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"Yesterday NXP and Green Wave Reality announced to the world that they plan to give every lightbulb an IPV6 address. Hot on the heels of Google's 900 mhz announcement, Green Wave Reality already has iPhone / Android / and Web-based support. Looks like the lighting wars have started."

A 2009 analysis from Juniper Research (News –Alert) of the $110bn NFC opportunity forecasted that one in every six mobile subscribers (about 17 percent) globally will have an NFC enabled device by 2014. Adoption was expected to be highest in the Far East,with use very limited outside of that region.

By 2014,Juniper now predicts that North America will account for just under half of NFC smartphones,followed by Western Europe.

The latest forecast from Juniper Research suggests that at least 20 percent of smartphones will support NFC by 2014,about 300 million phones.

NEC has launched a wearable computer, the NEC TeleScouter, intended to allow fieldworkers to consult a virtual 16-inch transparent display projected in front of them while they go about their business. Consisting of a Brother AirScouter wearable display and a compact 500MHz ARM-based computer packing WiFi a/b/g and Bluetooth, the system currently targets industrial augmented reality (AR) applications, but NEC sees the future being far broader.

In fact, the target is AR that can remind you of the identity of acquaintances when you bump into them at parties, pull up information on products you’ve bought but haven’t kept the user guide to hand, and other more personal applications. NEC is also working on the potential input and control methods, such as sensors which would allow you to tap your arm in different ways to trigger functionality.

The Starbucks brand may be synonymous with pricey lattes, but the coffee conglomerate has pushed a number of mobile initiatives in 2011 to make its name also stand for digital innovation.

New numbers released Monday suggest that the strategy is working.

Starbucks has now processed more than 26 million mobile payments since January, Adam Brotman, vice president and general manager of digital ventures at Starbucks, told VentureBeat.

Despite all of this 99% of brands and businesses are ill prepared for this new flood of mobile tech. They literally don’t have a clue where to start. Most brands think that building an app is the solution to all their mobile problems but with over a million apps across the various platforms they are notoriously hard to promote and rarely get cut through. Many businesses have started implementing mobile sites but that is only really the tip of the iceberg and the vast majority of businesses wouldn’t even know what a mobile site was (have a look at some of the biggest businesses in your country to see how bad it is). The simple reality is that brands and businesses don’t even know that they should have a strong mobile presence yet and that presents a huge opportunity to a new breed of entrepreneurs willing to provide solutions.

Digital agencies will still be pumping out apps for the next couple of years to support campaigns and PR firms are not even at the races. Most importantly you would have to focus. Focus on nothing but mobile. As tempting as it would be to build websites and carry out traditional advertising that will just bring you down to the level of your competitors. The opportunities are immense though because mobile is not something that is just going to go away. It would take you 2-3 years to position yourself correctly but if you started now you would be miles ahead of the curve when this stuff really hit the mainstream from a marketing perspective.

We are adding our own mobile capabilities to compliment social because the two go hand in hand but there is plenty more room for agencies all over the world to spring up who are purely focused on mobile. It will without a doubt be the next big marketing frontier. That is my free business idea for the year so just send over the check if you do go ahead and give it a go and it turns in to a huge success

The business climate, it turns out, is a lot like the weather. And we've entered a next-two-hours era. The pace of change in our economy and our culture is accelerating--fueled by global adoption of social, mobile, and other new technologies--and our visibility about the future is declining.

Uncertainty has taken hold in boardrooms and cubicles, as executives and workers (employed and unemployed) struggle with core questions: Which competitive advantages have staying power? What skills matter most? How can you weigh risk and opportunity when the fundamentals of your business may change overnight?

Look at the global cell-phone business. Just five years ago, three companies controlled 64% of the smartphone market: Nokia, Research in Motion, and Motorola. Today, two different companies are at the top of the industry: Samsung and Apple. This sudden complete swap in the pecking order of a global multibillion-dollar industry is unprecedented. Consider the meteoric rise of Groupon and Zynga, the disruption in advertising and publishing, the advent of mobile ultrasound and other "mHealth" breakthroughs (see "Open Your Mouth And Say 'Aah!'). Online-education efforts are eroding our assumptions about what schooling looks like. Cars are becoming rolling, talking, cloud-connected media hubs. In an age where Twitter and other social-media tools play key roles in recasting the political map in the Mideast; where impoverished residents of refugee camps would rather go without food than without their cell phones; where all types of media, from music to TV to movies, are being remade, redefined, defended, and attacked every day in novel ways--there is no question that we are in a new world.

