Skip to main content

Home/ Open Intelligence / Web 3X (Social + Mobile)/ Group items tagged 2011

Rss Feed Group items tagged

Marc-Alexandre Gagnon

Verizon, AT&T and T-Mobile Invest $100M in Google Wallet Competitor [REPORT] [29Aug11] - 0 views

  • Verizon Wireless, AT&T and T-Mobile are planning to invest more than $100 million to take on Google with Isis, the companies’ mobile payment project, according to a report.
  • Isis, which the three carriers announced last November, is a mobile payment system that uses near-field communication. The three companies hope that it will be a viable competitor to Google Wallet, a NFC solution from the search engine giant that is rolling out in the market this year.
  • According to Bloomberg, the three carriers have earmarked $100 million for the venture. Previously, no funding had been announced.
  • ...2 more annotations...
  • In addition to enabling mobile payments, Isis would also let consumers redeem coupons at the point of sale. Isis has built partnerships with the top credit card firms — Visa, MasterCard, Discover and American Express — to make that possible. The service is expected to roll out sometime in 2012.
  • Meanwhile, Google unveiled Google Wallet in May. A range of merchants, including CVS, Petco and 7-Eleven now accept Google Wallet for payment.
Marc-Alexandre Gagnon

PayPal Updates Its Android App With Support For NFC Payments | TechCrunch [08Nov11] - 0 views

  • PayPal updated its Android application today and has added one notable new feature: support for NFC payments. Using NFC, or near field communication, two PayPal users with NFC-enabled phones can send and receive money using the mobile app.
  • PayPal notes that its implementation of NFC involves “P2P” mode which means that it will work with the majority of NFC-enabled phones, not just the Samsung Nexus S.
  • The feature, which was previously announced over the summer, also includes a “Request Money” widget that can be added directly to the Android homescreen. To use the widget, you simply tap it, enter an amount and then bump phones with your friend. On your friend’s device, they’ll see the request and can then enter their PayPal password to send you the money.
  • ...1 more annotation...
  • The updated Android app also includes a few non-NFC features, including a newly redesigned landing screen, auto-complete from your phone’s address book and other UI improvements
Marc-Alexandre Gagnon

Boku rolls out NFC payments in France - Mobile Commerce Daily - Payments [26Aug11] - 0 views

  • Mobile payments company Boku is letting French consumers pay for virtual goods and services via their handsets.
  • The company is partnering with French carriers Bouygues Telecom and SFR. The deal will reach 32 million French consumers.
  • “France is a top priority for us in international markets, and we decided we wanted to tap into it in 2010,” said Ron Hirson, cofounder/president of Boku, San Francisco.
  • ...11 more annotations...
  • “This deal will make it possible for consumers to buy things on their handsets without worrying about the restrictions of multiple carriers,” he said.
  • Boku is a global payment system focused on using the telephone number in more than 66 countries.
  • With Boku’s Internet + Mobile service, consumers will be able to buy virtual and digital goods from their handsets, including Facebook credits and games.
  • Merchants who  use the service can use Boku for purchases up to approximately $15.
  • Consumers can click the Boku button at the point-of-sale to make purchases. They are then taken to a landing page where they enter their phone number and view the amount.
  • To confirm payment, Boku sends consumers a text message. The purchase is then sent to their carrier bill.
  • “For customers Boku is great because it has a fast transaction time, and merchants get higher payout rates,” Mr. Hirson said. “People are more comfortable typing in their phone number than giving away their credit information,” he said. “Our model is based off of the mobile payment industry we saw in South Korea with virtual goods and a low average transaction flow.”
  • Boku is only one of a string of companies that see the telephone number as a key to unlocking mobile payments, especially in European markets.
  • Most recently, Payfone opened up its services to European mobile payment company Fortumo to draw in new merchants and consumers. (see story).
  • In the United States market, NFC payments are gaining traction with companies including Google, Mastercard and Citi claiming a spot next to Isis – a partnership between U.S. carriers and Discover Card and Barclaycard (see story).
  • “I think we’ll see more mobile payments being used with physical things like music, movies and other low-ticket items,” Mr. Hirson said. “I think we’ll also see a wave with NFC payments because there is a lot of interest and use around it,” he said.
Dan R.D.

