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As part of a Data Privacy Day report, Microsoft commissioned a study of over 1,200 hiring and recruitment managers. In one segment, they asked what kinds of sites they considered in researching applicants online. The short answer: almost everything. As PC World put it—and as Jason detailed in his online identity primer—having a decent-looking personal web site, with blog-like material showing your grasp of topics and general up-to-date skills, is the best defense against anything and everything else a potential employer or contractor might find about you online. Then again, take a look at how many online realms hiring managers peek into when peeking at you. It's reassuring, if you've put time into cleaning up your online image, and perhaps a wake-up call if you've still got LOLcats littering your photo service pages

Previous research has shown that certain patterns of social interaction make radical innovation more likely. Bold ideas are typically incompletely formed when first conceived and easily shot down by criticism. Hence, they emerge more readily in communities in which individuals work mostly in small and relatively isolated groups, giving their ideas time and space to mature.today’s software developers work in social networks in which everyone is closely linked to everyone else. “The over-abundance of connections through which information travels reduces diversity and keeps radical ideas from taking holdTo restore the kind of aggressive innovation needed to build the next-generation internet will require re-engineering of the social networks of software developers themselvesThis could be doneif funding agencies ensured that research projects were carried out by many small, competing groups over longer periods.To enable innovation it may be necessary to reduce the number of social ties Read more at www.newscientist.com

Social networking websites have lost some of their “cool” factor with younger users and are on their way to becoming the preserve of the middle-aged, according to figures published by Ofcom. The proportion of British 15- to 24-year-olds with a profile on a social networking site such as Facebook or MySpace fell for the first time last year from 55 per cent to 50 per cent, according to the communications regulator. Older internet users are still flocking to the sites, however. The proportion of 25- to 34-year-olds claiming to have a social networking profile grew by 6 percentage points to 46 per cent, and among 35- to 54-year-olds by 8 percentage points to 35 per cent. the audience figures for individual social networking sites from Nielsen Online, another online research company, support the picture that social networking is an ageing medium. this ephemeral demographic may be moving on before media owners have properly learnt how to make money from their sites. Read more at www.ft.com Perhaps, older people will develop more serious, reflective uses for social networking than the young pioneers.

y’d from www.business-strategy-innovation.com

The new dimension of innovation is about having customer as an integral part of the system. Firms can no longer afford to stay separate from customers and still come up with great innovations. The success of social media websites (like Facebook) is frequently attributed to engaging customers in the creation of new innovations - also referred to as crowdsourcing.The topic of innovation is multi-dimensional, which no firm in the globe can afford to ignore today. Being innovative is necessary to stay competitive in the business. The new age of innovation has a lot to do with making the customer an integral part of the innovation system by engaging and involving them with the product or service that the firm is working on.So, next time you are set out to innovate something, ask yourself: ‘Am I involving my customers in the process?’Read more at www.business-strategy-innovation.com

A new way to measure word-of-mouth marketing Assessing its impact as well as its volume will help companies take better advantage of buzz. APRIL 2010 • Jacques Bughin, Jonathan Doogan, and Ole Jørgen Vetvik

Exhibit 1: Word of mouth is influential throughout the consumer decision journey. Exhibit 2: By looking at impact as well as volume, marketers can measure the effects of word-of-mouth messages more accurately.

Consumers have always valued opinions expressed directly to them. Marketers may spend millions of dollars on elaborately conceived advertising campaigns, yet often what really makes up a consumer’s mind is not only simple but also free: a word-of-mouth recommendation from a trusted source. As consumers overwhelmed by product choices tune out the ever-growing barrage of traditional marketing, word of mouth cuts through the noise quickly and effectively.Indeed, word of mouth1 is the primary factor behind 20 to 50 percent of all purchasing decisions. Its influence is greatest when consumers are buying a product for the first time or when products are relatively expensive, factors that tend to make people conduct more research, seek more opinions, and deliberate longer than they otherwise would. And its influence will probably grow: the digital revolution has amplified and accelerated its reach to the point where word of mouth is no longer an act of intimate, one-on-one communication. Today, it also operates on a one-to-many basis: product reviews are posted online and opinions disseminated through social networks. Some customers even create Web sites or blogs to praise or punish brands. Register to read this article.

