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I would like to talk about an inflection point in social media that requires pause. I am not suggesting that there will be a social media 2.0 or 3.0 for that matter. Nor do I see the term social media departing our vocabulary any time soon. After all, it was recently added to the Merriam-Webster dictionary.  Instead, what I would like to discuss is the end of an era of social media that will force the industry to mature. It won’t happen on its own however. Evolution will occur because consumers demand it and also because you’re willing to stake your job on it.

The future of social media comes down to one word, “value.” Without it, businesses will find it much more difficult to earn and retain friends, fans and followers (3F’s). As adoption of social networks soared in previous years, growth is now plateauing.  eMarketer estimates that Facebook growth will hit only 13.4% this year after experiencing 38.6% acceleration in 2010 and a staggering 90.3% ascension the year before. Facebook isn’t alone in its sobriety either. The  rate of Twitter user adoption fell from 293.1% growth in 2009 to 26.3% this year.

Between June 2009 and June 2011, the following changes were noted in Facebook activity: - Uploading videos is experiencing a modest increase around the world up 5% in the U.S. and 7.6% worldwide. - Installing apps is on the decline, down 10.4% in the U.S. and 3.1% worldwide. - Sending virtual gifts may not be gifts worth giving after all, with numbers declining 12.9% in the U.S. and 7.5% around the world. Twitter on the other hand is a rich exchange for  information commerce, where links become a form of digital currency. For example, 45% share an opinion about a product or brand more than once per day. Another 34% of Twitter users also share a link about a product or brand more than once per day.

In the next decade, we’ll see more change in the commerce landscape than in the past 100 years combined.

Mobile

by 2020 and each consumer will have approximately seven devices connected to the Internet.

Speaking at a press briefing here Tuesday, Bidaud pointed out such mobile strategies would also provide "contextual and social user experience", which he described as "enriched reality" in which information would be meshed with the real world. For example, location-aware apps that could inform users which bus stop they were at and the arrival times of buses that stopped there, he said.

viewpoint, the Gartner analyst said the Internet of things, also known as machine-to-machine communications, was an arena in which there were "lots happening". Defining it as having a network-connected device sending information back to the network, he predicted that beyond smart utility grids, the technology would be used by consumers to share community-specific information such as a weight-watchers group, for instance.

"Restrictions could be in requiring social networking sites and Web companies to host their data centers locally, as well as having a tighter compliance environment for shared data," Sengar suggested, noting that this could stifle the growth of social CRM uptake in Singapore.

David McCullough has connected up into Pachube’s public platform, to share, store and visualise weather sensor data, using the Opengear ACM5000 smart device server

Pachube is a global data brokerage platform for the Internet of Things, managing millions of datapoints per day from thousands of individuals, organisations and companies around the world. By sharing data feeds from and between physical Things, such as environmental sensors, smart meters, building management and process control systems, Pachube provides a globally distributed data ecosystem and application development platform.

The Opengear ACM5000’s Linux system under the hood made integrating Pachube API support quick and easy using the free Opengear Custom Development Kit. The ACM5000’s legacy as an industrial-grade, rugged device that is proven and reliable in harsh environments, and wide array of network and data ports, make it an ideal solution to provide network connectivity and data telemetry for things such as weather stations.

Researchers for the Chetan Sharma Consulting group have put together a 2011 State of the Global Mobile Industry mid-year assessment and have come up with some very interesting results. The entire global mobile market weighs in at about $1.3 trillion or close to 2% of the world's gross domestic product. Of that giant $1.3 trillion pie, about $300 billion is expected to be through data revenues. That means that people are starting to use data at much higher rates and Americans are on the forefront of data usage even as India and China are the fastest growing mobile markets in the world.

"Mobile is fundamentally reshaping how we as consumers spend from housing and healthcare to entertainment and travel, from food and drinks to communication and transportation. Mobile not only influences purchase behavior but also post purchase opinions. When the share button is literally a second away, consumers are willingly sharing more information than ever before. Mobile is thus helping close the nirvana gap for brands and advertisers who seek to connect advertising to actual transactions. The long-term battle is however for owning the context of the users. Having the best knowledge about the user to help drive the transaction is the simply the most valuable currency of commerce."

