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Dan R.D.

IBM's Andy Piper: Negotiating the Internet of Things - 0 views

  • He is officially called the "Messaging Community Lead" for IBM's WebSphere message queue (MQ) architecture, which is a title that grants some modicum of honor without claiming too much authority. Andy Piper has become IBM's point man for the concept of a planet enmeshed in billions, perhaps trillions, of signal-sending, communicating devices. The case may be made that anything that can be "on" could be made to send a signal on a network - perhaps something as simple as "on" itself, periodically. The possibilities for a world where the operating status of any electronic device may be measured from any point on the globe, are astounding.
  • Two weeks ago, IBM and its development partner Eurotech formally submitted Message Queue Telemetry Transport protocol to the Eclipse Foundation open source group. It's being called "the" Internet of Things (IoT) protocol, but in fairness it's only one candidate. It would serve as the communications mechanism for devices whose size may scale down to the very small level, with negligible power and transmission radius of only a few feet.
  • One example application already in the field, Piper told RWW, is in pacemakers. Tiny transmitters inside pacemakers communicate using MQTT with message queue brokers at their patients' bedsides. Those brokers then communicate with upstream servers using more conventional, sophisticated protocols such as WebSphere MQ.
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  • "Look, this is engineered for a constrained environment," Piper emphasized. "But because of that, [these devices] are actually extremely efficient at doing things like conserving battery, and using very low bandwidth. So [MQTT] is actually a fairly sensible protocol for both the machine-to-machine (M2M) space that we're addressing with the Eclipse announcement, and also the mobile explosion as well. All these devices need to be connected."
  • "It's not as such about replacing the Web; it's about enabling devices to talk to the Web," says Piper. "And these devices are unlikely to have user interfaces; they're really about just collecting data."
  • IBM's model (like all IBM models through history) is layered and given a mnemonic. There are three classes of devices: intelligence, interconnect, and instrumentation. Unlike Microsoft's model, which argues that intelligence can be driven completely to the edge at the device level, IBM maintains intelligence at the core, maybe even in the cloud. Instrumentation, on the other hand, doesn't need to be all that intelligent. In fact, it can be essentially autonomic. But it can still communicate, and MQTT would be its protocol.
  • "When you look at the wire trace of an HTTP packet, you end up with a lot of stuff in the headers which you don't see as a user," he tells RWW. "HTTP was designed for getting documents to a user interface. And it's been kind of bent and twisted into being used for inter-application and server-side communication, and that's fine when you have the bandwidth. But if you just want to send, 'The temperature is ___,' and then send 61.7, 60,7, 61.7, every five seconds, you really don't want to be doing a full HTTP post to send that information to an endpoint. So [MQTT] is asynchronous push; it's not request/response, which is what HTTP is."
  • Current networks of devices, such as Cisco routers, utilize small packets of health and status data that some literally call "weather reports." They're sent at specific intervals, and when they don't arrive on time, servers conclude something may be wrong. Such "weather reports" have been said to constitute a majority of the actual messages sent between routers and other devices at the lower levels of the Internet.
Marc-Alexandre Gagnon

RIM and Telefonica team up on NFC mobile payments pilot - IT News from V3.co.uk [24Nov11] - 0 views

  • Research In Motion has staked its claim as a leader in the mobile payment and Near Field Communications space with the announcement of a new pilot project which will see Telefonica employees at the network operator's Madrid headquarters able to pay for goods in local retailers with their BlackBerrys.
  • The Telefonica Wallet for BlackBerry project will allow users of the NFC enabled BlackBerry Bold 9900, BlackBerry Curve 9360 and BlackBerry Curve 9380 handsets to pay by touching their device against a reader in participating stores.
  • The pilot is set to be rolled out to Telefonica employees worldwide and, if successful, could be a precursor to commercial services rolling out from next year, according to the network giant.
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  • The SIM-based NFC technology stores funds and transcation details electronically on the phone's chip while at the front end an application on the device allows user to choose which cards they want to use, as well as get account balances.
  • The news comes as Barclaycard and Visa Europe announced that the O2 arena in London will be rolling out more than 250 contactless card readers across the venue to allow users with contactless cards or NFC enabled phones to pay more quickly and easily.
  • Barclaycard and Orange in May announced their SIM-based Quick Tap payment service for NFC enabled mobile phones, starting with the Samsung Tocco Lite.
Marc-Alexandre Gagnon