For SMBs, managing banking and payment processes is not as easy — or as secure — as it should be. So, coming out of stealth today is a Boston-based startup called MineralTree that is looking to fix both of these problems. Tomorrow, at the Small Business Banking Conference in Scottsdale, Arizona, MineralTree will officially launch its first product: A cloud-based banking and payment solution designed specifically for SMBs.

Backing the startup in its mission to create an easy payment solution for small businesses is a cool $1.5 million in seed funding, raised from .406 Ventures, which has enabled MineralTree to develop its payments solution and make its initial hires, partnerships, and customer acquisitions. The most notable of which is the startup’s partnership with Silicon Valley Bank in Santa Clara, California — the first financial institution to implement MineralTree’s solution and offer it to its SMB customers.

MineralTree’s Accounting Manager app is a web-based add-on to the SMB’s existing accounting system that businesses can use to manage payables, including entering payment information, associate payments with backup documents, along with the ability to prioritize, recommend and submit payments to the CFO or business owner for approval.

The mobile wallet is becoming a reality. Apple [AAPL] has already begun plotting to turn your iPhone into an iWallet which uses iTunes as your virtual bank.

The company this week begins rolling out its EasyPay payment system in US retail stores. Available inside Apple's own Apple Store for iOS app, EasyPay lets users purchase accessories at Apple retail stores just by scanning in the barcode and completing the transaction on their iOS device.

Payment is taken using your Apple ID. Users need to enter their ID and then payment is taken using the credit card associated with their iTunes account.

Social payments are taking a giant leap forward. PayPal has unveiled a Facebook app that lets you send money to friends.

The app, simply titled Send Money, is just as straightforward as its name. You have the choice to send either an ecard with money or just money with no card. You select a card, choose a friend to send it to and then select how much money to send.

“The PayPal and Facebook infrastructure have now merged,” PayPal’s Anuj Nayar says. “This is another way to personalize the act of giving money.”

At the Nordic Exceptional Trendshop (NEXT) conference in Aarhus, Denmark today, Clark Dodsworth gave a talk about how contextual awareness will transform our usage of devices such as mobile phones. Contextual awareness uses a variety of sensors in a device to give you information that’s relevant to what you’re doing. Imagine your phone being able to offer relevant alerts for traffic when it knows you’re driving, for example. As Dodsworth notes, Apple’s purchase of ‘virtual assistant’ service Siri last year is one example of how this is set to become a reality. He believes contextual awareness features will soon be built into mobile operating systems as standard.

In fact, judging by Twitter’s Trending Topics, the re-tweeting process does not point to either good, or important content. Of course, it may not be right to assume that a global brain will be smarter, and real significance will be lost in the tsunami of celebrity drivel.Amplify’d from docs.google.comBut recent evidence in neuroscience shows the truth is actually an interested twist on this idea - a twist that could have important implications as a model of how global consciousness could emerge from real-time social media like Twitter.In reality, synapses are modified according to a rule called Spike Time Dependent Plasticity (STDP).   In a nutshell, STDP says that if two neurons fire (= spike) in rapid succession, the  connection from the one that fires first to the one that fires second will be strengthened.users could be automatically steered towards following folks who are the first to post content that will interest them - towards those who are considered the ‘thought leaders’ you might say.  And content creators who work hard to be the first to find and tweet interesting content will be rewarded automatically with a growing list of followerscontent generators on Twitter will compete to be the first to create good content or break important news

Adding realism to AR by using real world surrounding information (HDRs panoramas, IBLs) is a thing we all want to have sooner than later! We have seen a cool demo of Suomi’s VTT on this, where they fake the surrounding information using the background and scanning a ping pong ball for lighting information. Now we have another candidate porting a similar approach to our beloved mobile devices. The paper of the University of Münster (Germany) has been published already in 2004 (titled “Virtual Reflections for Augmented Reality Environments”), but now it’s time to hit the mobile world with it!

