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Agencies Mizbala and twentythree created an eerie location-based campaign for If I Die, a Facebook application that lets people record a message that will only be published after they die. Of course, no one think they're going to die anytime soon so people needed a bit of prompting. Mizbala used th APIs of popular location services such as Foursquare, Gowalla, Facebook Places, Twitter and Google Latest to track checkins all over the world. Once they located a person, they'd place a call to the location the person had checked into and asked to have the establishment to put the person on the line. Once they had the person on the line, they'd leave a creepy message and tell the person to go to the If I Die Facebook app. You can check out the demo call to Mashable's Adam Ostrow in this video to see what it's all about. Did the campaign work? Oh yes it did. Without any advertising, the campaign received lots of press in newspapers, blogs, radio and TV coverage which resulted in an 800 percent increase in recorded messages being left on "If I Die". But ask yourself. Do you really wants to be found this easily?

55 percent of Americans are interested in working for a company that uses gamification to increase productivity, according to a new survey by consulting firm Saatchi & Saatchi S. In its report titled "Engagement Unleashed: Gamification for Business, Brands and Loyalty", the agency found that around half of online Americans play social game during a typical day -- 28 percent of them who work play them more than 30 minutes a day at their jobs.

37 percent of survey respondents said they prefer to hear about a new product via online game experiences, versus the 44 percent who said they prefer email and the 3 percent that prefer TV or radio advertisements

Among smartphone owners, 75 percent of participants want to play clues-based challenges from brands, and 85 percent would be willing to play them for at least half an hour for the chance to win a $100 cash prize

Earlier this year, the World Health Organisation (WHO) classified radiation emitted by mobile phones as a possible cancer risk, with a similar threat to lead and the banned pesticide DDT. And the European Commission also issued a warning saying that individuals should be protected from low-frequency radiation emitted by cell phones, masts and Wi-Fi systems.

Mr Stein, the chief group executive of Samworth Brothers

began suffering the effects of low-frequency radiation six years ago when he experienced pain when using his mobile phone. “I began getting weird sensations in my ear if I went near a computer or TV, any electrical equipment with a microchip” he said. “I took the view that I was a freak and kept quiet, but it was difficult because I couldn’t drive a modern car with computers on board.” Mr Stein’s research eventually led him to the diagnosis that he is electro-sensitive, a condition he shares with several thousand people in the UK. Electro sensitivity is caused by the thousands of magnetic fields that surround us, from mobile and cordless phones to other wireless devices, including car sat-nav kits. The symptoms include sleep problems, headaches, tinnitus and earache, chest pains, loss of memory, poor concentration and depression.

In South Africa, the continent’s strongest economy, mobile phone use has gone from 17 percent of adults in 2000 to 76 percent in 2010. Today, more South Africans – 29 million – use mobile phones than radio (28 million), TV (27 million) or personal computers (6 million). Only 5 million South Africans use landline phones. Nielsen’s recently released Mobile Insights study in South Africa, which examined consumers’ usage of and attitudes toward mobile phones, networks and services, reveals a number of interesting insights such as: -- Nokia rules: More than half (52%) own that company’s handsets, followed by Samsung and BlackBerry, and 56 percent of those currently using other brands indicated their next handset would likely be a Nokia. -- SMS text messaging is practically ubiquitous among South African mobile customers, and is used by almost 4.2 times more people than e-mail. More than two-thirds (69%) of consumers prefer sending texts to calling, in large part because it is less expensive, and 10 percent believe texting to be a faster way of communicating.

A recent interview takes a look at what Facebook’s recent platform changes mean for businesses. It begins, “Recently at f8, Facebook’s developer conference, the company introduced a series of action verbs into its social platform. ‘Read,’ ‘Watch,’ and ‘Listen,’ Facebook CEO Mark Zuckerberg explained, were added to help build a ‘language for how people connect.’ The one missing word, of course, was ‘Buy.’ That’s really why Facebook and its army of content partners from news, publishing, music, and film and TV are rushing to set up shop on the famous platform with 750 million users.”

