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D'coda Dcoda

E-commerce: Mobile, social, local commerce drivers of growth for startups [16May11] - 0 views

  • In the fast-moving world of Internet innovation, the search for the winning combination of strategies often means companies are continually rolling out features to match their competitors.Take local deals, territory that Chicago-based Groupon claimed with its launch more than two years ago. Google, Facebook, Yelp, OpenTable and a host of other Web-based companies have introduced their versions of discount offers since then. And many of these players have started allowing users to "check in" to local businesses on their mobile phones, a concept popularized by Foursquare and other location-based services.This ongoing flurry of activity is underpinned by a common desire to conquer three important categories of growth for consumer-oriented Internet companies: mobile, social and local commerce. The race to find the right mix is crucial for capturing revenues and the loyalty of consumers whose sources for information and entertainment are becoming increasingly fragmented.
  • "A mobile and social Web, both on the advertising side and e-commerce side, is going to be more highly monetizable," said Mendez, whose private-equity firm focuses on privately held companies such as Facebook. "It's more likely to turn eyeballs and visitors into transactions and dollars spent."Companies are building on the three pillars of mobile, social and local commerce in different ways, focusing on core strengths before adding other capabilities.
  • Groupon, for example, built its business model on the idea of social plus local commerce, creating a group-buying platform as a new form of local online advertising. Last week, it launched a mobile application called Groupon Now that delivers deals to consumers based on their location.
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  • New York-based Foursquare tackled the combination of mobile and social at its inception. The service initially focused on letting friends share information about their whereabouts through their phones and collect virtual badges for check-ins. As the company has racked up nearly 9 million users worldwide and more than 500 million check-ins during 2010, it has turned increasing attention to the local commerce component.
  • Foursquare built a self-service platform for merchants to offer special deals that give consumers another incentive to check in, with perks ranging from discounts to reserved parking spots.
  • The startup also sees opportunities in mobile-based loyalty programs and worked on a pilot with Dominick's parent Safeway that linked the grocery chain's rewards card to a member's Foursquare account. A person who had checked in to a gym at least 10 times a month, for example, might receive coupons for Gatorade.
  • "Commerce is happening when you're there and mobile puts you there," said Jake Furst, Foursquare's business development manager.
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    Web-based companies searching for ideal balance of 3 key categories,mobile,social,local commerce
Dan R.D.

What is Coming? - The Future of Geolocation [21Apr11] - 1 views

  • Since location-based check-in app Foursquare was launched at South by Southwest in 2009, the app has seen exponential growth, reaching over 7.5 million users this year.
  • Apart from gamification through leaderboards and badges (or stickers, or pins), the motivation for users to participate in location-based networks is severely lacking.
  • 1)make it easy and 2) create value. Users want to put in less effort and receive more value.
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  • developers continue to chase after our elusive social graph to make geolocation as indispensable as microblogging and photo sharing.
  • RFID (radio-frequency identification) and NFC (near field communication) technologies are going to become much more popular as geolocation apps continue to evolve and developers look for ways to make sending and receiving location-based data easier.
  • Foursquare has already begun testing NFC check-ins and Coca-Cola used RFID at last year’s Coca-Cola Village teen camp to enable Facebook Likes and status updates to be sent with wristbands.
  • What Else Can We Expect? There are some exciting innovations emerging in geolocation already, but there’s surely much more value to be had from this technology. Some of the developments I’m most interested to see are: A collection of user-generated information about a place, like a location-based Wikipedia Mobile check-in for flights, bypassing the long check-in counter queues Mobile check-in at doctors’ offices, sending the secretary an automatic notification of your arrival Mobile identification, providing entry to adult-only venues like nightclubs (our phones are already replacing cash, so why not our photo IDs?) Digital, geotagged nightclub stamps to prove you’ve paid to get in Bookmarking for places with push notifications, so you’ll finally remember to check out that café your friend keeps recommending Interactive maps attached to promotional material (with QR codes?) so you can easily find the new pizza place that sent you coupons in the mail
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    That's a bit long as a clip, Dan.
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    yep, I know, but now I'm going to try and edit it and see if it updates the post that got syndicated into wordpress. Also, the comments that we are posting here are updating on our wordpress blog, which is pretty cool, but strange because they are appearing at the top of the post.
D'coda Dcoda

