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Marc-Alexandre Gagnon

Gamification on intranets: the risks of playing along « Adoption « ClearBox C... - 0 views

  • But points and badgest are a very basic “carrot” approach. Pink says that in the main carrots and sticks don’t work except for basic repetitive tasks where there is little intrinsic motivation.
  • For anything involving knowledge or creativity, what matters is: Autonomy – deciding how and when to do things Mastery – the reward in gaining a skill and learning Purpose – the sense that the task is part of a greater goal.
  • What concerns me is that points and badges are none of the above, they are just  extrinsic motivation.
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  • Generally, when simple rewards are offered in return for acts that should have intrinsic rewards, people start to forget the real reason they are sharing and optimize their game-based scores instead. For example, instead of giving 1 comprehensive answer, they give 3 partial answers for 3x the points. Or people may withhold answers until they can maximize their points – ceasing to co-operate.
  • 2) Where mastery developed in the game is a re-usable skill.
  • Differentials in reward can de-motivate the many to the benefit of the few. Just as high salaries for the top 5% can breed resentment in the other 95% and make them less productive, so can an element of competition can switch off the masses who feel their efforts won’t make a difference to the leader board, even if it would have made a difference to  the real-world problem on the Q&A forum.
  • 1) Making intrinsically dull tasks more interesting.
  • Usually games are rewarding for a while and then people tire of them – they hold limited appeal for mastery. If you’ve made it central to your collaboration approach and this happens, then what?
  • 3) Where the only purpose you can offer is recognition
  • I hope as the field matures some good case studies emerge, but for now  if you want employees to share knowledge or collaborate more effectively, then games are low on purpose, irrelevant at best to autonomy (and at worst they may get in the way) and may also suppress creative thinking.
Marc-Alexandre Gagnon

Gamification - Richard Baxter at Distilled's SearchLove - State of Search [25Oct11] - 0 views

  • Get Glue:
  • In their first three months, 1 million users, 100 million data points and shipped out thousands and thousands of stickers. Amazing, but how on earth are they making profit? Because it’s an advertising platform and collecting information on demographics, popularity, etc. and providing the entertainment industry with amazing data – sold.
  • SEOmoz
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  • “The point system has dramatically improved engagement + contribution on Moz. We’ve grown community content 200%+ in the past 24 months.”
  • Step 1: You need points.
  • But points are meaningless without a leader board.
  • Step 2: You need a leaderboard to get people’s competitive spirit out and allow them to compare and be compared against others.
  • Salesforce does the same with Nitro by gamifying real life. Sales guys get stats to see what they’re doing well, awards them with points and badges but it also lets them compare to others.
  • We can also use game mechanics to help people learn how to use our products – Richard mentions Ribbon Hero 2 where clippy teaches you how to use Microsoft Office products. Rather than having him jump up when it thinks you need help (as was the case back in the day) you have challenges to help clippy fix his CV, etc. Your userbase is having fun and you’re helping them learn about your product.
  • Encourage users to hand over data - it makes us smarter marketers.
  • Who does this? LinkedIn with the goals and “profile completeness” – SEOmoz does the same thing.
  • Badges?
  • Rich doesn’t know that Foursquare should work but the beauty of it is that does. Rich thinks this has to do with velocity and the fact that it makes quite boring stuff exciting and PR worthy – not knowing when a reward is coming and the fact that they come almost at random is what Rich feels makes this work.
  • Virtual Currency/Goods
  • If you have a crappy product it really doesn’t matter.
  • What could we do/take away from this?
  • Gamification for Good – IMOK, a checkin platform for kids. Connected just from one phone to the other and checking in lets the parent know they’re ok.
  • Reward with Status- top contributors in Webmaster forums will get flown out to Google and learn all sorts of things.
  • Create signups/sales with loss aversion
  • Help people drive their business
  • Generate Reviews- badge and point system for heavy users?
  • Increase signups
  • Reward for Gifting
  • Reward for Uplaoding Content
  • Generate links
  • Increase social shares
  • Motivate internally to do the same - get your inhouse team to answer FAQ type questions and reward them for their interaction and points.
Marc-Alexandre Gagnon

Is gamification of driving the answer to urban speeding? - 0 views

  • Back in 2008, we got a chance to take a look under the skin of Chevrolet's range-extended hybrid, the Volt. A couple of weeks ago, thanks to the fine people at ShopAutoWeek, I got a chance to spend some time driving one.
  • The thing I was most struck by was the dashboard, which left me wondering if it might just be the key to modifying behavior on the open roads.
  • That's when I started paying attention to the dashboard, which Chevrolet is calling the Driver Information Center.
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  • The screen behind the steering wheel displays your speed and estimated range, and a sort of activity level on the right hand side. It's this widget that has captivated me.
  • It's designed to give you real-time feedback on your driving style.
  • When the car is happy (i.e. being driven efficiently), the ball is green and in the center of the gauge.
  • Stomp on the accelerator, and it rises to the top, changing color to yellow.
  • Brake too hard (so you're bypassing the kinetic energy recovery) and it dives to the bottom, again changing color to yellow.
  • The more time you spend in yellow, the fewer miles you'll go before you have to start burning hydrocarbons. 
  • GM claims you can drive about 35 miles on a full charge, but this is highly dependent on the driver. Depleting the battery won't leave you stuck at the side of the road the way it would in a Tesla or Nissan Leaf—but if you wanted to burn gas, why did you buy a Volt in the first place?
  • Very quickly I found I'd adapted my driving style. Instead of hustling it around as I would another car, I became more relaxed at the wheel, doing my best to keep the ball green and in the middle.
  • If anything, the experience was almost like an playing an early video game, except that I was on the streets of Detroit rather than in front of an Atari console. 
  • And I enjoyed it! It's a really elegant idea from GM, one that very rapidly induced a behavior change from me.
  • Which is quite impressive, as doctors and public health experts from around the world will tell you, modifying peoples' behavior is a lot easier to say than do.
  • (Others have reported similar experiences with less game-oriented gauges like the Prius' MPG readout.)
Dan R.D.

The Gamification of News | THE SOCIAL CMO Blog [31Jul11] - 0 views

  • his week Google announced the launch of their Google News Badges. Google heralded the launch with the following description: The U.S. Edition of Google News now lets you collect private, sharable badges for your favorite topics. The more articles you read on Google News, the more your badges level up: you can reach Bronze, Silver, Gold, Platinum, and finally Ultimate. Keep your badges to yourself, or show them off to your friends.
  • Similarly, Google has created a way to make some fun and competition out of what you already do – that is, read the news. They’ve created categories with badges that allow you to level up and share your achievements if you wish. But, being acutely aware of many peoples’ need for privacy, they’ve also given you the option to turn the feature off. To me, this still makes it a viable system because there’s an element of self-competition here as well. We all like to see our own achievements, whether or not we want to share them with the world.
Dan R.D.

Got Badge? is a new twist on the iPhone photo scavenger hunt [19Sep11] - 0 views

  • Gamification is a hot space, and Got Badge? is a new entrant.
  • The phrase “Pic or it didn’t happen” might be something you’ve heard before. Basically it means, you can’t say you’ve done something unless you’ve taken a picture of it. It’s the honor system that Got Badge? works on for claiming badges.
  • Badges are broken up into categories, ranging from “Lifestyle” to “Geeky” to “Fun”. Got Badge? is super simple, super fun, and kind of addicting really.
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  • what makes it different, is that these aren’t multi-layered hunts to do things. They’re quick, and fun, and you can do a lot of them. That’s key.
Dan R.D.

Innovation Excellence | Web 3.0 - Innovation Nightmare or Disruptive Catalyst? - 0 views

  • Perhaps you’ve recently read about the Tampa Bay Lightning’s innovative chip-embedded jerseys. Blending physical gamification techniques such as a special badge to denote a certain level of status – in this case a season ticket holder – and embedded chip technology in the patch that issues those donning the jersey automatic discounts on concessions and merchandise while at the arena, the Lightning have a bona fide innovation hit on their hands. As a marketing ploy, you can not argue with the success of this experiment. As a technological innovation, what you see here – a piece of connected clothing – is just a rudimentary beginning of Web 3.0.
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    a rudimentary beginning of Web 3.0
Marc-Alexandre Gagnon