The interviewer “sat down with Gi Fernando, an expert on social-networking data, to help explain what Facebook’s platform changes mean for brands, consumers, and marketers.

When asked about the single biggest change that Facebook is making, Fernando replied, “The biggest change is Facebook driving toward becoming the semantic web. The semantic web is making sure that the Internet has a dictionary and a grammar that can be understood by consumers, yes, but also by advertisers and brands. It’s also understanding how people behave on the Web rather than just clicking on stuff: what are they actually doing? You read, watch things, you get instant feedback, your friends can read and watch with you, but then the brand knows what you and 13 others are reading, watching, listening to as well, and you can target advertising based around that. It’s a beautiful feedback loop both for the consumer and the brand.”

Powering remote sensors, which are seen as the key to the future “Internet of Things”, is a problem. Given that sensors may well be embedded, long-life power sources are essential; you don’t want to be changing AA batteries every few months on the predicted 50 billion devices that will be connected to the net. Now U.S. researchers have devised a way of tapping into the energy found in the fog of electromagnetic energy that envelops us all; a fog caused by radio and TV signals, mobile phone transmissions, even domestic WiFi. The researchers have already successfully operated a temperature sensor, according to reports by PhysOrg.

a new study conducted and released by Latitude, a technology research consultancy, published in collaboration with ReadWriteWeb. The study’s main takeaway message: “kids are predicting that the future of media and technology lies in better integrating digital experiences with real-world places and activities. They’re also suggesting that more intuitive, human-like interactions with devices, such as those provided by fluid interfaces or robots, are a key area for development.”

Researchers scored the kids’ inventions on the presence of specific technology themes, such as type of interface, degree of interactivity, physical-digital convergence and user’s desired end-goal.

The Digital vs. Physical Divide is Disappearing: Children today don’t neatly divide their virtual interactions from their experiences of the “real world.” For them, these two realms continue to converge as technologies become more interactive, portable, connected and integrated.

Traditionally, the most valued content was original. This emphasis developed within a content model of constrained distribution and expensive production costs. When there are only a handful of distribution points for content — some magazines, books, a handful of TV station and radio stations — the way to build audience was to deliver original and exclusive content experiences.

Into this explosion of information comes the concept of Curation. Long-time tech journalist Paul Gillen weighed in on the value of taking a curatorial approach to content in a post about the Chile earthquake. No longer is our problem lack of information; it’s that we’re drowning in information. That’s why curation is so important. Trusted curators who point us to the most valuable sources of information for our interests will become the new power brokers.

Gillen points out that the concept of curation shouldn’t be limited to media brands. Marketers should take this trend into account. Creating new content is important, but an equally valuable service is curating content from other sources. This demands a whole different set of skills as well as a new delivery channel. It also means ditching the “not invented here” mindset that prevents content creators from acknowledging other sources.

It appears that offering all-you-can-eat data packages for its smartphone customers has tempted a fair number of customers after UK mobile operator Three announced that data now constitutes 97% of the network traffic flowing through its networks.

Three is now the UK’s fastest growing mobile network, buoyed by an increase in mobile consumers switching from its rivals with promises of unlimited data on both its monthly and pay-as-you-go tariffs, resulting in a 427% increase in data usage on its networks, as customers use their connections to download apps, stream films and TV shows and check their social networking accounts on the go.

This one's been in the works for a little while now, but the EU has just taken another step toward making 4G coverage a continental reality. Last week, the European Commission, European Parliament and member states of the European Council reached what they're calling an "informal compromise" on a new radio spectrum policy. Under the proposed agreement, member countries would have to free up (read: "auction off") their 800MHz frequency bands for broadband service by January 1, 2013, as part of Parliament's plan to accelerate broadband rollout by using spectrum once devoted to analog TV frequencies.