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Inuit’s GoPayment reader, which competes directly with Square, is about to become more attractive to small businesses. The company has made the decision dropped the transaction fee ($0.15 per transaction) for both new and existing customers for Visa, MasterCard and Discover cards, both swiped and key-entered as well as qualified and non-qualified transactions. The move will go into effect on Monday.

Launched two years ago, GoPayment offers a complimentary app and credit card reader to allow small businesses to conduct charges via their smartphones. GoPayment is available for iOS, Android and Blackberry phones. So now, businesses using the mobile payments reader will only pay a flat 2.7 percent fee of a transaction for any swiped cards. Intuit will charge 3.7 percent for both key entered and non-qualified transactions.

This is surely a competitive move against Square, which also dropped its transaction fee (which was $0.15) recently in favor of a flat 2.75 percent fee for all transactions. One important fact to note—Intuit will still charge the transaction fee for transactions using American Express but this is something the company is working on negotiating. Square does not charge a fees for transactions on Visa, MasterCard, Discover and American Express.

Mobile payments company Square has made an interesting move today, which should put competitors Verifone and Intuit on notice. The startup is dropping the per transaction charge for any business using its mobile payments device and service. Square previously charged 2.75% of each transaction amount plus a flat $0.15 per transaction fee. Today, Square is completely dropping the per transaction charge.

So why is the mobile payments company dropping the transaction fee? Square’s COO Keith Rabois says that along with simplifying the payments experience for businesses, it is also taking on the hidden fees and teaser rate structure that have plagued the credit card industry. “The vision of Square is to simply create zero friction and complexity around payments, which is difficult to do in financial services,” he explains. Rabois says that the per transaction fees on top of a variable rate charge can be misleading for businesses because the hidden costs add up especially if a business processes a large amount of transactions. Now, Square will simply charge a flat 2.75% of all transactions, regardless of size. “In the end accepting payments should be as easy as using a microwave,” says Rabois.

Fresh off a $27.5 million funding round, Square is gaining a lot of a lot of buzz and just debuted a new billboard in Times Square. Jack Dorsey’s startup is expected to process $40 million in transactions in Q1 of 2011 and is currently signing up 100,000 merchants per month. That’s compared to 30,000 monthly signups last Fall.

Intuit has made an interesting move today with its mobile credit card reader GoPayment reader. Intuit is allowing merchants to keep and receive funds on a prepaid credit card as opposed to depositing the amount in a bank account

Launched two years ago, GoPayment offers a complimentary app and credit card reader to allow small businesses to conduct charges via their smartphones. GoPayment, which competes directly with Square, is available for iOS, Android and Blackberry phones and the card reader simply plugs into the audio jack of a phone or tablet. The credit card data is also encrypted, (and never stored on the phone).

Similar to Square, the GoPayment mobile payment app is free and the basic service has no monthly, transaction or cancellation fees, and offers a 2.7 percent rate for swiped transactions. Intuit and Square actually both eliminated the per transaction fee.

Jack Dorsey’s Square was unveiled last December as an innovative way to let people quickly and easily accept physical credit card payments from their mobile phone.

Square is ideal for taking money at political fundraisers for several reasons.

A local flower cart in San Francisco is using Square to take payments from customers. Denim, a jeans store in New York is using Square to take payments from shoppers. We even used Square at this year’s Crunchies to raise money for the UCSF Foundation.

For those of us who have grown accustomed to purchasing things from our laptops, tablets and smartphones, the experience of walking into a physical store and standing in line can get tiresome. It's hard to top the immediacy and convenience of online and mobile shopping. Yet, there are still plenty of items that are best purchased in person.

Apple hopes to bridge the gap between these digital and physical worlds. The company just released an update to its Apple Store app for iOS. Using the application, customers can not only purchase Apple products like they can on the Apple website, but they can now opt to pick them up in person at one of the company's many retail locations.

The app can also be used as a sort of self check-out scanner for certain accessories in Apple stores. Need a new case for your iPhone or a power adaptor for your MacBook? Now you can scan the item with your phone's camera, pay for it in the app and be on your way.

Richard Branson is no stranger to investing in mobile media: among his more notable moves have been establishing Virgin Mobile (NYSE: VM) years ago, and more recently moving into iPad publishing with Project magazine. Today comes news of his latest foray into the wireless world: an investment in the mobile payments startup Square.

Square raised $100 million at the end of June in a round led by Kleiner Perkins Caufield & Byers. At the time, that valued the company at $1 billion.

