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If you take the time to create good content, take the time to share it well. There is no magic formula, only thoughtfulness + tools. Know the Flow is my approach to social media data flow. Over the next week I’ll be sharing some of my theory and tips that I touched on in a recent #SoSocial presentation. Consider this the starter pack. Tools & Theory for social media content distribution

Distribution Tools

Social Blogs

As of today, FB has a new privacy setting called "Instant Personalization" that shares data with non-facebook websites and it is automatically set to "Allow." Go to Account > Privacy Settings > Applications and Websites and uncheck "Allow", then repost this to your profile.

We're working closely with these partners so you can quickly connect with your friends and see relevant content on their sites. These sites personalize your experience using your public Facebook information. When you arrive on these sites, you'll see a notification from Facebook at the top of the page. You can easily opt-out of experiencing this on these sites by "No Thanks" on the blue Facebook notification on the top of partner sites.

We are a generation constantly terrified by the idea of someone, somewhere, effectively advertising to us by way of glancing at our "data" and knowing whether or not we like country music or alternative 1990s rock. But is it really so terrifying to have annoying banner ads offering deals on some product you might actually enjoy?

At the close of an almost three-hour hearing on cell-phone tracking, Sen. Al Franken said Tuesday that he still has "serious doubts" that consumers' privacy rights are being respected when it comes to location-based services via iOS and Android. "I think that people have a right to know who is getting their information, and a right to decide how that information is shared and used," said Franken. "After having heard today's testimony, I have serious doubts that those rights are being respected in law or in practice."

"We need to think seriously about how to address this problem, [especially since] mobile devices are only going to become more and more popular," he continued. "This is an urgent issue we'll be dealing with." Franken, a Minnesota Democrat who chairs the new Senate Judiciary Subcommittee on Privacy, Technology and the Law, heard testimony from Apple and Google executives today about how their mobile platforms collect and use location-based data, and what type of control users have over that information. Google said that any location-based data it collects via its Android mobile operating system is anonymous in nature and the majority of that information is deleted after one week. "The location information sent to Google servers when users opt in to location services on Android is anonymized and stored in the aggregate and is not tied or traceable to a specific user," said Alan Davidson, director of public policy at Google. "The collected information is stored with a hashed version of an anonymous token, which is deleted after approximately one week."

A Week on FourSquare [wsj.com] by the Wall Street Journal deciphers the worldwide data behind the emerging location-sharing service Foursquare for the week in January 2011. The different visualizations available include an obvious heatmap of San Francisco showing where the most 'check-ins' occurred, a list revealing the distribution of the most popular venues world-wide, a line graph contrasting the differences between men and women in terms of their most preferred locations, and a categorically ordered list of the most popular locations by their absolute check-in frequency. You can read the accompanying news article here.

Developed for McGraw Hill Higher Education Education UK, PRACTICE Marketing is a 3D turn-based Serious Game intended to teach college kids the principles of product marketing and competition. In the game, players are able to fully experience the seven underlying principles upon which to base marketing strategy and efforts: Image, Differentiation, Repeat Business, Ease of Doing Business, Networking, Likeability, and Emotion. Gameplay You’ve been selected to manage a company’s new entry into the backpack market. Your first step in the game is to create a strong product that appeals to a specific market segment and price it appropriately.

You are upfront presented with the info you need to analyze the market, provided by market research, who has narrowed the backpack market down to five potential segments for you to consider targeting, selecting the one that looks the most promising.

Once you have selected a target market, you can use the backpack builder to design a pack that meets the needs of its particular demographic.

these are some of the enticing claims made by the developers of a new system that embeds edible radio frequency identification (RFID) chips directly into food. Its creators insist the technology will revolutionize the way humans eat for the better, but critical-thinking onlookers will recognize the ploy as just another way to track and control human behavior.

Developed by Hannes Harms from the Royal College of Art in London, the “NutriSmart” system is based on the idea that RFID wafers injected directly into food can help better track the food supply chain, further automate the supermarket shopping experience, and simplify the eating experience by programming data into food so that humans essentially do not have to think about what they are doing.The technology makes both eating and dealing with food in general mindless, as a person simply needs to plop an RFID-embedded food item onto a special RFID-laced plate, which then tells the person all about the item and how much of it to eat. RFID ovens and microwaves also eliminate having to think about how long to cook an RFID food item — simply put it in the RFID microwave, oven, or toaster, and the machine will know exactly how long to cook the item.

mad scientists have already developed edible RFID tags for use in pharmaceutical drugs

People Don't Care about PCs...the Buzz is All About Mobile To paint an image of the very large scale of the mobile ecosystem, Jacobs talked numbers: There are 1.3 billion 3G connections worldwide, and there will be 2 billion more connections by 2015. Mobile data use will increase 10 to 12 times over the next four years. There are over 120 HSPA+ mobile networks and 180 commercial EVDO networks offering mobile broadband. There are 200 LTE networks planned, 20 of which have launched now.

