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It is clear that MasterCard have taken mobile payments seriously, if the number of initiatives announced during the past period is an indication.

As one of the big card payment providers and a major player in payments in mature economies, this is further ratification of the importance of this industry for emerging markets.

Utilising Intel two-factor authentication in conjunction with Symantec to bring more secure mobile payments to market (Read here)

Why are embedded systems important right now? Elecia White: Embedded systems are where the software meets the physical world. As we put tiny computers into all sorts of systems (door locks, airplanes, pacemakers), how we implement the software is truly, terrifyingly important. Writing software for these things is more difficult than computer software because the systems have so few resources. Instead of building better software, the trend has been to allow a cowboy mentality of just getting it done. We can do better than that. We must do better than that.

What's on the horizon for embedded systems? Elecia White: Jewelry that monitors vital signs. Credit cards that only work when we touch them. Smart dust and nanobots. Personalized learning. Self-driving cars. Science fiction isn't so far away from fact.

If this is progress, what will 2031 be like? The very goal of embedded systems is to distribute the intelligence from a centralized computer to a smaller widget that can live in your home, on a satellite, in a car, or in your pocket. If a big desktop computer from 2011 can fit in our 2031 pockets, does that mean our smartphones will fit into an earring or disposable microdot?

Debenhams is in talks to introduce till payments through mobile phones as research finds that handsets are set to become ubiquitous as a way of paying for goods in five years’ time.

The high street retailer said it is exploring ways to let customers use their mobiles to pay for goods in-store.

Harriet Williams, Debenhams’ head of digital, said, ”It is something we are looking at and talking to partners about. When we’ve done research, we’ve seen that it’s something particularly younger customers are more interested in.”

HANOVER: O2 is to introduce new services in the UK in the coming months, including a wallet application and direct-to-bill and peer-to-peer payment facilities, as the company looks to take advantage of mainstream smartphone use.

The services are already available in countries such as Germany and Kenya, and will be made available to UK customers soon, according to Matthew Key, chief executive of O2 parent company Telefónica, during his keynote at CeBIT.

"Near-field communication will allow people to carry their credit card in their phone and scan transactions. This is fantastic for customers and retailers because it takes a lot of the supply chain costs out," he said.

Starbucks is launching what it claims is the high street’s first iPhone mobile app payment system after growing impatient with the rate of development of mobile NFC technology.

Customers with registered Starbucks Reward Cards will be able to make purchases in all 700 UK Starbucks stores using a one-click iPhone or iPod Touch app from January. It is also developing an Android app that it hopes to launch at the start of 2012.

The coffee chain said it “did not want to wait” for the development of NFC and it becoming mainstream. Because so few handsets are currently NFC capable, Starbucks chose to develop its own mobile payment system using iPhone apps.

A service called Strings, which launched today, is trying to find and collect all the different ways you can track yourself online — your purchases on Amazon, Zappos and other e-commerce sites; your watching on YouTube, Hulu and Netflix; your listening on iTunes; your check-ins on Foursquare. The service is not about socializing and sharing that information, like the Twitter-for-credit-cards Blippy, but about privately harnessing it. It aggregates all that different preference data to build a better picture of things and places you like. The problem with stalking yourself on the Internet is it’s potentially an invitation to other people to do the same — but Strings of course is promising to keep your data safe.

Described as a location-based, real-time commerce platform that “makes the buying and selling of g

How Zaarly Works • According to the company, consumers can post what they're looking for on Zaarly, describe how much they're willing to pay for it, and announce how soon they need it. • Zaarly will immediately share that request in the local community through the Zaarly platform. Users may also use Facebook, Twitter and other social media channels to find what they're looking for. • Nearby people or businesses will see what you want and connect to Zaarly to fulfill your request. • Zaarly allows buyers and sellers to “anonymously message and talk on the phone to facilitate the logistics of a transaction, enabling an in-person or virtual meeting to complete the transaction,” the company says.

• To pay for the transaction, Zaarly features an integrated credit card payment system, “all within a safe and secure platform.” Users can also pay with cash

In the fast-moving world of Internet innovation, the search for the winning combination of strategies often means companies are continually rolling out features to match their competitors.Take local deals, territory that Chicago-based Groupon claimed with its launch more than two years ago. Google, Facebook, Yelp, OpenTable and a host of other Web-based companies have introduced their versions of discount offers since then. And many of these players have started allowing users to "check in" to local businesses on their mobile phones, a concept popularized by Foursquare and other location-based services.This ongoing flurry of activity is underpinned by a common desire to conquer three important categories of growth for consumer-oriented Internet companies: mobile, social and local commerce. The race to find the right mix is crucial for capturing revenues and the loyalty of consumers whose sources for information and entertainment are becoming increasingly fragmented.

