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n advertising circles there is an axiom that says that a customer has to be exposed to your product or service at least three times before they will convert. It's called the rule of three. It's why companies run remarketing campaigns. It's also an explanation for two conflicting surveys concerning location based social media.

In the first survey by Dubit, a youth communications agency, they found that 48% of teenagers surveyed had never heard of location based social media services such as Facebook Places and Foursquare. And of the 52% of the teenagers that had heard of these services, few of them actually used those services. The survey consisted of 1,000 teens between the ages of 11 to 18.

The second survey by Comscore's MobiLens showed that 16.7 million mobile users accessed check-in services like Foursquare and Gowalla. And 95% of those users regularly accessed a mobile web browser. The medium age range was 18 to 34. So what's going on? How can teenagers, who practically live and sleep with their mobile phones, be so out of the loop when it comes to location based social media? The answer is that they simply haven't been exposed to the services often enough to see the value.

Poynt has been given a patent for delivering multi-mode location based E-directory services, enabling method, system and apparatus. The patent marks an important protective feature and barrier to entry for competitors of the company’s location-based search model, allowing for the delivery of location-based, contextual and relevant data, sorted by proximity to users. This granted patent allows a method of returning proximity sorted directory results to a mobile device user, based on automatic location detection on a mobile communication device and a search query. At least one e-directory query result and one web query result are compared, results are sorted based on proximity to the location detected, duplicates are deleted, and the results are delivered to the users. In some cases, additional information related to the listing, such as promotions or websites, are added to the results.

Since location-based check-in app Foursquare was launched at South by Southwest in 2009, the app has seen exponential growth, reaching over 7.5 million users this year.

Apart from gamification through leaderboards and badges (or stickers, or pins), the motivation for users to participate in location-based networks is severely lacking.

1)make it easy and 2) create value. Users want to put in less effort and receive more value.

Long-awaited data from an international study have shown no evidence of increased risk of brain tumors associated with mobile phones, except in people who have the most exposure. But design flaws of the Interphone study, which is partly industry funded, suggest that the latest results cannot be taken to mean that cell phones and brain cancer are unrelated, critics say. "I'm not telling people to stop using the phone. I'm saying that I can't tell you if cell phones are dangerous, but I can tell you that I'm not sure that they are safe," said Dr. Devra Davis, professor of preventive medicine at Mount Sinai Medical Center in New York. The study itself, to be published Tuesday in the International Journal of Epidemiology, acknowledged that the findings were not definitive and called for more research. But Daniel Krewski, professor of epidemiology at the University of Ottawa in Ontario and one of the Interphone collaborators, said the study went to "great lengths to make sure that the results were scientifically sound."

At the highest exposure levels -- using a mobile phone half an hour a day over a 10-year period -- the study found a 40 percent increased risk of glioma brain tumors. With adjustments for statistical biases, that turned into 80 percent. But Krewski and colleagues say that there is not enough evidence to show a causal connection, and the group of participants using their phones this much was relatively small.

Do cell phones cause brain cancer? It may be too early to say for sure. The latency period or time between exposure and recognition of a tumor is around 20 years, sometimes longer. And, cell phone use in the U.S. has been popular for only  around 15 years. Back in 1996, there were 34 million cell phone users. Today there are 9-10 times as many. Keeping that in mind, it is worth taking a more detailed look at the results of Interphone, a multinational study designed to try to  answer this question. The headline from this study was there was little or no evidence to show an association between cell phones and cancer. Though, if you went to the appendix of the study, which interestingly was available only online, you found something unsettling. The data showed people who used a cell phone 10 years or more doubled the risk of developing a glioma, a type of brain tumor. And, across the board – most of the studies that have shown an increased risk are from Scandinavia, a place where cell phones have been popular since the early 1990s. For these reasons, the whole issue of latency could become increasingly important.

Cell phones use non-ionizing radiation, which is very different from the ionizing radiation of X-rays, which everyone agrees are harmful. Non-ionizing radiation won’t strip electrons or bust up DNA. It's more like very low power microwaves. Short term, these microwaves are likely harmless, but long term could be a different story. Anyway, who likes the idea of a microwave, even a low-powered one, next to their head all day?

And, what about kids?