Square built a business initially on an iPhone-based mobile payments service that is now avaialbe for both iOS and Android devices. It provides a square-shaped dongle to merchants, who can plug the device into a phone to make instant card transactions. Some 800,000 merchants in the U.S. are now using the dongles, and there are around $2 billion in payments processed annually through the platform. At the standard 2.75 percent commission that Square charges merchants, that works out to annuals revenues of $55 million from those transactions going to Square.

Today, Google announced a change to its search algorithm that the company says will impact 35% of Web searches. The change builds on top of its previous “Caffeine” update in order to deliver more up-to-date and relevant search results, specifically those in areas where freshness matters. This includes things like recent events, hot topics, current reviews and breaking news items. Google says that the new algorithm knows that different types of searches have different freshness needs, and weighs them accordingly. For example, a search for a favorite recipe posted a few years ago may still be popular enough to rank highly, but searches for an unfolding news story or the latest review of the iPhone 4S should bring the newer, fresher content first, followed by older results.

In September, Wikets, Inc., announced it had raised $1.5 million from venture firms Andreessen Horowitz and Battery Ventures, as well as from six angel investors, to build a new iPhone application that allows users to rate products and share those recommendations with friends. Today, the app has gone live in iTunes.

The resulting product is deceptively simple. You make a recommendation, optionally share it with friends via Facebook or Twitter, and then get rewarded in the form of points that can be later turned in for gift cards at online merchants.

At launch, Wikets lets you recommend products from its featured partners and from 60 major retailers, including iTunes (music and apps), Etsy, eBay, Amazon, Best Buy, The Home Depot, Wine.com, and others, as well as any place you can pull up on Yelp or Foursquare. You can also scan a product’s barcode, if you choose.

CNET reported that Klip was the fastest mobile video app to reach 100,000 downloads.  Founder Alain Rossmann believes Klip is creating new form of communication. "Mobile video is essentially emerging as a new communication medium," he tells us.  "Phones are in pockets all the time, they have incredibly good cameras and good networks, and all of those things create a dialogue among users that is really mediated through mobile video.

Starting today, on the retail shopping holiday known as Black Friday here in the U.S., Walgreens will begin rolling out its new scannable mobile coupons which work at its over 7,700 stores nationwide. The coupons are being made available in the Walgreens mobile applications and to use them, you simply show your phone at checkout where it will be scanned by the cashier.

You’ll find the coupons in a special section within the mobile application where you’re also able to sign up for SMS-based alerts.

Coupons will only be offered one at a time every two to three days, and will range in value from $0.50 to $5.00. The discounts will be targeted towards a wide variety of products, including beauty items, gifts, consumables and everyday essentials, like diapers.

iTnews is reporting this morning that the Bank of New Zealand has begun a Near Field Communications (NFC) payments trial, in partnership with Vodafone NZ and Visa.

The news comes quickly after the Commonwealth Bank announced its ‘Kaching’ iPhone app. Kaching will use a case over the phone to enable contactless payments, as well as allowing users to pay to mobile, Facebook and email.

CBA’s Kelly Bayer Rosmarin will present in Australia’s only dedicated NFC conference. To find out more about NFC in Australia and New Zealand, click here.

AirStrip Technologies is setting your doctor free. The Texas based company is developing a suite of hardware/software solutions that allow physicians and nurses to monitor important vital signs from their smart phone. Now, your doctor can use her iPhone to keep track of heartbeats, nurse’s notes, exams results, and drug doses even when she is out of the hospital. AirStrip already has their obstetrician application (AirStrip OB) up and running in facilities across the US, and they’re working on similar Apps for critical care, cardiology, imaging, and lab work. By extending their virtual presence, doctors may be able to provide better healthcare 24/7. This may also be a sign that virtual diagnosis, monitoring, and expert support are poised to revolutionize medical practice. You can check out a free demo of AirStrip OB at the App Store, or watch a local news segment on the program in the video below.Read more at singularityhub.com

Described as a location-based, real-time commerce platform that “makes the buying and selling of g

How Zaarly Works • According to the company, consumers can post what they're looking for on Zaarly, describe how much they're willing to pay for it, and announce how soon they need it. • Zaarly will immediately share that request in the local community through the Zaarly platform. Users may also use Facebook, Twitter and other social media channels to find what they're looking for. • Nearby people or businesses will see what you want and connect to Zaarly to fulfill your request. • Zaarly allows buyers and sellers to “anonymously message and talk on the phone to facilitate the logistics of a transaction, enabling an in-person or virtual meeting to complete the transaction,” the company says.

• To pay for the transaction, Zaarly features an integrated credit card payment system, “all within a safe and secure platform.” Users can also pay with cash

Ever since Amazon released the Kindle, it now sells more e-books than it sells physical books: Amazon reported that it sold 115 e-books for every 100 physical books it sold in 2011. Unfortunately, e-books are still very much the same as physical books: they are static, their content is not updated nor does it include videos or interactive infographics.