Mobile Unleashing the "Greatest Wave of Creativity in History" And what is that? Only that mobile is going to unleash the "greatest wave of creativity in history." Dr. Jacobs said he knew that sounded like a "heady" proposition, especially because many mobile developers are just trying to build an app people like, he says. "But your app could reach hundreds of millions of users!" Now is the time to "think and act globally," Jacobs said. "Mobile is now the dominant computing platform, and it's never going back."

Augmented Reality Demoed as Marketing Tool AR, or augmented reality, was also at the forefront of today's keynote, with a sobering presentation from John Batter, Co-President of Production, Dreamworks Animation SKG. He produced data showing the decline of DVD sales over the years.

A deep integration of Twitter and iOS 5 was among the many things announced by Apple today but it's not just that you'll be able to post to Twitter from inside official Apple apps like photos and maps. Any 3rd party iOS developer will be able to leverage a number of Twitter Application Programming Interfaces (APIs) to make their apps better and more social. After email, SMS and iOS messaging, Twitter will now become a key social layer over the top of many of the apps on iOS devices.

"There is single sign-on, which allows you to retrieve a user's identity, avatar, and other profile data." That sounds like Facebook Connect, but I'm going to guess that Twitter will not prohibit developers from caching that data for time-shifted, aggregate, offline or other interesting types of analysis. Letting users skip having to create an account with every new app they download and instead click to log-in with their Twitter accounts is going to make many users very happy and encourage every iOS owner to get a Twitter account if they don't have one already. App developers will get more and better populated user accounts, faster.

"There's also a frictionless core signing service, allowing you to make and sign any call to the Twitter API." To be honest, I'm not really sure what this means. Perhaps it means that parts of the Twitter API that require user authentication will be accessible via the same single sign-on feature discussed above.

A few weeks ago, iPhone users were outraged to discover that their iPhones were tracking their every move, storing the information (in an unencrypted file, no less), and sending the data directly to Apple when synced with iTunes. Even more shocking was the news that iPhones do this even when they do not have location-based services enabled. Users concerned about their privacy were left vulnerable, with nothing they could do about it while they waited for Apple to offer a patch.

Naturally, Ashley Madison's specialty is guaranteeing privacy and anonymity for its customers (well, that and "an affair to remember!"). Users choose whom they share their photos with. Conversations on the site are password-protected. When users delete their accounts, also deleted is all evidence that they were ever members of the site. All messages and correspondence, photos, and personal data -- gone.

Ashley Madison is an online dating service owned and operated by Toronto-based Avid Life Media Inc. Nearly ten years old, Ashley Madison claims to be the world's largest dating site, with nearly 9.3 million members. What truly distinguishes Ashley Madison from its competitors, however, is its target demographic: married people.

"Remember the Sandvine report from earlier this week that said Netflix gobbles up 30% of Internet traffic during peak hours? It needs clarification on a couple of important points, says blogger Kevin Fogarty. First, yes, Netflix traffic spikes during prime time, but only across the last mile. Second, ISPs underestimate what a 'normal' level of Internet use really is. 'When AT&T announced its data caps – 150GB per month for DSL users and 250GB for broadband – it called the data levels generous and said limits would only affect 2 percent of its customers. It turns out Netflix users take up an average of 40GB per month just from streaming media, according to a different Sandvine report (PDF).'"

Global Internet traffic is expected to quadruple between 2010 and 2015, according to data provided to Mashable by Cisco.By that time, nearly 3 billion people will be using the Internet — more than 40% of the world’s projected population. On average, there will be more than two Internet connections for each person on Earth, driven by the proliferation of web-enabled mobile devices.Internet traffic is projected to approach 1 zettabyte per year in 2015 — that’s equivalent of all the digital data in existence in 2010. Regionally speaking, traffic is expected to more than double in the Middle East and Africa, where there will be an average of 0.9 devices per person for a projected population of 1.39 billion. Latin America is close behind, with a 48% increase in traffic and an estimated 2.1 devices per person among a population of 620 million.The rest of the world will experience more moderate growth in terms of traffic, but the number of devices per person is forecast to increase significantly. By 2015, there will be an average of 5.8 devices per person in North America, 5.4 in Japan and 4.4 in western Europe.

