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A recent interview takes a look at what Facebook’s recent platform changes mean for businesses. It begins, “Recently at f8, Facebook’s developer conference, the company introduced a series of action verbs into its social platform. ‘Read,’ ‘Watch,’ and ‘Listen,’ Facebook CEO Mark Zuckerberg explained, were added to help build a ‘language for how people connect.’ The one missing word, of course, was ‘Buy.’ That’s really why Facebook and its army of content partners from news, publishing, music, and film and TV are rushing to set up shop on the famous platform with 750 million users.”

The interviewer “sat down with Gi Fernando, an expert on social-networking data, to help explain what Facebook’s platform changes mean for brands, consumers, and marketers.

When asked about the single biggest change that Facebook is making, Fernando replied, “The biggest change is Facebook driving toward becoming the semantic web. The semantic web is making sure that the Internet has a dictionary and a grammar that can be understood by consumers, yes, but also by advertisers and brands. It’s also understanding how people behave on the Web rather than just clicking on stuff: what are they actually doing? You read, watch things, you get instant feedback, your friends can read and watch with you, but then the brand knows what you and 13 others are reading, watching, listening to as well, and you can target advertising based around that. It’s a beautiful feedback loop both for the consumer and the brand.”

Mobile advertising revenue reached $700 million in the U.S. in 2011, according to Gartner research group. That’s a drop in the ocean compared to Internet ad revenue, which hit $7.3 billion in just the first quarter of 2011, according to figures from the Interactive Advertising Bureau and PricewaterhouseCoopers.

Concerns about privacy, tracking and the disclosure of personal information could limit the number of people opting in to targeted or local ad mobile campaigns, said Jason Koslofsky, an attorney who specializes in consumer privacy and telecommunications at Arent Fox. Businesses have also been hesitant for these same reasons. “It hurts brands if it looks as though they are generating spam,” Koslofsky said, adding,“companies shouldn’t want to be seen as though they are tracking their users’ every move.”

While 9% of adults in the U.S. said they would use their phones to learn about in-store promotions or event, interest in location-based offers was low, according to a report in February by Forrester Research. Only 6% of adults in the U.S. said that they are interested in receiving location-based retail offers on their mobile phones and only 4% are interested in receiving time-sensitive promotions such as daily specials.

Banjo has three main goals. One is to connect you to your social networking friends you didn’t know were nearby – for example, a friend from Facebook or Twitter, killing time at the airport, only a few gates away from you. It also wants to hep you find out what’s going on nearby by providing access to status updates and tweets from everyone around you, in a radius you specify. And it provides you with a way to virtually visit other locations, even when you’re far away, to see what’s going on with the people there.

The people Banjo finds don’t necessarily have to have “checked in” using a location-based networking service like Gowalla, Foursquare or Facebook Places. While that helps, of course, Banjo is designed to also pull in locations from geotagged tweets, uploaded photos, and other media from all social networking services. Wait – all? Yes, that’s the plan. Patton says they have 22 services they’re focused on integrating now, but the company’s goal is to become a federation of all social networks, big and small, from around the world.

“Wireless sensor networks are the enabling technology for key applications in defense, health care, home and industrial automation and energy management. Technology leaders have recognized this fact and are providing high end application solutions for their customers based on advanced WSN technology. The Millennial Net Energy Management System which includes LEM energy sub meters, wireless pneumatic thermostats and numerous other devices allow for monitoring and control of commercial, public and light industrial buildings of several hundred thousand square feet with unprecedented scalability and reliability, leading to substantial energy savings and ROIs of around 1 year,” said Dieter Schill, President and CEO of Millennial Net.

This gateway connects the networked devices to existing Building Management System via BACnet or communicates with hosted internet-based application for monitoring and control. The devices are designed to work with legacy HVAC systems, fixtures, and appliances, making it unnecessary to upgrade HVAC equipment to save energy. Energy savings are achieved by improved compliance and energy policy enforcement.

Online video is exploding, with annual user growth of more than 45 percent. Mobile-device time spent increased 28 percent last year — with average smartphone time spent doubling. And social networks are now used by 90 percent of U.S. Internet users — for an average of more than four hours a month.

Every venture capitalist, Web publisher, and digital marketer is hyper-aware of these three trends.

What replaces the declining searchable Web is a new and “fully connected” digital life. You may have heard this before. After all, the promise of the Web was to connect pages with hyperlinks. Well, this time, “connected” means much more. It means the Web connects us, as people, to each one of the individuals online; and those connections, ultimately, extend from one of us to all of us.

Powering remote sensors, which are seen as the key to the future “Internet of Things”, is a problem. Given that sensors may well be embedded, long-life power sources are essential; you don’t want to be changing AA batteries every few months on the predicted 50 billion devices that will be connected to the net. Now U.S. researchers have devised a way of tapping into the energy found in the fog of electromagnetic energy that envelops us all; a fog caused by radio and TV signals, mobile phone transmissions, even domestic WiFi. The researchers have already successfully operated a temperature sensor, according to reports by PhysOrg.

a new study conducted and released by Latitude, a technology research consultancy, published in collaboration with ReadWriteWeb. The study’s main takeaway message: “kids are predicting that the future of media and technology lies in better integrating digital experiences with real-world places and activities. They’re also suggesting that more intuitive, human-like interactions with devices, such as those provided by fluid interfaces or robots, are a key area for development.”