Business : Digital payments popularity rising - 0 views

  • DUBAI — Digital contactless payment has become more popular among UAE travellers as they prefer to make payments and seek information in a visual format on a device, according to a latest global industry study.
  • Around 32 per cent of UAE respondents find using their phone rather than cash or credit cards to pay for things “extremely appealing” as against 24 per cent globally, revealed a major global industry study “From chaos to collaboration: How transformative technologies will herald a new era in travel”.
  • Commissioned by Amadeus, a travel technology partner and transaction processor for the global travel and tourism industry, the new report outlines the way new technologies and social change will transform travel by 2020. The study challenges the industry to overcome the uncertainty and stress of modern-day travel through the application of new innovations.
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  • High mobile penetration in the UAE is cited as a key reason for travellers’ readiness to use mobile applications and devices at payment points. Statistics show that the UAE is expected to lead with 100 per cent mobile broadband penetration in 2012 while the mobile market penetration has already crossed 200 per cent.
  • “Traveller needs are definitely seeing a dramatic change in the UAE with customers preferring advanced mobile applications and devices to conduct transactions. This reflects evolving changes in consumer lifestyle and travel requirements. The travel sector is also beginning to realise that the world is changing and travellers will increasingly expect intelligent information exchange,” said Humayun Baig, Amadeus’ regional market manager in charge of the UAE, Oman and Bahrain. Based on extensive research and input from key industry experts, the study explores six key areas in which future technology and innovation could be deployed
  • According to the study, developed by leading global foresight and futures consultancy The Futures Company, factors such as augmented reality, gamification, intelligent passenger records, long range biometrics and the rise of the wellbeing agenda will drive change in the next decade and beyond, heralding a new era of industry and global travel collaboration.
  • Amadeus’s global report highlighted that travellers in the UAE prefer making payments via mobile rather than using cash or credit card. More than 90 per cent of the UAE respondents found mobile payments “somewhat appealing” as opposed to 78 per cent of the respondents among the other countries surveyed.
  • The study also revealed that 94 per cent of the UAE respondents preferred using visual applications that reflect the physical world on the mobile device. Augmented reality, which is a virtual view on the real world, is experienced in applications such as games, location apps and business cards. Other findings in the study reveal that 56 per cent of UAE respondents cited having a strict boundary between work and personal life, while 66 per cent of Emirati respondents stressed the importance of being reachable and available at all times, much more than the total response rate of 48 per cent.
Dan R.D.

What is Coming? - The Future of Geolocation [21Apr11] - 1 views

  • Since location-based check-in app Foursquare was launched at South by Southwest in 2009, the app has seen exponential growth, reaching over 7.5 million users this year.
  • Apart from gamification through leaderboards and badges (or stickers, or pins), the motivation for users to participate in location-based networks is severely lacking.
  • 1)make it easy and 2) create value. Users want to put in less effort and receive more value.
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  • developers continue to chase after our elusive social graph to make geolocation as indispensable as microblogging and photo sharing.
  • RFID (radio-frequency identification) and NFC (near field communication) technologies are going to become much more popular as geolocation apps continue to evolve and developers look for ways to make sending and receiving location-based data easier.
  • Foursquare has already begun testing NFC check-ins and Coca-Cola used RFID at last year’s Coca-Cola Village teen camp to enable Facebook Likes and status updates to be sent with wristbands.
  • What Else Can We Expect? There are some exciting innovations emerging in geolocation already, but there’s surely much more value to be had from this technology. Some of the developments I’m most interested to see are: A collection of user-generated information about a place, like a location-based Wikipedia Mobile check-in for flights, bypassing the long check-in counter queues Mobile check-in at doctors’ offices, sending the secretary an automatic notification of your arrival Mobile identification, providing entry to adult-only venues like nightclubs (our phones are already replacing cash, so why not our photo IDs?) Digital, geotagged nightclub stamps to prove you’ve paid to get in Bookmarking for places with push notifications, so you’ll finally remember to check out that café your friend keeps recommending Interactive maps attached to promotional material (with QR codes?) so you can easily find the new pizza place that sent you coupons in the mail
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    That's a bit long as a clip, Dan.
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    yep, I know, but now I'm going to try and edit it and see if it updates the post that got syndicated into wordpress. Also, the comments that we are posting here are updating on our wordpress blog, which is pretty cool, but strange because they are appearing at the top of the post.
Jan Wyllie

Applying Game Mechanics to Functional Software [13Sep11] - 0 views

  • I am very skeptical about gamification in enterprise software and deeply suspicious about the hype around it in my company and outside. I have been searching for a while for a good introduction to behavioral mechanics that engage people. I found this talk by Amy Jo Kim very useful for the kind of work I do. She has worked in areas where social media and game mechanics intersect. Game mechanics change people's behavior Games engage us in flow, unfolding challenges over time to the player The 5 foundational elements of game mechanics are Collecting The power of completing a set Points Game points are points given by system Social points are given by other players. They drive collaboration. Redeemable points drive loyalty in those who care Leader boards drive player behavior such as competitive behavior Levels are short hand of points earned. Feedback Feedback accelerates drive to mastery. Feedback is fun Social Feedback is more powerful than system feedback Exchange Structured social interaction Explicit exchanges Adding a friend in facebook Implicit exchanges Are more powerful than explicit exchange Gift exchange Customization Character customization Customization engaged players and makes them stick Social media trends influencing game mechanics Accessibility Social media is making games more accessible to more people Recombinant Syndicated
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