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Third-party apps are the weakest link in user privacy on smart phones. They often get access to large quantities of user data, and there are few rules covering how they must handle that data once they have it. Worse yet, few third-party apps have a privacy policy telling users what they intend to do. That was the message delivered at a hearing of the U.S. Senate committee on Commerce, Science, and Transportation held yesterday. Companies and regulators are struggling to find ways to ensure that user data is handled properly by apps installed on smart phones, but the way apps are designed makes this difficult.

This week, Facebook joined Google and Apple on the hot seat. But all three companies run platforms that support thousands of third-party developers, and how to make sure those apps respect users' privacy, and explain their rules, is a major question. Sen. Mark Pryor (D-Arkansas) said at the hearing, "It's not clear that Americans understand how their information may be shared or transferred."

picture a world where software platforms are available online and easily customizable. Picture a world where compute power is generated off site, available in quantities when and where you need it. And picture a world where information is safely stored, efficiently managed and accessible, when and where you need it. These are cloud infrastructures. The economies of scale, flexibility and efficiency they offer will not only save organizations massive amounts of capital and maintenance costs but emancipate them to apply and use information as never before. An unbelievable opportunity to raise productivity while creating unprecedented opportunities for businesses and workers.

Now picture a health-care system where a doctor has medical records at his fingertips, can see x-rays with the click of a mouse, is able to learn and apply the latest diagnostic and surgical technique from anywhere in the world. Think of the efficiencies in hospital supply chains, the delivery of prescription drugs, the processing of billing and insurance claims, reductions in fraud, and the application of best practices for cost controls. The capacity for improvement is endless.  As a matter of fact, these innovations are already being applied in isolated pockets. But for us to seize the opportunity before us it’s imperative that we move from isolated centers of excellence to connected systems of excellence. Pick any industry and systemic improvements like these are available.

A new age of innovation and technology advancement is within our grasp – an opportunity for job creation, greater productivity and economic growth. The time for cloud computing is now. We need government and industry to accelerate broad scale adoption of cloud infrastructures so we can reap the rewards of a true information based economy.

Wal-Mart’s social and mobile plans are starting to take shape only two months after acquiring Kosmix of Mountain View, Calif.

When Kosmix was purchased, it was building a database called the social genome project, which kept track of what people were interested in and what products people were talking about.

the executives say they are hard at work defining how the mega-retailer — with $419 billion in sales and 1.5 billion online visits a year to its Web site — will address the two very disruptive platforms: social and mobile.

People and businesses are spending a lot of time trying to engage people on every social platform in the universe. People put out content “betting” it will attract people to their advertisement, conversation, their offering or in lots of cases their scam.

To gain the currency of your conversational bet you must understand how to work them in your favor. The odds of creating conversational currency are based on the “human network” and not the “institutional network“. The difference between the two is creating “human content” vs. “institutional content“. The difference between those two is knowing how to speak in human terms. Human terms are based on an exchange of value received. If your conversations doesn’t create and give value you can “bet” the house will win. A few other things you can bet on.

If you try and steal peoples time and trick them into a conversation you can “bet” your not going to “get” any value back.

The traditional internet is oriented towards person-to-person connection, whereas the Internet of Things is oriented towards connection of inanimate objects. As such, the Internet of Things covers a larger range of connections and involves more semantics. Internet and telecom networks are focused on information transfer, while the Internet of Things is focused on information services. By combining sensor networks, the Internet, telecom networks, and cloud computing platforms, the Internet of Things can sense, recognize, affect, and control the physical world. The physical world can be unified with the virtual world and human perception. This opens a whole new media market yet to be explored to see which is the killer applications.

The problem with conversations is that they are more important than not reading that great article... Conversations are with people that I work with, that I meet at conferences and events, potential business partners, friends, family, readers, supporters, and more. I want these conversations because I respect these people. But I don't want it to seem that I'm ignoring people or that I'm arrogant in some way, but I have to admit this -- I can't keep up! And I bet many others can't keep up too.

