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Marc-Alexandre Gagnon

Starbucks Perks Up Mobile Payments Program - eMarketer [23Sep11] - 0 views

  • In January 2011, Starbucks debuted a new way for customers to pay for coffee—through the brand’s mobile app. With 2-D barcode scanners installed in nearly 9,000 of its store locations, the coffee chain has served as a model for retailers looking to enter the mobile payments space.
  • Starbucks’ mobile platform builds on the success of the Starbucks Card, which has grown from a popular stored-value card to a significant method of payment in stores. Extending the program to a mobile platform was a natural opportunity to enhance the experience and allow customers to manage their Starbucks Card on the go.
  • Our customers told us they want a faster and easier way to pay, and Starbucks mobile payment apps are the fastest way to pay.
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  • Customers control the mobile payment transaction by holding their mobile device in front of a scanner on the countertop and scanning the barcode on the screen to make a purchase.
  • “Within nine weeks of the national launch of mobile payment, customers in stores paid more than 3 million times using our mobile payment app, and this number continues to grow at a steady rate.”
  • We deployed this program independent of carriers, handset manufacturers or payment companies so as many customers as possible can download and use the app. Additionally, we were unwilling to wait for the NFC landscape to mature. We use barcodes because it meets our needs, allowing all customers to use this technology to access the fastest way to pay at Starbucks.
Dan R.D.

Mozilla Open badge Infrastructure project kicks off [19Sep11] - 0 views

  • Badges for Javascript courses are currently being developed at the School of Webcraft by Mozilla. It also plans to rope in diverse groups such as P2PU, 4H, NASA, PBS, US Department of education and Intel to develop badges. This new process claims to be of advantage to learners as they will be given an opportunity to collect badges from any internet website. These collected badges will reveal the learner’s proficiency in various subjects. And that’s not all, it is believed that open badges may prove beneficial for users to build online reputation, look for collaborators and find jobs. “Open Badges is a response to this trend: an open specification and APIs that provide any organization the basic building blocks they need to offer badges in a standard, interoperable manner. If we’re successful, the benefits to learners will be tremendous. Open Badges will let you gather badges from any site on the internet, combining them into a story about what you know and what you’ve achieved,” states the Mozilla blog.
Dan R.D.

Predicting future technology: ask the children, study urges [06Jun11] - 0 views

  • a new study conducted and released by Latitude, a technology research consultancy, published in collaboration with ReadWriteWeb. The study’s main takeaway message: “kids are predicting that the future of media and technology lies in better integrating digital experiences with real-world places and activities. They’re also suggesting that more intuitive, human-like interactions with devices, such as those provided by fluid interfaces or robots, are a key area for development.”
  • Researchers scored the kids’ inventions on the presence of specific technology themes, such as type of interface, degree of interactivity, physical-digital convergence and user’s desired end-goal.
  • The Digital vs. Physical Divide is Disappearing: Children today don’t neatly divide their virtual interactions from their experiences of the “real world.” For them, these two realms continue to converge as technologies become more interactive, portable, connected and integrated.
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  • “They naturally think about a future in which traditionally ‘online’ interactions make their way into the physical world, and vice versa – a concept already playing out in augmented reality, transmedia storytelling, the Internet of Things, and other recent tech developments.”
  • Why Aren’t Computers More Human? The majority of kids (77%) imagined technologies with more intuitive modes of input (e.g., verbal, gestural, and even telepathic), often capable of human-level responsiveness, suggesting that robots with networking functionality and real-time, natural language processing, could be promising areas of opportunity for companies in education, entertainment, and other industries
  • Technology Improves and Empowers: Instant access to people, information and possibilities reinforces young users’ confidence and interest in self-development. One-third of kids invented technologies that would empower them by fostering knowledge or otherwise “adult” skills, such as speaking a different language or learning how to cook.
Dan R.D.

Google Invests In Stealth Startup That Aims To 'Accelerate Science' [07Jul11] - 0 views

  • Google Ventures has quietly invested in a stealth startup called Wingu, reports StrategyFacts (subscription required). Indeed, while the Google Ventures website lists four career opportunities for one of its portfolio companies located in Cambridge, Massachusetts without naming Wingu, the stealth startup published the exact same job openings on its job board, leaving nothing to the imagination. Wingu is building a enterprise-grade cloud platform dubbed Elements that will enable research teams to collaborate more effectively and use data in ‘new ways’. Here are the four main selling points of Wingu’s platform, according to its website: MANAGE: Unify your cross-discipline teams on a common platform to share data and ideas. ANALYZE: Drive decision-making with our analytical workflows and discovery tools. SHARE: Connect your researchers across silos and geographical divides for better collaboration, coordination and communication. PROTECT: Breathe easy knowing that your data is backed and protected by leading systems and security experts.
Dan R.D.

Content "curation" can create authority [04Mar10] - 0 views

  • Traditionally, the most valued content was original. This emphasis developed within a content model of constrained distribution and expensive production costs. When there are only a handful of distribution points for content — some magazines, books, a handful of TV station and radio stations — the way to build audience was to deliver original and exclusive content experiences.
  • Into this explosion of information comes the concept of Curation. Long-time tech journalist Paul Gillen weighed in on the value of taking a curatorial approach to content in a post about the Chile earthquake. No longer is our problem lack of information; it’s that we’re drowning in information. That’s why curation is so important. Trusted curators who point us to the most valuable sources of information for our interests will become the new power brokers.
  • Gillen points out that the concept of curation shouldn’t be limited to media brands. Marketers should take this trend into account. Creating new content is important, but an equally valuable service is curating content from other sources. This demands a whole different set of skills as well as a new delivery channel. It also means ditching the “not invented here” mindset that prevents content creators from acknowledging other sources.
Dan R.D.

