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With 2012 fast approaching along with it comes new mobile marketing opportunities that your business should follow as you consider efforts to spread the word about your brand and products and services through mobile. 

Mobile Visitation Grew 200% 

2011 has been a breakout year for growth in mobile visitation.  It featured a steep rise in text messaging, smartphone purchases and mobile advertising. Corporate use of mobile websites grew 210 percent in the last 12 months!

To enable NFC-powered check-ins, establishments need to display a sign or poster containing an NFC tag that points to their venue's Foursquare listing URL. Nokia's developer blog has some resources on getting started with NFC tags. Signs like this not only enable people to check-in with less effort, but can also provide a visual, real-world call to action. For non-power users of location services like Foursquare, it can be pretty easy to simply forget to check in to a restaurant or other local business. Having that sign hanging there can provide a mental trigger. Business owners can also use the opportunity to push promotions and deals, offering discounts or free products to the mayor or anybody else that checks in. Admittedly, the average person has no idea what NFC is right now. But it's almost universally predicted to reach mainstream adoption within a few years, quite possibly replacing our wallets and keys at some point in the future. NFC is already included on a number of Android-powered handsets and is rumored to be coming to the iPhone 5 next year.

Google Chairman Eric Schmidt caused some raised eyebrows last week when he claimed that by next summer “the majority of the televisions you see in stores” will come with Google TV.

Okay, he may have the timing wrong, but I think that Google will absolutely come out on top of this. It will dominate the smart TV world much in the same way it now dominates the smartphone world.

I liked some of the ideas behind the first iteration of Google TV, but like everyone else, was disappointed by the execution

Dunkin’ Donuts is rewarding loyal customers with prizes in a new campaign that uses Foursquare and Facebook Places. “Get GifteD’D” runs through to December 23rd at Dunkin’ Donuts locations in New York, New Jersey and Connecticut. Users can check-in up to three times each day (at least an hour apart) for the chance to win prizes.

If they win, they are sent an email with instructions about how to redeem their prize. Each time someone checks-in, they are also entered into a sweepstake to win the grand prize of a $1,000 gift card and a Travelpro luggage package.

Through the campaign, Dunkin’ Donuts is giving away more than 1,780 instant prizes including gift cards from 1800Flowers, Mountain Creek and Pinstripe Bowl, coffee and Dunkin’ Donuts merchandise. Cathy Chavenet, New York-based field marketing manager at Dunkin’ Donuts, said: Mobile check-in programs like Facebook and Foursquare present an opportunity to reward Dunkin’ Donuts’ loyal fans by doing something they are already doing – visiting Dunkin’ Donuts. The goal of the check-in, Get GifteDD program in particular, is to give our loyal guests a chance to win great prizes every day, just by checking into Facebook or Foursquare while at our restaurants in New York.

The yellow-handled hammer, which the eBay CEO purchased at Home Depot using PayPal, signals that the company’s plans for entering the mobile payments business has entered the construction phase.

The company also announced fourth-quarter results yesterday, solidly beating both the company’s internal guidance and analyst expectations. One of eBay’s big initiatives over the past year has been to find ways to work more closely with physical retailers by providing them with the technology they need to operate more efficiently online and offline. Over the past year, that has included buying 13 companies, for a total investment of $3.4 billion.

“We are right at the intersection of something that’s really cool,” Donahoe said. “This isn’t something that everyone sees, like social networking three years into it, when only the early people knew about it.”

We've been promised a wallet in our phones for years, but 2012 will be the year that it breaks through. The advent of this technology will mean more than just the convenience of a 'Jedi wave' of your phone to pay for coffee. From tracking your carbon footprint to smart posters, mobile payments are another piece of the infrastructure of the 'Internet of Things'.

NFC, or Near Field Communication, is a type of chip built into mobile phones to allow contactless payments. Although the NFC technology has been around for years, a major barrier to progress has been the lack of payment terminals.

The Transport for London Oystercard is a form of contactless payment, and you've probably seen contactless payment terminals in popular sandwich chains like Pret and EAT. The same terminals can be used for NFC mobile payments as these phones become available. The difference is that NFC will allow the phone to interact with the terminal using an app, making it much more flexible than the debit card or Oystercard systems.

Don Kingsborough could have called it quits. The man who founded Worlds of Wonder Toys, famous for Teddy Ruxpin and helping lead the introduction of Nintendo in the U.S., and the former president of of consumer products at Atari, was just winding down his time last year at Blackhawk Network, a pre-paid card company that he had sold to supermarket Safeway. With his options expiring, he decided to sell and contemplated retirement.

But then PayPal came calling, and Kingsborough couldn’t resist the opportunity to make one more big stab at shaking up the retail world. Kingsborough joined PayPal in March 2011 as VP for retail and prepaid products, heading up PayPal’s efforts to launch an in-store payment system.

In his first extensive interview since joining PayPal, Kingsborough said he wasn’t just interested in extending his career; he saw a huge chance to fundamentally change the way people shopped in retail stores as digitalization moved payments beyond cash and credit. And he believes that PayPal is uniquely positioned to bring that vision to market.