Acer plans to launch mobile paying smartphones next year - Taiwan News Online [24Nov11] - 0 views

  • Taiwan's Acer Inc. plans to launch smartphones with near field communication (NFC) technology, which will allow users to make remote bill payments and contactless payments for retail and public transport, a company manager said Thursday.
  • "Telecom operators have forecast that NFC technology will become critical for smartphones next year, and I think other cellphone makers will also regard this technology as a default function on their products by that time," said Vincent Chen, product manager of Acer's telecom business department.
  • The current Mango operating system does not support NFC technology, but the next release of the Windows mobile platform -- Windows 8 -- is likely to feature the function, Chen said.
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  • However, he noted that Taiwan's market environment is not yet mature enough to sell NFC-enabled smartphones because the rules for payment are yet to be established.
  • "The five major operators in Taiwan are just beginning to talk about related issues, including how to build a cash flow platform and what kind of services to launch," he said. "There are still some uncertainties that will remain until next year."
  • Acer plans to sell 4,000 to 5,000 of the Allegro phones in Taiwan during the next two months, as the Lunar New Year is approaching and is expected to boost electronics sales, said Peter Shieh, vice president of the corporate account business division for Acer's Taiwan operations
D'coda Dcoda

The Internet's Broken Promises - 0 views

  • The Internet Has Been a Force for Good” No. In the days when the Internet was young, our hopes were high. As with any budding love affair, we wanted to believe our newfound object of fascination could change the world. The Internet was lauded as the ultimate tool to foster tolerance, destroy nationalism, and transform the planet into one great wired global village. Writing in 1994, a group of digital aficionados led by Esther Dyson and Alvin Toffler published a manifesto modestly subtitled “A Magna Carta for the Knowledge Age” that promised the rise of  “‘electronic neighborhoods’ bound together not by geography but by shared interests.” Nicholas Negroponte, then the famed head of the MIT MediaLab, dramatically predicted in 1997 that the Internet would shatter borders between nations and usher in a new era of world peace. Read more at www.foreignpolicy.com
D'coda Dcoda

The cloud and the future of the Fourth Amendment [April10] - 0 views

  • Colorado, defending Yahoo against attempts by the federal government to obtain the contents of Yahoo Mail messages without first obtaining a warrant. One month earlier, the Justice Department filed a 17-page brief arguing that Yahoo Mail messages do not fall under current statutory protection because, once opened, those messages are not considered to be in “electronic storage.” The privacy coalition—which included Google—came to Yahoo’s defense, arguing that users with e-mail stored in the cloud have a reasonable expectation of privacy in the contents of that e-mail, and should thus be protected from warrantless searches by the government. (Hopefully the irony of Google opposing robust searches is not lost on Google’s attorneys.) Unfortunately, the protections afforded by the warrant requirement have not yet been fully extended to the digital “cloud.” This handy metaphor for the ethereal Internet as a storage and access hub is coming to have other implications: can we really conceal our data inside this cloud, shielding it from government intrusion? Read more at arstechnica.com
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    Good article, do you expect to have a degree of privacy concerning your data in the cloud?
D'coda Dcoda

Bill Would Require Warrants For Govt to Access Your Email, Cloud Services [18May11] - 0 views

  • Sen. Patrick Leahy on Tuesday unveiled an overhaul to a 25-year-old digital privacy law that would require the government to obtain warrants before accesssing email and other cloud-based data. The update to the Electronic Communications Privacy Act (ECPA), would also extend to location-based data, and allow private companies to collaborate with the government in the event of a cyber attack. The ECPA was first enacted in 1986, well before the Internet, email, or smartphones. As a result, it is "significantly outdated and out-paced by rapid changes in technology and the changing mission of our law enforcement agencies after September 11," said Leahy, a Vermont Democrat. As a result, Leahy's updated 2011 version of the ECPA would apply to technologies like email, cloud services, and location data on smartphones. If the government wanted an ISP to hand over emails on a particular customer, for example, they would need to first obtain a warrant. At this point, the government abides by a rule that provides access to email after 180 days, depending on the circumstance.
Dan R.D.

