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Quotes on the importance of strategy with social media marketing from some of the top social media experts and brands online including: Chris Brogan, Peter Kim, Joseph Jaffe, Jason Falls, Katie Payne, Debbie Weil, Jay Baer, Mari Smith, David Meernan Scott, Valeria Maltoni, Scott Monty and about 40 others.

It’s a debate that’s more common than you might think. Strategy or Tactics first when it comes to social media? Many companies approach their participation on the social web tentatively, picking a popular tool like Twitter, Facebook or for the more adventuresome, a blog. The exercise of setting up and populating a profile, friending others and seeing what happens is akin to the proverbial “throw spaghetti against wall to see if it sticks” school of marketing. There’s a time and place for tactics, for strategy and for experimentation. I think it’s perfectly reasonable for a company to test certain channels without a broad corporate wide commitment to being more social. However, that effort should be guided by smart analysis of audience, tools and with the aid of goals and measurement methodology. Without a plan, social media efforts often fail, waste time, money and detract from the brand experience.Read more at www.toprankblog.com

peer to peer currency development, this one features the Ven and Serios. Largely web based.Serios are attached to emails as an incentive to open the email

As part of a Data Privacy Day report, Microsoft commissioned a study of over 1,200 hiring and recruitment managers. In one segment, they asked what kinds of sites they considered in researching applicants online. The short answer: almost everything. As PC World put it—and as Jason detailed in his online identity primer—having a decent-looking personal web site, with blog-like material showing your grasp of topics and general up-to-date skills, is the best defense against anything and everything else a potential employer or contractor might find about you online. Then again, take a look at how many online realms hiring managers peek into when peeking at you. It's reassuring, if you've put time into cleaning up your online image, and perhaps a wake-up call if you've still got LOLcats littering your photo service pages

Social media could transform the NHS and other public services in the same way that file-sharing changed the music industry, a conference has heard.Growing use of tools, such as Facebook and Twitter, offered an opportunity to reinvent services, delegates heard. “It’s happened to the music and travel industries and it’s going to happen to public services,” said Dr Paul Hodgkin, founder of the Patient Opinion site that organised the MyPublicServices conference. He said that conversations about people’s experiences with public services were going on all over the web and needed to be taken into account.“This is about turning things upside down so the thing that looks like a deficit, your experience, becomes the gift you have to give to other people.” “I’m not sure that the government can re-engineer itself from the inside out,” he said. “It’s going to take the demands of people to force it into shape.” Read more at news.bbc.co.uk

ust last month, we got word that CEO Gina Bianchini had left the company. On the heels of this news came a 40% workforce reduction and a dramatic announcement from the new CEO, Jason Rosenthal:

My main conclusion is that we need to double down on our premium services business. Our Premium Ning Networks[...] drive 75% of our monthly U.S. traffic, and those Network Creators need and will pay for many more services and features from us.

We will phase out our free service.

A new phase in social media underway.

Force Field Analysis in Social Sciences analysis reflected on how things are accomplished or hindered by the way that people internalize external experiences in the process of their own psychological development.Now, suppose that an individual goes out and influences social situations in their community.  Also suppose that social media could amplify the persons exterior impact – this would likewise impact internal psychology, etc., setting up a form of polarity between two positions.  The greater the difference (diversity) in those positions, the greater the potential (energy state) of the outcome.The “Local Social” Force FieldSocial media is about to enter a new phase called “local social”.  The hyperlinks that bind the web will become the hyperlinks that bind a community.  The difference is that hyperlinks in “Global Social” environment converge down to specific information, Hyperlinks in Local Social will diverge up to diverse knowledge assets.Read more at www.ingenesist.com

Name one social platform that is focused on enabling long form conversations.

The situation leaves Google’s other businesses in mainland China under threat, despite claims that it would stick by its research facilities, phone manufacturing and sales operations in the country.

A number of businesses are said to be considering their links with the company, including those run by Hong Kong billionaire Li Ka-Shing, who owns Britain’s mobile phone network 3 and runs Tom Online, one of China’s most popular web portals.

Faced with events yesterday, Tom has dropped Google as a partner and instead switched to Chinese rival Baidu - which self-censors - in order to provide its users with search results.