Perhaps the saddest thing about Facebook (note: I do think there are good things) is that most users seem utterly unware of the way Facebook is changing things; unaware of FB’s ever-changing Privacy settings; little idea about how expansive the recent f8 announcements could be (in fact I’d say a huge percentage of users don’t even know what the heck f8 is or what its impact may have); and perhaps wholly uprepared when their profiles and their data are streaming out in the open publicly. Most users are using FB strictly to post pictures and update their status in the literal way in which FB was designed - no sense of re-purposing the software in broader ways. On one hand, it’s great that we can all share our experiences with each other; on the other hand it’s worrying that more users aren’t educated enough about the fundamental nature of these media to make smart connections back to their own lives.

Furthermore, if Facebook becomes the primary place where people congregate, purchase, publish and share, it will become imensely important that users are proficient and savvy and creative in using it *for* their interests as citizens and not against them. The smallest tweaks in any software can have major implications in their use. Imagine if Facebook had a Hate button. I agree with Scoble: I hope we never see something like that. …But I have a feeling, there’s a Hate button hidden deep within our collective social experience and dynamics just waiting to surface its ugly head in the not-too-distant future. Recommend on Amplify                

We need ambient findability. We need smart ways of guiding people towards the content they’d like to see — with categorization and search playing complementary goals.Getting people to the content they want to see, using the search functionality your average newspaper website has on offer, is not exactly what I’d describe as fast or effortless. Full-text search can be a daunting experience. We need some sort of a sitemap that acts as a gateway to our content and is broader than our primary navigation.We need deep links to the topics that are currently on people’s mind and that are being talked about.How neat would it be if we could also browse by mood or by genre?We need quick links to topic pages about related persons, organizations, events and locations.We need links to terms on Wikipedia (e.g. using Apture) or the ability to look things up in a dictionary (like the one they have over at the New York Times)Related content should be referred to either using tags or if you’re really hip, using relationships. Search behavior doesn’t always revolve around a big input box and a submit button.Faceted search needs facets: ways of splitting up search results into meaningful categories. Rich metadata and a well thought-out categorization scheme is a prequisite.Online search should work similarly to asking a question to a flesh-and-blood reporter

the Ctrip team has once again delivered the strong results in the first quarter, marking an encouraging start to the year 2011. Our net revenues grew 30% year-over-year and net income grew 23% year-over-year. With the solid execution, Ctrip has further enhanced its strategic partnerships, improved operating efficiency and elevated its customer service level. The Ctrip team has continued to build the brand’s strength and demonstrate industry leadership. Our hotel [ph] supply network continues to expand to satisfy the growing needs of travelers, reaching approximately 18,000 hotels by the end of March 2011 compared to 10,600 hotels at the same time in 2010. The number of hotels with guaranteed allotment rooms accounted for approximately 75% of the total hotel supply. We rolled out more options for making hotel reservations to keep for different needs of our customers. For example, Ctrip has launched the most expensive hotel group buying platform in China, with the daily participants reaching over 100 hotels. Our hotel group buying 2.0 platform features the most convenient booking process elevating service levels industry wide. Thanks to the great effort and strong execution on the product of IT, Ctrip has continued to outpace industry growth in the air ticketing sector growing far ahead of the industry average.

Over time, using your smart-phone touch screen becomes second nature, to the point where you can even do some tasks without looking. Researchers in Germany are now working on a system that would let you perform such actions without even holding the phone - instead you'd tap your palm, and the movements would be interpreted by an "imaginary phone" system that would relay the request to your actual phone.

The concept relies on a depth-sensitive camera to pick up the tapping and sliding interactions on a palm, software to analyze the video, and a wireless radio to send the instructions back to the iPhone. Patrick Baudisch, professor of computer science at the Hasso Plattner Institute in Potsdam, Germany, says the imaginary phone prototype "serves as a shortcut that frees users from the necessity to retrieve the actual physical device."

As a clinician fascinated by the use of new technologies to achieve outcomes, it’s hard to go past anything that is looking at bridging the divide between human emotions / touch and technology. Telenoid is one such project. It’s aim is to provide an effective way to transfer people’s presence. The research on telepresence is booming and it’s fairly widely accepted that videoconferencing is superior to teleconferencing and that platforms like virtual worlds provide even better telepresence sometimes. Telenoid is a step further again, providing a tangible means of interacting with someone remotely. In the second video below you’ll see its creator citing a key inspiration was the ability for remotely located grandparents to interact more with their grandchildren. That alone is laudable but for me the clinical simulation potentials stood out pretty strongly.

Real patients as simulation Imagine the ability to have a ‘patient’ reflecting the emotions and speech of a real person in combination with the current simulation functionality i.e. feedback, monitoring of biometric data etc. Taken a step further: a real patient experiencing a real health issue is able (with consent of course) to have their experience transferred to a simulation exercise in real time. There are already consumer devices on the market able to control avatars via thought processes, this is only a small step beyond that.

A specific example:

University scientists are seeking to take virtual reality to a new level – with a view to helping sick people who cannot get access to the outside world. The researchers in Birmingham plan their new worlds to be “sensorily rich”.They are using large screen TVs, video projectors and head mounted displays to create virtual versions of soothing rural and coastal scenes. The initial development is re-creating a stretch of the coastline of south Devon and an area within Dartmoor National Park.The developers say there is research evidence that exposure to greenery, such as trees, can improve patient recovery and reduce pain levels. Tests on volunteers are due to start later this summer. Birmingham University has become involved because its local hospital provides specialist defence medical facilities and has a large number of trauma victims.Developer Professor Bob Stone, a multimedia specialist, said: “This technology could be made available to anyone who, for whatever reason, is in hospital, bed-bound or cannot get outside.  They will be able to get the benefits of the countryside and seaside by viewing the virtual scenario on screen. Patients will be free to choose areas that they want to spend time in; they can take a walk along coastal footpaths, sit on a beach, listen to the waves and birdsong, watch the sun go down and – in due course – even experience the smells of the land-and seascapes almost as if they were experiencing the outdoors for real.”

Since 2007, the US federal minimum wage has been set at $7.15 an hour, yet workers on Amazon’s Mechanical Turk—many of whom live in the US—make an average of $2 (according to the estimates of Mechanical Turk researcher Alex Quinn).  As illustrated in the above image, Amazon, itself, encourages businesses (at least implicitly) to pay workers (or “turkers” as they are called) less-than-minimum wages.  Moreover, to even qualify for these low-paying tasks called HITs (Human Intelligence Tasks), turkers are often expected to complete unpaid training sessions that can last for up to an hour.  Also, because turkers receive micro-payments for each task and because the time to completion for each task is rationalized to the second, turkers receive no pay during normal periods of rest during the workday.

Mechanical Turk is a crowdsourcing platform that allow anyone to recruit laborers for short online tasks, which cannot be effectively completed by computers.  For examples, turkers might compile contact information for various businesses, sort through images and tag offensive ones, or participate in university research experiments.  Because of the piecemeal and spatially-disembedded nature of the work, it is virtually unregulated. Can we simply dismiss this subversion of labor laws—as some commentators have—on the grounds that “$2 an hour is a decent wage in India?”  Even if we are angered by this exploitation of turkers, is it even possible to regulate an international platform of this sort?

Researchers Sean Gustafson, Christian Holz and Patrick Baudisch of the Hasso-Plattner Institute have created a working prototype of a touch interface

A wearable depth camera tracks the user's movements on the surface of the palm of his or hand, corresponding to specific commands for an iPhone or other touchscreen phone, such as sliding to unlock and time settings.

Imaginary Phone allows users to control their mobile devices without taking it out of their pocket. Instead, users mimic the interaction on the palm of their hand. The interaction is tracked by a wearable depth camera which sends input events to the actual physical device. By mimicking the layout of the physical device, here an iPhone, users can operate the device based on spatial memory built up while using the physical device.

Bill Keller of the New York Times has just written a provocative piece lamenting that new technologies are eroding essential human characteristics. I would certainly agree that almost all technologies, especially those with a cognitive element, transform the way we organize, value and manage our intellectual and social lives–-indeed, such complaints were raised, most famously by Plato about how writing was emptying words of their soul by disconnecting them from their living speakers. However, Keller makes not one but at least three distinct claims in his piece. I want to primarily discuss the one that he makes least explicitly and perhaps has never formulated directly himself.

first, let’s clarify the other two which are explicit.

here are the parts of Keller’s comments which have intrigued me

roughly 30 percent more individuals in the U.S. carry a smart phone than buy a daily newspaper.

