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social analytics platform Viralheat, we have new data points in which to judge the fallout of SXSW.

the one getting the most attention on Google Buzz, Facebook, Twitter, and other social networks is clearly Foursquare (), which earned more than 38,000 mentions on social channels at its peak. In comparison, Gowalla () garnered less than 25% of that amount, peaking at 8,296 mentions.

PC Ed Rogerson is on Twitter. He is one of about 20 or so police officers that have turned to the micro-blogging service. “It works on a far more local level than the force-wide Facebook group,” he said. “It’s local to Harrogate and our problems.” Some of his messages, or tweets, contain advice for residents. On occasion he announces an arrest. Others are just to let people know that, while they were out, the police were on patrol. “People do not see us so they do not think we are there,” he said. North Yorkshire police are among the few forces using social media. Its Safer Neighbourhood teams use it to send out messages and it has reserved a page that will soon become its presence on Facebook. “Posting a message on Twitter warning about a spate of burglaries in an area is a similar concept to pinning up a poster on the local parish council noticeboard.” “Doing either in isolation might be fine, but by doing both we can spread that warning even further.” Read more at news.bbc.co.uk

Social media could transform the NHS and other public services in the same way that file-sharing changed the music industry, a conference has heard.Growing use of tools, such as Facebook and Twitter, offered an opportunity to reinvent services, delegates heard. “It’s happened to the music and travel industries and it’s going to happen to public services,” said Dr Paul Hodgkin, founder of the Patient Opinion site that organised the MyPublicServices conference. He said that conversations about people’s experiences with public services were going on all over the web and needed to be taken into account.“This is about turning things upside down so the thing that looks like a deficit, your experience, becomes the gift you have to give to other people.” “I’m not sure that the government can re-engineer itself from the inside out,” he said. “It’s going to take the demands of people to force it into shape.” Read more at news.bbc.co.uk

Previous research has shown that certain patterns of social interaction make radical innovation more likely. Bold ideas are typically incompletely formed when first conceived and easily shot down by criticism. Hence, they emerge more readily in communities in which individuals work mostly in small and relatively isolated groups, giving their ideas time and space to mature.today’s software developers work in social networks in which everyone is closely linked to everyone else. “The over-abundance of connections through which information travels reduces diversity and keeps radical ideas from taking holdTo restore the kind of aggressive innovation needed to build the next-generation internet will require re-engineering of the social networks of software developers themselvesThis could be doneif funding agencies ensured that research projects were carried out by many small, competing groups over longer periods.To enable innovation it may be necessary to reduce the number of social ties Read more at www.newscientist.com

Twitterers paid to spread Israeli propagandaIsrael’s foreign ministry is reported to be establishing a special undercover team of paid workers whose job it will be to surf the internet 24 hours a day spreading positive news about Israel. Internet-savvy Israeli youngsters, mainly recent graduates and demobilised soldiers with language skills, are being recruited to pose as ordinary surfers while they provide the government’s line on the Middle East conflict. The existence of an “internet warfare team” came to light when it was included in this year’s foreign ministry budget. About $150,000 has been set aside for the first stage of development, with increased funding expected next year. About 50,000 activists are reported to have downloaded a programme called Megaphone that sends an alert to their computers when an article critical of Israel is published. They are then supposed to bombard the site with comments supporting Israel.Read more at www.globalresearch.ca This kind of knowledge warfare was pioneered by the Russians and must now be used extensively by all governments. As Clipper abailart says: “One wonders whether it is worth it since the sort of chattering ‘politico’ twits who bounce soundbites off each other seven days a week are fortunately hermetically sealed in their own collective fantasies.” However, the manipulation of statistics as Trending Topics which muddies the water. Unfortunately, open also means open to abuse. I wonder if it means that those of us who want open discussion (and meaningful inferences from the flow) will need to do it in closed groups?

Stage One: Curiosity

Stage Two: Addiction

Stage Three: Socialization

Opportunities emerge from the deep semantic web

Economics is the science of incentives. While the promise of searching a huge store of databases may not sound like Saturday social night at the local drive in burger joint, it does by extension, introduce new incentives.  The new technology will drive people to build databases.  A new generation of entrepreneurs will collect, organize, analyze and create – not information – but data.Database of databases of databasesThe first things entrepreneurs will organize are human knowledge data – starting with their own, then relating it to others. Not unlike the human genome project, the vast human knowledge reservoir will be mapped. Entrepreneurs will enter their communities (on line, neighborhood, work, school, church, social networks) and create a database for what other people know and parse the data in any number of important and useful databases.The reason for this is simple; data are collections of human observations.This is the only thing people are willing to pay forRead more at www.conversationalcurrency.com

nterested? The backbone of Conversational Currency ™ is whatever social medium a person likes using. Where one takes it from there is the value this community provides

Amplify’d from www.conversationalcurrency.comThis community shares  tactical applications with community members on a one-to-one basis. We do not share the ‘secret sauce’ on a static website since there exists a myriad of customized solutions which can be developed using the fundamentals and vehicles being invented.Since we based all communications using the power of social media, we ask viewers to start with a very general engagement opportunity:Here we invite the world of bloggers who want to discuss, and propagate their knowledge about, and need for “Conversational Currency ™ “. A special invitation goes out to brands who can advertise their “conversations” on our site, and ultimately learn about our ‘solution’ one-on-one.Selected blogs (and particularly brand implementation plans) will be inserted into Business Week…drawing national attention and exposure to your demonstrated ability to turn ‘Conversation into Currency’…and perhaps be the 1st!!Read more at www.conversationalcurrency.com

Amplify’d from www.newscientist.comWHEN it comes to making friends online it is the quantity, not quality, of your blog posts that counts.Susan Jamison-Powell at Sheffield Hallam University in the UK studied the popularity of 75 bloggers on the site Livejournal.com. She looked at the number of friends each blogger had, the number of posts they made, the total number of words written and the overall tone of the posts. She then asked the bloggers to rate how attractive they found each of their peer’s blogs.She found that the more words a blogger posted, the more friends they had and the higher their attractiveness rating. The tone of their posts - whether they contained mostly positive or negative comments - had no effect. The findings were presented at the British Psychological Society’s annual conference this week.