Google Vies With Microsoft for Runner-Up to Apple's iPad [30May11] - 0 views

  • Computex trade show in Taipei.
  • “Investors want to know which tablet is better, which has the best price-performance, and when the non-iPad camp is going to get going,” said Angela Hsiang, an analyst at KGI Securities Co. in Taipei. “Previously, people couldn’t actually see the products. At Computex, we’ll be able to touch and use them.”
  • Global shipments of tablets will climb to 215 million units in 2015 from 17 million last year, Toni Sacconaghi, a New York- based analyst at Sanford C. Bernstein & Co., wrote in a May 26 report. Fifteen percent of all tablets will cannibalize the sale of consumer PCs, reducing computer-sales growth by 2 percent annually between 2010 and 2015, Sacconaghi wrote.
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  • Microsoft’s computer platform, isn’t compatible with ARM chips, which are used in tablets from Samsung Electronics Co. and Motorola Mobility Holdings Inc.
  • “ARM plus Microsoft will be a big development in the future, and if that’s a success then it’ll be big for the market,” said KGI’s Hsiang. “Windows 8 will also impact the market because many people can’t get used to Android while they’re familiar with Windows.”
  • “Most vendors still worry about quality and stability,” Chiang said. “At this moment, they choose Google because its cost is lower as the operating system is free, while Windows adds to the price.”
D'coda Dcoda

Location-based guide for books and literary events [08Mar10] - 0 views

  • As the electronic age puts physical bookstores and libraries under increasing threat, Local Books is a great example of how, by encouraging a resurgence of consumer interest at a local level, new technologies can be used to provide a shot in the arm for traditional outlets. Launched in January, it’s a free iPhone app that allows users to search an area for bookstores, libraries and literary events such as readings, book discussions and signings. Local Books is powered by LibraryThing Local—a crowdsourced database of 51,000 bookstores and libraries around the world. Users can search for these “venues” by name or by location. The details provided for venues include maps plus (when available) descriptions, photographs, links, and information about upcoming events at those establishments. Venues and events can be sorted by distance, name, type and date. At present Local Books does not show inventories from bookstores and libraries. We wouldn’t be surprised to see this feature available from them or from someone else in the near future. Could that be you? (Related: Online platform connecting booklovers.) Website: www.librarything.com/blog/2010/01/local-books-iphone-application.php
D'coda Dcoda

Gupta: Cell phones, brain tumors and a wired earpiece [20May11] - 0 views

  • Do cell phones cause brain cancer? It may be too early to say for sure. The latency period or time between exposure and recognition of a tumor is around 20 years, sometimes longer. And, cell phone use in the U.S. has been popular for only  around 15 years. Back in 1996, there were 34 million cell phone users. Today there are 9-10 times as many. Keeping that in mind, it is worth taking a more detailed look at the results of Interphone, a multinational study designed to try to  answer this question. The headline from this study was there was little or no evidence to show an association between cell phones and cancer. Though, if you went to the appendix of the study, which interestingly was available only online, you found something unsettling. The data showed people who used a cell phone 10 years or more doubled the risk of developing a glioma, a type of brain tumor. And, across the board – most of the studies that have shown an increased risk are from Scandinavia, a place where cell phones have been popular since the early 1990s. For these reasons, the whole issue of latency could become increasingly important.
  • Cell phones use non-ionizing radiation, which is very different from the ionizing radiation of X-rays, which everyone agrees are harmful. Non-ionizing radiation won’t strip electrons or bust up DNA. It's more like very low power microwaves. Short term, these microwaves are likely harmless, but long term could be a different story. Anyway, who likes the idea of a microwave, even a low-powered one, next to their head all day?
  • And, what about kids?
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  • they actually have thinner skulls than adults, and will probably be using cell phones longer than I ever wil
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    Discusses issue of cellphones causing brain cancer & ways to avoid
D'coda Dcoda

The end of the paperback? Kindle ebook sales exceed print sales for first time ever [20... - 0 views

  • Sales of digital e-books have outstripped real books for the first time, according to Amazon.Four years after the launch of electronic novels, the firm announced it has sold 105 e-books for every 100 printed books over the past six weeks.While e-book sales have previously outsold hardback books, never before have they exceeded sales of all books, in both hardback and paperback forms.
Dan R.D.