IBM's Andy Piper: Negotiating the Internet of Things - 0 views

  • He is officially called the "Messaging Community Lead" for IBM's WebSphere message queue (MQ) architecture, which is a title that grants some modicum of honor without claiming too much authority. Andy Piper has become IBM's point man for the concept of a planet enmeshed in billions, perhaps trillions, of signal-sending, communicating devices. The case may be made that anything that can be "on" could be made to send a signal on a network - perhaps something as simple as "on" itself, periodically. The possibilities for a world where the operating status of any electronic device may be measured from any point on the globe, are astounding.
  • Two weeks ago, IBM and its development partner Eurotech formally submitted Message Queue Telemetry Transport protocol to the Eclipse Foundation open source group. It's being called "the" Internet of Things (IoT) protocol, but in fairness it's only one candidate. It would serve as the communications mechanism for devices whose size may scale down to the very small level, with negligible power and transmission radius of only a few feet.
  • One example application already in the field, Piper told RWW, is in pacemakers. Tiny transmitters inside pacemakers communicate using MQTT with message queue brokers at their patients' bedsides. Those brokers then communicate with upstream servers using more conventional, sophisticated protocols such as WebSphere MQ.
  • ...5 more annotations...
  • "Look, this is engineered for a constrained environment," Piper emphasized. "But because of that, [these devices] are actually extremely efficient at doing things like conserving battery, and using very low bandwidth. So [MQTT] is actually a fairly sensible protocol for both the machine-to-machine (M2M) space that we're addressing with the Eclipse announcement, and also the mobile explosion as well. All these devices need to be connected."
  • "It's not as such about replacing the Web; it's about enabling devices to talk to the Web," says Piper. "And these devices are unlikely to have user interfaces; they're really about just collecting data."
  • IBM's model (like all IBM models through history) is layered and given a mnemonic. There are three classes of devices: intelligence, interconnect, and instrumentation. Unlike Microsoft's model, which argues that intelligence can be driven completely to the edge at the device level, IBM maintains intelligence at the core, maybe even in the cloud. Instrumentation, on the other hand, doesn't need to be all that intelligent. In fact, it can be essentially autonomic. But it can still communicate, and MQTT would be its protocol.
  • "When you look at the wire trace of an HTTP packet, you end up with a lot of stuff in the headers which you don't see as a user," he tells RWW. "HTTP was designed for getting documents to a user interface. And it's been kind of bent and twisted into being used for inter-application and server-side communication, and that's fine when you have the bandwidth. But if you just want to send, 'The temperature is ___,' and then send 61.7, 60,7, 61.7, every five seconds, you really don't want to be doing a full HTTP post to send that information to an endpoint. So [MQTT] is asynchronous push; it's not request/response, which is what HTTP is."
  • Current networks of devices, such as Cisco routers, utilize small packets of health and status data that some literally call "weather reports." They're sent at specific intervals, and when they don't arrive on time, servers conclude something may be wrong. Such "weather reports" have been said to constitute a majority of the actual messages sent between routers and other devices at the lower levels of the Internet.
Dan R.D.

Why embedded systems are "terrifyingly important" - O'Reilly Radar - 0 views

  • Why are embedded systems important right now? Elecia White: Embedded systems are where the software meets the physical world. As we put tiny computers into all sorts of systems (door locks, airplanes, pacemakers), how we implement the software is truly, terrifyingly important. Writing software for these things is more difficult than computer software because the systems have so few resources. Instead of building better software, the trend has been to allow a cowboy mentality of just getting it done. We can do better than that. We must do better than that.
  • What's on the horizon for embedded systems? Elecia White: Jewelry that monitors vital signs. Credit cards that only work when we touch them. Smart dust and nanobots. Personalized learning. Self-driving cars. Science fiction isn't so far away from fact.
  • If this is progress, what will 2031 be like? The very goal of embedded systems is to distribute the intelligence from a centralized computer to a smaller widget that can live in your home, on a satellite, in a car, or in your pocket. If a big desktop computer from 2011 can fit in our 2031 pockets, does that mean our smartphones will fit into an earring or disposable microdot?
Dan R.D.