Social Influence and the Wisdom of Crowd Effect - Slashdot - 0 views

  • "A lot has been written lately on the crowd effect and the wisdom of crowds. But for those of us who are doubtful, the Proceedings of the National Academy of Science has published a study showing how masses can become dumber: social influence. While previous studies show how groups of people can come up with remarkably accurate results, it seems 'even mild social influence can undermine the wisdom of crowd effect in simple estimation tasks.' Social influence 'diminishes the diversity of the crowd without improvements of its collective error.' In short, crowd intelligence only works in cases where the opinion of others is hidden."
Dan R.D.

Big Data: Cornerstone for the Next Wave of Change [04Jun11] - 0 views

  • Faster, denser and cheaper hardware is enabling users to create and store incredibly more data than has ever been possible.  Currently, the amount of business data is doubling every 1.2 years.  As of 2010, global enterprises in total stored more than 7 exabytes of business data.  A McKinsey report (McKinsey Global Institute) identifies all this data as being at the source of another upcoming wave of change.
  • Big Data Analytics (BDA) could positively transform our lives.  When applied to applying collected shopper information, big data would give retailers the potential to increase their operating margins by more than 60 percent says the McKinsey report.  When BDA is applied to health care information, the quality of health care could dramatically improve, efficiencies in the health care delivery system would increase, and health care costs could drop as much as 8 percent, creating as much as $300 billion in value annually.
  • The increasing volume and detail of information captured by enterprises, together with the rise of multimedia, social media, and the Internet of Things will fuel exponential growth in data for the foreseeable future.  Data have now reached every sector in the economy.”
D'coda Dcoda

