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D'coda Dcoda

Future of Web - Lee Rainier predicts [28Apr10] - 0 views

  • Rainier , director of the Pew Internet & American Life Project, looks ahead and makes a lengthy prediction of where we’re headed via the internet. As tempting as it was to clip the whole thing, I’ve resisted which means you will want to follow the link to read the article.
  • Themes:Cognitive capacities will shift (memorization)New literacies will be required. Fourth “R” is retrieval… “extreme Googlers”Tech isn’t the problem; people’s inherent character traits is the issuePerformance of information markets is a big unknown especially in the age of social media and junk information … Google will improve.Innovation ecosystem will change so radically (bandwidth/processing) that it’s hard to forecastBasic trends are evident — “the internet of things” and “sensors” and “mobile” and “location-based services” and “3D” and “speech recognition” and “translation systems”Law/regulations to protect privacy even though more disclosure required“Workarounds” to provide a measure of anonymityConfidentiality and autonomy will replace yearning for anonymityRise of social media is as much a challenge to anonymity as authentication requirements. Reputation management and information responsibility will emerge. Significantly more responsive govt, biz, NFP (71%/72%) v (26/26) [responses - anonymous, not-anonymous] Tide too strong to resist – pressure for transparency is powerfulData wil be the platform for changeEfficiency and responsiveness aren’t the same thingWe’re reading and writing more than our parents – participation breeds engagementNature of writing has changed (public). Quality will get better due to feedback and flamersReading and writing will be different in 10 years; screen literacy will become importantRead more at wiredpen.com
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    long list of Pew research predictions for internet
Dan R.D.

Can Kaggle Predict the Future? | #1 Site for Crowdsourcing, Crowdfunding, & Open In... - 0 views

  • Kaggle is an Australian company that crowdsources predictive models. How does Kaggle do this? By hosting competitions of prediction models. Clients post their problem and correlating data promising a prize money for the most reliable prediction model provided by the community.
  • Kaggle’s community consists of data analysts from all over the world and from a wide array of fields, with the majority of users coming from computer science (15.6%), statistics (11.6%) and economics (10%) but also from physics, engineering and even social sciences. According to a recent blog entry, Kaggle’s community is reaching 13,000 data scientists.
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    Is it possible to predict the future? Kaggle thinks so! http://ow.ly/6qbmx
Jan Wyllie

National crowdsourcing project to better predict world events [28Jul11] - 0 views

  • With the goal of creating a more powerful “prediction engine,” for forecasting everything from the price of gas in the U.S. to the nuclear capabilities of Iran, Stone’s research team is looking for individuals to contribute their knowledge in topic areas such as politics, the military, economics, science and technology, and social affairs. “This kind of enhanced predictive analysis capability will help the intelligence community provide early warning and leading indicators of events,” said Stone, who has published studies on the nature of expertise and how to make well-calibrated, non-overconfident judgments. “The idea is to combine individual judgments from a lot of people who all know a little to provide a tremendous amount of information.  Unlike the current process, our procedure captures, shares and combines expert opinions in a manner to make forecasts as accurate as possible.” The ACES process provides opportunities for anonymous sharing and deliberating before making forecasts and will provide participants feedback on their contributions and predictive successes.
  • According to ACES Principal Investigator Dr. Dirk Warnaar, “Some people know important details that can make the future predictable in many cases. They often do not share their insight with others. Our project is designed to find out what people know, have them share this knowledge with others, and ask them to make a prediction based on what they and others know.”
Marc-Alexandre Gagnon