Are developers (and us users!) ready for the 'Internet of Things'..? - CWDN - 0 views

  • It's the so-called 'Internet of Things' right? The point at which your milk carton has an RFID tag on it to let your electronically enabled fridge know that it has gone off. Your fridge (which is Internet-connected of course) then automatically orders your online shopping account to send you new milk and your auto-payment system takes that out of your bank account. All you have to do is pick your milk up at the door, open the carton and pour it into your PG Tips -- nothing more. But are we ready for all this? Are developers ready for this? Are web developers ready for this? Are manufacturers ready for this? Are the world's major IT vendors ready for this? Answer: umm, probably not.
Dan R.D.

KinectShop: The Next Generation Of Shopping [Exclusive Video] | Fast Company - 0 views

  • Microsoft's Kinect has been the fastest-selling consumer electronic device in history, has over 10 million owners, and connects nearly 35 million users through Xbox Live--all of whom are capable of online sharing. "This type of experience is really an untapped market because these devices already live at home," says Dawson. KinectShop is primed to seamlessly integrate with real-life shopping experiences. "With an experience like KinectShop, a shopper can easily scan a QR code or swipe their NFC smartphone to take their experience with them and use wayfinding tools to locate the product in-store," Luke Hamilton, Dawson's Razorfish colleague, writes to Fast Company in an email.
Jan Wyllie

Social friending - William Deresiewicz on the meaning of friendship [18Jun10] - 0 views

  • Having been relegated to our screens, are our friendships now anything more than a form of distraction?
  • Facebook isn’t the whole of contemporary friendship, but it sure looks a lot like its future. Yet Facebook—and MySpace, and Twitter, and whatever we’re stampeding for next—are just the latest stages of a long attenuation. They’ve accelerated the fragmentation of consciousness, but they didn’t initiate it.
  • The modern temper runs toward unrestricted fluidity and flexibility, the endless play of possibility, and so is perfectly suited to the informal, improvisational nature of friendship. We can be friends with whomever we want, however we want, for as long as we want.
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  • Far from being ordinary and universal, friendship, for the ancients, was rare, precious, and hard-won. In a world ordered by relations of kin and kingdom, its elective affinities were exceptional, even subversive, cutting across established lines of allegiance.
  • Friendship was a high calling, demanding extraordinary qualities of character—rooted in virtue,
  • Christian thought discouraged intense personal bonds, for the heart should be turned to God.
  • The classical notion of friendship was revived, along with other ancient modes of feeling, by the Renaissance. Truth and virtue, again,
  • We’re busy people; we want our friendships fun and friction-free.
  • Character, revealed through action: the two eternal elements of narrative. In order to know people, you have to listen to their stories. (…)
  • The culture of group friendship reached its apogee in the 1960s. Two of the counterculture’s most salient and ideologically charged social forms were the commune—a community of friends in self-imagined retreat from a heartlessly corporatized society—and the rock’n’roll “band” (not “group” or “combo”), its name evoking Shakespeare’s “band of brothers” and Robin Hood’s band of Merry Men, its great exemplar the Beatles.
  • Friendship is devolving, in other words, from a relationship to a feeling—from something people share to something each of us hugs privately to ourselves in the loneliness of our electronic caves, rearranging the tokens of connection like a lonely child playing with dolls.
  • And now friendship, which arose to its present importance as a replacement for community, is going the same way. We have “friends,” just as we belong to “communities.” Scanning my Facebook page gives me, precisely, a “sense” of connection. Not an actual connection, just a sense.
  • The more people we know, the lonelier we get.
  • But when I think about my friends, what makes them who they are, and why I love them, it is not the names of their siblings that come to mind, or their fear of spiders. It is their qualities of character. This one’s emotional generosity, that one’s moral seriousness, the dark humor of a third.
  • So information replaces experience, as it has throughout our culture.
  • in ancient times
  • No solitude, no friendship, no space for refusal—the exact contemporary paradigm.
Dan R.D.