New York Public Library In a move that embodies the public intellectual history of America and the perfect application of social media, the New York Public Library plans to celebrate its centennial smart phone style.

It recently launched a “Find the Future” Foursquare badge that encourages and rewards exploration of public libraries in New York City. It transforms visitors into library ambassadors who, via location-based check-ins, end up promoting library services, programs, and collections to their Foursquare friends.

Micro-targeted ads were only the first step; now companies can easily link anyone's social media profile to their web-browsing habits, and sell that information to anyone who's interested. Google, Apple, Facebook, Microsoft, and others are, predictably, jockeying for lead position

Transformations of this magnitude are never confined to the market. Eventually, they spill over into the realm of politics and society. It's a familiar pattern: new technology enables new business practices. These practices, in turn, raise important social, political, and

Transformations of this magnitude are never confined to the market. Eventually, they spill over into the realm of politics and society. It's a familiar pattern: new technology enables new business practices. These practices, in turn, raise important social, political, and legal questions

Twitter has been forced to hand over the personal details of a British user in a libel battle that could have huge implications for free speech on the web.The social network has passed the name, email address and telephone number of a south Tyneside councillor accused of libelling the local authority via a series of anonymous Twitter accounts. South Tyneside council took the legal fight to the superior court of California, which ordered Twitter, based in San Francisco, to hand over the user's private details.It is believed to be the first time Twitter has bowed to legal pressure to identify anonymous users and comes amid a huge row over privacy and free speech online.Ryan Giggs, the Manchester United footballer named as being the plaintiff in a gagging order preventing reporting of an alleged affair with a reality TV model, is separately attempting to unmask Twitter users accused of revealing details of the privacy injunction.

However, Giggs brought the lawsuit at the high court in London and the move to use California courts is likely to be seen as a landmark moment in the internet privacy battle.

Ahmed Khan, the south Tyneside councillor accused of being the author of the pseudonymous Twitter accounts, described the council's move as "Orwellian". Khan received an email from Twitter earlier this month informing him that the site had handed over his personal information. He denies being the author of the allegedly defamatory material.

A deep integration of Twitter and iOS 5 was among the many things announced by Apple today but it's not just that you'll be able to post to Twitter from inside official Apple apps like photos and maps. Any 3rd party iOS developer will be able to leverage a number of Twitter Application Programming Interfaces (APIs) to make their apps better and more social. After email, SMS and iOS messaging, Twitter will now become a key social layer over the top of many of the apps on iOS devices.

"There is single sign-on, which allows you to retrieve a user's identity, avatar, and other profile data." That sounds like Facebook Connect, but I'm going to guess that Twitter will not prohibit developers from caching that data for time-shifted, aggregate, offline or other interesting types of analysis. Letting users skip having to create an account with every new app they download and instead click to log-in with their Twitter accounts is going to make many users very happy and encourage every iOS owner to get a Twitter account if they don't have one already. App developers will get more and better populated user accounts, faster.

"There's also a frictionless core signing service, allowing you to make and sign any call to the Twitter API." To be honest, I'm not really sure what this means. Perhaps it means that parts of the Twitter API that require user authentication will be accessible via the same single sign-on feature discussed above.

According to the Irish Times, one secondary school is getting rid of school books and replacing them with iPads. The iPads will be phased into use starting September, when all 90 first-year students at the college will be given the option of using the Apple machine instead of a bag full of school books.“We received huge support from the teachers and parents for the idea – we had 96 percent support – but in no way is this obligatory," school principal Jimmy Finn told the publication. “Parents have the choice to go with the iPad or school books like it was always done.”

In the United States, the average cost of school books per semester is $400 to $900 and up or $2,400 to $3,200 or more (depending on degree). Textbook savings wouldn't be the only benefit. Publishers that ordinarily charge $100 or more per book to make up the high cost of color printing, durable covers, and modest distribution could save significantly and possibly even generate more money for textbook authors by making the material more public than school book stores.

By 2030 we will be able to manage the contents of our dreams as in the movie ‘Inception’.

Remote virtual love making will be possible by 2030, allowing individuals to connect with their partner whilst away from home.

By 2030 it will be possible to diagnose some medical conditions by monitoring sleep patterns. Sleepwear featuring electro-responsive fabrics will enable measurement of skin conductivity (indicating stress or relaxation states), pulse, blood pressure and quality of heart signals.