PayPal Predicts No Wallets by 2016 [24Nov11] - 0 views

  • Back in 2007, the Chief Executive of Visa Europe claimed that we could all be living in a cashless society by 2012. With that milestone fast approaching, it’s safe to assume that notes/bills and coins won’t be going the way of the dodo that quickly, but a new forecast has emerged from another giant from the finance world.
  • PayPal has produced a new report which will be released shortly – Money: The Digital Tipping Point – in which it predicts not only that consumers won’t need cash to go shopping, but they won’t need a wallet at all. And when can we expect this vision to be realized? 2016, it seems.
  • We’ve written quite extensively about mobile payment technology in recent times. Back in September we spoke with Ben Milne, founder of peer-to-peer Web and mobile payment platform Dwolla, who discussed the future of m-commerce. And prior to that, The Next Web’s Brad McCarty looked at how NFC will get its piece of the $4 quadrillion payments pie. There’s little question mobile payments will play a big part in the future of commerce. But will it completely outmanoeuvre paper, coins AND plastic by 2016?
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  • Around 45 million people in the UK use a mobile phone, and 49% of mobile users surveyed use their device to purchase products at least once every three months. But there is still a big demand for in-store purchases too, as we saw with London’s Oxford Street retailers gearing up for Christmas by introducing a number of tech initiatives to help capitalize on the growing m-commerce trend.
  • PayPal’s findings are based on interviews by Forrester Consulting with 10 senior executives from major UK retailers and other businesses, with a combined turnover of £85bn.
  • “We’ll see a huge change over the next few years in the way we shop and pay for things”, says Carl Scheible, Managing Director of PayPal UK. “By 2016, you’ll be able to leave your wallet at home and use your mobile as the 21st century digital wallet. Our vision of money is to enable you to pay for something from wherever you are, whatever device you’re on – a PC, mobile phone, tablet, games console and a whole lot more.”
  • Indeed, Scheible continued by saying that it will take another 4 years before we’ll see the real beginning of money’s digital switchover in the UK, but he stopped short of any discussion relating to a ‘cashless society’. “We’re not saying cash will disappear entirely, but we’ll increasingly use our phones and other devices rather than our wallets to pay in-store as well as online”, he says. “The lines between the online world and high street will soon disappear altogether. Children born today will become the UK’s first ‘cashless generation’. It will be completely natural for them to pay by mobile.”
  • So the real prediction here is that the uptake of mobile payment technology will increase significantly over the next 4 years – something that most people would probably agree with. But at the rate we’re currently going at, and with the likes of NFC technology gaining momentum in the micro-payment sphere, cash could be under threat sooner than we may otherwise have realized.
  • By 2016, it’s thought that UK mobile retail sales will hit £2.5bn. PayPal currently has over 14m active UK accounts, over a million of which have been used to send a mobile payment. Around the world, PayPal expects to process more than $3.5bn (£2.25bn) in mobile payments this year, five times more than in 2010.
Dan R.D.

PayPal predicts $3 billion in mobile payments in 2011 [27Jun11] - 0 views

  • Paypal has updated its mobile 2011 projection to $3 billion – marking the third time it has had to change its mobile predictions for this year. The news comes after a study from Forester Research predicted that mobile commerce will total $6 billion in 2011 and hit $31 billion by 2016. Therefore, Paypal will be responsible for half of all generated mcommerce revenue.
  • Mobile payments In addition to the new projections, PayPal also said the company sees up to $10 million in mobile total payment volume a day, an increase from the $6 million Paypal reported in March.
Dan R.D.

How Facial Recognition Technology Can Be Used To Get Your Social Security Number [01Aug11] - 0 views

  • Those freaked out by facial recognition technology have fresh fodder: a study from Carnegie Mellon University in which researchers were able to predict people’s social security numbers after taking a photo of them with a cheap webcam.
  • For those participants who had date of birth and city publicly available on their account, the researchers could predict a social security number (based on the work from their 2009 study). The researchers sent a follow-up survey to their student participants asking them whether the first five digits of the social security number their algorithm predicted was correct. One problem with this part of the study was that “60% of the CMU students were foreign and don’t have social security numbers,” said Acquisti. Though researchers were still able to tell them all about their interests and favorite movies based on what they got from their Facebook profile pages.
Dan R.D.