Revealing how People Live by Visualizing a Week of FourSquare Data [20May11] - 0 views

  • A Week on FourSquare [wsj.com] by the Wall Street Journal deciphers the worldwide data behind the emerging location-sharing service Foursquare for the week in January 2011. The different visualizations available include an obvious heatmap of San Francisco showing where the most 'check-ins' occurred, a list revealing the distribution of the most popular venues world-wide, a line graph contrasting the differences between men and women in terms of their most preferred locations, and a categorically ordered list of the most popular locations by their absolute check-in frequency. You can read the accompanying news article here.
Dan R.D.

Qualcomm Talks Future of Mobile, AR, 3D, Sensors & More at Uplinq 2011 [01Jun11] - 0 views

  • People Don't Care about PCs...the Buzz is All About Mobile To paint an image of the very large scale of the mobile ecosystem, Jacobs talked numbers: There are 1.3 billion 3G connections worldwide, and there will be 2 billion more connections by 2015. Mobile data use will increase 10 to 12 times over the next four years. There are over 120 HSPA+ mobile networks and 180 commercial EVDO networks offering mobile broadband. There are 200 LTE networks planned, 20 of which have launched now.
  • Mobile Unleashing the "Greatest Wave of Creativity in History" And what is that? Only that mobile is going to unleash the "greatest wave of creativity in history." Dr. Jacobs said he knew that sounded like a "heady" proposition, especially because many mobile developers are just trying to build an app people like, he says. "But your app could reach hundreds of millions of users!" Now is the time to "think and act globally," Jacobs said. "Mobile is now the dominant computing platform, and it's never going back."
  • Augmented Reality Demoed as Marketing Tool AR, or augmented reality, was also at the forefront of today's keynote, with a sobering presentation from John Batter, Co-President of Production, Dreamworks Animation SKG. He produced data showing the decline of DVD sales over the years.
  • ...2 more annotations...
  • He showed an example of this with the studio's new hit, Kung Fu Panda 2, which will be marketed using in-store signage at major retailers like Walmart and Target. The signs feature QR codes that, when scanned, make an AR-enabled app available to end users
  • Mobile is "Digital 6th Sense" Dr. Jacobs concluded the keynote by looking forward into the future of mobile, calling mobile our "digital 6th sense" which will become the primary way we interact with the world around us. Your phone will listen and see everything using the sensors connected to your body, sensors out in the environment, the people around you and more - and it will adjust itself accordingly. Imagine a phone that adjusts to your mood, or your vital signs, he said. "You are the creators of this experience," Jacobs said, speaking to the developers in the audience. Qualcomm just wants to "free you up to do what you do best: innovating."
Dan R.D.

Juniper Research - Counter terrorism could help augmented reality grow [14May11] - 0 views

  • We’ve already told you about Juniper Research’s bullish forecasts of the augmented reality services. According to latest figures we have from the research company, the market for mobile enterprise applications featuring augmented reality elements is expected to exceed $300 million by 2015. Among the deployments that will help this grow, Juniper points to areas as diverse as corporate utility, surgery and counter-terrorism.
  • A company called Logica is already working with the UK government on a project that could identify current and future AR capabilities, whilst evaluating them against various security and counter terrorism scenarios.
  • According to the report author Dr Windsor Holden, “It is highly likely that AR apps which would also incorporate location awareness will soon be developed for security service handhelds – if they are not already in development.”
  • ...1 more annotation...
  • As usual, you can get more information about the report titled “Mobile Augmented Reality: Opportunities, Forecasts & Strategic Analysis 2011-2015″ from Juniper’s website.
D'coda Dcoda

NTT Docomo Partners With Twitter For New Location-Based Service In Japan [13May11] - 0 views