This weekend in Amsterdam you may see a whole bunch of people waving their smartphones around at once. It’s the first social net/augmented reality flashmob, aka a fabulous way to combine three novel Net memes into one event.“Every square in every major city in the world knows the ‘human statue’ phenomenon,” he notes, so the intention of this weekend’s performance art is to take the human statue game totally into the digital world.have a smartphone that’ll run Layar (i.e. one with GPS).activate Layar, wave your smartphone in the air and ogle whatever strange and wonderful digital statue installations Veenhof’s chosen to populate the augmented space over Dam Square with. There’s a rumor that the Beatles will be showing up in pixel form, to recreate their famous Abbey Road pose.Is this the start of a new trend? You betcha. Flashmobs are still a popular affair, and AR is a tech that’s on the point of exploding into the mainstream public consciousness.

Rainier , director of the Pew Internet & American Life Project, looks ahead and makes a lengthy prediction of where we’re headed via the internet. As tempting as it was to clip the whole thing, I’ve resisted which means you will want to follow the link to read the article.

Themes:Cognitive capacities will shift (memorization)New literacies will be required. Fourth “R” is retrieval… “extreme Googlers”Tech isn’t the problem; people’s inherent character traits is the issuePerformance of information markets is a big unknown especially in the age of social media and junk information … Google will improve.Innovation ecosystem will change so radically (bandwidth/processing) that it’s hard to forecastBasic trends are evident — “the internet of things” and “sensors” and “mobile” and “location-based services” and “3D” and “speech recognition” and “translation systems”Law/regulations to protect privacy even though more disclosure required“Workarounds” to provide a measure of anonymityConfidentiality and autonomy will replace yearning for anonymityRise of social media is as much a challenge to anonymity as authentication requirements. Reputation management and information responsibility will emerge. Significantly more responsive govt, biz, NFP (71%/72%) v (26/26) [responses - anonymous, not-anonymous] Tide too strong to resist – pressure for transparency is powerfulData wil be the platform for changeEfficiency and responsiveness aren’t the same thingWe’re reading and writing more than our parents – participation breeds engagementNature of writing has changed (public). Quality will get better due to feedback and flamersReading and writing will be different in 10 years; screen literacy will become importantRead more at wiredpen.com

(http://www.researchandmarkets.com/research/f92935/global_mobile_br) has announced the addition of the "Global - Mobile Broadband - Location Based Services Insights" report to their offering. Despite the hype regarding this technology since around the year 2000; we have just recently begun to see applications for this technology become available to mass audiences. This is thanks to services like FourSquare and Facebook Places offering users the ability to check-in. The future of mobile Location Based Services will continue to emerge as handsets with smarter capabilities, new apps and user interfaces continue to permeate the market. This report provides a broad global overview of trends and developments in the mobile location based services industry, including a brief overview of GPS.

For more information visit http://www.researchandmarkets.com/research/f92935/global_mobile_br

Developed for McGraw Hill Higher Education Education UK, PRACTICE Marketing is a 3D turn-based Serious Game intended to teach college kids the principles of product marketing and competition. In the game, players are able to fully experience the seven underlying principles upon which to base marketing strategy and efforts: Image, Differentiation, Repeat Business, Ease of Doing Business, Networking, Likeability, and Emotion. Gameplay You’ve been selected to manage a company’s new entry into the backpack market. Your first step in the game is to create a strong product that appeals to a specific market segment and price it appropriately.

You are upfront presented with the info you need to analyze the market, provided by market research, who has narrowed the backpack market down to five potential segments for you to consider targeting, selecting the one that looks the most promising.

Once you have selected a target market, you can use the backpack builder to design a pack that meets the needs of its particular demographic.

According to some interesting statistics, India has created more than 60,000 jobs with an investment of US $26.5 billion in the US over the past 5 years. This involves investments of US $21 billion by 239 Indian companies and 127 greenfield investments worth US $5.5 billion. The top three states for investments include Ohio, California and Texas. Investments have taken place in sectors like IT / ITes, biotech, chemicals, automotive, telecom etc. Indian organizations are increasingly opening up units in the US and also providing large scale employment opportunities in USA giving rise to a strong reverse outsourcing trend.

India has emerged as one of the largest FDI players in the US after the United Arab Emirates

The recent US $10 billion export deals worth for the US employers like Boeing signed by Obama with many Indian leaders is expected to create more than 50,000 jobs in Seattle.

Waze launches its social sat-nav app for traffic-mad UK drivers “For those unaware of Waze, here’s how it works. Just by using the app (on Apple iOS, Android, Nokia, RIM), drivers generate a real-time map of the traffic ahead and can even share live road reports on accidents, hazards, speed cameras and roadworks (though typing is disabled while driving, in case you were wondering). A recent feature enable drivers to create voice-based hazard reports by recording a quick voice message – this then alerts other Waze drivers behind them. This is potentially much more accurate that having a road organisation like the AA try and feed real-time information into the system via old fashioned means like road cameras. Waze’s real-time traffic news is even being fed to some local TV stations in the US. And I daresay the speed camera aspect will go down a storm in the UK. In addition, ‘driving groups’ let users to connect with other nearby drivers such as fellow commuters, friends etc heading in the same direction. It can also be used by taxis or delivery trucks and connects to Twitter accounts and Facebook pages.”