There will be more than six billion mobile subscriptions by the end of 2011. According to the report, it took 20 years of mobile development to reach one billion connected devices. The jump from five billion to six billion took 15 months.

Google Ventures has quietly invested in a stealth startup called Wingu, reports StrategyFacts (subscription required). Indeed, while the Google Ventures website lists four career opportunities for one of its portfolio companies located in Cambridge, Massachusetts without naming Wingu, the stealth startup published the exact same job openings on its job board, leaving nothing to the imagination. Wingu is building a enterprise-grade cloud platform dubbed Elements that will enable research teams to collaborate more effectively and use data in ‘new ways’. Here are the four main selling points of Wingu’s platform, according to its website: MANAGE: Unify your cross-discipline teams on a common platform to share data and ideas. ANALYZE: Drive decision-making with our analytical workflows and discovery tools. SHARE: Connect your researchers across silos and geographical divides for better collaboration, coordination and communication. PROTECT: Breathe easy knowing that your data is backed and protected by leading systems and security experts.

Putting sensors and actuators in everything from homes and cars to shoes and coffee cups promises to make our daily lives easier, safer and more efficient. But such 'ambient intelligence' requires a merger of the virtual and digital worlds. EU-funded researchers in the Sensei project are bridging the gap and their results are already leading to 'smart cities' being set up all over Europe.

'Today, the internet world is a virtual world of data mostly stored and accessed from servers,' says Dr Hérault. In the future, we will have an 'Internet of things' in which a multitude of things in the real, physical world will be digitised continuously: in many situations, we won't just be asking web servers for data, we will be asking sensors in everyday objects for data, he suggests. 'We need to understand how best to interconnect the real world and the virtual world.' 

An open service interface that uses semantic information to process data means that information is accessible and understandable to both humans and machines.  'You could ask, for example, "What is the temperature on Oxford Street?" The system would decode that semantic information, access sensor networks on Oxford Street that have temperature sensors, check the reliability of each network with regard to information quality, and return an answer,' Dr Hérault explains. 

Near-field communication (NFC) has been trashed by critics, who say it adds no value to consumers or is a technology in search of a need. But as we’ve pointed out, NFC is just a technology that can applied in a lot of different ways, apart from the digital wallet framework through which many people understand it.

Increasingly, we’re seeing more and more interesting projects and applications being built that show how NFC will be deployed outside of mobile payment situations. This not only indicates how flexible the technology is but also could help propel the overall technology in adoption, as consumers become aware of NFC and learn to use it for a variety of reasons.

Right now, NFC is still below the radar for most U.S. consumers, and the slow roll out of Google Wallet or the pending launch of Isis next year are, by themselves, only going to accelerate NFC adoption by so much. But having a host of uses for the technology could open people’s eyes and push them past any usability or safety concerns.

Today we’re announcing our new open-source wearable electronics platform and series of accessories. We rarely announce something until it’s shipping to customers, but you’ll see a lot of these out in the world from our testers as they show off some projects – so we wanted to post about this now.

For the last few years Ladyada has been thinking about everything she wanted in a wearable electronics platform for Adafruit’s community of makers, hackers, crafters, artists, designers and engineers. After months of planning, designing and working with partners around the world for the best materials and accessories, we can share what we’re up to. The hardware is now in the hands of our staff and testers!

We call it the FLORA.

Don Kingsborough could have called it quits. The man who founded Worlds of Wonder Toys, famous for Teddy Ruxpin and helping lead the introduction of Nintendo in the U.S., and the former president of of consumer products at Atari, was just winding down his time last year at Blackhawk Network, a pre-paid card company that he had sold to supermarket Safeway. With his options expiring, he decided to sell and contemplated retirement.

But then PayPal came calling, and Kingsborough couldn’t resist the opportunity to make one more big stab at shaking up the retail world. Kingsborough joined PayPal in March 2011 as VP for retail and prepaid products, heading up PayPal’s efforts to launch an in-store payment system.

In his first extensive interview since joining PayPal, Kingsborough said he wasn’t just interested in extending his career; he saw a huge chance to fundamentally change the way people shopped in retail stores as digitalization moved payments beyond cash and credit. And he believes that PayPal is uniquely positioned to bring that vision to market.