American Express is making a significant move in the expansion of its digital wallet, Serve to international markets today. The credit card company is announcing the first global partnership for Serve with Lianlian Group, of of China’s leading mobile payments providers. Additionally, AmEx has also made an equity investment of $125 million in LianLian Pay.

Group President for Enterprise Growth for American Express Dan Schulman tells us in an interview that American Express has come to realize that in a lot of fast growing economies internationally, people move money in different ways and in order to enter these markets, the company has to think beyond just plastic cards and checks, and consider moving straight to mobile platforms.

AmEx is generally predicting China to be a huge market for its mobile and digital payments products and is planning to open a new American Express’ Enterprise Growth Group office in Hangzhou, China. The China-based team will provide technical and consulting support to Lianlian Group on the Serve partnership, and the new outpost will be headed by Matthew Lee, President, Enterprise Growth, American Express, China.

Just what might be possible is hinted at in this fascinating post by Andrew Fisher, entitled "Towards a sensor commons": For me the Sensor Commons is a future state whereby we have data available to us, in real time, from a multitude of sensors that are relatively similar in design and method of data acquisition and that data is freely available whether as a data set or by API to use in whatever fashion they like. My definition is not just about “lots of data from lots of sensors” – there is a subtlety to it implied by the “relatively similar in design and method of data acquisition” statement. In order to be useful, we need to ensure we can compare data relatively faithfully across multiple sensors. This doesn’t need to be perfect, nor do they all need to be calibrated together, we simply need to ensure that they are “more or less” recording the same thing with similar levels of precision and consistency. Ultimately in a lot of instances we care about trended data rather than individual points so this isn’t a big problem so long as an individual sensor is relatively consistent and there isn’t ridiculous variation between sensors if they were put in the same conditions.

What this boils down to, then, is trends in freely-available real-time data from multiple sensors: it's about being able to watch the world change across some geographical area of interest -- even a small one -- and drawing conclusions from those changes. That's clearly a huge step up from checking what's in your fridge, and potentially has major political ramifications (unlike the contents of your fridge).

Become dispersible

Graham Fisher, a Director at Cambridge Wireless, welcomed the efforts made by the Technology Strategy Board.  He told TechEye that there are plenty of opportunities to be had with an Internet of Things, though there is more that needs to be done in terms of infrastructure in order to create the ecosystem the TSB is striving for. “Rural connectivity could be an issue as it is necessary that ubiquitous internet is available in order to create efficient systems,” Fisher told TechEye. “For efficient telehealth and smart metering this all falls down if you are not able to provide ubiquitous connections.” Then again, there are "problems with a lack of full connections in many parts of the country,” Fisher says. “We need to push forward with the roll out of LTE and use of white spaces as soon as possible to support this.”

We’ve been hearing that PayPal is going to be rolling out an in-store payments experience at a national retailer in the U.S. soon. It looks like the payments giant is testing another in-store payments experience in Sweden, using NFC technology, and partnering with two Swedish developers Accumulate and Point. You can find more information about the partnership here (in Swedish).

As PayPal’s Anuj Nayar tells me, PayPal is experimenting with in-store ‘proximity’-based NFC payments in the test with two Swedish retailers, an electronic store and a sports equipment store. Users can download a PayPal in-store iOS or Android app (only available in Sweden). This app will give them access to special discounts at the retailers. When users visit the store, they will receive an NFC sticker, which will allow them to pay via NFC (with the payments deducted from their PayPal accounts) at the retailer point of sale systems.

PayPal worked with mobile payments developer Accumulate on the technology as well as with startup Point, which was acquired by VeriFone earlier this year for over $1 billion, on the point of sale integrations. It’s actually a short-test as well and will only last for five days.

Building on its success with laptops designed for developing countries, the One Laptop Per Child project is set to unveil a long-awaited tablet at CES next week. Here's what you get for $100.

The OLPC has been kicking around the idea of a super-affordable tablet for over a year. Originally known as the XO-3, but now dubbed the XO 3.0, the tablet will feature an 8-inch 1024x768 screen with some models also offering a PixelQi 3qi display that mimics E-paper. A Marvell Armada PXA618 chip and 512MB of RAM reside in the tablet's ruggedized shell and will run either Linux Sugar or Android OS.

The business climate, it turns out, is a lot like the weather. And we've entered a next-two-hours era. The pace of change in our economy and our culture is accelerating--fueled by global adoption of social, mobile, and other new technologies--and our visibility about the future is declining.

Uncertainty has taken hold in boardrooms and cubicles, as executives and workers (employed and unemployed) struggle with core questions: Which competitive advantages have staying power? What skills matter most? How can you weigh risk and opportunity when the fundamentals of your business may change overnight?

Look at the global cell-phone business. Just five years ago, three companies controlled 64% of the smartphone market: Nokia, Research in Motion, and Motorola. Today, two different companies are at the top of the industry: Samsung and Apple. This sudden complete swap in the pecking order of a global multibillion-dollar industry is unprecedented. Consider the meteoric rise of Groupon and Zynga, the disruption in advertising and publishing, the advent of mobile ultrasound and other "mHealth" breakthroughs (see "Open Your Mouth And Say 'Aah!'). Online-education efforts are eroding our assumptions about what schooling looks like. Cars are becoming rolling, talking, cloud-connected media hubs. In an age where Twitter and other social-media tools play key roles in recasting the political map in the Mideast; where impoverished residents of refugee camps would rather go without food than without their cell phones; where all types of media, from music to TV to movies, are being remade, redefined, defended, and attacked every day in novel ways--there is no question that we are in a new world.

