Gamification - Richard Baxter at Distilled's SearchLove - State of Search [25Oct11] - 0 views
-
Get Glue:
-
In their first three months, 1 million users, 100 million data points and shipped out thousands and thousands of stickers. Amazing, but how on earth are they making profit? Because it’s an advertising platform and collecting information on demographics, popularity, etc. and providing the entertainment industry with amazing data – sold.
- ...24 more annotations...
-
“The point system has dramatically improved engagement + contribution on Moz. We’ve grown community content 200%+ in the past 24 months.”
-
Step 2: You need a leaderboard to get people’s competitive spirit out and allow them to compare and be compared against others.
-
Salesforce does the same with Nitro by gamifying real life. Sales guys get stats to see what they’re doing well, awards them with points and badges but it also lets them compare to others.
-
We can also use game mechanics to help people learn how to use our products – Richard mentions Ribbon Hero 2 where clippy teaches you how to use Microsoft Office products. Rather than having him jump up when it thinks you need help (as was the case back in the day) you have challenges to help clippy fix his CV, etc. Your userbase is having fun and you’re helping them learn about your product.
-
Rich doesn’t know that Foursquare should work but the beauty of it is that does. Rich thinks this has to do with velocity and the fact that it makes quite boring stuff exciting and PR worthy – not knowing when a reward is coming and the fact that they come almost at random is what Rich feels makes this work.
-
Gamification for Good – IMOK, a checkin platform for kids. Connected just from one phone to the other and checking in lets the parent know they’re ok.
-
Reward with Status- top contributors in Webmaster forums will get flown out to Google and learn all sorts of things.
-
Motivate internally to do the same - get your inhouse team to answer FAQ type questions and reward them for their interaction and points.