Near-field communication (NFC) has been trashed by critics, who say it adds no value to consumers or is a technology in search of a need. But as we’ve pointed out, NFC is just a technology that can applied in a lot of different ways, apart from the digital wallet framework through which many people understand it.

Increasingly, we’re seeing more and more interesting projects and applications being built that show how NFC will be deployed outside of mobile payment situations. This not only indicates how flexible the technology is but also could help propel the overall technology in adoption, as consumers become aware of NFC and learn to use it for a variety of reasons.

Right now, NFC is still below the radar for most U.S. consumers, and the slow roll out of Google Wallet or the pending launch of Isis next year are, by themselves, only going to accelerate NFC adoption by so much. But having a host of uses for the technology could open people’s eyes and push them past any usability or safety concerns.

NEW YORK & LONDON, Feb 01, 2012 (BUSINESS WIRE) -- The Auriemma Consulting Group (ACG) is set to launch its new Mobile Payments Report (MPR), a market research service that provides comprehensive and trended insight covering mobile as a payments device, means to manage finances, marketing channel, and as a method of engaging with consumers. It tracks consumer usage, penetration, and attitudes towards mobile across more than 50 key measures on a quarterly basis, and is therefore a source of deep consumer-led insight. The service is enhanced by consulting support from payments industry practitioners to enable subscribers to shape, adapt, and prioritise mobile payments strategy based on evolving consumer needs and mindsets.

The MPR is an invaluable source of insight that solves multiple issues in a rapidly evolving market place. Unlike other 'spot' research it is trended four times a year, can have customised cross-tabulations based on precise subscriber needs, and will evolve as the industry evolves. Through insight and research, it enables subscribers to understand how consumers think, feel, and behave to craft compelling strategy and propositions

Strong competition for market share is expected to emerge within the mobile payment space from non-traditional issuers such as Google and PayPal, making the development of mobile solutions imperative to engage and retain customers. The MPR, by serving as an industry level benchmark, will ensure that subscribers can monitor best practices and access timely, up-to-date, tracked and trended consumer insight. This information is critical for firms to make the right investment choices to maximise the chances of successfully building and realising the benefits from mobile payment solutions.

Inuit’s GoPayment reader, which competes directly with Square, is about to become more attractive to small businesses. The company has made the decision dropped the transaction fee ($0.15 per transaction) for both new and existing customers for Visa, MasterCard and Discover cards, both swiped and key-entered as well as qualified and non-qualified transactions. The move will go into effect on Monday.

Launched two years ago, GoPayment offers a complimentary app and credit card reader to allow small businesses to conduct charges via their smartphones. GoPayment is available for iOS, Android and Blackberry phones. So now, businesses using the mobile payments reader will only pay a flat 2.7 percent fee of a transaction for any swiped cards. Intuit will charge 3.7 percent for both key entered and non-qualified transactions.

This is surely a competitive move against Square, which also dropped its transaction fee (which was $0.15) recently in favor of a flat 2.75 percent fee for all transactions. One important fact to note—Intuit will still charge the transaction fee for transactions using American Express but this is something the company is working on negotiating. Square does not charge a fees for transactions on Visa, MasterCard, Discover and American Express.

While it may not be the flashiest technology on display at the 2012 Consumer Electronics Show in Las Vegas, near field communication has garnered enough attention to make it the “big sleeper” of CES, according to InformationWeek.

Among the 80-inch 3D televisions and quad-core tablets, you’ll find numerous high-end smart phones on display at CES – many of which are equipped with NFC, reports InformationWeek.

The technology is also present in several outside-the-box applications at CES, like Continental’s NFC digital car key solution and Intel’s new NFC-enabled Ivy Bridge computer processor.

PayPal has been a powerhouse in online payments but it hasn’t really cracked the much bigger market for payments for goods in the real world. Now, the company is starting to show off how it can put all of its components and recent acquisitions together to form a broad tool for mobile payments.