If you have an iPhone/iPad/iPod, we highly recommend downloading “Our Choise”. Not only is it an intelligent and interesting book, its format is the first peek into what your book experience will become in the next few years. It might be time to kiss those physical books goodbye after all.  If you’re not convinced, check out the great demo given at TED:

Security vendor Juniper Networks has warned users of Google’s mobile OS Android that there has been a 400 percent increase in Android malware between June 2010 and January 2011. In its “Malicious Mobile Threats Report 2011“, the company has said that Android as the dominant growing force in the mobile device market, was the biggest target of malware and exploit developers in 2010.

Symbian mobiles continue to remain the most prone to threats.

The Department of Justice (DOJ) is calling for laws requiring wireless carriers to store user location data that could be helpful to criminal investigations in which a person's location is critical to solving the crime. The request came, ironically enough, in the middle of a Senate hearing at which lawmakers grilled Apple and Google executives over their collection and use of location-based data from iPad, iPhone, and Android devices

Jason Weinstein, deputy assistant attorney general for the Criminal Division of the DOJ, Tuesday testified before the Senate Judiciary Committee's Subcommittee on Privacy, Technology and the Law that it would be useful if companies that have access to smartphone location data could provide that information lawfully to criminal investigators. The DOJ is particularly interested in the data as it pertains to investigations about cyber crimes that target mobile devices, child abductions, and others in which a mobile phone user's location is crucial, he said.

12.7 million check-in done on smartphones in March 2011, says comScore report Nearly 17 million US mobile subscribers used location-based 'check-in' services on their phones in March 2011, found a new study by comScore.The study showed that users have done 12.7 million check-in on smartphones, representing 17.6% of the smartphone population.The check-in service users, representing 7.1% of the entire mobile population, showed a high propensity for mobile media usage, including accessing retail sites and shopping guides. They also displayed other characteristics of early adopters, including a stronger likelihood of owning a tablet device and accessing tech news, when compared to the average smartphone user.

The research firm said that of the 16.7 million people using check-in services on their mobile devices, 12.7 million (76.3%) did so via a smartphone device.Android accounted for the largest share of check-in service users with 36.6% checking-in from an Android device, while 33.7% of users checked in from an iPhone. Apple had the highest representation relative to its percentage of the total smartphone market.RIM accounted for 22% of check-in service users, while Microsoft, Palm and Symbian each accounted for less than 5%.The study showed that more than 95% of check-in service users used their mobile browser or applications. Nearly 62% accessed news. Check-in user behavior was also consistent with that of traditional early adopters, with 40.3% of users accessing tech news and 28.2% owning a media tablet, both significantly higher than average.

Further, check-in service users also showed a high propensity for accessing retail-related destinations on their mobile devices. Nearly one-third of users accessed online retail sites on their mobiles, while one-fourth accessed shopping guides.Check-in service users were also more likely to be exposed to mobile advertising, with nearly 40% recalling seeing a Web or app ad during the month, compared to just 27.5% of smartphone users.

Apple has informed iPhone/iPod Touch application developers that they can't include location-based advertising within their apps. The move has intensified rumors that Apple is planning to launch its own mobile advertising network. Google clearly seems to be the target here. Google recently acquired AdMob, one of the most popular mobile ad networks. Will Google "retaliate" by closing down options for Android developers? It doesn't seem like that type of policy would match their m.o. What's more, by owning AdMob, it's difficult to see why they would feel threatened by other competitors. Apple's move seems to be a step in the wrong direction. Developers who put out free apps generally try to get revenue from in-app advertising. Location-based advertising, while still in its infancy, is truly the key to mobile ads. If a company can know that you're in the vicinity, they could send you a coupon incentivizing you to visit their store and make a purchase. Of course, location-based advertising should always include an opt-in or opt-out policy, but privacy doesn't appear to be Apple's main concern here. Apple did acquire mobile ad network Quattro Wireless recently.

"A UK academic has blamed unnecessarily complicated user interfaces for putting older people off today's technology. Mike Bradley, senior lecturer in product design and engineering at Middlesex University, claims efforts to be more inclusive are being undermined by software and hardware design that is exclusively targeted at younger users. He cites the example of the seemingly simple iPhone alarm clock. 'They're faced with a screen with a clock face and a plus sign icon, and they couldn't understand that you were "adding an alarm," so they didn't click the plus sign to get through to that menu. Pressing the clock image takes you through to choices about how the clock is displayed, and it's not easy to get back again.'"