Now they have to do this across a fragmented landscape of social networks and messaging platforms.

I'm hoping that people understand that it's not personal.

First Facebook, then Twitter and now Foursquare; Obama sure gets around (social platforms). As announced today on the White House blog, Obama will be checking in to the location-based service as he hits stops on his economic bus tour in the Midwest. Of course.

So what’s making gamification so popular today? Consider these four factors.

1. Consumers Want It

consumers are looking for new ways to entertain themselves — 40% of U.S. online adults have expressed this interest in a recent survey. What’s more, consumers want game elements everywhere. 60% of consumers play a video game online in a typical week. Consumers (especially Gen Yers) are increasingly accessing games online and on mobile devices.

Research group Gartner issued a special report on Thursday, noting that Apple will have a "free run" in the tablet market this holiday season as rivals continue to lag. The group sees worldwide media tablet sales as on track to reach 63.6 million units this year, a 261.4 percent increase from 2010.

Gartner predicts Apple will hold on to a dominant 73.4 percent of the market this year, though down from 83 percent in 2010. Android is expected to remain in second place, with the firm assuming that no other platforms will manage a 5 percent share of the market in 2011.

By the end of 2015, the company's tablet share is expected to slide to 46 percent.

Facebook Updates Open Graph, Lets You Share EVERYTHING You Do Steve Kovach | Sep. 22, 2011, 1:53 PM | 3,626 | 3 A A A   x Email Article From To Email Sent! You have successfully emailed the post. inShare30 See Also: Eight Fascinating People You'll See At IGNITION THE MICROSOFT INVESTOR: Microsoft Could Play Kingmaker In Potential Yahoo Sale Facebook Users Are About To Riot Over Massive

Facebook announced the latest addition to the social graph. Instead of "liking" objects, you can participate in events. That means watching movies, going on trips, reading a book, whatever

Everything shows up in the new ticker, the real-time update list in the upper right corner. Zuck says this will make it possible for people to develop social apps based on the acitivities people do. Starting with media: movies, music, news, books, etc.

In an age when everything is going virtual and digital, we could be looking at a future where wallets may be as uncommon as Filofax organizers and paper address books.

While loyalty cards should be baked right into Google Wallet, the chances are not every single retailer will be included in the equation. The cross platform app Key Ring is the perfect solution to get rid of all those loyalty cards crowding your wallet (or key chain) and put them all on your phone.

Rather than use traditional business cards, there are several virtual options that can replace the need to print out a stack of cards. It’s more environmentally friendly and you won’t have to worry about forgetting your cards. CardCloud, which we’ve written about in the past, is available for both iOS and Android and allows you to email your business card to users who don’t use the app, and record the location where you exchanged business cards – making it the most well-rounded app of its kind.

Any other organization can join them in asking for partners to design a new way of offering accreditation to their own organization.

Individuals can earn badges from multiple organizations, some certifying human skills such as collaboration or even helpfulness, that mean as much to future employers as skills and experience and credentials from traditional institutions.   And an individual can choose to reveal or not reveal an e-portfolio.  YOU own your portfolio.

Some might be games---but most will have nothing to do with games

It conjectured the use of NFC (Near Field Communication) and how it could benefit brands, their awareness and message all through social media.

The hypothesis that brands can utilise NFC technology within their stores, which may further enhance their brand message with brand awareness, along with social media tie-ins with NFC technology should be taken seriously.

There’s already an associated cost with print labels, which uniquely identify a product, so the respective costs associated with reproducing the same product with an NFC tag should be negligible, right?