  • Japan’s biggest mobile carrier NTT Docomo today announced it will develop with Twitter a set of new mobile services for its domestic customer base of 58 million. Under the deal, Docomo plans to integrate a “touch and follow” app into NFC-equipped feature phones, allowing two users to start following each other just by placing their handsets together. Docomo also says it will integrate tweets and other content from Twitter into the search results on i-mode, its web portal for feature phones starting this summer (50 million subscribers), and on the so-called “docomo market” portal for smartphones in late 2010 or early 2011. What’s most interesting though is what Docomo hasn’t officially announced but what The Nikkei, Japan’s biggest business daily, is reporting today. According to the paper, Docomo entered a licensing agreement with Twitter to harvest “masses of tweets” in Japanese for a new type of location-based service for smartphones.
D'coda Dcoda

Over 16 million US mobile subscribers used location-based check-in services in March [1... - 0 views

  • 12.7 million check-in done on smartphones in March 2011, says comScore report Nearly 17 million US mobile subscribers used location-based 'check-in' services on their phones in March 2011, found a new study by comScore.The study showed that users have done 12.7 million check-in on smartphones, representing 17.6% of the smartphone population.The check-in service users, representing 7.1% of the entire mobile population, showed a high propensity for mobile media usage, including accessing retail sites and shopping guides. They also displayed other characteristics of early adopters, including a stronger likelihood of owning a tablet device and accessing tech news, when compared to the average smartphone user.
  • The research firm said that of the 16.7 million people using check-in services on their mobile devices, 12.7 million (76.3%) did so via a smartphone device.Android accounted for the largest share of check-in service users with 36.6% checking-in from an Android device, while 33.7% of users checked in from an iPhone. Apple had the highest representation relative to its percentage of the total smartphone market.RIM accounted for 22% of check-in service users, while Microsoft, Palm and Symbian each accounted for less than 5%.The study showed that more than 95% of check-in service users used their mobile browser or applications. Nearly 62% accessed news. Check-in user behavior was also consistent with that of traditional early adopters, with 40.3% of users accessing tech news and 28.2% owning a media tablet, both significantly higher than average.
  • Further, check-in service users also showed a high propensity for accessing retail-related destinations on their mobile devices. Nearly one-third of users accessed online retail sites on their mobiles, while one-fourth accessed shopping guides.Check-in service users were also more likely to be exposed to mobile advertising, with nearly 40% recalling seeing a Web or app ad during the month, compared to just 27.5% of smartphone users.
D'coda Dcoda

Massive LinkedIn IPO Raises Dotcom Bubble Concerns [20May11] - 0 views

  • The Installer writes with news of yesterday's stock offering from LinkedIn, which shocked investors by closing at more than double the initial price. "Buyers crowded the floor of the New York Stock Exchange, and financial news networks flashed LinkedIn's stock price urgently all day. By the closing bell, the company had a market value of $9 billion, the highest for any Internet company since Google had its initial public offering seven years ago. Millionaires and even one billionaire were made, at least on paper. The stock, issued at $45, went as high as $122.70 just before noon and closed at $94.25 on a trading volume of 30 million shares." That price values the company at over 30 times its 2010 revenue, leading to speculation that this is either evidence of the second dotcom bubble (a possibility we discussed in February) or a "watershed moment for social media." Many experts are questioning the value of LinkedIn, while others are claiming intentional market manipulation.
D'coda Dcoda

Gartner releases the 1Q11 worldwide mobile sales report: Android and HTC the winners [2... - 0 views