Your favorite gadgets are threatening the planet's future [18Jun11] - 0 views

  • Earth is expected to be home to over nine billion people by 2050. That’s a lot of people for Mother Nature to manage.
  • Space issues aside, the biggest concern on an over-populated planet is whether or not there will be enough resources to go around. Last week, British investor and Co-founder of Grantham Mayo Van Otterloo (GMO) Jeremy Grantham offered what Business Insider called a “startlingly depressing outlook for the future of humanity.”
  • the purpose of this piece isn’t to tread well-worn ground about the planet’s perils. So forget about fossil fuels, drinking water, crops, ice-caps, trees and animals for now. What we’ll be looking at is all those elements that go into helping you do what you’re doing right now. Whether you’re reading this on your laptop, smartphone, tablet…or any other digital device, the natural environment has had a huge part to play in this experience.
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  • Indium
  • Tantalum
  • Besides the direct environmental impact of mining the Earth, there is a more immediate threat. You’ve no doubt heard about conflict diamonds or ‘blood diamonds‘, which are diamonds mined in a war zone and sold to finance an insurgency, invading army’s war efforts or a warlord’s activity. Well, your mobile phone contains a similarly valuable commodity that’s been at the center of controversy in recent times
  • Tantalum is one of the best superconductors on Earth, and it’s used to coat capacitors to obtain more power from less energy. This basically means that laptops and mobile phones don’t need batteries that are larger than the device itself – so this is one of the chief reasons why you can slip your iPhone in your pocket rather than carting it around in a wheelbarrow. In central African countries such as The Democratic Republic of Congo,the mining of the mineral coltan – from which tantalum is extracted – it has often been argued fuels wars and encourages child slavery. And these arguments are well-founded.
  • However, the majority of tantalum production shifted to Australia, and Western Australia became the world’s largest source of mined tantalum concentrates. The mine closed in late 2008, and has only recently reopened.
  • In 2010, major concerns were raised as to the availability of tantalum and the effect this would have on the supply chain. “The impact, the real concern, is actually obtaining the metal,” said Dennis Zogbi, CEO of Paumanok Publications, which researches the component industry and the tantalum markets. If the stockpile of tantalum ever runs out, this could be disastrous for the electronics industry.
  • Tantalum minerals are also mined in Canada, China, Ethiopia, and Mozambique, and mass reserves were found in Venezuela in 2009, and in Columbia a year later.
  • Bloomberg reported a couple of weeks ago that the first conflict-free tantalum has recently been certified by The Electronic Industry Citizenship Coalition and Global e- Sustainability Coalition (EICC/GeSI), an initiative backed by companies such as Apple and Intel.
  • Ethical electronics
  • Then there’s Indium, a rare chemical element you may or may not have heard of. Zinc ores are the primary source of indium, which – when isolated – is then used in liquid crystal displays (LCDs) and touchscreens.
  • Despite the best efforts of environmentalists, governments, businesses and consumers, there could be another ‘small’ obstacle to contend with if we’re to protect the Earth’s natural resources. And that is China
  • Last year, 85% of all indium was devoted to making indium tin oxide for use in LCD products, and the demand is predicted to grow at 15% a year over the next few years
  • A UN report published last month found that there are virtually no recycling initiatives in place for indium, and Thomas Graedel, one of the report’s eight authors, warned that a failure to re-use metals such as Indium doesn’t bode well for the future
  • “If we do not have these materials readily available at reasonable prices, a lot of modern technology simply cannot happen. We don’t think immediate shortages are likely but we are absolutely unable to make predictions based on the very limited geological exploration currently conducted.
  • The case for recycling
  • Your old mobile phone has circuit boards, batteries and an LCD screen – these all contain harmful materials that, when dumped in landfill sites, eventually break down and leak into the environment.
  • Over time, the likes of lead, cadmium and mercury pollution can be hazardous to the environment and to our health. It was for this reason that, in 2006, California became the first US state to make it mandatory for all mobile phone retailers to establish a collection and recycling program for mobile phones. The law also prevents residents from disposing of old mobile phones.
  • It’s very difficult to reclaim tantalum once it has been transposed onto an electronic component. For this reason, it’s important that you choose how you dispose of old devices carefully. Some organizations will promise to ‘safely’ recycle your handset, but this is very vague and may not mean the components are being reused. Given the amount of effort and strife that may have gone into producing it, you should ensure that it is actually reused. But this is something governments and industries need to help consumers achiev
  • The UN report analyzed the recycling rates of 60 metals, and 34 of these have recycling rates of less than 1%. Among the least-recycled metals were tellurium and gallium – which are used in solar cells – and lithium, a key element in your phone and laptop batteries.
  • China is a leading producer of indium, whilst Canada and Bolivia are also large producers. And Cornwall, England, was also found to hold significant indium deposits earlier this year too, something which could prove massively beneficial to the UK economy
  • As reported recently in National Geographic, China supplies 97% of the world’s so-called rare earth elements, elements we all rely on for all our high-tech gadgetry, including mobile phones and laptops. And in 2010, China gave a hint of what the future may hold for the rest of us, when it stopped shipments of rare earth elements to Japan for a month following a diplomatic dispute. This had a big impact on the price of rare earths on global markets. China is expected to reduce its rare earth exports to help protect the country’s own rapidly growing industries. Indeed, it’s worth noting that almost two-thirds of rare earth metals produced in China are already consumed ‘in-house’, so to speak.
  • If China does decide to cut back on its exports, global prices will sky rocket. Dysprosium, for example, is used in hard-drives and it now sells for over $200 a pound (roughly half a kilo), but the disturbing thing is that the price was only about $7 eight years ago
  • It’s thought that the global demand for many rare earth metals could exceed the supply as soon as the end of this year.
  • So how serious is this? Well, China has almost half of the planet’s rare earth reserves. The US holds about 13%, whilst Russia, Australia and Canada also has some stockpiles, so we’re not quite at the critical stage yet. But the writing is very much on the wall for many industries, not just electronics.
Dan R.D.

