But points and badgest are a very basic “carrot” approach. Pink says that in the main carrots and sticks don’t work except for basic repetitive tasks where there is little intrinsic motivation.
How Chilean-born Arcaris is bringing gamification to call centers - The Next Web [26Aug11] - 0 views
Coca-Cola's Happiness Quest Brings QR Codes & Gamification To Vending Machines [10Nov11] - 0 views
Kathy Sierra On Gamification In Education | Larry Ferlazzo's Websites of the ... - 0 views
Gamification on intranets: the risks of playing along « Adoption « ClearBox C... - 0 views
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For anything involving knowledge or creativity, what matters is: Autonomy – deciding how and when to do things Mastery – the reward in gaining a skill and learning Purpose – the sense that the task is part of a greater goal.
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What concerns me is that points and badges are none of the above, they are just extrinsic motivation.
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Gamification - Richard Baxter at Distilled's SearchLove - State of Search [25Oct11] - 0 views
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Get Glue:
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In their first three months, 1 million users, 100 million data points and shipped out thousands and thousands of stickers. Amazing, but how on earth are they making profit? Because it’s an advertising platform and collecting information on demographics, popularity, etc. and providing the entertainment industry with amazing data – sold.
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SEOmoz
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Matt Shobe at Creative Mornings: Seattle | BigDoor [10Nov11] - 0 views
Razorfish Outlook Report Vol 10 - 0 views
Is gamification of driving the answer to urban speeding? - 0 views
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Back in 2008, we got a chance to take a look under the skin of Chevrolet's range-extended hybrid, the Volt. A couple of weeks ago, thanks to the fine people at ShopAutoWeek, I got a chance to spend some time driving one.
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The thing I was most struck by was the dashboard, which left me wondering if it might just be the key to modifying behavior on the open roads.
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That's when I started paying attention to the dashboard, which Chevrolet is calling the Driver Information Center.
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The Gamification of News | THE SOCIAL CMO Blog [31Jul11] - 0 views
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his week Google announced the launch of their Google News Badges. Google heralded the launch with the following description: The U.S. Edition of Google News now lets you collect private, sharable badges for your favorite topics. The more articles you read on Google News, the more your badges level up: you can reach Bronze, Silver, Gold, Platinum, and finally Ultimate. Keep your badges to yourself, or show them off to your friends.
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Similarly, Google has created a way to make some fun and competition out of what you already do – that is, read the news. They’ve created categories with badges that allow you to level up and share your achievements if you wish. But, being acutely aware of many peoples’ need for privacy, they’ve also given you the option to turn the feature off. To me, this still makes it a viable system because there’s an element of self-competition here as well. We all like to see our own achievements, whether or not we want to share them with the world.
Got Badge? is a new twist on the iPhone photo scavenger hunt [19Sep11] - 0 views
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Gamification is a hot space, and Got Badge? is a new entrant.
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The phrase “Pic or it didn’t happen” might be something you’ve heard before. Basically it means, you can’t say you’ve done something unless you’ve taken a picture of it. It’s the honor system that Got Badge? works on for claiming badges.
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Badges are broken up into categories, ranging from “Lifestyle” to “Geeky” to “Fun”. Got Badge? is super simple, super fun, and kind of addicting really.
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Google's new Latitude Leaderboards suggest gamified check-ins are coming to Google+ - 0 views
Innovation Excellence | Web 3.0 - Innovation Nightmare or Disruptive Catalyst? - 0 views
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Perhaps you’ve recently read about the Tampa Bay Lightning’s innovative chip-embedded jerseys. Blending physical gamification techniques such as a special badge to denote a certain level of status – in this case a season ticket holder – and embedded chip technology in the patch that issues those donning the jersey automatic discounts on concessions and merchandise while at the arena, the Lightning have a bona fide innovation hit on their hands. As a marketing ploy, you can not argue with the success of this experiment. As a technological innovation, what you see here – a piece of connected clothing – is just a rudimentary beginning of Web 3.0.
Dining Out? Mogl Grabs $10 Million For Its Gamified, Charitable Loyalty Program - 0 views
Business : Digital payments popularity rising - 0 views
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DUBAI — Digital contactless payment has become more popular among UAE travellers as they prefer to make payments and seek information in a visual format on a device, according to a latest global industry study.
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Around 32 per cent of UAE respondents find using their phone rather than cash or credit cards to pay for things “extremely appealing” as against 24 per cent globally, revealed a major global industry study “From chaos to collaboration: How transformative technologies will herald a new era in travel”.
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Commissioned by Amadeus, a travel technology partner and transaction processor for the global travel and tourism industry, the new report outlines the way new technologies and social change will transform travel by 2020. The study challenges the industry to overcome the uncertainty and stress of modern-day travel through the application of new innovations.
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"Game"-ify Your Business Intelligence | Business 2 Community [10Nov11] - 0 views
What is Coming? - The Future of Geolocation [21Apr11] - 1 views
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Since location-based check-in app Foursquare was launched at South by Southwest in 2009, the app has seen exponential growth, reaching over 7.5 million users this year.
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Apart from gamification through leaderboards and badges (or stickers, or pins), the motivation for users to participate in location-based networks is severely lacking.
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1)make it easy and 2) create value. Users want to put in less effort and receive more value.
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That's a bit long as a clip, Dan.
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yep, I know, but now I'm going to try and edit it and see if it updates the post that got syndicated into wordpress. Also, the comments that we are posting here are updating on our wordpress blog, which is pretty cool, but strange because they are appearing at the top of the post.
Applying Game Mechanics to Functional Software [13Sep11] - 0 views
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I am very skeptical about gamification in enterprise software and deeply suspicious about the hype around it in my company and outside. I have been searching for a while for a good introduction to behavioral mechanics that engage people. I found this talk by Amy Jo Kim very useful for the kind of work I do. She has worked in areas where social media and game mechanics intersect. Game mechanics change people's behavior Games engage us in flow, unfolding challenges over time to the player The 5 foundational elements of game mechanics are Collecting The power of completing a set Points Game points are points given by system Social points are given by other players. They drive collaboration. Redeemable points drive loyalty in those who care Leader boards drive player behavior such as competitive behavior Levels are short hand of points earned. Feedback Feedback accelerates drive to mastery. Feedback is fun Social Feedback is more powerful than system feedback Exchange Structured social interaction Explicit exchanges Adding a friend in facebook Implicit exchanges Are more powerful than explicit exchange Gift exchange Customization Character customization Customization engaged players and makes them stick Social media trends influencing game mechanics Accessibility Social media is making games more accessible to more people Recombinant Syndicated
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