PayPal hosted a partner event for retailers yesterday and began explaining how they’ll be able to implement its tools for in-store payments. The big reveal will happen next month at PayPal’s developer conference in San Francisco, but the company showed a glimpse of how it’s marshaling its resources. It’s important for PayPal to step up with a compelling offering because the mobile payments market is getting crowded with options like Square, Google Wallet and upcoming services like Isis from the cellular carriers and digital wallets from credit card companies.

Scott Thompson, president of PayPal, said in a blog post the company is looking to be a one-stop shop for merchants to help them address every part of the shopping lifecycle. OK, that’s a bit of jargon, but it means PayPal is going to help push out targeted advertising, help with in-store discovery and improve transactions with a handful of options.

With more than 200 million mobile users, Facebook and its currency platform Credits is poised to be the future of how we pay for both virtual and physical goods.

Right now there are various different technologies and start-ups actively looking at ways to penetrate the mobile payments market. Each company has taken a different approach, from digital bar codes to near field communication (NFC).

Introduced in May of 2009, Facebook Credits was originally designed as a virtual currency to allow people to make purchases within games and non-gaming applications on the Facebook platform.

Exclusive - Tinkercad, a startup that aims to introduce browser-based 3D printing CAD to the masses, has landed $1M in seed funding from True Ventures, Jaiku founder Jyri Engestrom, Delicious founder Joschua Schachter, Eghosa Omogui and Taher Haveliwala.

The company’s mission is to ‘reach and teach’ a wide audience on the use of CAD software and creating ‘fun and meaningful’ things like jewelry, toys, car parts and whatnot, using 3D printers.

Kai Backman, Tinkercad’s co-founder and CEO, explains that one only needs a browser and a couple of minutes to use its browser-based software and have a 3D project ready for printing.

Zypr is everything you wanted from Siri without the Apple-flavored handcuffs.

This voice-control API gives developers a free platform for writing voice-activated commands for web applications, including navigation, social media, maps, calendars and more.

One of the most interesting and valuable aspects of the Zypr API is that it aggregates third-party APIs from services like Facebook and Amazon, categorizes their functions (for example, social, mapping or shopping) and presents those functions through a single, normalized API, creating a stable access point for devices and apps. If a third-party API changes, the developer using Zypr doesn’t need to make any changes to his or her code. Pioneer says that Zypr can replace around 80 percent of the functionality of the APIs it supports.

The trend in online games, already popular in the entertainment industry, is set to extend to the travel industry according to research released this week. 

The WTM Global Trends Report 2011 reveals the ‘gamification of travel’ is already taking hold with companies and tourism organisations including Lufthansa and Tourism Ireland using gaming techniques to create brand awareness and build loyalty.

Last year Tourism Ireland unveiled its Ireland Town game on Facebook giving it the potential to engage with more than 62 million people.

As the number of smartphone users continues to grow at an incredible rate, the challenge facing many retail brands is to continue to find ways of utilising smartphone technologies to effectively connect and engage with consumers. In recent months many retail brands have focused on smartphone features that integrate with social media platforms such as Facebook, Twitter, and Foursquare, to not only create something new and unique as part of the consumer journey, but to also take advantage of the fact that through successfully integrating social media with the overall brand experience, the likelihood of fans and customers “sharing” branded content and increasing brand visibilty in the social space is also increased; something that more and more companies are continually striving to achieve across multiple social media and online PR campaigns. Interestingly, something that an increasing number of people are now starting to talk about when looking at the ways smartphones are shaping consumer and brand day-to-day lives, is Near Field Communication technologies (NFC) and the possibilities that they present.

In short, Near Field Communication technology enables smartphone users to gain instant access to digital data from another NFC enabled handset or NFC tag simply by placing or waving their phone next to the NFC tag. Much like scanning a QR code or connecting via Bluetooth, the tag then sends content automatically between the handset and the tag - be it a Foursquare-style check-in at a record store or access to an exclusive in-store promotion.

Although at first this may not seem all that different to what we have seen recently with the introduction of QR codes, the possibilities we are seeing for NFC technology are far greater. So much so, that we're not only seeing an increasing number of smartphone brands integrating the technology into their latest handsets, we are also starting to see large named brands such as Google, Visa and MasterCard getting involved at what is a very early stage.