The Gamification of News | THE SOCIAL CMO Blog [31Jul11] - 0 views

  • his week Google announced the launch of their Google News Badges. Google heralded the launch with the following description: The U.S. Edition of Google News now lets you collect private, sharable badges for your favorite topics. The more articles you read on Google News, the more your badges level up: you can reach Bronze, Silver, Gold, Platinum, and finally Ultimate. Keep your badges to yourself, or show them off to your friends.
  • Similarly, Google has created a way to make some fun and competition out of what you already do – that is, read the news. They’ve created categories with badges that allow you to level up and share your achievements if you wish. But, being acutely aware of many peoples’ need for privacy, they’ve also given you the option to turn the feature off. To me, this still makes it a viable system because there’s an element of self-competition here as well. We all like to see our own achievements, whether or not we want to share them with the world.
Jan Wyllie

Applying Game Mechanics to Functional Software [13Sep11] - 0 views

  • I am very skeptical about gamification in enterprise software and deeply suspicious about the hype around it in my company and outside. I have been searching for a while for a good introduction to behavioral mechanics that engage people. I found this talk by Amy Jo Kim very useful for the kind of work I do. She has worked in areas where social media and game mechanics intersect. Game mechanics change people's behavior Games engage us in flow, unfolding challenges over time to the player The 5 foundational elements of game mechanics are Collecting The power of completing a set Points Game points are points given by system Social points are given by other players. They drive collaboration. Redeemable points drive loyalty in those who care Leader boards drive player behavior such as competitive behavior Levels are short hand of points earned. Feedback Feedback accelerates drive to mastery. Feedback is fun Social Feedback is more powerful than system feedback Exchange Structured social interaction Explicit exchanges Adding a friend in facebook Implicit exchanges Are more powerful than explicit exchange Gift exchange Customization Character customization Customization engaged players and makes them stick Social media trends influencing game mechanics Accessibility Social media is making games more accessible to more people Recombinant Syndicated
Dan R.D.

Mobile Apps Must Die [24Sep11] - 0 views

  • Too much trouble The problem with apps, and by this I mean native apps that must be downloaded to your phone, is that they are just becoming too much trouble to organize and maintain. It's just not realistic to have an app for every store you go to, every product you own and every website you visit. This creates an ever increasing set that must be curated, organized and culled. It's a common task we all perform, removing old and unused apps every few months, effectively garbage collecting our phones. Very organized folks relish the opportunity to tidy their burgeoning app menagerie but most can't bother and their home pages scroll into a receding haze of choices.
  • Movie posters with radio tags such as RFID or NFC will allow me to get an interactive version of the poster on my phone to show me more information 
  • Any consumer item, such as ketchup or milk bottles, also with radio tags, will allow me to not only get more information on these items just like the poster, but also track usage and even offer to purchase replacement items
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  • Shopping malls will offer maps and hours whenever I’m there
  • My local bus stop will be geo-located so all I need is my current GPS fix and I can get just the information for that specific bus stop, knowing when the next bus will arrive. While this is possible today with some fancy urban systems, deploying a geo location system allows any city to do this, across all bus lines much more cheaply.
  • Any store will have an app that I can interact with as I walk through their door
  • A local food cart vendor will offer not only their menu but where they are going next and when they’ll return
  • An on demand rental car company, such as Zipcar, will allow me to register and drive away with one of their cars, just using a bluetooth connection on my phone.
  • Just In Time Interaction All of these concepts are of course just speculation but they represent a trend that is thundering down upon us. Each of these devices will likely need some form of interaction but only as I approach them, a “Just in time” interaction model that gives me interactivity but only when I need it.
Marc-Alexandre Gagnon

New NFC Spec Makes It Easier To Swap Contacts, Save Data To Phones | TechCrunch [29Sep11] - 0 views