  • Gartner has just released its Worldwide Mobile Terminal Sales to End Users report for 1Q11, and results confirm the expectations: Android keeps growing and is with no doubt the number one platform, while Nokia is still the strongest manufacturer even though at its minimum level since 1997. The other great winner is the Taiwanese HTC, which sells almost triple amount of handsets thanks especially to its Android smartphones.
  • Nokia keeps loosing share but keeps first position, with Samsung holding number two with a slight loss in percentage but growth in sales. LG loses ground too and is now pushed by Apple and RIM. ZTE keeps growing, and just behind it HTC passes two of the bigger names from the past that are today relegated to bottom positions: Motorola and Sony Ericsson. Huawei closes the top ten thanks to its low-price devices. Can we expect HTC to pass ZTE and maybe even RIM before the next report? With amazing superphones such as the Sensation and the Thunderbolt that’s very possible! “Smartphones accounted for 23.6 percent of overall sales in the first quarter of 2011, an increase of 85 percent year-on-year”, said Roberta Cozza, principal research analyst at Gartner. “This share could have been even higher, but manufacturers announced a number of high-profile devices during the first quarter of 2011 that would not ship until the second quarter of 2011. We believe some consumers delayed their purchases to wait for these models”.
  • The smartphones report shows a huge growth by the Android OS, which is now firmly the platform to sell the most, with Symbian dropped to number two, and iOS third after surpassing BlackBerry OS. Microsoft OSs (both Windows Phone 7 and the older Windows Mobile, combined) mantains the same sales level of last year but halving its percentage; experts say Microsoft’s alliance with Nokia will bring Windows Phones back to the top replacing Symbian,
D'coda Dcoda

Console vs. PC redux: how mobile gaming will reshape the industry (again) [15Jun11] - 0 views

  • Who cares about ancient history? If you're a gamer you should, because it's happening again. This time, though, its console gamers lobbing the same lamentations at Angry Bird players, Words With Friends addicts, and ever-sneaky Fruit Ninjas. As smartphones and tablets get more powerful, the dedicated gaming machine looks more and more quaint. Where once software supported hardware in one big, happy family, it's all becoming rather more... disjointed. For a gamer like me, that's a little troubling. If app gaming does for consoles what those consoles did to the PC scene a decade ago, a lot of big game studios are going to be in trouble, and a lot of gamers are going to be pining for the good 'ol days.
  • It's hard to tell at what point mobile gaming became a serious threat to the console scene, but surely nobody at Nintendo lost any sleep when Snake crawled its way into the hearts of many a Nokia user back in the late '90s. Then, just a few years later, Steve Jobs started comparing iPod sales to those of dedicated gaming machines. I initially thought the very notion was preposterous; that an iPod didn't hold a candle to the DS and PSP I took with me on every flight. In the ensuing months, however, I've changed my tune.
  • In recent years we haven't exactly seen a lot of innovation on the console gaming front. Sure, there was a giant rush to jump on the motion gaming bandwagon -- Microsoft with the Kinect and Sony with the Move, even Nintendo sauntering back in with the MotionPlus -- but none of those technologies have delivered the new gameplay experiences that even grizzled veterans like myself secretly hoped they might. Nor have they succeeded in whetting my appetite for something truly new. As someone whose youth was punctuated by a three-year console cycle, booting up the same 'ol hardware almost six years later feels wrong.
  • ...4 more annotations...
  • On the portable gaming front things are moving -- but slowly. Over the past seven or so years Nintendo and Sony have both been slowly refining their portable systems of choice, but not even Nintendo's glasses-free 3D technology really qualifies as something particularly innovative. It is, after all, just another graphics technique
  • With nothing really changing it's mighty easy for the others to catch up, and of course those others are the smartphones, the iPods, and the tablets. They aren't there yet -- the Samsung Galaxy S II has a dual-core processor running at 1GHz while the Xbox 360 has 3.2Ghz spread over three cores -- but mobile devices are gaining ground quick. And, with services like OnLive, one could say that hardware no longer matters.
  • Regardless, hardware is losing its importance.
  • While we'll surely get one more generation of great dedicated gaming hardware from the big three, I have my fears that it will be the last. Sony sees the writing on the wall, with its (currently half-assed) PlayStation Suite program for devices, and Microsoft is testing the waters with Xbox Live integration on Windows Phone. It's only a matter of time before everybody's following suit -- or getting left behind. But don't worry, console gamers, because it's not all bad news. We're actually on the verge of some very interesting changes which, believe it or not, could work out for the best. Think about it: all modern phones have Bluetooth, so connecting external gaming controllers is easy -- even a keyboard and mouse. HDMI output is now more-or-less standard, and hopefully WHDI ubiquity isn't far off.
Jan Wyllie