If you are interested in some tech talk, please read on! :-) Their approach can create CubeMaps for all reflective or lighting purposes in real-time using only the information from the background video frame: they not only flip and stitch the frame six times and mirrored together, but do a pretty smart estimation, that yields in plausible neat-looking reflections (although obviously fake): they project six regions of the background frame (see below) onto the new six sides of a Cube. The general idea is to have reasonable regions to map from

This way they get to simulate glossy and diffuse reflections already. Lighting/shadow influence will probably be the next step, since the CubeMap is already there…

Mollat Editions just reissued a book written by Victor Louis in 1782 about the Theatre of Bordeaux, France. “Salle de Spectacle à Bordeaux” is made interactive by the  numerous digital content offered through the book: videos, pictures, comments and 3D animations. Our partner Axyz  was in charge of Augmented Reality integration on this cultural project.

University scientists are seeking to take virtual reality to a new level – with a view to helping sick people who cannot get access to the outside world. The researchers in Birmingham plan their new worlds to be “sensorily rich”.They are using large screen TVs, video projectors and head mounted displays to create virtual versions of soothing rural and coastal scenes. The initial development is re-creating a stretch of the coastline of south Devon and an area within Dartmoor National Park.The developers say there is research evidence that exposure to greenery, such as trees, can improve patient recovery and reduce pain levels. Tests on volunteers are due to start later this summer. Birmingham University has become involved because its local hospital provides specialist defence medical facilities and has a large number of trauma victims.Developer Professor Bob Stone, a multimedia specialist, said: “This technology could be made available to anyone who, for whatever reason, is in hospital, bed-bound or cannot get outside.  They will be able to get the benefits of the countryside and seaside by viewing the virtual scenario on screen. Patients will be free to choose areas that they want to spend time in; they can take a walk along coastal footpaths, sit on a beach, listen to the waves and birdsong, watch the sun go down and – in due course – even experience the smells of the land-and seascapes almost as if they were experiencing the outdoors for real.”

Twitter has been forced to hand over the personal details of a British user in a libel battle that could have huge implications for free speech on the web.The social network has passed the name, email address and telephone number of a south Tyneside councillor accused of libelling the local authority via a series of anonymous Twitter accounts. South Tyneside council took the legal fight to the superior court of California, which ordered Twitter, based in San Francisco, to hand over the user's private details.It is believed to be the first time Twitter has bowed to legal pressure to identify anonymous users and comes amid a huge row over privacy and free speech online.Ryan Giggs, the Manchester United footballer named as being the plaintiff in a gagging order preventing reporting of an alleged affair with a reality TV model, is separately attempting to unmask Twitter users accused of revealing details of the privacy injunction.

However, Giggs brought the lawsuit at the high court in London and the move to use California courts is likely to be seen as a landmark moment in the internet privacy battle.

Ahmed Khan, the south Tyneside councillor accused of being the author of the pseudonymous Twitter accounts, described the council's move as "Orwellian". Khan received an email from Twitter earlier this month informing him that the site had handed over his personal information. He denies being the author of the allegedly defamatory material.

appending real-world purchase information to its treasure trove of online behavioral data will vastly increase the value of customers’ profiles and increase the rates Google (NSDQ: GOOG) can charge its advertisers. It will be a way for Google to increase its local presence. NFC (near-field communications) is too often equated simply with payments, but Google understands that NFC tags have broad application (working like Quick Response [QR] and other 2D barcodes do today). Google can help retailers use NFC tags for in-store promotions and check-ins, augmenting the understanding of customer behavior for ad targeting.

Numerous players—from Internet pure players to operators and retailers—are embracing the mobile/social/local combo. Unifying the online and offline worlds via mobile will create long-term market disruption. There are plenty of new opportunities opening up if you center your approach around the notion of context, trying to invent new product and services that will tie together places, brands, and consumers. Think about mobile augmented reality. At the end of the day, it is all about facilitating the discovery and understanding of information around you.