  • Mobile users with NFC-enabled devices will no longer need a special application in order to exchange contact details or other types of data between their phones thanks to a new NFC specification which has just been released.
  • a standardization of the Simple NDEF Exchange Protocol (SNEP) to use peer-to-peer mode for data exchanges.
  • the new specification extends the NFC data exchange format (NDEF), which previously described how data, like a website URL for instance, would be moved from an NFC tag to a NFC-enabled phone by tapping or waving a mobile device within close proximity to the tag.
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  • It’s the backbone to the many upcoming mobile wallet systems, like Google Wallet, Visa’s wallet or the carrier-led initiative Isis, which just announced partnerships with all major Android device manufacturers.
  • That means, for example, assuming the iPhone 5 includes NFC, you could tap your iPhone to an Android user’s phone to exchange contact info, pictures, URLs, or any sort of supported data.
  • The NFC Forum suggests contact exchanges as one possibility for the new spec’s use, in addition to “collecting movie posters for later use.”
  • That said, support for NFC is still years out, according to most forecasts
Dan R.D.

"The Internet of Things" is the new Sorcerer's Apprentice [24Aug11] - 0 views

  • In Disneys Fantasia, Mickey Mouse as the Sorcerer's Apprentice brings to life everyday objects such as brooms and buckets to help him with his tasks of cleaning - what starts as a good idea ultimately ends with terrible results as he fails to be able to control them.Whilst Mickey may have gotten out of his depth, this thinking of everyday objects being brought to life isn't just a fantasy.
  • Obviously not in the literal sense we see in the Sourcers Apprentice (although that would have been great!), but more in the sense that previously in-anmiate objects can now start to record their activities. Termed the "Internet of Things" this was discussed in part by a talk at DICE by Jesse Schell about gamification and how this may extend into everyday items and tasks. (The video is really worth watching if you haven't previously seen it)
  • What Jesse discussed in terms of earning points for brushing your teeth has now been enabled by start-up Green Goose. Using a combination of intelligent stickers or product add-ons, Green Goose claims to be able to track any activity, from cleaning your teeth to drinking a class of water.
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  • Internet of Things pioneer, Kevin Ashton said of this:-The problem is, people have limited time, attention and accuracy—all of which means they are not very good at capturing data about things in the real world. [...] If we had computers that knew everything there was to know about things—using data they gathered without any help from us—we would be able to track and count everything, and greatly reduce waste, loss and cost
  • The challenge for both brands and consumers will be the same as that faced by the Sorcerer's Apprentice - once we start providing/collecting this information, can we keep control of it, manage it and get the best benefit from it... or will it simply overwhelm us.
Marc-Alexandre Gagnon

5 Ways QR Codes Could Shake Up the 2012 Election [22Sep11] - 0 views

  • With millions of potential voters using mobile devices, strategists would be remiss to write off QR codes as a risky early-adopter consumer trend untranslatable to the political space.
  • “One of the exciting things about 2012 is that we have the opportunity to close the loop between online activities and real-world events,” he adds. “We’re seeing individuals rely on their phones, and QR codes present an optimal framework for that. There’s an opportunity for campaigns to reach out to mobile-savvy individuals and transmit a message that will lead to an activation.”
  • There is great potential in branding candidates, fundraising and collecting supporters’ data using QR technology.
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  • This cycle, QR codes could serve as an on-the-street campaign that instantly recruits supporters to rallies, speeches, visibility events and canvassing.
  • The key is to make sure the QR code allows for action – such as connecting with a supporter in another state, pledging to canvass or phone bank, engaging candidates or celebrity surrogates, or receiving cool merch.
  • Instead that canvasser could solicit $5 donations via a direct mobile QR transaction
  • QR codes could be a chance to get creative: Provide access to exclusive content, such as funny or moving videos, tweets, pics and merch from a celeb. With more codes emerging that integrate specific design art, celeb supporters will also have access to tailor-made QR images specific to their sentiments and brand identities.
  • Like past inclusion of Twitter and Facebook handles on promotional materials, by election day 2012, QR codes will be a cultural norm.
  • By regionalizing the QR code’s look and the reward, the merch turns making a statement into a measurable social action for like-minded individuals
  • QR codes could be a valuable tool for campaigns looking to tap into voting blocs once thought difficult to reach.
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    5 Ways QR Codes Could Shake Up the 2012 Election: http://t.co/flQHfQzd
Dan R.D.

Why an Amazon tablet can rival the iPad - TNW Mobile - 0 views

  • Without so much as a whisper from the retailer itself, Amazon’s Android tablet is heading our way. Rumoured to launch at the end of the third quarter in time for the holiday season, Amazon is hoping it can steal a little of Apple’s thunder and steal a little of its market share.
  • Apple’s closest competitor in the mobile industry is Google, a company that develops and maintains the fastest growing mobile operating system on the planet. But even Google was forced to admit that its Honeycomb operating system was not up to standard, having previously condemned vendors for creating tablet devices that ran Android builds that were specifically tailored for smartphones.
  • Amazon is one of, if not the world’s number one Cloud storage and service provider and is seen by many to have led the march towards the Cloud, with affordable and reliable online services that even the most bootstrapped startups could afford. Asserting itself in the hosting market has helped the company make the best of its other web-based services, namely online music downloads and its new Android Appstore.
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  • Amazon’s DRM-free downloads are not only be cheaper but they will work on a range of different devices – including an iPod – so if a tablet buyer has music on the mind, an Amazon tablet would be a good place to start, after-all it’s a brand trusted by millions all over the world.
  • Amazon, despite not having a device to backup to its Cloud, pipped Apple to the punch with the launch of the Amazon Cloud Player. The service isn’t necessarily revolutionary (it requires a user to upload their entire music collection to an online digital locker or synchronise new Amazon MP3 purchases), but it provides a dedicated storage platform for a user’s music, regardless of where they bought it. In fact, users can upload any file they wish to the service.
  • Amazon’s decision to launch an Appstore was a surprising one, especially because there was no shortage of alternative Android marketplaces at the time. Incorporating its patented recommendation system and its “Free App A Day”, the third-party application store won many fans in the US primarly because it has been providing customers with downloads of some of the most popular Android apps and games.
  • Because Google has restricted the use of alternative apps on its operating system, Amazon requires the user to download the app to their smartphone or their tablet before they can browse or download apps. This poses a risk for the company in the general market but if it intends on releasing its own tablet, it can bundle the necessary software (including its MP3 store and Cloud Player service) before the device is even powered-on by its owner.
  • In July the previous year, Amazon announced that Kindle books had passed hardcovers and predicted that Kindle would surpass paperbacks in the second quarter of this year. According to Jeff Bezos, for every 100 hardcover books Amazon was selling, it was selling 143 Kindle eBooks. In just the U.S. Kindle Store alone, there were more than 810,000 books.
  • Kindle fans worried that Amazon would kill its e-ink reader, don’t worry. Amazon CEO Jeff Bezos has already said “we will always be very mindful that we will want a dedicated reading device.” Throughout the article I have referred to the Amazon tablet as a singular. However, there it is highly likely that Amazon will release a family of tablets; one a 10-inch model and a smaller, more portable 7-inch tablet. Chinese sources have indicated that both devices will sport LCD touchscreens, but in the very near future will move to technologies that will be able to switch between e-ink and a colour LCD screen.
  • Analysts have already issued reports suggesting Amazon will sell 2.4 million tablets in 2012. Whilst that figure doesn’t even compete with the 10-12 million iPads that Apple is expected to sell in its third quarter alone, Amazon has time on its side. By subsidising its devices, it can heavily reduce its offerings to get customers investing into its technologies, hitting them with the upsell once they are onboard. Amazon can push its value-added services to boost revenues, whilst slowly building sales of physical devices.
Dan R.D.