A new way to measure word-of-mouth marketing Assessing its impact as well as its volume will help companies take better advantage of buzz. APRIL 2010 • Jacques Bughin, Jonathan Doogan, and Ole Jørgen Vetvik

Exhibit 1: Word of mouth is influential throughout the consumer decision journey. Exhibit 2: By looking at impact as well as volume, marketers can measure the effects of word-of-mouth messages more accurately.

Consumers have always valued opinions expressed directly to them. Marketers may spend millions of dollars on elaborately conceived advertising campaigns, yet often what really makes up a consumer’s mind is not only simple but also free: a word-of-mouth recommendation from a trusted source. As consumers overwhelmed by product choices tune out the ever-growing barrage of traditional marketing, word of mouth cuts through the noise quickly and effectively.Indeed, word of mouth1 is the primary factor behind 20 to 50 percent of all purchasing decisions. Its influence is greatest when consumers are buying a product for the first time or when products are relatively expensive, factors that tend to make people conduct more research, seek more opinions, and deliberate longer than they otherwise would. And its influence will probably grow: the digital revolution has amplified and accelerated its reach to the point where word of mouth is no longer an act of intimate, one-on-one communication. Today, it also operates on a one-to-many basis: product reviews are posted online and opinions disseminated through social networks. Some customers even create Web sites or blogs to praise or punish brands. Register to read this article.

The world of work for knowledge and information workers has seen enormous shifts over the past decade, and it is something that impacts a disproportionate number of entrepreneurs.  According to the 2006 US Census, 49% of US businesses were based out of the home.  While these ranks used to be dominated by the trades (e.g. construction, electricians, plumbers, etc.), advances in technology have swelled the ranks of the home-based knowledge worker (e.g. consultants, web designers, developers, writers, etc.).This creates a whole new set of challenges when it comes to getting work done.  Because information-based work is almost never done in a vacuum, most of us work in teams.  And a large percentage of those teams can go weeks — if ever — without seeing each other face-to-face.  Making this work well sounds like it should be easy given all of today’s technology: email, Skype, ooVoo, Twitter, etc.  But, as usual, the issue that requires the most management is not the technology, it’s the people.This creates a whole new set of challenges when it comes to getting work done.  Because information-based work is almost never done in a vacuum, most of us work in teams.  And a large percentage of those teams can go weeks — if ever — without seeing each other face-to-face.  Making this work well sounds like it should be easy given all of

today’s technology: email, Skype, ooVoo, Twitter, etc.  But, as usual, the issue that requires the most management is not the technology, it’s the people.Becky McCray of SmallBizSurvival recently posted an article on MyVenturePad discussing this very thing.  In “6 Tips for managing a distributed workforce,” she discussed several valuable tips in successfully leading a team that is all working remotely (presumably from their homes).  In addition to some of her great tips — ranging from reading The One Minute Manager to explicitly declaring the weekend off — here are a couple more items that I’ve recently been reminded are critical to the success of a virtual team.Clarifying priorities.Rules of engagement.

Roles and responsibilities.Talk through assumptions.Ask, Then DecideRead more at www.workingpoint.com 

Cloud Computing is both an abstract concept which can reffer to every logical grouping of software services provided by one or more companies which may or may not be on the same hardware architectures. ted ar It also stands for the physical architectures involving SOA (services-oriented architecture) systems, server farms and a lot of hardware to provide on demand services 24/24 no matter what may happen. Not matter how one sees it, it’s all about regrouping services and taking responsabilities off from our good old PC or laptop standing on our desk. Not matter how one sees it, it’s all about regrouping services and taking responsabilities off from our good old PC or laptop standing on our desk.  Of course it’s a 2010 buzzword and I am personally seeing some kind of Terminal Server (Mainframes anyone?…) à la sauce New Millenium coupled with web technologies. The thing is… Cloud Computing along with Software Virtualization are really promising.  I put the second one with it because everything is about having almost nothing on the client side. ore.  You just log into the cloud and there you have your account and your services, may they be ga The idea of having every service in the Cloud is to ensure that eveything you need is always available from wherever you are on the planet.  You don’t need your PC or Laptop anymore.  You just log into the cloud and there you have your account and your services, may they be games, movies or any software.  And with the huge Mobile market, you’re about to have any of your services right there in your pocket. Read more at www.gamasutra.com 