Why Social Accountability Will Be the New Currency of the Web [29Jul11] - 0 views

  • Focus has been largely placed on volume and reach of an individual’s ideas versus the implications of their actions. We’re so focused on growing our own brands that the megaphone has become more important than the message.
  • The Whuffie Manifesto further states that “when reputation is wealth, only those who do good and well unto others are the richest.”
  • Sites like DailyFeats have created models in which people self-badge positive actions that then aggregate their overall “Life Score,” which CEO and co-founder Veer Gidwaney says “is a reflection of the good that you do every day.”
  • ...2 more annotations...
  • The notion of “good” is defined by an individual, and then supported via the closed-loop context of a person’s social graph. This “accountability based influence,” or ABI, is complementary to current measures, but evolves the idea of reputation based on action in communities where a closed-loop context makes sense. And it’s in these contexts that social capital is most easily converted into the virtual currencies moving to the forefront of the new digital economy.
  • . Positive reputation within the community could translate to increased credit and benefits outside of Empire Avenue’s social stock market.
Dan R.D.

Making Money From QR Codes with Hipscan [29Jul11] - 0 views

  • We've written extensively about QR codes, including a story that ran earlier this week about using them as a virtual tourism activity. But an announcement from Hipscan.com caught our attention about how you can actually use these curious codes to generate hard cash money. Hipscan's Web site can be used by anyone to generate their own custom QR code, and what is interesting is how you can alter the referring location that the code leads to quite easily, with just a few mouse clicks and keystrokes.
Dan R.D.

Smartphones, the cigarettes of the next century? - Broadband News and Analysis - 0 views

  • Smartphones are addictive, according to a study from the British telecom regulator Ofcom, which, like many other studies on the topic, emphasizes that people do things like using handsets in bathrooms in lieu of talking to their children and points out how they are changing social behavior. The press release on the research, issued Thursday, uses the word addiction in a variety of forms five times, including when it says 37 percent of adults and 60 percent of teens admit they are “highly addicted” to the devices.
Marc-Alexandre Gagnon

Broadcom bets big on NFC for more than mobile payments - Tech News and Analysis [26Sep11] - 0 views

  • Broadcom, the radio chipmaker is making a big bet on mobile payments finally hitting its stride with its latest Near Field Communications chip.
  • Craig Ochikubo, VP of the business unit that oversees NFC at Broadcom believes it’s finally time for mobile payments to shine.
  • NFC can be used to authenticate a device more easily than a Bluetooth pairing, so if someone wanted to share a video file from his phone to his television set, all he would have to do is swipe the phone against an NFC reader and ship the file over using a Wi-Fi or other large data rate protocol.
  • ...4 more annotations...
  • “We can’t ignore mobile payments. So much has happened recently and carriers and banks and credit card companies all see that there’s a revenue stream involved, and so they’re working together,” said Ochikubo.
  • Making it easier to connect the phone to other networks securely and easily could enable a host of new applications he thinks.
  • Ochikubo believes the time for mobile payments is now
  • Many of the large credit card companies view mobile payments as a way to help cut down on fraud, and so are actively trying to persuade merchants to swap out their old equipment with new gear that will also read NFC chips. Visa for example has pushed a plan that will lower the costs of complying with security certifications if merchants switch.
  •  
    Broadcom bets big on NFC for more than mobile payments - Tech News and Analysis http://t.co/10TMppos
Marc-Alexandre Gagnon

New NFC Spec Makes It Easier To Swap Contacts, Save Data To Phones | TechCrunch [29Sep11] - 0 views