NEW YORK & LONDON, Feb 01, 2012 (BUSINESS WIRE) -- The Auriemma Consulting Group (ACG) is set to launch its new Mobile Payments Report (MPR), a market research service that provides comprehensive and trended insight covering mobile as a payments device, means to manage finances, marketing channel, and as a method of engaging with consumers. It tracks consumer usage, penetration, and attitudes towards mobile across more than 50 key measures on a quarterly basis, and is therefore a source of deep consumer-led insight. The service is enhanced by consulting support from payments industry practitioners to enable subscribers to shape, adapt, and prioritise mobile payments strategy based on evolving consumer needs and mindsets.

The MPR is an invaluable source of insight that solves multiple issues in a rapidly evolving market place. Unlike other 'spot' research it is trended four times a year, can have customised cross-tabulations based on precise subscriber needs, and will evolve as the industry evolves. Through insight and research, it enables subscribers to understand how consumers think, feel, and behave to craft compelling strategy and propositions

Strong competition for market share is expected to emerge within the mobile payment space from non-traditional issuers such as Google and PayPal, making the development of mobile solutions imperative to engage and retain customers. The MPR, by serving as an industry level benchmark, will ensure that subscribers can monitor best practices and access timely, up-to-date, tracked and trended consumer insight. This information is critical for firms to make the right investment choices to maximise the chances of successfully building and realising the benefits from mobile payment solutions.

Vantiv, a provider of mobile payment solutions, announced a new point-of-sale product on Friday that it will be rolling out in partnership with Verizon Wireless. The product, which is currently in field testing, includes custom tailored applications and an Android-based point-of-sale solution for accepting payments. The applications will be available in Verizon’s Private Application Store for Business. “Merchants and consumers are seeking greater mobility, control and timely access to data,” said Bill Weingart, Chief Product Officer of Vantiv. “We’ve teamed with Verizon to combine our payment and security expertise with Verizon’s ability to tailor development of mobile technologies to address those needs.” Verizon Wireless is also a member of ISIS, an initiative in which it has partnered with AT&T and T-Mobile to provide customers with NFC-based mobile payment options. Vantiv’s full press release follows after the break.

Vantiv Introduces Next Generation Mobile Payment Solution Teams with Verizon to Develop and Deliver More Flexibility and Opportunity for Merchants to Grow Their Businesses CINCINNATI, Jan. 31, 2012  — Vantiv, LLC (formerly Fifth Third Processing Solutions, LLC), a leading integrated payment processor, today announced that its customers will be the first to use an innovative point-of-sale device and system that will help merchants more effectively conduct business.

Vantiv is conducting a field trial of a new mobile payment solution developed in collaboration with Verizon. The new solution is architected on the Android operating system and features end-to-end, secure point-of-sale payment capabilities and business applications using Verizon’s Private Application Store for Business. As a result, Vantiv customers can tailor point-of-sale applications to meet their needs while taking advantage of remote device management.

Over the past year, American Express has been making several key payments partnerships with technology companies and launched its take on the digital wallet, Serve. Serve integrates a variety of payment options into a single account that can be funded from a bank account, debit, credit or charge card. The company has also landed a number of lucrative carrier partner deals for Serve. Separate from Serve, American Express’ recent partnerships in the payments space include Foursquare, Facebook and even Zynga for personalized deals. We sat down recently with Harshul Sanghi, American Express’ new VP of Enterprise Growth Group to chat about Serve, the digital wallet and how the company plans to dominate the payments space.

Sanghi, who was formerly the Managing Director of North American venture activities for Motorola, joined AmEx in September. His focus is on further developing the Serve brand and forming these partnerships that help expand the card member base into new segments.

Sanghi explains that while every payments company (including even Google) and credit card company is releasing their own version of the digital wallet, it’s whats in the wallet that’s truly important. “The wallet that has the most brand partnerships is what customers are going to gravitate too,” he says. And this wallet needs to tie in seamlessly with loyalty programs, and virtual currencies, which is why AmEx bought virtual currency monetization platform Sometrics a few weeks ago. And the wallet needs to store offers and deals as well so that consumers don’t have to carry around coupons or discounts to a store.

PayPal is testing an NFC mobile payments application at two stores in Sweden while it continues to look for ways to expand access to its payments services.

PayPal has been experimenting with NFC for a while and recently incorporated NFC into the latest version of its Android app to enable peer-to-peer payments with two mobile phone users tapping their phones together to transfer money between them. The NFC payments app test is running in conjunction with two Swedish retailers and the Swedish developer Accumulate over a five day period.

“There has been some confusion out there,” said Anuj Nayar, director of communications for PayPal, San Jose, CA. “We are not anti NFC.