Since 2007, the US federal minimum wage has been set at $7.15 an hour, yet workers on Amazon’s Mechanical Turk—many of whom live in the US—make an average of $2 (according to the estimates of Mechanical Turk researcher Alex Quinn).  As illustrated in the above image, Amazon, itself, encourages businesses (at least implicitly) to pay workers (or “turkers” as they are called) less-than-minimum wages.  Moreover, to even qualify for these low-paying tasks called HITs (Human Intelligence Tasks), turkers are often expected to complete unpaid training sessions that can last for up to an hour.  Also, because turkers receive micro-payments for each task and because the time to completion for each task is rationalized to the second, turkers receive no pay during normal periods of rest during the workday.

Mechanical Turk is a crowdsourcing platform that allow anyone to recruit laborers for short online tasks, which cannot be effectively completed by computers.  For examples, turkers might compile contact information for various businesses, sort through images and tag offensive ones, or participate in university research experiments.  Because of the piecemeal and spatially-disembedded nature of the work, it is virtually unregulated. Can we simply dismiss this subversion of labor laws—as some commentators have—on the grounds that “$2 an hour is a decent wage in India?”  Even if we are angered by this exploitation of turkers, is it even possible to regulate an international platform of this sort?

The power of social media to burrow dramatically into our everyday lives as well as the near ubiquity of new technologies such as mobile phones has forced us all to conceptualize the digital and the physical; the on- and off-line.

And some have a bias to see the digital and the physical as separate; what I am calling digital dualism. Digital dualists believe that the digital world is “virtual” and the physical world “real.” This bias motivates many of the critiques of sites like Facebook and the rest of the social web and I fundamentally think this digital dualism is a fallacy. Instead, I want to argue that the digital and physical are increasingly meshed, and want to call this opposite perspective that implodes atoms and bits rather than holding them conceptually separate augmented reality.

geo-tagging (think Foursquare or Facebook Places), street view, face recognition, the Wii controller and the fact that sites like Facebook both impact and are impacted by the physical world to argue that “digital and material realities dialectically co-construct each other.” This is opposed to the notion that the Internet is like the Matrix, where there is a “real” (Zion) that you leave when you enter the virtual space (the Matrix) -an outdated perspective as Facebook is increasingly real and our physical world increasingly digital.

Post-revolution Egypt is in a state of flux overlooked by outsiders. New political parties are forming while various factions hustle for power. As Egypt gears up for free elections, tech-savvy geeks are betting that their projects will have a major impact on how people will vote.

A combination of academics and entrepreneurs recently worked with Egyptian activists on a “Hackathon for Egypt” that provides some interesting--and fascinating--clues.

Participants in the hackathon were organized by Cloud to Street, a project dedicated to aiding Egyptian activists through technology. Cloud to Street is headed up by a loose group of primarily Canadian scholars and diplomats. Approximately 75 programmers took part, as well as Egyptian activists who attended both in person and via teleconference

Micro-targeted ads were only the first step; now companies can easily link anyone's social media profile to their web-browsing habits, and sell that information to anyone who's interested. Google, Apple, Facebook, Microsoft, and others are, predictably, jockeying for lead position

Transformations of this magnitude are never confined to the market. Eventually, they spill over into the realm of politics and society. It's a familiar pattern: new technology enables new business practices. These practices, in turn, raise important social, political, and

Transformations of this magnitude are never confined to the market. Eventually, they spill over into the realm of politics and society. It's a familiar pattern: new technology enables new business practices. These practices, in turn, raise important social, political, and legal questions

Warning notices at the top of websites, annoying pop-up windows, forms asking for your consent ... fears have been voiced that browsing the web could become more complicated and time-consuming as a result of "challenging" new EU rules on internet cookies.They are small text files put on to our computers by websites so they can remember things about us, and almost every site uses them.But at one minute past midnight on Thursday 26 May, the law surrounding the way they are used changed.

From that date, all UK businesses and organisations running websites in this country were required to obtain people's consent before they install cookies on their machines.Some experts have said that where the new rules could have a big impact is if people are looking at lots of different sites they have no relationship with. For example, you might be browsing a dozen online retailers looking for the best price on an item. The worst-case scenario is that every time you visit a new site, you face a pop-up window, a "splash page" (which comes up before the home page) or a bar at the top, informing you about how cookies are used on the site, and asking for your consent.