Mobile Industry Patent Wars Growing [23Oct11] - 0 views

  • The number of mobile phone patent infringement cases filed in the US court system grew from 24 in 2006, to 84 in 2010, figures collected by Lex Machina, an intellectual property litigation data provider. That number is expected to grow to 97 cases this year, which would mark a four-fold increase in just half a decade. The rapid evolution and growth of the mobile phone industry is the underlying driving force of the rising patent wars. There are possibly over 250,000 active patents relating to a single smartphone, according to San Francisco-based patent aggregator and licensor RPX.
  • "The devices we used 10 years ago to make voice calls have become hand-held computers incorporating a vast array of software and hardware, which increases the breadth of patent exposure," said John Amster, chief executive of RPX.
Marc-Alexandre Gagnon

Gamification - Richard Baxter at Distilled's SearchLove - State of Search [25Oct11] - 0 views

  • Get Glue:
  • In their first three months, 1 million users, 100 million data points and shipped out thousands and thousands of stickers. Amazing, but how on earth are they making profit? Because it’s an advertising platform and collecting information on demographics, popularity, etc. and providing the entertainment industry with amazing data – sold.
  • SEOmoz
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  • “The point system has dramatically improved engagement + contribution on Moz. We’ve grown community content 200%+ in the past 24 months.”
  • Step 1: You need points.
  • But points are meaningless without a leader board.
  • Step 2: You need a leaderboard to get people’s competitive spirit out and allow them to compare and be compared against others.
  • Salesforce does the same with Nitro by gamifying real life. Sales guys get stats to see what they’re doing well, awards them with points and badges but it also lets them compare to others.
  • We can also use game mechanics to help people learn how to use our products – Richard mentions Ribbon Hero 2 where clippy teaches you how to use Microsoft Office products. Rather than having him jump up when it thinks you need help (as was the case back in the day) you have challenges to help clippy fix his CV, etc. Your userbase is having fun and you’re helping them learn about your product.
  • Encourage users to hand over data - it makes us smarter marketers.
  • Who does this? LinkedIn with the goals and “profile completeness” – SEOmoz does the same thing.
  • Badges?
  • Rich doesn’t know that Foursquare should work but the beauty of it is that does. Rich thinks this has to do with velocity and the fact that it makes quite boring stuff exciting and PR worthy – not knowing when a reward is coming and the fact that they come almost at random is what Rich feels makes this work.
  • Virtual Currency/Goods
  • If you have a crappy product it really doesn’t matter.
  • What could we do/take away from this?
  • Gamification for Good – IMOK, a checkin platform for kids. Connected just from one phone to the other and checking in lets the parent know they’re ok.
  • Reward with Status- top contributors in Webmaster forums will get flown out to Google and learn all sorts of things.
  • Create signups/sales with loss aversion
  • Help people drive their business
  • Generate Reviews- badge and point system for heavy users?
  • Increase signups
  • Reward for Gifting
  • Reward for Uplaoding Content
  • Generate links
  • Increase social shares
  • Motivate internally to do the same - get your inhouse team to answer FAQ type questions and reward them for their interaction and points.
Dan R.D.

Social Media versus Knowledge Management [26Oct11] - 0 views

  • On the surface, social media and knowledge management (KM) seem very similar. Both involve people using technology to access information. Both require individuals to create information intended for sharing. Both profess to support collaboration. But there's a big difference. Knowledge management is what company management tells me I need to know, based on what they think is important. Social media is how my peers show me what they think is important, based on their experience and in a way that I can judge for myself. These definitions may sound harsh, and biased in favor of social media, and to some extent they are. Knowledge should be like water — free-flowing and permeating down and across your organization filling the cracks, floating good ideas to the top and lifting all boats.
  • Social media looks downright chaotic by comparison. There is no predefined index, no prequalified knowledge creators, no knowledge managers and ostensibly little to no structure. Where an organization has a roof, gutters and cistern to capture knowledge, a social media organization has no roof, allowing the "rain" to fall directly into the house, collecting in puddles wherever they happen to form. That can be quite messy. And organizations abhor a mess.
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