"A mobile and social Web, both on the advertising side and e-commerce side, is going to be more highly monetizable," said Mendez, whose private-equity firm focuses on privately held companies such as Facebook. "It's more likely to turn eyeballs and visitors into transactions and dollars spent."Companies are building on the three pillars of mobile, social and local commerce in different ways, focusing on core strengths before adding other capabilities.

Groupon, for example, built its business model on the idea of social plus local commerce, creating a group-buying platform as a new form of local online advertising. Last week, it launched a mobile application called Groupon Now that delivers deals to consumers based on their location.

InMobi SmartPay™ will enable app developers, game companies, and content providers in the US $200bn mobile content and virtual goods space to expand their business and monetize their users quickly and easily into new markets by providing a one-time, no-cost, single point of integration across multiple countries.

The solution offers consumers a seamless, pure mobile checkout experience using secure, direct to carrier billing to start, but expanding to all forms of mobile payment methods including credit cards, PayPal, and local mobile wallets by the end of 2011.

†The new solution already offers reach to over one billion consumers in seven countries, including the US, UK, Germany, India, Indonesia, South Africa, and Malaysia, with huge growth plans to expand to over three billion consumers in 30 countries by the end of the year.

Big news today in the world of mobile payments: the three largest operators in the UK have announced a joint venture to offer mobile wallet services to its customers, in the hopes of finally kick-starting a service that has been long on discussion but painfully short on execution up to now. O2 UK, Vodafone (NYSE: VOD) UK and Everything Everywhere (itself a joint venture between France Telecom’s Orange UK and T-Mobile UK ) are banding together to form what they call a cross-platform, single solution. The operators say that this will create a simplified, one-stop shop for banks, merchants, advertisers and other marketing partners in the mobile payments value chain.

And perhaps most importantly: with companies like Google (NSDQ: GOOG), Visa and to a lesser extent Square looking to spearhead mobile payments with themselves in the center of the transaction, it’s clear that that mobile operators have decided that scale, and control of those all-important SIM cards, is their best weapon.

“We’ll be customers of the venture, anyone can be,” explained Ronan Dunne, CEO of O2. “[O2, Vodafone and Everything Everywhere] have actually built and developed capabilities and we’re putting this together [and] creating a market for those who don’t have the scale to do it. The JV makes it easier to access this.”

In an interview, David Messenger, American Express’s head of online and mobile, tells me they have identified a major pain point among teens and others who are still using cash and checks to conduct a majority of their transactions.

The conversation got heated when a woman raised her hand to say she didn’t understand why she would ever adopt mobile payments: Seriously, how could a phone be easier than swiping a card?

Walmart’s SVP of online and mobile, Gibu Thomas, explained that the discount retail conglomerate would never pressure users to adopt it, while T-Mobile Chief Strategy Officer Peter Ewens defended the technology by saying that it improved security.

Imagine getting points in an online game each time you drink more water, floss your teeth or take a step toward some other healthy lifestyle goal. That's the promise of Green Goose, a company that uses tiny sensors and accelerometers on stickers or credit cards to track everyday behavior and record it online.

Two members of the panel of investor judges put $100,000 into the startup on the spot while the company was still on stage. A third, Bill Warner, had already invested. "It's amazing and there's so much more you haven't even heard," he said about the company.

All thanks to a simple sticker or other attachable sensor. It's the simplest and most pleasing example we've seen yet of the widely anticipated trend called The Internet of Things.

Because NFC tags are more expensive than barcodes or RFID tags (just under $1 in volume) they will make their way into high-end retail products first: Cars, electronics, consumer appliances.  As more products start to include NFC tags, this will drive the price down even further.  As the price goes down, NFC tags will make their way into products $20 and above (clothing, wine, shoes, Costco-sized purchases). And then there are the phones. With almost 100 million NFC-equipped phones estimated to be shipped just over the next year and more than 1 billion predicted for the next four years, shopping, comparing, and purchasing via NFC-equipped smartphones will become commonplace.

SAS Airlines begins distributing NFC stickers for frequent flyers' mobile phones; Help Alert solution supports mobile-phone app for student and staff safety; Sony Ericsson selects NXP's NFC solution for its Android-based smartphones; Isle of Wight Festival guests sport contactless wristbands; U.K. mental-health facility deploys AeroScout's patient- and staff-safety solution; Secura Key offers updated card-ordering guide, intros Web training; Libelium adds new sensor board to Smart Cities solution.

Mobile payments company Fortumo (which we’ve already covered in the past) unveiled cross-platform, HTML5-supported mobile payments, allowing developers to monetize users of mobile web apps in 60 countries, on any mobile device, with single integration.

The solution is praised to require “less clicks” relying on the data already stored on a device, ensuring for both better user experience and, well, more money for developers.

What’s more, thanks to operator billing capabilities it [solution] offers “strong alternative to credit cards,” especially in emerging markets.