Motivating Gen X, Gen Y Workers - Motivating Employees [10May10] - 0 views

  • Motivating Gen Xers
  • Room to grow. Offer Gen X employees clear statements of goals
  • Opportunities to make choices. Since this generation has become accustomed to "fending for themselves," provide options--options for task selection, options for challenges, options to formulate new processes, and options to develop creative yet appropriate conclusions.
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  • They can also be thought of as the "over-scheduled" generation.
  • The approximately 70 million Gen Yers came next, born in the mid to late 1970s through the late 1990s. They have often been called the "Trophy Kids" because on sports teams and in school, each child, regardless of capability, when provided a chance to contribute and perform, was often given some kind of a certificate or award just for having participated. (Recall, in contrast, how previous generations received credit only when they won.)
  • Mentoring. Strong, relationship-oriented mentorships are a great value for young employees.
  • Collaboration. Create work teams or partners to work with, where appropriate.
  • Multitasking. Provide more than one task to accomplish at a time, but without overwhelming them.
  • Motivating Gen Yers
  • Structure. Provide structure and clear guidelines, and at times, specific processes or approaches for achieving goals.
  • Technology. Encourage and allow them to use the latest technology in the work setting.
  • Challenges. Positively challenge their interests, abilities and achievements.
  • Relationship building. Create a bonding relationship with them so that they feel comfortable asking for input and direction and know they can rely on you as the authority figure when the need arises.
  • Positive reinforcement. Reward them frequently with positive feedback and citations for successful accomplishments and milestones on the road to longer-term achievements.
  • Engaged leadership. Set up specific and regular times to meet with and supervise them. Demonstrate your sincere interest in their professional growth and success.
  • Communication. Understand that they prefer using electronic means to communicate with you as opposed to face-to-face meetings.
Dan R.D.

Smashing The Clock [11Dec06] - 0 views

  • At most companies, going AWOL during daylight hours would be grounds for a pink slip. Not at Best Buy. The nation's leading electronics retailer has embarked on a radical--if risky--experiment to transform a culture once known for killer hours and herd-riding bosses. The endeavor, called ROWE, for "results-only work environment," seeks to demolish decades-old business dogma that equates physical presence with productivity. The goal at Best Buy is to judge performance on output instead of hours.
  • Best Buy did not invent the post-geographic office. Tech companies have been going bedouin for several years. At IBM (IBM ), 40% of the workforce has no official office; at AT&T, a third of managers are untethered. Sun Microsystems Inc. (SUNW ) calculates that it's saved $400 million over six years in real estate costs by allowing nearly half of all employees to work anywhere they want. And this trend seems to have legs.
  • Another thing about this experiment: It wasn't imposed from the top down. It began as a covert guerrilla action that spread virally and eventually became a revolution. So secret was the operation that Chief Executive Brad Anderson only learned the details two years after it began transforming his company. Such bottom-up, stealth innovation is exactly the kind of thing Anderson encourages.
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  • But arguably no big business has smashed the clock quite so resolutely as Best Buy. The official policy for this post-face-time, location-agnostic way of working is that people are free to work wherever they want, whenever they want, as long as they get their work done.
  • So bullish are Anderson and his team on the idea that they have formed a subsidiary called CultureRx, set up to help other companies go clockless. CultureRx expects to sign up at least one large client in the coming months.
  • It seems to be working. Since the program's implementation, average voluntary turnover has fallen drastically, CultureRx says. Meanwhile, Best Buy notes that productivity is up an average 35% in departments that have switched to ROWE.
  • "It wasn't hugs and smiles," she says of Ressler's and Thompson's campaign. "Managers in the old mental model were totally irritated." In the e-learning division, many of Wells's older co-workers (read 40-year-olds; the average age at Best Buy is 36) expressed resentment over the change, insisting that work relationships are better face-to-face, not screen-to-screen. "We have people in our group who are like, `I'm not going to do it,'" says Wells, who likes to sleep in and doesn't own an alarm clock. "I'm like, `that's fine, but I'm outta here.'" In enemy circles, Ressler and Thompson are known to this day as "those two" and "the subversives."
  • `How are you going to measure this so you know you're getting the same productivity out of people?'"
  • Achen could see that not only was his team's productivity up, but engagement scores, or measuring job satisfaction and retention, were the highest in the dot-com division's history.
  • "For years I had been focused on the wrong currency," says Thompson. "I was always looking to see if people were here. I should have been looking at what they were getting done."
  • Achen says he would never go back. Orders processed by people who are not working in the office are up 13% to 18% over those who are. ROWE'ers are posting higher metrics for quality, too. Achen says he believes that's due to the new office paradox: Given the constant distractions, it sometimes feels impossible to get any work done at work.
  • But it's worth remembering that most big companies fail to grow at the rate of inflation. That's true in part because the bigger the company gets, the harder it is to get the best out of each and every employee. ROWE is one of Best Buy's answers to avoiding that fate. "The old way of managing and looking at work isn't going to work anymore," says Ressler. "We want to revolutionize the way work gets done." Admit it, you're rooting for them, too.
Dan R.D.