Somewhat surprisingly, it is neither mobile phones nor tablets that are expected to grow the most in the next four years. Rather, flat panel televisions will experience the greatest production increase globally, up 1063% from 2010, followed by tablets (750%), digital photo frames (600%) and ereaders (550%). The number of non-smartphones and smartphones is expected to increase by 17% and 194% worldwide, respectively

New research by electrical engineers at Oregon State University has confirmed that an electronic technology called "ultrawideband" could hold part of the solution to an ambitious goal in the future of medicine -- health monitoring with sophisticated "body-area networks."

Such networks would offer continuous, real-time health diagnosis, experts say, to reduce the onset of degenerative diseases, save lives and cut health care costs. Some remote health monitoring is already available, but the perfection of such systems is still elusive

"This type of sensing would scale a monitor down to something about the size of a bandage that you could wear around with you," said Patrick Chiang, an expert in wireless medical electronics and assistant professor in the OSU School of Electrical Engineering and Computer Science. "The sensor might provide and transmit data on some important things, like heart health, bone density, blood pressure or insulin status," Chiang said. "Ideally, you could not only monitor health issues but also help prevent problems before they happen. Maybe detect arrhythmias, for instance, and anticipate heart attacks. And it needs to be non-invasive, cheap and able to provide huge amounts of data.

In Disneys Fantasia, Mickey Mouse as the Sorcerer's Apprentice brings to life everyday objects such as brooms and buckets to help him with his tasks of cleaning - what starts as a good idea ultimately ends with terrible results as he fails to be able to control them.Whilst Mickey may have gotten out of his depth, this thinking of everyday objects being brought to life isn't just a fantasy.

Obviously not in the literal sense we see in the Sourcers Apprentice (although that would have been great!), but more in the sense that previously in-anmiate objects can now start to record their activities. Termed the "Internet of Things" this was discussed in part by a talk at DICE by Jesse Schell about gamification and how this may extend into everyday items and tasks. (The video is really worth watching if you haven't previously seen it)

What Jesse discussed in terms of earning points for brushing your teeth has now been enabled by start-up Green Goose. Using a combination of intelligent stickers or product add-ons, Green Goose claims to be able to track any activity, from cleaning your teeth to drinking a class of water.

Speaking at a press briefing here Tuesday, Bidaud pointed out such mobile strategies would also provide "contextual and social user experience", which he described as "enriched reality" in which information would be meshed with the real world. For example, location-aware apps that could inform users which bus stop they were at and the arrival times of buses that stopped there, he said.

viewpoint, the Gartner analyst said the Internet of things, also known as machine-to-machine communications, was an arena in which there were "lots happening". Defining it as having a network-connected device sending information back to the network, he predicted that beyond smart utility grids, the technology would be used by consumers to share community-specific information such as a weight-watchers group, for instance.

"Restrictions could be in requiring social networking sites and Web companies to host their data centers locally, as well as having a tighter compliance environment for shared data," Sengar suggested, noting that this could stifle the growth of social CRM uptake in Singapore.

Can the UK overcome sector fragmentation to build an ‘Internet of things’ industry? The European Commission recently approved a plan to encourage farmers to use electronic tagging to identify cattle. This, regulators believe, will help make rearing cattle more efficient, cut fraud, and help stem the spread of diseases.

revealing new patterns of interconnectedness in the physical world.

A broad term (even by the standards of ‘cloud computing’ and ‘big data’), it was first coined by British-born MIT researcher Kevin Ashton in 1999. Its approximate meaning today is a system for integrating the data produced by devices such as RFID tags or sensors in order to monitor, measure, manage and enhance physical objects.

Both of these hacks were fully fledged platforms, another great project was more of a utility. ScanCampaign allows users to generate their own QR codes, which the author hoped could be used for donations to charity or for campaigns such as UK Uncut – to quickly share information.

Taking disparate data sources and giving them a unified view is tricky: do the data sets match? can you link the concepts contained? and so on. These guys did a great job doing those things and provided plenty of hooks for further thought.

Turning to the crowd has proven pretty popular with security types. In-Q-Tel, the CIA’s venture capital arm, recently began work on a prediction market aimed at forecasting computer security events. Darpa, the nerd cousin of Iarpa over at the Defense Department, tucked away some cash in its budget last year to farm intelligence, surveillance and reconnaissance data out to the crowd in search of better analysis. The Navy has even turned to crowdsourcing via online multiplayer games in order to hunt for better ideas against piracy.