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Dan R.D.

Foursquare's Crowley Reveals The Strategy Behind Radar, Siri, And Mobile's New Push Int... - 0 views

  • Foursquare CEO Dennis Crowley doesn’t think that you should have to open up a mobile app to interact with it. I caught up with Crowley a couple days ago at the Web 2.0 Summit, where he was a speaker. In the video interview above, he compares Foursquare’s newest feature called Radar to the Siri personal assistant on the new iPhone 4S. For Crowley, it’s all about getting mobile apps to push relevant information out to you at exactly the right place and time. “If you have a problem to solve with your phone, you don’t have to go to the search box.”
  • Radar taps into Foursquare’s Explore recommendations and pushes them out to you automatically via notifications. “What we have been doing with Radar is finding a way for people to use the app really without having to actually use it,” says Crowley. It runs Explore in the background, which tells you when you are near a place on your to-do list, where someone you know has left a tip, or where a lot of your friends are at that moment. Siri is similar in that it pushes out reminders and other information to you without you having to tap on the screen.
  • In part II of this interview, coming up, Crowley talks about how Radar fits into his overall strategy and plans to make money.
Dan R.D.

US Trails China In Almost Every Mobile Usage Trend [24Oct11] - 0 views

  • Mobile device usage has spread across the globe. In terms of mobile penetration, the United States is actually on the lower end of the worldwide spectrum, with only 77% cellular device ownership. That seems counterintuitive to the way the U.S. views itself as the heart of mobile acceptance and innovation. It is China and other Asia-Pacific countries that really lead in mobile adoption. Research firm Forrester released a study last week showing global mobile usage trends. In almost every mobile usage aspect, metropolitan China and other Pacific Rim countries lead the way. That includes mobile social usage, work usage and multiple device ownership. Mobile is near an inflection point, changing the way people interact with information around the globe.
Dan R.D.

Crowdsourcing nutrition in a snap - Harvard School of Engineering and Applied Sciences ... - 0 views

  • If keeping a food diary seems like too much effort, despair not: computer scientists at the Harvard School of Engineering and Applied Sciences (SEAS) have devised a tool that lets you snap a photo of your meal and let the crowd do the rest.
  • PlateMate's calorie estimates have proved, in tests, to be just as accurate as those of trained nutritionists, and more accurate than the user's own logs. The research was presented at the 24th ACM Symposium on User Interface Software and Technology, a leading conference on human-computer interaction.
  • “We can take things that used to require experts and do them with crowds,” says Jon Noronha ’11, who co-developed PlateMate as an undergraduate at Harvard and now works at Microsoft. "Estimating the nutritional value of a meal is a fairly complex task, from a computational standpoint, but with a structured workflow and some cultural awareness, we've expanded what crowdsourcing can achieve."
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  • "Nutrition is such a pervasive issue in our society, from counting calories at the dinner table to burning them on the treadmill," says Hysen, who now works at Google. “People worry about whether they're doing the right thing. It seemed like a really good opportunity for crowdsourcing to make a difference.”
Marc-Alexandre Gagnon

Gamification - Richard Baxter at Distilled's SearchLove - State of Search [25Oct11] - 0 views

  • Get Glue:
  • In their first three months, 1 million users, 100 million data points and shipped out thousands and thousands of stickers. Amazing, but how on earth are they making profit? Because it’s an advertising platform and collecting information on demographics, popularity, etc. and providing the entertainment industry with amazing data – sold.
  • SEOmoz
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  • “The point system has dramatically improved engagement + contribution on Moz. We’ve grown community content 200%+ in the past 24 months.”
  • Step 1: You need points.
  • But points are meaningless without a leader board.
  • Step 2: You need a leaderboard to get people’s competitive spirit out and allow them to compare and be compared against others.
  • Salesforce does the same with Nitro by gamifying real life. Sales guys get stats to see what they’re doing well, awards them with points and badges but it also lets them compare to others.
  • We can also use game mechanics to help people learn how to use our products – Richard mentions Ribbon Hero 2 where clippy teaches you how to use Microsoft Office products. Rather than having him jump up when it thinks you need help (as was the case back in the day) you have challenges to help clippy fix his CV, etc. Your userbase is having fun and you’re helping them learn about your product.
  • Encourage users to hand over data - it makes us smarter marketers.
  • Who does this? LinkedIn with the goals and “profile completeness” – SEOmoz does the same thing.
  • Badges?
  • Rich doesn’t know that Foursquare should work but the beauty of it is that does. Rich thinks this has to do with velocity and the fact that it makes quite boring stuff exciting and PR worthy – not knowing when a reward is coming and the fact that they come almost at random is what Rich feels makes this work.
  • If you have a crappy product it really doesn’t matter.
  • Virtual Currency/Goods
  • What could we do/take away from this?
  • Gamification for Good – IMOK, a checkin platform for kids. Connected just from one phone to the other and checking in lets the parent know they’re ok.
  • Reward with Status- top contributors in Webmaster forums will get flown out to Google and learn all sorts of things.
  • Create signups/sales with loss aversion
  • Help people drive their business
  • Generate Reviews- badge and point system for heavy users?
  • Increase signups
  • Reward for Gifting
  • Reward for Uplaoding Content
  • Generate links
  • Increase social shares
  • Motivate internally to do the same - get your inhouse team to answer FAQ type questions and reward them for their interaction and points.
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