Predicting future technology: ask the children, study urges [06Jun11] - 0 views

  • a new study conducted and released by Latitude, a technology research consultancy, published in collaboration with ReadWriteWeb. The study’s main takeaway message: “kids are predicting that the future of media and technology lies in better integrating digital experiences with real-world places and activities. They’re also suggesting that more intuitive, human-like interactions with devices, such as those provided by fluid interfaces or robots, are a key area for development.”
  • Researchers scored the kids’ inventions on the presence of specific technology themes, such as type of interface, degree of interactivity, physical-digital convergence and user’s desired end-goal.
  • The Digital vs. Physical Divide is Disappearing: Children today don’t neatly divide their virtual interactions from their experiences of the “real world.” For them, these two realms continue to converge as technologies become more interactive, portable, connected and integrated.
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  • “They naturally think about a future in which traditionally ‘online’ interactions make their way into the physical world, and vice versa – a concept already playing out in augmented reality, transmedia storytelling, the Internet of Things, and other recent tech developments.”
  • Why Aren’t Computers More Human? The majority of kids (77%) imagined technologies with more intuitive modes of input (e.g., verbal, gestural, and even telepathic), often capable of human-level responsiveness, suggesting that robots with networking functionality and real-time, natural language processing, could be promising areas of opportunity for companies in education, entertainment, and other industries
  • Technology Improves and Empowers: Instant access to people, information and possibilities reinforces young users’ confidence and interest in self-development. One-third of kids invented technologies that would empower them by fostering knowledge or otherwise “adult” skills, such as speaking a different language or learning how to cook.
Dan R.D.

How Long Before NFC-Based Mobile Payments are a Widespread Reality? [28Jun11] - 0 views

  • A 2009 analysis from Juniper Research (News –Alert) of the $110bn NFC opportunity forecasted that one in every six mobile subscribers (about 17 percent) globally will have an NFC enabled device by 2014. Adoption was expected to be highest in the Far East,with use very limited outside of that region.
  • By 2014,Juniper now predicts that North America will account for just under half of NFC smartphones,followed by Western Europe.
  • The latest forecast from Juniper Research suggests that at least 20 percent of smartphones will support NFC by 2014,about 300 million phones.
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  • IHS (News –Alert) iSuppli,for its part,now predicts 93.2 million NFC-equipped cellphones will ship worldwide in 2011,up from its December 2010 forecast of 79.8 million. In 2014,411.8 million NFC cell phones are forecast to ship,compared to 220.1 million in the previous prediction.Shipments then will rise to 544.7 million in 2015,says iSuppli,so that 30.5 percent of all cell phones shipped that year would come with NFC capabilities.
  • Eric Schmidt (News –Alert),Google’s executive chairman,believes that a third of point of sale terminals in retail stores and restaurants will be upgraded to allow NFC payments within the next year,the Financial Times reported.
Dan R.D.

16 predictions for mobile in 2012 - Mobile Technology News - 0 views

  • Wearable computing becomes the next mobile frontier.
  • We’ll remotely connect to our smart homes.
  • A jump in wireless home broadband adoption.
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  • Windows Phone usage grows, but slower than expected.
  • The patent wars worsen.
  • Research In Motion will no longer exist as we know it today.
  • Nokia uses Symbian as a backup plan (but doesn’t call it Symbian).
  • Windows tablets in 2012 will sell like Android tablets did in 2011.
  • Dual-core devices will outsell quad-core devices.
  • Apple’s next iPhone will be the iPhone 4GS.
  • There will be an iPad Pro available in 2012.
  • Google will split off Motorola not long after its purchase goes though.
  • Android’s momentum will continue thanks to Android 4.0.
  • Hybrid apps with HTML5 will be the norm.
  • Intel will announce that 2013 is the year it really gets into the mobile market.
  • We’ll see a smaller Kinect in 2012, with expectations that such technology fits in a mobile device the following year.
Marc-Alexandre Gagnon

Telefonica trials NFC payments using BlackBerry smartphones | Econsultancy [24Nov11] - 0 views

  • Telefonica Digital staff are to start testing NFC payments using BlackBerry smartphones, RIM announced in a blog post yesterday.
  • In collaboration with local banks and retailers, 350 Telefonica employees will trial the devices at its headquarters in Spain.
  • Telefonica CEO Matthew Key is quoted as saying the technology will be rolled out in several markets in 2012.
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  • The ‘Telefonica Wallet’ is enabled on BlackBerry Bold 9900 (pictured below), Curve 9360 and Curve 9380 models, allowing staff to make payments and access the company offices by tapping their smartphone against a reader.
  • The system replicates a physical wallet, allowing users to choose from a range of cards to make transactions or simply check account balances.
  • But concerns around security will be the main obstacle, and Brill says that in his experience consumers tend to be polarised into those who think NFC technology is a great idea and those who are suspicious about it.
  • Brill, who also chairs the DMA mobile council, believes the dual functionality of the Telefonica Wallet could be key to its success.
  • “Touch payments have been available in debit cards for some time but there hasn’t been a major take up. It is difficult to force new behaviours on people, you have to tie it in with something they are already doing,” said Brill.
  • Phone manufacturers would certainly have us believe that NFC is the future, and PayPal claimed today that we will be living a cash-free existence by 2016.
  • Mark Brill, CEO of Formation, warned that the test won’t mean much unless Telefonica and RIM can learn something from it.
  • But with predictions that up to 50% of smartphones could be NFC-enabled in the next three years, it may be the case that carrying cash could soon become passé.
Dan R.D.

Internet of Things - How it will change the world [25May11] - 0 views

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    According to a recent report by Amdocs, experts are predicting that there wil be seven trillion networked devices by 2017, delivering a connected life that has immediate access to data, media, communities and communications across a broad range of devices We have been promised this interconnected world since the 1980s, bu imitations such as costs and the size and capabilities of chips and infrastructure, have kept many innovations on hold However, 4G and IPv6 now offer vast superhighways of space and speed delivering what's needed for machine to machine (M2M) communication to take place on a grand scale. Add to this the fact that Moore's Law remains a constant, chips have become both smaller and more affordab
D'coda Dcoda

Your favorite gadgets are threatening the planet's future [18Jun11] - 0 views

  • Earth is expected to be home to over nine billion people by 2050. That’s a lot of people for Mother Nature to manage.
  • Space issues aside, the biggest concern on an over-populated planet is whether or not there will be enough resources to go around. Last week, British investor and Co-founder of Grantham Mayo Van Otterloo (GMO) Jeremy Grantham offered what Business Insider called a “startlingly depressing outlook for the future of humanity.”
  • the purpose of this piece isn’t to tread well-worn ground about the planet’s perils. So forget about fossil fuels, drinking water, crops, ice-caps, trees and animals for now. What we’ll be looking at is all those elements that go into helping you do what you’re doing right now. Whether you’re reading this on your laptop, smartphone, tablet…or any other digital device, the natural environment has had a huge part to play in this experience.
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  • Ethical electronics
  • Tantalum
  • Besides the direct environmental impact of mining the Earth, there is a more immediate threat. You’ve no doubt heard about conflict diamonds or ‘blood diamonds‘, which are diamonds mined in a war zone and sold to finance an insurgency, invading army’s war efforts or a warlord’s activity. Well, your mobile phone contains a similarly valuable commodity that’s been at the center of controversy in recent times
  • Tantalum is one of the best superconductors on Earth, and it’s used to coat capacitors to obtain more power from less energy. This basically means that laptops and mobile phones don’t need batteries that are larger than the device itself – so this is one of the chief reasons why you can slip your iPhone in your pocket rather than carting it around in a wheelbarrow. In central African countries such as The Democratic Republic of Congo,the mining of the mineral coltan – from which tantalum is extracted – it has often been argued fuels wars and encourages child slavery. And these arguments are well-founded.
  • However, the majority of tantalum production shifted to Australia, and Western Australia became the world’s largest source of mined tantalum concentrates. The mine closed in late 2008, and has only recently reopened.
  • In 2010, major concerns were raised as to the availability of tantalum and the effect this would have on the supply chain. “The impact, the real concern, is actually obtaining the metal,” said Dennis Zogbi, CEO of Paumanok Publications, which researches the component industry and the tantalum markets. If the stockpile of tantalum ever runs out, this could be disastrous for the electronics industry.
  • Tantalum minerals are also mined in Canada, China, Ethiopia, and Mozambique, and mass reserves were found in Venezuela in 2009, and in Columbia a year later.
  • Bloomberg reported a couple of weeks ago that the first conflict-free tantalum has recently been certified by The Electronic Industry Citizenship Coalition and Global e- Sustainability Coalition (EICC/GeSI), an initiative backed by companies such as Apple and Intel.
  • Indium
  • Then there’s Indium, a rare chemical element you may or may not have heard of. Zinc ores are the primary source of indium, which – when isolated – is then used in liquid crystal displays (LCDs) and touchscreens.
  • China is a leading producer of indium, whilst Canada and Bolivia are also large producers. And Cornwall, England, was also found to hold significant indium deposits earlier this year too, something which could prove massively beneficial to the UK economy
  • Last year, 85% of all indium was devoted to making indium tin oxide for use in LCD products, and the demand is predicted to grow at 15% a year over the next few years
  • A UN report published last month found that there are virtually no recycling initiatives in place for indium, and Thomas Graedel, one of the report’s eight authors, warned that a failure to re-use metals such as Indium doesn’t bode well for the future
  • “If we do not have these materials readily available at reasonable prices, a lot of modern technology simply cannot happen. We don’t think immediate shortages are likely but we are absolutely unable to make predictions based on the very limited geological exploration currently conducted.
  • The case for recycling
  • Your old mobile phone has circuit boards, batteries and an LCD screen – these all contain harmful materials that, when dumped in landfill sites, eventually break down and leak into the environment.
  • Over time, the likes of lead, cadmium and mercury pollution can be hazardous to the environment and to our health. It was for this reason that, in 2006, California became the first US state to make it mandatory for all mobile phone retailers to establish a collection and recycling program for mobile phones. The law also prevents residents from disposing of old mobile phones.
  • It’s very difficult to reclaim tantalum once it has been transposed onto an electronic component. For this reason, it’s important that you choose how you dispose of old devices carefully. Some organizations will promise to ‘safely’ recycle your handset, but this is very vague and may not mean the components are being reused. Given the amount of effort and strife that may have gone into producing it, you should ensure that it is actually reused. But this is something governments and industries need to help consumers achiev
  • The UN report analyzed the recycling rates of 60 metals, and 34 of these have recycling rates of less than 1%. Among the least-recycled metals were tellurium and gallium – which are used in solar cells – and lithium, a key element in your phone and laptop batteries.
  • Despite the best efforts of environmentalists, governments, businesses and consumers, there could be another ‘small’ obstacle to contend with if we’re to protect the Earth’s natural resources. And that is China
  • As reported recently in National Geographic, China supplies 97% of the world’s so-called rare earth elements, elements we all rely on for all our high-tech gadgetry, including mobile phones and laptops. And in 2010, China gave a hint of what the future may hold for the rest of us, when it stopped shipments of rare earth elements to Japan for a month following a diplomatic dispute. This had a big impact on the price of rare earths on global markets. China is expected to reduce its rare earth exports to help protect the country’s own rapidly growing industries. Indeed, it’s worth noting that almost two-thirds of rare earth metals produced in China are already consumed ‘in-house’, so to speak.
  • If China does decide to cut back on its exports, global prices will sky rocket. Dysprosium, for example, is used in hard-drives and it now sells for over $200 a pound (roughly half a kilo), but the disturbing thing is that the price was only about $7 eight years ago
  • It’s thought that the global demand for many rare earth metals could exceed the supply as soon as the end of this year.
  • So how serious is this? Well, China has almost half of the planet’s rare earth reserves. The US holds about 13%, whilst Russia, Australia and Canada also has some stockpiles, so we’re not quite at the critical stage yet. But the writing is very much on the wall for many industries, not just electronics.
Marc-Alexandre Gagnon

Mobile Payments Are Going to Explode This Holiday Season, PayPal Says [Infographic] [26... - 0 views

  • Payments company PayPal wants to make sure that it stays in the conversation when it comes to mobile payments.
  • In the last couple of weeks we have heard from innovations coming out of MasterCard and Intuit. PayPal is one of the leaders in mobile payments, especially on the peer-to-peer front.
  • PayPal is predicting that mobile payments is going to boom come time for the holiday shopping spree
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  • In a survey conducted by PayPal and research firm Ipsos, half of mobile payments users plan on making a purchase with their device when the holiday shopping season starts after Thanksgiving.
  • PayPal claims that over half of mobile buyers use the service as their payment method of choice.
  • near-field communications options are still years from widespread adoption and the dongle-based half of the industry (between Square, Intuit and others) is still in growth mode
  • Other mobile payments options include direct billing from Apple or Amazon for digital goods like apps and songs or carrier billing, which PayPal also provides through eBay's acquisition of Zong.
  • PayPal believes that most mobile purchases will be made from home. Hence, they are calling the trend "couch commerce."
Dan R.D.

Spy Agency's Next Top Analyst: You [12Jul11] - 0 views

  • Turning to the crowd has proven pretty popular with security types. In-Q-Tel, the CIA’s venture capital arm, recently began work on a prediction market aimed at forecasting computer security events. Darpa, the nerd cousin of Iarpa over at the Defense Department, tucked away some cash in its budget last year to farm intelligence, surveillance and reconnaissance data out to the crowd in search of better analysis. The Navy has even turned to crowdsourcing via online multiplayer games in order to hunt for better ideas against piracy.
Marc-Alexandre Gagnon

PayByPhone adds NFC to Mobile Payments for San Francisco'​s 30,800 parking sp... - 0 views

  • PayByPhone, a leading international provider of systems for parking and urban mobility payments, has announced one of the largest deployments of near field communications (NFC) payment solutions in the world. The San Francisco Municipal Transportation Agency (SFMTA), which selected the PayByPhone mobile payment system for parking, is currently adding NFC-enabled stickers to the city's 30,800 parking spaces to give drivers the option to pay for parking with NFC-enabled mobile phones in addition to mobile apps and mobile web for regular phones. All parking meters continue to accept payment with coins.
  • The PayByPhone system, already deployed in the Castro district will be extended citywide as installation of the stickers is completed. The PayByPhone NFC sticker has a passive electronic chip that does not require a battery and stores information such as the parking space number that can be read wirelessly by any NFC-enabled phone.
  • Since each meter in San Francisco will have a PayByPhone sticker, users can simply wave or tap their NFC-enabled phones over the NFC sticker on the meter to automatically launch the parking application. The mobile payment system recognizes the user, identifies the individual parking location, and the driver enters the desired parking time to complete the transaction. The system then sends a text message reminder before the parking period expires, and if needed, allows additional time to be purchased by phone from any location (subject to time limit restrictions). A receipt is automatically sent to the user's email account. Payment is processed against a credit or debit card associated with the mobile phone number.
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  • "This is one of the largest deployments of NFC technology in the United States and shows the practical benefits this technology can deliver in terms of ease of use and convenience. There has been a lot of hype around NFC recently and PayByPhone is pleased to now put the technology in the field for real world applications," said Neil Podmore, VP of Business Development at PayByPhone. "We expect this to help kick start the more widespread adoption and understanding of the practical benefits of NFC in 2012."
  • The installation of mobile electronic payment systems is already catching the imagination of cities and towns around the world. With a proven role of providing parking authorities with efficient, easier-to-manage and cost effective solutions also comes real-time data to fine tune parking policies and provide parking guidance systems.
  • Analyst firm Juniper Research predicted that consumers around the world could generate as much as $50 billion in sales through NFC-based mobile payments by 2014. The potential for this nascent technology is huge, according to Jupiter.
  • PayByPhone, the largest provider of payment systems for parking across North America, has ongoing contracts in more than 60 cities, towns and universities including Miami; Dallas; Vancouver, BC; London, Paris and now San Francisco, the largest installation in the United States. Worldwide, the company handles more than 55,000 transactions per day. The company experienced rapid growth in FY 2011, logging an estimated 8 million transactions over the first six month period.
Dan R.D.

L2: A Think Tank for Digital Innovation » 5 Web Trends for 2012 - 0 views

  • Mobile Continues to Grow
  • Association, mobile spending is predicted to grow 39 percent and should come close to the$1.2 billion mark. With only 33% of US businesses having mobile friendly websites, the time is now to “go mobile” while the opportunity still exists.
Dan R.D.

8 Mobile Marketing Trends You Should Track In 2012 | Business 2 Community - 0 views

  • With 2012 fast approaching along with it comes new mobile marketing opportunities that your business should follow as you consider efforts to spread the word about your brand and products and services through mobile. 
  • Mobile Visitation Grew 200% 
  • 2011 has been a breakout year for growth in mobile visitation.  It featured a steep rise in text messaging, smartphone purchases and mobile advertising. Corporate use of mobile websites grew 210 percent in the last 12 months!
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  • Retailers have been particularly aggressive in pursuing mobile strategies this year, with 37 percent operating specially-tailored mobile websites (compared to 12 percent in 2010) according to Acquity Group.
  • So what’s in store for mobile marketing in 2012? Here are our top trends to watch:
  • Mobile Trend # 1 – Smartphones to Overtake Other Mobile by 2012 
  • Smartphone units sold worldwide in 2009 will grow 14.5% from 2008 levels, according to a forecast by Infonetics.  READ MORE
  • Mobile Trend # 2 - Text Messaging Will Rise
  • Mobile Trend # 6 – Increased Mobile Spending 
  • Mobile Trend # 3 – Social Networking Site Access
  • Social networking sites will get more exposure on mobile phones.
  • Text messaging will rise to a projected 8 trillion SMS in 2012. This is a rise of about a billion from the 6.9 billion SMS sent in 2011.
  • Mobile Trend # 4 – Rise in Social Games
  • Mobile Trend # 5 – Location-Based Marketing
  • Sounds surprising, right? That novel technology can be achieved by Wi-Fi, RFID, and mobile phone tracking.
  • Facebook’s official page sites, there are currently 350 million active users that access Facebook on their mobile phones.
  • There will be a large increase in spending by SMBs on mobile advertising.  The $1.6 billion figure garnered last 2010 more than doubled to $3.3 billion in 2011, and 2012 is predicted to double that enormous figure again.
  • Mobile Trend # 7 – More Video on Smartphones
  • Videos will become a greater trend in mobile marketing. 
  • Mobile Trend # 8 - Mobile Money Transfers
  • More currency will exchange through mobile phones. 2011 saw $86.1 billion move around the world in about 141 million exchanges.
  • To sum up, the prosperity of 2011 for mobile marketing will carry over to 2012, with possibly more frontiers to open up.
Marc-Alexandre Gagnon

Schmidt Reckons Most TVs Will Have Google TV By Mid-2012 | paidContent [07Dec11] - 0 views

  • What with self-driving cars and such like, Eric Schmidt is not averse to some blue-sky thinking. But one new prediction may be a moonshot too far.
  • “By the summer of 2012, the majority of the televisions you see in stores will have Google (NSDQ: GOOG) TV embedded in it,” Schmidt said on stage at the Le Web conference.
  • The whole connected TV space will explode in 2012, as more new TVs ship with internet connectivity, bringing new content services to the living room. The on-screen gateway to that room is up for grabs.
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  • Home electronics makers themselves look well placed. Samsung, LG (SEO: 066570), Panasonic and their ilk, including Sony, are already preferring to ship their own smart TV interfaces with their TVs. Samsung TV already has almost 1,000 apps for its Smart TV system.
  • To summarise - in six months’ time, Android will be trumping iOS for apps and will be the dominant smart TV platform, Schmidt suggested.
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