"Powerline technology which ships network data over mains cables could be causing interference for spies, according to a letter from the UK's top secret listening station, GCHQ. However, the British regulator says that objections to powerline all come from radio amateurs — and a Google search reveals that the writer of the letter (which GCHQ seems to be disowning) comes from a ham."

re creating smartphone loyalty, determining which OS and device a consumer may buy. At least that’s what a recent Gartner report will have you believe. The sales report ranks Android, Symbian, iPhone, BlackBerry and Windows Phone sales in the first quarter of 2011, noting the impact of mobile apps on the market share of new sales. It seems the mobile device market is only gaining in strength, Google (GOOG) taking 36 percent market share, leading with 36.3 million unites sold. Symbian comes in second, with 27.4 percent market share at 27.6 million units, leaving Apple (AAPL) at 16.8 percent market share with 16.9 in sales. RIM’s (RIMM) BlackBerry comes in fourth, with 13 million and a 12.9 percent take of the market.

“Every time a user downloads a native app to their smartphone or puts their data into a platform’s cloud service, they are committing to a particular ecosystem and reducing the chances of switching to a new platform,” notes principle research analyst Roberta Cozza. “This is a clear advantage for the current stronger ecosystem owners Apple and Google. As well as putting their devices in the context of a broader ecosystem, manufacturers must start to see their smartphones as part of a computing continuum.”

Apps have certainly created an expansive ecosystem for mobile industry, but just like the mighty dinosaur, this era may one day become extinct. The death of mobile apps has been predicted by MIT writer Christopher Mims, pegging web apps as the future. It’s their potential ubiquity across platforms that extends access to web users, instead of drawing lines in the sand around mobile browsing versus the web you access on a PC laptop. Mims calls for a browser-based utopia where offline access and standards like HTML5 harmonize our desperate web experiences, but notes that offline access is far from perfect. Things still boil down to business, where Google’s marketplace has lower operating costs than Apple’s, with a broadening reach.

By nearly every indicator, Russians are embracing social and digital media in ways deeper and more impactful than most other countries around the world. For those looking to do business in the former Republic, significant opportunities now exist to leverage this new wave of social adoption.

Consider that in the first four months after its January 2010 launch in Russia, Facebook use grew by 376%, and today more than 4.5 million people use the site regularly. Nearly three-quarters of those making the switch from homegrown social platforms such as Vkontakte (with tens of millions of members) to Facebook are under 27, signaling a generational desire to engage in global communities and interact with brands, celebrities, friends and politicians in decidedly new ways. Twitter usage, while still in its infancy in Russian, grew three-fold in 2010.

And while it should come as little surprise that nearly 80% of the Russian population owns a mobile device, the dramatic adoption of smartphone technology and advanced mobile usage are beginning to change the way in which businesses — and the government — communicate. According to Nielsen, Russians under 24 are the third-largest users worldwide of “advanced mobile data,” behind only China and the United States.

With all the ephemeral and seemingly disconnected data that it holds on us, the company hopes to "one day tell people things they may want to know as they are walking down the street, without having to type in any search queries", reports Scott Morrison in the Wall Street Journal. "Think of it as a serendipity engine," said Google's Eric Schmidt at the TechCrunch Disrupt conference last September."Serendipity" is the latest holy grail in the Silicon Valley software zeitgeist: an ill-defined buzzword that developers use to describe services that will connect people with online ephemera they would not normally find on their own. Yet a website's success relies on delivering successes, and something that tries to predict serendipity will fail almost every time. "If you can plan it, how is it serendipitous?" asks reader ShockJockey on the Guardian's Technology blog. Indeed.

So what’s making gamification so popular today? Consider these four factors.

1. Consumers Want It

consumers are looking for new ways to entertain themselves — 40% of U.S. online adults have expressed this interest in a recent survey. What’s more, consumers want game elements everywhere. 60% of consumers play a video game online in a typical week. Consumers (especially Gen Yers) are increasingly accessing games online and on mobile devices.

Broadcom, the radio chipmaker is making a big bet on mobile payments finally hitting its stride with its latest Near Field Communications chip.

Craig Ochikubo, VP of the business unit that oversees NFC at Broadcom believes it’s finally time for mobile payments to shine.

NFC can be used to authenticate a device more easily than a Bluetooth pairing, so if someone wanted to share a video file from his phone to his television set, all he would have to do is swipe the phone against an NFC reader and ship the file over using a Wi-Fi or other large data rate protocol.

What if those new jeans you've just bought start tweeting about your location as you cross London Bridge? It sounds far-fetched, but it's possible - if one of your garments is equipped with a tiny radio-frequency identification device (RFID), your location could be revealed without you knowing about it. RFIDs are chips that use radio waves to send data to a reader - which in turn can be connected to the web.

"The IoT challenge is likely to grow both in scale and complexity as seven billion humans are expected to coexist with 70 billion machines and perhaps 70,000 billion 'smart things', with numbers infiltrating the last redoubts of personal life," says Gerald Santucci, head of the networked enterprise and RFID unit at the European Commission.