Governance can mean a lot of different things. In this context, it needs to be the foundation of the content plan. Not in terms of content creation but in terms of standards and processes for expanding into a certain market. For example, Company A wants to launch a Facebook page and Twitter channel in Latin America to support its operations into that region. A governance model will ensure that the regional marketing team has the following lined up before launch: A content plan to include frequency and context of Tweets, Facebook Updates, blog posts (or whatever relevant tools/platforms are used in that region) An established moderation policy A crisis communication plan An understanding and “buy in” of the measurement philosophy (everyone in the organization SHOULD be measuring social media the same way)

Content Library If it’s one thing that marketing teams in other regions lack, it’s content. The reality is that most brands do have really good content. It’s just scattered all across the internet, various internal portals and even within employees’ inboxes. Content can include videos, PDFs, spec sheets, FAQ, blog posts, infographics and the list goes on.

Community Management Without an active community manager, a content marketing plan will fail. A community manager will not only be responsible for actively posting and aggregating content; but he/she is essentially the face of the brand and should be sanctioned to solve customer problems. A proficient community manager will answer questions and provide real and “tangible” solutions to disgruntled customers. Additionally, he/she should have the authority to provide rewards to random customers simply for being customers.

China's inland and maritime rivers and canals are now part of the Internet of Things. The Chinese maritime authority has outfitted cargo and passenger ships with RFID chips and has placed RFID readers at strategic locations. Now, keeping track of the identify of ships, their speed and what they carry is automated, at least for a segment of the populous country's water traffic. Almost all waterways Grade IV and higher have been equipped, according to the People's Daily. The Maritime Safety Administration of China made this announcement recently, explaining that the tags use the Automatic Identification System, a maritime Internet of Things platform designed to track waterborne traffic.

Both of these hacks were fully fledged platforms, another great project was more of a utility. ScanCampaign allows users to generate their own QR codes, which the author hoped could be used for donations to charity or for campaigns such as UK Uncut – to quickly share information.

Taking disparate data sources and giving them a unified view is tricky: do the data sets match? can you link the concepts contained? and so on. These guys did a great job doing those things and provided plenty of hooks for further thought.

Program doesn't require coupons or NFC chips; discounts appear on Amex statements after a purchase

Computerworld - American Express Thursday announced the national rollout of mobile payment system that pairs its Amex credit card with a user's smartphone-based Foursquare profile to offer discounts for retail purchases. The discounts, initially available from retailers H&M and Sports Authority, are credited to a user's Amex card within three to five days of a purchase, the company said, adding that no coupons, smartphone codes or NFC smartphone chips are needed. Foursquare, a mobile platform that uses GPS technology, currently has more than 10 million subscribers who use the service as a social network to share their location with friends. The joint effort requires that cardholders register with Amex to link their card to their Foursquare profile.

Alcatel-Lucent Geo-Location Mobile Game "Acquisition" On top of our platform and supported by our community members, Alcatel-Lucent ran an innovation & development challenge to bring new mobile applications and games to life. A TopCoder member came up with the idea for Acquisition, which leverages network-based API's for automated geo-checkin, SMS, subscriber identity, call control and player presence. It pairs it with game mechanics similar to a traditional game of Monopoly. In a game of Acquisition you are competing against a set of friends to amass the most wealth and you do so by physically checking into a variety of localities, trading properties, developing on top of owned properties, earning dividends and expanding your empire.

Without so much as a whisper from the retailer itself, Amazon’s Android tablet is heading our way. Rumoured to launch at the end of the third quarter in time for the holiday season, Amazon is hoping it can steal a little of Apple’s thunder and steal a little of its market share.

Amazon’s decision to launch an Appstore was a surprising one, especially because there was no shortage of alternative Android marketplaces at the time. Incorporating its patented recommendation system and its “Free App A Day”, the third-party application store won many fans in the US primarly because it has been providing customers with downloads of some of the most popular Android apps and games.

Amazon is one of, if not the world’s number one Cloud storage and service provider and is seen by many to have led the march towards the Cloud, with affordable and reliable online services that even the most bootstrapped startups could afford. Asserting itself in the hosting market has helped the company make the best of its other web-based services, namely online music downloads and its new Android Appstore.