  • Mobile users with NFC-enabled devices will no longer need a special application in order to exchange contact details or other types of data between their phones thanks to a new NFC specification which has just been released.
  • a standardization of the Simple NDEF Exchange Protocol (SNEP) to use peer-to-peer mode for data exchanges.
  • the new specification extends the NFC data exchange format (NDEF), which previously described how data, like a website URL for instance, would be moved from an NFC tag to a NFC-enabled phone by tapping or waving a mobile device within close proximity to the tag.
  • ...4 more annotations...
  • It’s the backbone to the many upcoming mobile wallet systems, like Google Wallet, Visa’s wallet or the carrier-led initiative Isis, which just announced partnerships with all major Android device manufacturers.
  • That means, for example, assuming the iPhone 5 includes NFC, you could tap your iPhone to an Android user’s phone to exchange contact info, pictures, URLs, or any sort of supported data.
  • The NFC Forum suggests contact exchanges as one possibility for the new spec’s use, in addition to “collecting movie posters for later use.”
  • That said, support for NFC is still years out, according to most forecasts
Dan R.D.

The End of Social Media 1.0 Brian Solis [29Aug11] - 0 views

  • I would like to talk about an inflection point in social media that requires pause. I am not suggesting that there will be a social media 2.0 or 3.0 for that matter. Nor do I see the term social media departing our vocabulary any time soon. After all, it was recently added to the Merriam-Webster dictionary.  Instead, what I would like to discuss is the end of an era of social media that will force the industry to mature. It won’t happen on its own however. Evolution will occur because consumers demand it and also because you’re willing to stake your job on it.
  • The future of social media comes down to one word, “value.” Without it, businesses will find it much more difficult to earn and retain friends, fans and followers (3F’s). As adoption of social networks soared in previous years, growth is now plateauing.  eMarketer estimates that Facebook growth will hit only 13.4% this year after experiencing 38.6% acceleration in 2010 and a staggering 90.3% ascension the year before. Facebook isn’t alone in its sobriety either. The  rate of Twitter user adoption fell from 293.1% growth in 2009 to 26.3% this year.
  • Between June 2009 and June 2011, the following changes were noted in Facebook activity: - Uploading videos is experiencing a modest increase around the world up 5% in the U.S. and 7.6% worldwide. - Installing apps is on the decline, down 10.4% in the U.S. and 3.1% worldwide. - Sending virtual gifts may not be gifts worth giving after all, with numbers declining 12.9% in the U.S. and 7.5% around the world. Twitter on the other hand is a rich exchange for  information commerce, where links become a form of digital currency. For example, 45% share an opinion about a product or brand more than once per day. Another 34% of Twitter users also share a link about a product or brand more than once per day.
  • ...2 more annotations...
  • Consumers want to be heard. Social media will have to break free form the grips of marketing in order to truly socialize the enterprise to listen, engage, learn, and adapt.
  • Social media becomes an extension of active listening and engagement. Strategies, programs, and content are derivative of insights, catalysts for innovation, and messengers of value.
Dan R.D.

ePayments Week: The rise of location-triggered offers [25Aug11] - 0 views

  • Geofencing: As long as you're here ... One of the promises of mobile advertising — at least from the merchant's perspective — has been the potential to advertise to customers when they're near your store and can act immediately (and impulsively) on your offer. To make these location-triggered offers, merchants need to delineate a "geofence" around their retail outlets — a radius or polygonal area in which customers who have opted into a deal program can be notified on their mobiles that an offer is available nearby. Indeed, Groupon is working on adding such location-based deals to its daily offers, according to a letter sent from its general counsel David Schellhase to two U.S. Representatives who were asking about Groupon's privacy policies.
  • By some measures, 90% of all texts are opened within three minutes of receiving them.
  • Goodman said that location-triggered delivery is highly effective with "exceedingly high" response rates: between 11% and 60% of users are likely to visit a store when pinged with an offer if they're nearby, and up to 46% are likely to make a purchase.
  • ...1 more annotation...
  • With that much data, there's a back-end business for the company in aggregating and anonymizing the information so it can analyze it and feed data back to merchants on which offers are most effective and when. Indeed, the company's self-service tool with which clients can manage their offers online also includes some data tools for this type of analysis.
« First ‹ Previous 81 - 100 of 496 Next › Last »
Showing 20 items per page