Square's chief operating officer Keith Rabois went against the grain this week and questioned whether there was any value to be had by implementing near-field communications (NFC) for mobile payments.

He may have a point that the particular technology matters less than the mobile wallet itself.

To name just three: Merchants can administer reward and loyalty programs more efficiently if they're managed through phones rather than on rubber-stamped cards. Merchants can deliver location- and time-specific coupons if they are acquainted with a customer's phone. Placecast is showing how you can deliver offers within a geofenced area. Merchants will also have the opportunity to move discounts quickly if they need to clear inventory. All of that is theoretically possible today with Twitter, but first you have to get them to follow you. Once someone has paid with their phone, presumably it's a lower barrier to get them to agree to receive offers via that phone. Merchants can dynamically steer customers to their best payment option. If PayPal offers a lower percentage for a period than the merchant's credit card service, the merchant can offer products or services at a discount and let the customers choose on their devices.

“There’s been an ‘intranet of things’ in manufacturing for years now,” says Tony Paine, president of Kepware (www.kepware.com), a technology company in Yarmouth, Maine that develops communication and interoperability software for the automation industry. Explaining his statement, Paine points to the growing use of preventative and condition-based monitoring that are widely accepted, if not always implemented, by most manufacturers.

“This is not just about connecting smart devices, this is about modeling all the things in your manufacturing world so that it’s easy to remix them in new ways to build new applications,” says Russ Fadel, chief executive officer of Thingworx (www.thingworx.com), a two-year-old company located in Exton, Pa. The company combines the key functionality of real-time data, mashups, search, social media and the semantic web, and applies it to any process that involves people, systems, devices and other real world “things.”

“That kind of automated, connected response could save you, say, 3 percent on your utility bill,” Fadel says. “The ability to remix people and systems to interact with radical equality—this will be the source of some unexpected innovation. For manufacturers, the Internet of Things is not just about connecting your car to your alarm clock, it’s about creating a competitive advantage.”

Hyper-connectivity (Internet of things, people-centric networks, mobility): The world is becoming an interconnected network as the Internet expands outside of the web and into smart "things". Connectivity or as I've often referred to it, hyper-connectivity, driven by an increasingly mobile society that is always on, has far reaching business consequences. In a real time, always connected world, personal and professional blend or merge and the very definitions of workplace changes. The addition of the social web is creating a people-centric, interconnected network that is supported by real time access to data, content, and computational tools that change decision making and interactions. Business itself is moving to a business model where connectivity leads to a broad business network of partners behaving as an ecosystem. This ecosystem is the business of the future.

Instead of thinking about the buttons on a phone or a laptop, manufacturers and designers need to think about what will happen when computers are embedded in everything and connected all the time. Instead of computing confined in a box on a desk or in the hand, computers will be everywhere pulling data from a variety of places.

Of those three elements the patient input screen is likely gathering the least important information and must convey complicated information simply.

How will a machine know when someone waving their hands while they talk to a friend becomes someone trying to tell a computer to do something? Of course, when a device can watch us and interpret our movements and commands effectively it essentially gives computers the illusion of humanity. That’s the illusion Rolston apparently is trying to create.

In working with thousands of clients, IBM has established that businesses and the world at large have become more interconnected and certainly more intelligent. Just to toss out a few factoids – data is growing at 6 trillion bytes per second, IP traffic will accelerate in 3 years to over a trillion gigabytes, and as of 2010, there were an estimated 30B RFID tags across the global ecosystem. Almost 162 million smart phones were sold in 2008, surpassing laptop sales for the first time. Soon there will be one trillion connected devices in the world, constituting an “Internet of things.” This environment provides both the individual and the organization the opportunity to adapt their thinking and actions to address the challenges of the new world.

Clouds are now seen as an element of a transformative process. Organizations spend time looking at their business processes and deciding which ones to change for competitive advantage as they move into the cloud. More efficient workflows that incorporate “outsiders,” such as customers, contractors, and suppliers can be created.

The ability to allow outside partners to connect to a legacy application via the cloud is an important consideration.

Today, your iPhone is a gadget, a mere consumer appliance. But your future iPhone will become increasingly human. You’ll have conversations with it. The phone will make decisions, prioritize the information it presents to you, and take action on your behalf — rescheduling meetings, buying movie tickets, making reservations and much more.

In short, your iPhone is evolving into a personal assistant that thinks, learns and acts. And it’s all happening sooner than you think,

Ultimately, however, human beings are hard-wired to communicate with other people, not computers. And that’s why the direction of interface design is always heading for the creation of artificial humans.

In the next decade, we’ll see more change in the commerce landscape than in the past 100 years combined.

Mobile

by 2020 and each consumer will have approximately seven devices connected to the Internet.