Researchers scored the kids’ inventions on the presence of specific technology themes, such as type of interface, degree of interactivity, physical-digital convergence and user’s desired end-goal.

The Digital vs. Physical Divide is Disappearing: Children today don’t neatly divide their virtual interactions from their experiences of the “real world.” For them, these two realms continue to converge as technologies become more interactive, portable, connected and integrated.

Well now that Apple has gone and integrated the most sophisticated piece of AI to ever to see the light of the consumer market into its iPhone 4S, I thought it was time to brush some dirt off of Quora’s shoulder and shine a light on what the future of the company could hold.

Quora’s founders and their first hire—designer Rebekah Cox—created the core of the most impressive “subjective knowledge extraction” machine ever constructed.

By combining an answer voting mechanism and a reward addiction loop (upvotes are crack) with a strict identity requirement and a one-to-many follower model, Quora started solving the problem of extracting high-quality experiential knowledge out of humanity’s collective head and getting it into structured form on the internet. What’s more, Quora is also using humanity’s collective wisdom to rank it.

Damage control: Internet discussion about the service outage that struck Amazon Web Services in April spiked as soon as problems began (April 21st) and again when Amazon explained the cause (April 29th). The data is based on selected mentions on Twitter, blogs, and in online media. Alterian

Just ask Jeff Malek, cofounder of BigDoor, a Seattle company whose game software is hosted on the public servers of Amazon. Last April, problems in a Northern Virginia data center crippled Amazon's northeast operations, affecting many cloud-based businesses. Spotty service over four days left BigDoor scrambling to find technical solutions and issuing a steady stream of apologies to its 250 clients. Since then, BigDoor has joined a growing number of companies that are seeking new ways of building outage-resistant systems in the cloud, often at additional expense and inconvenience.

Even though outages put businesses at immense risk, public cloud providers still don't offer ironclad guarantees. In its so-called "service-level agreement," Amazon says that if its services are unavailable for more than 0.05 percent of a year (around four hours) it will give the clients a credit "equal to 10% of their bill." Some in the industry believe public clouds like Amazon should aim for 99.999 percent availability, or downtime of only around five minutes a year.

Your mobile wireless carrier may soon have a say in the way you think about health and wellness. AT&T, through its Emerging Devices unit, plans to offer for sale health-tracking clothing equipped with wireless sensors that enable you to track your heart rate, body temperature and other vital signs -- and then send all this data to a site where a physician can access it. The first offering will be a version of the E39 body compression shirt, originally designed by Under Armour for the NFL scouting combines and other world-class athletic competitions. Now imagine yourself as a high-performance weekend athlete, effortlessly transmitting your heart rate, skin temperature and activity levels to the Web. That the “smart fitness” trend – which can be traced back to the Fitbit tracker – is now transforming into a broader “e-wellness” movement is not a coincidence. The biggest wireless network carriers - like AT&T – are under intense pressure to produce new revenue streams. The total mobile Internet penetration rates at these companies have hit a saturation point. They can advertise as much as they want, but there’s simply no one else who needs another mobile phone these days.

The Commonwealth Bank will launch tomorrow, 25 October, what it says will be "a world-first mobile app that marks a significant change to the way their customers can pay [and that] will combine a number of payment types."

In July Comm Bank introduced a revamped mobile banking app for iPhone, Android and Windows 7 and a new app for iPads and Android tablets.

"You can expect us to lead very aggressively in the mobile payments space… And we will be integrating NFC as soon as the handset vendors are ready to go."

As social media and social networks become a larger part of our online lives, the race to become the default identity platform for the social web continues to intensify, with Facebook, Twitter and Google all hoping to control — and profit from — the ways that users connect to various services. Although Facebook and Google both have massive resources to deploy in this battle, venture capitalist Mark Suster of GRP Partners argues that Twitter stands the best chance of becoming the go-to identity player for many users, and there are some pretty compelling reasons to believe he’s right.

While Facebook recently added an asymmetric feature called “Subscribe,” Suster says that Twitter is still the preferred network for this kind of behavior, and I think he is probably right: So it is now very common for news organizations to announce on the air, “to follow my updates please follow me on Twitter at @myname. Twitter has become one of our major online identities and that is becoming mainstream in ways that people aren’t really talking about. Nearly every day now I see public figures telling people their Twitter identity instead of Facebook, email or other forms of identity.

To take just one recent example, a Mexican soccer team put the Twitter handles of all of its players (and of the team itself) on the backs of their jerseys instead of their actual names, to make it easier for fans to tweet about them during games.

Cloudera founder Christophe Bisciglia launched a new company today called Odiago, whose WibiData product utilizes Hadoop and HBase to let businesses make the most of online user data. The details around investors (Eric Schmidt, Mike Olson and SV Angel) and Bisciglia’s history at Cloudera and Google have made the rounds already, but what’s not as widely known is how WibiData actually works.

Here’s how Monash describes the essence of WibiData: WibiData is designed for management of, investigative analytics on, and operational analytics on consumer internet data, the main examples of which are web site traffic and personalization and their analogues for games and/or mobile devices. The core WibiData technology, built on HBase and Hadoop,* is a data management and analytic execution layer. That’s where the secret sauce resides. Also included are: