs, and collections to their Foursquare friends.

Fysx writes with recent comments from Valve co-founder Gabe Newell about how he thinks the traditional video game business model is flawed: "The industry has this broken model, which is one price for everyone. That’s actually a bug, and it’s something that we want to solve through our philosophy of how we create entertainment products. What you really want to do is create the optimal pricing service for each customer and see what’s best for them. We need to give customers, all of them, a robust set of options regarding how they pay for their content. An example is – and this is something as an industry we should be doing better – is charging customers based on how much fun they are to play with. Some people, when they join a server, a ton of people will run with them. Other people, when they join a server, will cause others to leave. We should have a way of capturing that. We should have a way of rewarding the people who are good for our community."

John Jainschigg, Virtual event, 3D, web, social media,...

I've been reading Jane McGonigal's 'Reality is Broken,' and despite my agreeing with much of her thesis, I think she omits confronting a few troublesome ideas about gamification that _some_ (by no means all) game developers find chilling. For example:

- The emotional complex she wants to evoke through gamification is the same potent combination of intense engagement, flow, esprit-de-corps, loop-reinforced sense of accomplishment (fiero) and surrender to a higher purpose that inflames all True Believers. I'm not sure how you can seriously talk about gamification at world-changing scales without thinking about how scary the present crop of True Believer games can be (e.g., Unbridled Capitalism, Globalization, the Tea Party, Al Quada, etc.)

So what’s making gamification so popular today? Consider these four factors.

1. Consumers Want It

consumers are looking for new ways to entertain themselves — 40% of U.S. online adults have expressed this interest in a recent survey. What’s more, consumers want game elements everywhere. 60% of consumers play a video game online in a typical week. Consumers (especially Gen Yers) are increasingly accessing games online and on mobile devices.

But points and badgest are a very basic “carrot” approach. Pink says that in the main carrots and sticks don’t work except for basic repetitive tasks where there is little intrinsic motivation.

For anything involving knowledge or creativity, what matters is: Autonomy – deciding how and when to do things Mastery – the reward in gaining a skill and learning Purpose – the sense that the task is part of a greater goal.

What concerns me is that points and badges are none of the above, they are just  extrinsic motivation.

Nuance Communications (NUAN) CEO Paul Ricci must have taken copious notes in class because his company's recent purchase of Swype has catapulted it from a voice recognition company to an input organization.

I think this is a big move for the company because it expands what it, as an entity, does.

To "swype," a person traces across keyboard letters in a continuous motion to comprise a word. Swype says its input method lets people do more than 40 words a minute, and says the application is meant to work across not just phones and tablets, but also game consoles, kiosks, televisions and other screens.

Any other organization can join them in asking for partners to design a new way of offering accreditation to their own organization.

operating on inexpensive mobile phones or Web-based platforms

Some might be games---but most will have nothing to do with games

It is interesting to see gamification now being applied in a marketing/website/community context, because many marketers and community managers have already been using these techniques to build engagement for several years.

there are many ways to incorporate game mechanics into a community and which ones are appropriate depend a lot on the make-up of your community audience and what the ultimate goals for the community are.

my belief is that you need to gradually introduce new elements into a community and make sure that any new features are fully explained and documented.