Twitter has been forced to hand over the personal details of a British user in a libel battle that could have huge implications for free speech on the web.The social network has passed the name, email address and telephone number of a south Tyneside councillor accused of libelling the local authority via a series of anonymous Twitter accounts. South Tyneside council took the legal fight to the superior court of California, which ordered Twitter, based in San Francisco, to hand over the user's private details.It is believed to be the first time Twitter has bowed to legal pressure to identify anonymous users and comes amid a huge row over privacy and free speech online.Ryan Giggs, the Manchester United footballer named as being the plaintiff in a gagging order preventing reporting of an alleged affair with a reality TV model, is separately attempting to unmask Twitter users accused of revealing details of the privacy injunction.

However, Giggs brought the lawsuit at the high court in London and the move to use California courts is likely to be seen as a landmark moment in the internet privacy battle.

Ahmed Khan, the south Tyneside councillor accused of being the author of the pseudonymous Twitter accounts, described the council's move as "Orwellian". Khan received an email from Twitter earlier this month informing him that the site had handed over his personal information. He denies being the author of the allegedly defamatory material.

A deep integration of Twitter and iOS 5 was among the many things announced by Apple today but it's not just that you'll be able to post to Twitter from inside official Apple apps like photos and maps. Any 3rd party iOS developer will be able to leverage a number of Twitter Application Programming Interfaces (APIs) to make their apps better and more social. After email, SMS and iOS messaging, Twitter will now become a key social layer over the top of many of the apps on iOS devices.

"There is single sign-on, which allows you to retrieve a user's identity, avatar, and other profile data." That sounds like Facebook Connect, but I'm going to guess that Twitter will not prohibit developers from caching that data for time-shifted, aggregate, offline or other interesting types of analysis. Letting users skip having to create an account with every new app they download and instead click to log-in with their Twitter accounts is going to make many users very happy and encourage every iOS owner to get a Twitter account if they don't have one already. App developers will get more and better populated user accounts, faster.

"There's also a frictionless core signing service, allowing you to make and sign any call to the Twitter API." To be honest, I'm not really sure what this means. Perhaps it means that parts of the Twitter API that require user authentication will be accessible via the same single sign-on feature discussed above.

Source: http://enipedia.tudelft.nl Enipedia is an active exploration into the applications of wikis and the semantic web for energy and industry issues. Through this we seek to create a collaborative environment for discussion, while also providing the tools that allow for data from different sources to be connected, queried, and visualized from different perspectives

"The Invisible Internet is associated closely with the concept of the “Internet of Things,” in which a multitude of everyday objects are connected wirelessly. In such a world, not every object will have the intelligence to make decisions for itself — your carton of milk doesn’t need an advanced processor, only the ability to communicate what it is and its expiration date — but collectively they’ll create a form of ambient intelligence, allowing them to self-organize as a group. If the Invisible Internet of Things does become a reality, the Web will cease to be merely a virtual space, where people interact with one another from behind a PC or phone’s screen, and become a real space — “meat space,” if you will — where thousands of objects, both personal and public, interact with one another.

The one element, besides a radio, all of those objects have in common is awareness. They have to be able to sense one another as well as their surroundings. Embedding devices and objects with that kind of sensitivity probably is the smallest challenge the Internet of Things faces right now, said Henry Tirri, head of the Nokia Research Center. The core sensors needed in the network of the future already are embedded in the average smartphone today: GPS and cellular triangulation sense location; accelerometers and digital compasses sense movement and direction; digital cameras can see for the devices. Some of those sensors need to be refined, but for the most part, devices already have access to enormous amounts of raw sensory data, Tirri said. The challenge for the industry is processing that data, interpreting it and combining it with data from other sensors to make it useful. Once the technology overcomes those problems, there’s no limit to what can be wirelessly enabled, he added.

“In today’s world of handsets, we talk in billions; in the future, we will talk about trillions of devices,” Tirri said. “Radios and sensors will be very small. They will be in everyday devices like coffeemakers and key chains, as well as all consumer devices, but also things you wouldn’t think you’d have wireless capabilities, like chairs, tables, even your bed.”