How Long Before NFC-Based Mobile Payments are a Widespread Reality? [28Jun11] - 0 views

  • A 2009 analysis from Juniper Research (News –Alert) of the $110bn NFC opportunity forecasted that one in every six mobile subscribers (about 17 percent) globally will have an NFC enabled device by 2014. Adoption was expected to be highest in the Far East,with use very limited outside of that region.
  • By 2014,Juniper now predicts that North America will account for just under half of NFC smartphones,followed by Western Europe.
  • The latest forecast from Juniper Research suggests that at least 20 percent of smartphones will support NFC by 2014,about 300 million phones.
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  • IHS (News –Alert) iSuppli,for its part,now predicts 93.2 million NFC-equipped cellphones will ship worldwide in 2011,up from its December 2010 forecast of 79.8 million. In 2014,411.8 million NFC cell phones are forecast to ship,compared to 220.1 million in the previous prediction.Shipments then will rise to 544.7 million in 2015,says iSuppli,so that 30.5 percent of all cell phones shipped that year would come with NFC capabilities.
  • Eric Schmidt (News –Alert),Google’s executive chairman,believes that a third of point of sale terminals in retail stores and restaurants will be upgraded to allow NFC payments within the next year,the Financial Times reported.
Dan R.D.

Bristol University News from the University - Body-centric conference [05Jul11] - 0 views

  • The event, held on 27 June, showcased the latest research on next-generation body-centric communications – wireless networks worn on the human body. Future communication systems will be worn on clothing rather than held in the hand as smart phones are nowadays, and will be made possible due to cutting-edge advancements in wearable electronics. Dr Paul, from the Centre for Communications Research (CCR), specialises in the design of antennas that can be integrated into textiles through electromagnetic numerical simulation. Applications range from smart clothing for sportswear, to soldiers’ and emergency workers’ outfits, and to monitoring devices for healthcare and telemedicine. Professor Joe McGeehan, Director of CCR, said: ‘We are delighted that Dr Paul has had the opportunity to present an invited paper on her novel research is this key area. Wireless networks worn on the human body will become more pervasive, particularly in applications such as medical sensor networks for an ageing population and healthcare.’
Dan R.D.

Crowdpark Raises $6 Million To Bring Legal, 'Social Betting' Games To Facebook (And Soo... - 0 views

  • Crowdpark, a Berlin-headquartered game developer, announced today that it has raised $6 million in series B financing from top German venture capital firms, Target Partners and existing investor, Earlybird Venture Capital. Waldemar Jantz, partner at Target Partners, will be joining the startup’s board as a result of the investment. The new round of funding brings Crowdpark’s total to $8 million. Why should you care? Well, Crowdpark is aiming to give gamers their fix of legal gambling, er, betting. Using its patented “dynamic betting” technology, Crowdpark enables forecasting in realtime for social gaming in much the same way the brave among us play the stock market. Unlike its social gaming competitors, the German startup allows gamers to compete against each other in betting events using virtual currency. This includes the opportunity to bet on real world events taking place in everything from sports and entertainment to news and technology.
Dan R.D.

LocalResponse Raises $5M - semanticweb.com - 0 views

  • LocalResponse, a new startup in the social media mobile ad space, is using semantic analysis to capitalize on real-time social data: “LocalResponse was born out of the ashes of Buzzd, a city guide that mashed up Foursquare and Twitter to help users find local hotspots. Founder Nihal Mehta learned a valuable lesson in defeat, and this week raised a $5 million round… Buzzd was a consumer facing platform, but failed to attract enough users. LocalResponse, by contrast, take the massive amount of public data being shared on Facebook, Twitter and Foursquare, and turns that into ad inventory.”
Dan R.D.

Crowdsourcing nutrition in a snap - Harvard School of Engineering and Applied Sciences ... - 0 views

  • If keeping a food diary seems like too much effort, despair not: computer scientists at the Harvard School of Engineering and Applied Sciences (SEAS) have devised a tool that lets you snap a photo of your meal and let the crowd do the rest.
  • PlateMate's calorie estimates have proved, in tests, to be just as accurate as those of trained nutritionists, and more accurate than the user's own logs. The research was presented at the 24th ACM Symposium on User Interface Software and Technology, a leading conference on human-computer interaction.
  • “We can take things that used to require experts and do them with crowds,” says Jon Noronha ’11, who co-developed PlateMate as an undergraduate at Harvard and now works at Microsoft. "Estimating the nutritional value of a meal is a fairly complex task, from a computational standpoint, but with a structured workflow and some cultural awareness, we've expanded what crowdsourcing can achieve."
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  • "Nutrition is such a pervasive issue in our society, from counting calories at the dinner table to burning them on the treadmill," says Hysen, who now works at Google. “People worry about whether they're doing the right thing. It seemed like a really good opportunity for crowdsourcing to make a difference.”
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