The pieces are falling into place for an "internet of things" [27Sep11] - 0 views

  • It may be difficult to describe what exactly the phrase “an internet of things” means, but the pieces of the puzzle that are required for that to develop are all here today, ThingM CEO Mike Kuniavsky told attendees at GigaOM’s Mobilize conference in San Francisco. Those puzzle pieces include ubiquitous network connectivity, cloud-based services, cheap assembly of electronics, social design, open collaboration tools and low-volume sales channels. When put together, Kuniavsky said, they create an “innovation ecosystem” that is the foundation for an internet of things.
Dan R.D.

It's official: Google wants to own your online identity [29Aug11] - 0 views

  • What kind of services is Schmidt referring to when he says that Google is looking at Google+ as an identity platform that could support other services? Dave Winer thinks that the company wants to effectively become a bank — something he also suspects that Apple and Amazon are interested in as well — and that’s definitely a possibility. Apple and Google both seem interested in NFC technology (near-field communication), which turns mobile devices into electronic wallets, and having a social network tied to an individual user’s identity would come in handy. Ross Dawson says Google wants to build a “reputation engine” using Google+ as a platform.
Marc-Alexandre Gagnon

Study: Someday our bodies could 'talk' to gadgets - Tech News and Analysis [23Sep11] - 0 views

  • UW researchers say this new type of transistor could one day understand or even control body functions.
  • Materials scientists are looking at these proton-based microscopic transistors for future advances in prosthetics and biological sensing.
  • In the body, protons activate “on” and “off” switches and are key players in biological energy transfer. Ions open and close channels in the cell membrane to pump things in and out of the cell. Animals, including humans, use ions to flex their muscles and transmit brain signals. A machine that was compatible with a living system in this way could, in the short term, monitor such processes. Someday it could generate proton currents to control certain functions directly.
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  • A first step toward this type of control is a transistor that can send pulses of proton current. The prototype device is a field-effect transistor, a basic type of transistor that includes a gate, a drain and a source terminal for the current. The UW prototype is the first such device to use protons.
  • Because their device’s proton current can be switched on and off, it can act as its own kind of electronic current, according to Marco Rolandi, a UW assistant professor of materials science and engineering. The transistor itself is “a twentieth the width of a human hair,” or about 5 microns wide. It is made of a compound, chitosan, found in both crab shells and squid pen (the structure inside a squid’s body that muscles attach to).
  • The first applications of this research will come some time “in the next decade or so,” and will be aimed at direct sensing of cells in a lab, researchers say
  • But further out they could be implanted directly in living organisms to monitor or control bodily processes.
Dan R.D.

Connect the nation [20Sep11] - 0 views

  • Can the UK overcome sector fragmentation to build an ‘Internet of things’ industry? The European Commission recently approved a plan to encourage farmers to use electronic tagging to identify cattle. This, regulators believe, will help make rearing cattle more efficient, cut fraud, and help stem the spread of diseases.
  • A broad term (even by the standards of ‘cloud computing’ and ‘big data’), it was first coined by British-born MIT researcher Kevin Ashton in 1999. Its approximate meaning today is a system for integrating the data produced by devices such as RFID tags or sensors in order to monitor, measure, manage and enhance physical objects.
  • revealing new patterns of interconnectedness in the physical world.
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  • All this presents an abundance of economic opportunity, and it is an opportunity that the UK is as well placed as any country to grasp. It certainly sits well with the government’s strategy of supporting high-tech manufacturing as a source of economic growth.
Dan R.D.

NFC and the Internet of things | VentureBeat - 0 views

  • Because NFC tags are more expensive than barcodes or RFID tags (just under $1 in volume) they will make their way into high-end retail products first: Cars, electronics, consumer appliances.  As more products start to include NFC tags, this will drive the price down even further.  As the price goes down, NFC tags will make their way into products $20 and above (clothing, wine, shoes, Costco-sized purchases). And then there are the phones. With almost 100 million NFC-equipped phones estimated to be shipped just over the next year and more than 1 billion predicted for the next four years, shopping, comparing, and purchasing via NFC-equipped smartphones will become commonplace.
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